Harrod Sport

What Harrod Sport does

Harrod Sport Ltd. is a UK-based manufacturer of sports ground equipment established in 1954 and headquartered in Lowestoft, Suffolk, England. The company designs, produces, and supplies goals, posts, and nets across 17 sports, including football, rugby, hockey, netball, tennis, volleyball, basketball, badminton, korfball, lacrosse, and water polo, with construction in aluminium, steel, and PVC. Its technical differentiation rests on BS EN independent safety certification across the football goal range, proprietary portable and folding systems (Portaball Pro, Finesse folding target goals, Euro Portagoal), and FIFA Quality-compliant stadium packages.

The business operates a hybrid go-to-market model. Consumer-facing revenue is generated through the harrodsport.com e-commerce storefront with unit prices ranging from £173 budget folding targets to £11,664 elite stadium goals. Enterprise and institutional revenue is captured through a phone sales team (01502 583515), a quote-based system for custom and large-scale orders, professional installation services, and inspection/maintenance contracts. Customer segments span schools, colleges and universities, grassroots and professional sports clubs, national governing bodies (The FA, Football Foundation, England Netball, England Hockey, Badminton England), and individual consumers. The company also operates a dedicated export team supporting European deliveries and a Distributor Resource Centre enabling third-party resellers.

Harrod Sport's commercial position is anchored by long-tenured relationships with elite sporting bodies and venues. The company supplies over 80% of Premier League clubs, holds approved-supplier status with the Football Foundation grant system, and has been a supplier to the Commonwealth Games since 2002, Rugby World Cups in 2011, 2015, and 2019, and Olympic Games in London 2012, Rio 2016, Tokyo 2020, and Paris 2024, including as sole supplier for hockey equipment at Paris 2024. It is privately held, founded by Ron Harrod, and operates with 11-50 employees, with no disclosed institutional investors, parent company, or funding rounds.

Name

Harrod Sport

Legal name

Harrod Sport Ltd.

Website

https://harrodsport.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Harrod Sport Ltd. is a UK manufacturer, established 1954, of sports goals, posts, and nets across 17 sports, serving schools, clubs, governing bodies, and elite venues including Wembley, Santiago Bernabéu, and the Olympic Games via e-commerce, direct sales, and installation services.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Volleyball Equipment Retail (CRAMAEAG), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Sports equipment manufacturing
• Football goals and nets
• Rugby posts and equipment
• BS EN safety certified
• Stadium sports goals

Headquarters

HQ city

Lowestoft

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Equipment Sales: Direct sales of manufactured sports equipment including football goals, posts, nets, and accessories. Products sold through e-commerce storefront and direct sales with pricing from budget to premium ranges.
2. Professional Installation Services: Offer professional installation services for sports equipment. Inspection and maintenance services also provided.
3. Spare Parts and Accessories: Sales of spare parts, replacement nets, goal parts, and accessories for existing equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Harrod Sport manufactures and sells sports goals, posts, nets and ancillary equipment across football, rugby, hockey, netball, tennis, volleyball, basketball, badminton, cricket, korfball, handball, lacrosse, water polo, stoolball, athletics and American football. Products are BS EN safety certified where applicable and sold via an own e-commerce storefront, phone sales, quote-based enterprise sales, and an export team, supported by professional installation and inspection/maintenance services.

Product overview

Harrod Sport is the UK's leading manufacturer of sports goals, posts and nets, established in 1954. The company operates a diversified product portfolio structured around core goal and post products (football goals, rugby posts, hockey goals, netball posts, tennis posts) supported by two sub-brands (Finesse for performance training equipment, Sportset for volleyball). The football goals range spans multiple formats from 3v3 through 11-a-side, including training goals, garden goals, kids goals, school goals, stadium goals, and portable options like the 4G Stadium Pro Goal and Portaball Pro. Additional product categories include nets, training equipment, team shelters, flags, trolleys, accessories, and spares across all sports. The company also offers professional services including inspection maintenance and installation. Products serve all levels from schools and grassroots clubs to professional venues, with a focus on BS-EN safety standards compliance and Football Foundation approval.

Differentiator

Problem solved

Functional benefit

Brands

• Finesse: Performance Training Equipment. The Finesse range is marketed as the perfect addition to enhance individual and team training, including folding target goals and training equipment.

Products and services

• Finesse Performance Training Equipment Range

Quantifiable outcome

• Over 80% of Premier League clubs use Harrod Sport goals
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Paris 2024 Olympic GamesflagshipStrategic or Co-development Partner · 1 January 2024Sole supplier of Paris 2024 - provided world-class hockey goals, shelters, and more for the 2024 Paris Olympic Games.
• The FAcoreStrategic or Co-development PartnerFootball governing body partnership. Harrod Sport supplies equipment for FA-sanctioned matches and competitions, leveraging association with UK's premier football authority.
• Football FoundationcoreGTM or Marketing PartnerOfficial approved supplier for Football Foundation Charity. Actively promote grant system access to clubs and schools through the partnership, helping customers access funding.
• Wembley StadiumflagshipStrategic or Co-development PartnerPremier venue partnership supplying matchday goals for major finals including FA Cup Finals. Prestigious reference customer demonstrating elite-level quality.
• The Premier LeagueflagshipStrategic or Co-development PartnerOfficial supplier to England's top football league. Over 80% of Premier League clubs use Harrod Sport goals.
• England NetballcoreStrategic or Co-development PartnerOfficial supplier of netball posts and equipment to England's national netball governing body.
• England HockeycoreStrategic or Co-development PartnerOfficial supplier of hockey equipment to England's national hockey governing body.
• Badminton EnglandcoreStrategic or Co-development PartnerOfficial supplier of badminton nets and posts to England's national badminton governing body.
• St. George's ParkcoreStrategic or Co-development PartnerSupplier to England's National Football Centre, the training facility for English national football teams.
• Commonwealth Games FederationflagshipStrategic or Co-development PartnerSuppliers since 2002 to Commonwealth Games. Providing netball posts and equipment to Glasgow 2026 Commonwealth Games.
• World Federation of the Sporting Goods Industry (WFSGI)minorOthersMember of the global sporting goods industry federation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mitre Sports: One of the UK's most established sports brands offering a broad portfolio including balls, goals, and training equipment. While not specialist in goals/posts, its football and rugby equipment lines overlap Harrod Sport at lower tiers and is sold in similar B2B channels.

Direct peers

• Net World Sports: One of the largest UK-based online sports equipment retailers, manufacturing and distributing football goals, posts, nets, and training equipment across football, rugby, hockey, basketball and other sports — directly competing across product and channel.
• Sportsafe UK: UK-based supplier providing sports equipment, inspection, and installation services to schools, colleges, and clubs — directly competitive on the professional installation and inspection-maintenance side of Harrod Sport's offering.
• Goal Sport UK: UK goal manufacturer producing football, rugby, and hockey goals with custom and portable options for clubs, schools, and venues — overlapping product lines and channels with Harrod Sport within the same UK market.

Regional players

• Jaypro Sports: Major US-based manufacturer of sports goals, bleachers, and field equipment serving schools, parks, and stadiums. Comparable product portfolio with same buyers (schools, professional venues) but operating primarily in North America.
• Fortress Aluminium Products: Australian manufacturer of aluminium football goals and sports field equipment serving schools, clubs, and stadiums across Australia and surrounding markets. Comparable product specialization in aluminium goals but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HarrodSport
• YouTubeyoutube.com/user/HarrodUK
• Facebookfacebook.com/HarrodSport
• LinkedInlinkedin.com/company/harrod-sport-ltd
• Instagraminstagram.com/harrodsport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrod Sport