Farm Bureau Insurance

What Farm Bureau Insurance does

Farm Bureau Insurance is a Florida-licensed, privately-held multi-line personal insurance carrier operating two legal entities — Florida Farm Bureau General Insurance Company and Florida Farm Bureau Casualty Insurance Company — domiciled in Florida under the broader Florida Farm Bureau Federation system. The company writes auto, homeowners, life, flood (via the National Flood Insurance Program), and ancillary products such as bank loan coverage, mortgage insurance, estate planning assistance, roadside assistance, and member-benefit discounts. Founded circa 1950 and headquartered in Gainesville, Florida, the carrier serves individual Florida consumers and families, with a particular historical orientation toward the state's agricultural community.

The business is distributed primarily through an extensive network of local independent agents across Florida, supplemented by a self-service online quote portal, a customer policy-management portal, and the MOBILE Agent mobile application for iOS and Android that provides 24/7 access to policy review, claims reporting, bill pay, ID card retrieval, and roadside assistance request. Catastrophe response centers are deployed regionally after major weather events (e.g., Hurricane Michael locations in Lynn Haven and Marianna) to support claim intake. Pricing is quote-based and not publicly disclosed, with annual billing cadence and discount levers including multi-car, good-student, driver-education, loyalty credits, and policy bundling.

The company's value proposition centers on community-embedded local agents, a 70+ year Florida brand presence tied to agricultural heritage, and member benefits distributed via the Florida Farm Bureau Federation. Technology infrastructure is described as standard policy administration and claims processing with consumer-facing digital tools; no proprietary AI, ML, or data-fabric capabilities are disclosed. The company is actively operating, generates recurring subscription-style premium revenue, and has 251-500 employees per firmographic data, with no public ticker, no disclosed ownership stakes beyond the Federation affiliation, and no disclosed funding, M&A, or leadership change activity in the available corpus.

Name

Farm Bureau Insurance

Legal name

Florida Farm Bureau General Insurance Company; Florida Farm Bureau Casualty Insurance Company

Website

https://floridafarmbureau.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Farm Bureau Insurance is a privately-held Florida multi-line personal insurer providing auto, homeowners, life, and flood insurance to individual Florida consumers and families through a statewide network of local independent agents, supported by a mobile app, online portal, and Federation member-benefit programs.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAMAD)

Keywords

• Personal auto insurance
• Homeowners insurance coverage
• Life insurance policies
• Flood insurance programs
• Independent insurance agents

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Auto Insurance Premiums: Recurring premiums from personal auto insurance policies covering liability, collision, comprehensive, and other vehicle coverage
2. Homeowners Insurance Premiums: Recurring premiums from homeowners insurance policies covering dwelling, personal property, liability, and related coverages
3. Life Insurance Premiums: Recurring premiums from life insurance products including term and whole life policies
4. Flood Insurance: National Flood Insurance Program policies offered through licensed agents, covering structural and contents damage from flooding

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farm Bureau Insurance sells personal lines of property, casualty, and life insurance — primarily auto, homeowners, life, and flood coverage — to Florida households and members of the Florida Farm Bureau Federation. Policies are distributed through a statewide network of local independent agents and supported by digital self-service channels (online quote portal, customer portal, and MOBILE Agent app) for policy management, claims reporting, and roadside assistance.

Product overview

Florida Farm Bureau Insurance operates as a multi-line insurance provider offering a portfolio of core insurance products (auto, home, life, and flood insurance) along with supplementary financial products. The company differentiates through its local agent network and mobile app (MOBILE Agent) that provides 24/7 policy management, claims reporting, and roadside assistance. Products are delivered through Florida Farm Bureau Federation membership and a network of local agents, with additional member benefits including various discounts for bundling, good student drivers, and driver education completion. The company also offers flood insurance through the federally regulated National Flood Insurance Program (NFIP).

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance for Florida drivers providing a full range of coverage options including liability, collision, comprehensive, Personal Injury Protection (PIP), and Property Damage Liability (PDL). Includes roadside assistance with full coverage policies and various discounts such as multi-car and good-student discounts.
• Home Insurance Homeowners insurance covering residential properties against Florida-specific perils including hurricanes, storms, fire, and standard property risks. Includes dwelling, personal property, liability, and related coverages tailored to Florida's climate.
• Life Insurance Life insurance products providing financial protection for Florida families, including term life and permanent life coverage options for estate planning and mortgage coverage needs.
• Flood Insurance Flood insurance coverage offered through the National Flood Insurance Program (NFIP), providing protection against structural and contents damage from flooding for residential and commercial properties in Florida.
• MOBILE Agent App Mobile application (iOS and Android) providing 24/7 access to account information, policy review, claims reporting, agent contact, bill payment, digital ID card access, and emergency roadside assistance request functionality.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Property & Casualty Insurance Company: Florida-domiciled P&C insurer offering homeowners and auto coverage in the Florida market. Direct geographic overlap and similar product focus make it the most directly comparable Florida-specific peer.
• Heritage Property & Casualty Insurance: Florida-focused P&C insurer writing homeowners and commercial residential coverage. Operates in the same Florida catastrophe-exposed market with overlapping customer segments.
• Cincinnati Financial: Mid-sized P&C carrier distributing through independent agents with multi-line auto, home, and commercial offerings. Operates across the U.S. but maintains a similar agent-led, regional character.
• Tennessee Farmers Insurance (Farm Bureau): A sister state Farm Bureau insurance entity operating under the same Farm Bureau mutual-affiliate structure, offering comparable multi-line P&C products through local agents. Direct structural and operational parallel.
• Auto-Owners Insurance: Mid-sized mutual P&C insurer relying on independent agent distribution across multiple states. Comparable product mix (auto, home, life) and similar agent-led customer acquisition approach make it a directly comparable peer.
• Erie Insurance: Regional P&C insurer with strong agent-distribution model and multi-line auto/home/life offerings, structurally similar to Farm Bureau Insurance. Operates primarily in the eastern U.S. through a network of local exclusive agents.
• Shelter Insurance: Regional mutual P&C and life insurer with agent distribution and multi-line product portfolio. Comparable scale and operating model to Farm Bureau Insurance.

Regional players

• Citizens Property Insurance Corporation: Florida's state-backed insurer of last resort for homeowners. Directly competes for Florida homeowner policyholders and shapes the regulatory and rate environment in which Farm Bureau Insurance competes.

Broad incumbents

• Progressive: National P&C incumbent with significant Florida auto market share. Competes across both direct (online/app) and agent channels, representing both an incumbent threat and a benchmark for digital distribution.
• Travelers: Large national P&C carrier with broad product portfolio and independent agent distribution. Operates in Florida across personal and commercial lines, competing for the same policyholders as Farm Bureau Insurance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ffbic
• Facebookfacebook.com/ffbic
• LinkedInlinkedin.com/company/florida-farm-bureau-insurance-agents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Insurance