Northville Hills Golf Club

What Northville Hills Golf Club does

Northville Hills Golf Club operates a single 18-hole Arnold Palmer Signature Design championship golf course on 220 acres in Northville, Michigan, approximately 20 minutes from downtown Detroit and Detroit Metro Airport. The club functions as a "private experience with public access," welcoming walk-up and online tee time bookings while marketing itself as a championship-caliber facility. Course features include five tees ranging from 5,166 to 7,003 yards, wide fairways, large greens, and a natural setting encompassing native woodlands, protected wetlands, lakes, and rolling Michigan heather. The property also includes a 10,000 square foot clubhouse with men's and women's locker rooms, a golf shop, a bar and grill, and banquet facilities with outdoor terrace overlooking the course.

The business operates six distinct revenue streams: (1) green fees and cart rentals via the ForeUp online booking platform, (2) annual season passes for frequent golfers, (3) corporate and private golf outings and tournaments with full coordination services, (4) wedding and social event hosting for up to 180 guests with custom catering, (5) golf lessons and instruction across all skill levels including junior camps, and (6) driving range and practice facility access. Pricing is transaction-based for daily play and quote-based for events; season passes operate on annual recurring billing. Go-to-market relies on direct website traffic, organic search visibility, the ForeUp booking and gift card e-commerce storefront, and event calendar marketing.

The club is privately owned by the Wilson Golf Group, a diversified golf-related ownership entity, and operates without public funding, institutional investors, or stock exchange listing. Its customer base spans individual golfers, corporate outing organizers, and wedding/social event hosts across Southeast Michigan. Operational technology is limited to standard golf course management and reservation systems with no disclosed AI, proprietary platform, or significant technology differentiation beyond the ForeUp integration.

Name

Northville Hills Golf Club

Legal name

Northville Hills Golf Club

Website

https://northvillehillsgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Northville Hills Golf Club is a privately-owned Arnold Palmer Signature Design championship golf course and event venue in Northville, Michigan, serving individual golfers, corporate outings, and wedding/social event clients across Southeast Michigan.

Ownership category

akta.pro rank

Product category

Golf Course and Hospitality Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Golf course operations
• Public access golf
• Golf event hosting
• Wedding venue services
• Corporate golf outings

Headquarters

HQ city

Northville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf green fees and cart fees: Core revenue from public access golf play with green fees and golf cart rentals for individual and group play
2. Season passes: Annual and seasonal membership passes providing unlimited or preferential access to the golf course
3. Golf outings and tournaments: Corporate and private golf event bookings including tournament coordination, scoring, and banquet services
4. Wedding and event hosting: Venues for weddings, showers, parties, and banquets with catering services for up to 180 guests
5. Golf lessons and instruction: Golf instruction services including group programs, junior camps, and private lessons
6. Driving range and practice facilities: Practice facility access and range balls for golfers

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Northville Hills Golf Club operates a public-access 18-hole Arnold Palmer Signature Design golf course on 220 acres in Northville, Michigan, offering daily green fees, cart rentals, season passes, driving range, lessons, leagues, and junior programs. The club's 10,000 sq ft clubhouse supports weddings, corporate outings, banquets, and social events for up to 180 guests with custom catering and full-service event coordination.

Product overview

Northville Hills Golf Club is a private golf club with public access, offering a single-location portfolio of golf and hospitality services. The core offering is the Arnold Palmer Signature Design golf course, complemented by event hosting services (weddings, banquets, showers, corporate events), golf-specific programs (outings, leagues, junior camps, lessons), and club amenities (driving range, bar & grill, season passes). These services are integrated through the club's 10,000 sq ft clubhouse and professional staff, providing a unified golf and events experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Arnold Palmer Signature Design Golf Course An 18-hole championship golf course designed by Arnold Palmer, featuring 5,166 to 7,003 yards of play with native woodlands, wetlands, lakes, and rolling Michigan heather slopes. The course offers wide fairways, large greens, and multiple tees for all skill levels, delivering private-facility course conditions at public-access rates.
• Golf Outings & Tournaments Coordinated golf event service for corporate and group outings including green fees, cart fees, registration, personalized cart signs, pairings sheets, beverage cart service, scoring, and post-outing banquet coordination. Pricing varies by day, time, season, and group size.
• Weddings & Events Wedding ceremony and reception hosting at the clubhouse, accommodating up to 180 guests with panoramic golf course views, custom menus, and full-service banquet amenities.
• Clubhouse Banquet Facilities Event venue featuring a main dining room, elegant banquet facilities, outdoor terrace with panoramic golf course views, full beverage service, and a culinary team for custom menus. Room rental includes tables, chairs, china, silverware, and linens.
• Junior Golf Program Golf instruction and camps for children and youth, including the NHGC Junior Camp for various age and skill levels.
• Golf Leagues Organized golf leagues for regular play and competition among members and guests.
• Driving Range Practice facilities for golf swing improvement and warm-up areas.
• Golf Lessons Professional golf instruction for players of all skill levels.
• Season Passes Annual membership options providing unlimited or preferential golf access throughout the season.
• Bar & Grill On-site restaurant serving lunch and dinner with full beverage service for golfers and event guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered primary and core.

• Wilson Golf GroupprimaryOthersParent company and owner of Northville Hills Golf Club
• ForeUp SoftwarecoreTechnology or IntegrationProvides online tee time booking and gift card e-commerce platform integrated into the club's website

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bay Hill Club & Lodge: Orlando, FL Arnold Palmer Signature course with on-site lodging and event facilities — comparable as an Arnold Palmer-branded premier club with integrated lodging/events, anchored in a different geography.
• Detroit Golf Club: Historic Detroit private club hosting PGA Tour events — comparable regional golf competitor for elite and corporate golf outings.
• Plum Hollow Country Club: South Lyon, MI private country club offering golf, dining, and banquets — comparable regional competitor for golfers, weddings, and outings in the Detroit metro.

Direct peers

• Eagle Eye Golf Club: Eaton Rapids, MI daily-fee course also designed by Arnold Palmer, with banquet/event capabilities — directly comparable as another Palmer-designed public-access Michigan golf facility serving similar segments.
• Fox Hills Golf & Banquet Center: Plymouth, MI golf and banquet facility offering golf, weddings, and corporate events in the same Detroit western-suburbs market — directly comparable product mix and customer overlap.
• TPC Michigan: Premium public-access PGA Tour-branded course in Dearborn, MI with clubhouse, events, and tournament-style offerings — closely comparable as a high-end daily-fee course in the Detroit market competing for similar corporate and event customers.
• Indianwood Golf & Country Club: Lake Orion, MI country club offering golf and member events — comparable mid-Michigan golf and event business serving overlapping customer types.

Broad incumbents

• Topgolf: National golf entertainment operator with multiple locations and tech-enabled bays — broader incumbent capturing casual/beginner golf entertainment demand that overlaps with NHGC's public-access and outing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/northvillehills
• Facebookfacebook.com/northvillehillsgolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northville Hills Golf Club