What Agd Equipment does

AGD Equipment Ltd is a UK-based specialist distributor, rental operator and service provider for construction and ground engineering equipment, founded around 1975 and now a wholly owned subsidiary of FMC (the parent of Terra Infrastructure) following the 2024 acquisition. From its 5-acre purpose-built headquarters in Stratford-upon-Avon and a newly opened depot in Portadown, Northern Ireland, the company maintains a fleet of more than 100 rental units spanning telescopic crawler cranes (Sennebogen 613 to 6113E series, Marchetti Sherpina and Lupa), lattice boom crawler cranes, CFA and rotary piling rigs, telescopic leader rigs (RTG), silent pilers (Giken), vibratory hammers (Muller, SMS), impact hammers, trench shoring systems and slide rail shoring. Equipment is rented with directly employed, experienced operators under 24/7 nationwide coverage, and the company is the appointed UK and Ireland distributor for ten international manufacturers including Sennebogen, Comacchio, RTG, Muller, SMS, Greenwall, E+S and Krings, INPIEQ, Pajot and Fambo.

Revenue is generated across five streams: usage-based equipment rental with operators; one-time sales of new equipment as exclusive UK and Ireland distributor; one-time sales of used and refurbished crawler cranes and piling equipment (including worldwide export with letter-of-credit acceptance); transactional parts and accessories supply for all supported brands; and professional service revenue from repair, refurbishment, fabrication, custom painting (via a dedicated paint facility with baking oven handling items up to 10m wide, 6m high, 20m long) and operator training. Pricing is quote-based and undisclosed, and customer concentration is anchored in major UK infrastructure contractors (BBV JV on HS2, Balfour Beatty, Land & Water on Tideway, Van Elle, Bauer Technologies, Ivor King, Ward & Burke, Suttle Projects) plus export customers served from the Stratford facility.

The business is differentiated through a 50-year operating track record, long-tenured manufacturer partnerships (including 20+ years with RTG and 39 units imported), proprietary noise and fuel-efficiency technology (RTG Silent Vibro 6-7 dB(A) reduction, ECO-Mode 20% fuel savings), geographic proximity to HS2 corridor sites (25-80 miles from base), and an integrated design-supply-install model for sheet piling and trench shoring systems. Compliance with FORS Bronze and Constructionline Silver underpins enterprise procurement qualification. The 2024 change of ownership to FMC/Terra, the January 2026 Ireland depot opening, and the March 2026 appointment of Andrew Davison as Joint Managing Director mark the most recent strategic inflection points.

Name

Agd Equipment

Legal name

AGD Equipment Ltd

Website

https://agd-equipment.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

AGD Equipment is a UK and Ireland specialist distributor and rental operator for crawler cranes, piling rigs, trench shoring and ground engineering equipment, serving enterprise infrastructure and piling contractors through ten exclusive manufacturer partnerships, a 100-unit fleet, and integrated sales, rental and after-sales services.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution & Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Crawler crane rental
• Piling equipment supply
• Trench shoring systems
• Foundation engineering equipment
• Construction equipment distribution

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of over 100 items of specialist equipment including lattice boom crawler cranes, telescopic crawler cranes, mini cranes, piling rigs, vibro hammers, silent pilers, trench boxes, and slide rail systems. Equipment available with experienced directly employed operators throughout UK, Ireland, and mainland Europe.
2. New Equipment Sales: Sales of crawler cranes, mobile cranes, piling equipment, vibratory hammers, sheet piles, soil mixing equipment, trench shoring systems. AGD is UK and Ireland distributor for multiple manufacturers including Sennebogen, Comacchio, RTG, Muller, SMS, INPIEQ, Pajot, Fambo, and Greenwall.
3. Used Equipment Sales: Stockists of used crawler cranes, mini cranes, mobile cranes, soil mixing equipment, vibratory hammers, piling equipment, and silent pilers. Machines supplied in good working condition or fully refurbished. Experienced exporters shipping worldwide with L/C payment accepted.
4. Parts and Accessories: Supply of parts for all supported equipment brands including Sennebogen, Marchetti, Muller, Comacchio, RTG, Bauer, Giken, IHI, and others. Parts include segmental casings, casing shoes, drilling tools, augers, CFA augers, Bauer teeth, and accessories.
5. Service, Repair and Refurbishment: Comprehensive repair, refurbishment, and maintenance services for crawler cranes and piling equipment including fabrication, welding, mechanical/electrical/hydraulic repairs, painting, and modification. Also painting/refurbishment services for external customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AGD Equipment sells, rents, installs and repairs specialist construction and ground engineering equipment — including crawler cranes (Sennebogen), piling rigs, vibratory hammers, trench shoring systems, and steel and plastic sheet piles — to civil engineering, piling, and infrastructure contractors across the UK, Ireland, and export markets. The company acts as exclusive UK and Ireland distributor for multiple international OEMs and operates a rental fleet of more than 100 items supported by directly-employed operators.

Product overview

AGD Equipment operates as a specialist equipment rental, sales and service company serving the construction, civil engineering and ground engineering industries. The company maintains a rental fleet of over 100 items of equipment including lattice boom crawler cranes, telescopic crawler cranes, mini cranes, clamp cranes, crane suspended vibros and impact hammers, silent pilers, excavator-mounted side grip vibro rigs, CFA piling rigs, large diameter bored piling rigs, telescopic leader rigs and soil mixing rigs. Equipment is available for hire with experienced, directly employed operators. The company is also a distributor for multiple equipment brands including Sennebogen, Comacchio, RTG, Muller, SMS, INPIEQ, Fambo, Pajot, Greenwall and E+S/Krings. Comprehensive after-sales services include repair, parts supply, wear parts, drilling tools, and a purpose-built paint facility. The company operates from Stratford-upon-Avon, UK with a newly opened depot in Portadown, Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Telescopic Crawler Cranes Telescopic boom crawler cranes available for hire and sale to civil engineering and infrastructure contractors across the UK and Ireland.
• Lattice Boom Crawler Cranes Lattice boom crawler cranes for heavy-lift applications, supplied through AGD's rental fleet and via Sennebogen sales distribution.
• Mini Cranes Compact mini crawler cranes for restricted-access and indoor lifting applications, available through AGD's rental fleet.
• CFA Piling Rigs Continuous flight auger (CFA) piling rigs for cast-in-situ foundation works, available for hire and supplied via Comacchio and other OEM partnerships.
• Rotary Piling Rigs Rotary drilling piling rigs for large-diameter bored piling and ground engineering works, available for hire from AGD.
• Telescopic Leader Rigs Telescopic leader rigs for driven and bored piling operations, available for hire and supplied via RTG distribution.
• Side Grip Vibro Rigs Side grip vibratory rigs for sheet pile installation and extraction, available for hire from AGD's rental fleet.
• Silent Pilers Silent piler rigs using RTG Silent Vibro technology for low-noise sheet pile installation in urban and rail environments such as HS2.
• Crane Suspended Vibratory Hammers Crane-suspended vibratory hammers for sheet pile driving and extraction, available for hire and supplied via Muller and SMS brand partnerships.
• Crane Suspended Impact Hammers Crane-suspended impact (air/diesel) piling hammers for driven piling works, available for hire and supplied via Pajot brand partnership.
• Trench Shoring Systems Modular trench shoring systems for safe excavation support, available for hire and sale to civil engineering contractors.
• Steel Sheet Piles Steel sheet piles for retaining walls, cofferdams, and ground retention, available for sale and hire.
• Greenwall Plastic Sheet Piles Plastic / composite Greenwall sheet piles sold by AGD as a lightweight, corrosion-resistant alternative to steel sheet piling for retaining and flood-protection works.
• Temporary Flood Protection Equipment Temporary flood protection equipment supplied alongside AGD's sheet piling range for emergency and works flood defence.
• Sennebogen Crawler Cranes Sennebogen-branded telescopic and lattice boom crawler cranes sold into the UK and Ireland as part of AGD's exclusive distribution agreement.
• Comacchio Foundation Equipment Comacchio piling rigs and foundation drilling equipment sold in the UK and Ireland under AGD's exclusive distribution partnership.
• RTG Leader Rigs RTG-branded telescopic leader rigs and silent pilers sold in the UK and Ireland via AGD's distribution partnership.
• Muller Vibratory Hammers Muller-branded vibratory piling hammers sold and rented by AGD under its distribution partnership.
• SMS Vibratory Hammers SMS-branded vibratory piling hammers sold and rented by AGD under its distribution partnership.
• INPIEQ Piling Equipment INPIEQ-branded piling equipment sold in the UK and Ireland via AGD's distribution partnership.
• Fambo Piling Equipment Fambo-branded piling equipment sold in the UK and Ireland via AGD's distribution partnership.
• Pajot Air Hammers Pajot-branded air / impact piling hammers sold and rented by AGD under its distribution partnership.
• Mills Access Staircases Mills-branded temporary access staircases sold in the UK and Ireland via AGD's distribution partnership.
• Used Equipment Sales Refurbished used construction and ground engineering equipment resold by AGD to UK and international buyers.
• Equipment Repair, Refurbishment & Fabrication Services Workshop-based repair, refurbishment, and fabrication services for specialist construction equipment, delivered from AGD's in-house facility with 25-ton overhead cranes.
• Paint Shop & Equipment Refurbishment Painting Specialist industrial paint application and equipment refurbishment painting delivered from AGD's in-house paint centre to prepare equipment for resale or redeployment.
• Parts Supply & After-Sales Support OEM parts supply and after-sales technical support for AGD's distributed brands (Sennebogen, Comacchio, RTG, Muller, SMS, etc.) and its own rental fleet.

Quantifiable outcome

• Noise reduction of 6-7 dB(A) using RTG Silent Vibro compared to standard hammer systems
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Terra InfrastructurecoreStrategic or Co-development Partner · 1 January 2024Following the acquisition of complete shareholding in AGD by FMC (Terra Infrastructure parent company), Terra Infrastructure products including Muller vibratory hammers, sheet piles, E+S and Krings trench shoring systems are now offered through AGD. Terra is the parent/sister company providing additional product lines and support to AGD's existing offering.
• SennebogencoreChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Sennebogen crawler cranes and mobile cranes. AGD supplies new Sennebogen telescopic crawler cranes (613, 673, 683, 6103, 6113, 6133 series) and maintains a large rental fleet of Sennebogen equipment.
• ComacchiocoreChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Comacchio foundation equipment including CH range of large diameter bored piling rigs, CFA piling rigs, and accessories. AGD also stocks Comacchio rigs in their rental fleet (CHF500, CH4, CH450).
• RTG (Rammtechnik GmbH)coreChannel Partner/ Reseller/ DistributorUK and Ireland distributor for RTG leader rigs and pile driving rigs. AGD has been distributing RTG since 2001, celebrating 20 years of partnership and having imported 39 RTG machines into the UK. Fleet includes RG16T, RG19T, RG21T, RG25S models.
• MullercoreChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Muller crane suspended and excavator mounted vibros. Products include Muller MS-6 HFB EMV, MS-28 HFV, and MS-48 HFV. Muller has over 70 years of experience in piling hammers.
• SMS (Seven Ocean Machinery)minorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for SMS side grip and excavator mounted vibratory hammers. Products include SMS SGM80 side grip vibros for excavator mounting.
• GreenwallminorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Greenwall plastic/PVC sheet piling. Greenwall sheet piles are made from 85% recycled plastic and are suitable for riverbank protection, canals, lakes, and flood defence applications.
• E+S & KringsminorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for E+S and Krings trench boxes and slide rail shoring systems. E+S invented the first trench shoring systems in Germany in the 1950s. Systems available for sale or hire with installation service.
• INPIEQminorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for INPIEQ mini piling rigs and hydraulic accelerated impact hammers and leaders.
• PajotminorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Pajot air hammers and extractors for piling applications.
• FambominorChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Fambo hydraulic piling hammers and leaders. Products include Fambo HR5000 5-ton hydraulic impact hammer used in conjunction with RTG leader rigs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bauer Technologies: UK subsidiary of Bauer Group, one of the world's largest piling and foundation specialists. Comparable on piling equipment, CFA/bored piling rig technology, and shared exposure to UK piling contractors; AGD supplied its RG25S to Bauer Technologies, illustrating deep operational overlap.
• Ainscough Crane Hire: UK's largest crane hire specialist operating a nationwide telescopic and crawler crane rental fleet. Directly comparable to AGD on crawler crane rental with operators, though significantly larger in fleet scale and geographic reach.
• M&J Engineers: UK piling rig and foundation equipment specialist offering new and used piling rigs, spares, and service to the UK piling contractor market. Closely comparable to AGD on piling rig distribution (Comacchio/RTG overlap), used equipment sales, and parts/wear-parts supply to the same UK piling customer base.

Broad incumbents

• Sarens: Global heavy lifting and crawler crane specialist with significant UK infrastructure project presence (HS2, energy, civil). Comparable on crawler crane rental for large infrastructure projects and on operator-included service model, though operates at substantially larger scale and international reach than AGD.
• Speedy Hire: UK-listed general equipment rental provider offering tools, plant, and specialist equipment including lifting solutions. Comparable on equipment rental-to-contractor channel and UK infrastructure exposure, but operates a much broader and more commoditized product mix than AGD's specialist piling/cranes focus.
• Boels Rental: European equipment rental major with strong UK presence serving construction and infrastructure contractors. Comparable as a multi-country specialist/general rental peer offering cranes, piling gear, and trench shoring; competes with AGD on larger contractor accounts and pan-European project work.
• Sunbelt Rentals UK: UK arm of one of the world's largest equipment rental companies, providing plant, access, power, and specialist lifting equipment. Comparable as a UK contractor-facing rental competitor; larger and broader product range than AGD but with overlapping customer base in piling/infrastructure.
• Liebherr (Great Britain): UK arm of Liebherr, a global construction equipment OEM and crane manufacturer offering crawler and mobile cranes sold/rented via dealer network. Comparable on crawler crane product category and UK infrastructure end customers (Ainscough is a Liebherr customer, as is AGD for refurbishment), though operates as OEM not distributor-rental peer.
• Keller Group: Global geotechnical solutions contractor providing piling, ground improvement, and earth retention. Comparable on piling and ground engineering end-market, and is also Andrew Davison's former employer; competes with AGD's contractor customers for project scope but operates as contractor rather than equipment supplier.

Regional players

• Hesselink Machines: Dutch specialist dealer and rental company for crawler cranes, telescopic cranes, and piling/foundation equipment. Highly comparable business model (multi-OEM distributor + rental fleet) with similar Sennebogen/Muller-type brand mix, though primarily active in the Benelux market rather than UK/Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agd Equipment