What White Rose does

Daisen Nyugyo Agricultural Cooperative, operating under the White Rose (白バラ) brand, is a Tottori Prefecture-based Japanese dairy farming cooperative founded in 1946 and reorganized under its current name in 1966. It operates under a unified production-processing-sales model that unites essentially all of Tottori Prefecture's dairy farmers (800 cooperative members — 123 regular members plus 677 associate members as of December 2025) into a single processing and distribution entity. The core technology is vertically integrated dairy manufacturing: raw milk is sourced 100% from member farms and processed across company-owned facilities that have been progressively certified to HACCP (1998), ISO22000 (2006), ISO14001 (2008), and FSSC22000 (2015) standards, then packaged and sold under a single brand identity with the proprietary Shirobara Certification System (白バラ認証制度) providing farm-level transparency.

The product portfolio spans fresh milk (the flagship Shirobara Milk), low-fat and functional dairy beverages (calcium/iron-fortified variants), coffee and café au lait lines (~64–70% raw milk content), yogurt, butter, cream, a six-flavor Premium Ice Cream line developed with 1.5 years of R&D, the Shirobara Cheese Series (cream cheese, Caciocavallo, string cheese), seasonal limited-time beverages (matcha, cocoa, black tea, banana au lait), eight varieties of Christmas cakes, and licensed original merchandise featuring the Cowee mascot. Manufacturing is centralized at the Honjo headquarters factory in Kotoura Town, Tottori, following the 2004 consolidation to a "one prefecture, one production organization, one processing factory" model.

Revenue is generated through direct-to-consumer sales (own e-commerce store shirobarastore.jp, scheduled home delivery with dedicated home boxes, the Cowee's Milk Kan direct-sale shop at HQ, and the Daisen Makiba Milk no Sato farm-experience tourist facility), supplemented by broad channel distribution through convenience stores (FamilyMart, Lawson), mass retailers (Hok, Marui, Sanmart, Esmart, Toyo Store, Marugo, Yume Town), department stores (Seijo Ishii), regional sales offices in Okayama, Hiroshima, Osaka, and Tokyo, dedicated distributor companies (Shirobara Shoji, Himeji Hoki Dairy Trading), and airport/souvenir shops. The primary customer segment is individual consumers and households across Chugoku, Kansai, Kanto, and Shikoku regions of Japan; a secondary segment comprises retail and food-service businesses stocking Shirobara products. Pricing is unit-based across SKUs of varying sizes and formulations; specific retail prices are not publicly disclosed.

Name

White Rose

Legal name

大山乳業農業協同組合

Website

https://dainyu.or.jp

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Daisen Nyugyo Agricultural Cooperative (White Rose / 白バラ), founded 1946, is a Tottori Prefecture dairy farming cooperative that produces and distributes fresh milk, dairy beverages, cheese, ice cream, and seasonal products across western Japan via direct sales, online store, and retail/wholesale distribution channels.

Ownership category

akta.pro rank

Product category

Dairy Products Manufacturing

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Ice Cream and Frozen Dessert Manufacturing (311520), Specialty Food Retailers (4452)

SIC

Dairy Products (2020), Ice Cream & Frozen Desserts (2024), Retail-Grocery Stores (5411)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industries

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Sweetened Condensed Milk Manufacturing (AFAHAFAG)

Keywords

• Dairy products
• Fresh milk production
• Premium ice cream
• Cheese manufacturing
• Agricultural cooperative

Headquarters

HQ city

Tottori

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy product manufacturing and sales: Production and sale of milk, dairy beverages, butter, cream, powdered milk, condensed milk, fermented dairy, ice cream, confections, and seasonal/limited products. Revenue generated through direct sales, online store, home delivery, and distribution to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

White Rose (大山乳業農業協同組合) is a Tottori Prefecture dairy agricultural cooperative that produces, processes, and sells fresh dairy products under an integrated farm-to-consumer system. Its portfolio includes fresh Shirobara milk, yogurt, premium ice cream (6 flavors), a cheese series (cream cheese, Caciocavallo, string cheese), butter, cream, powdered milk, seasonal milk beverages, and Christmas cakes. Products are sold through its own online store (shirobarastore.jp), home delivery service, direct-sale shops, farm experience attractions, and extensive retail distribution across Japan.

Product overview

White Rose (白バラ/Shirobara) is a dairy farming cooperative operating under a unified production-processing-sales system. The product portfolio centers on fresh dairy products made from Tottori Prefecture raw milk, including the core products of Shirobara Milk, yogurt, butter, and cheese. The premium lineup features Shirobara Premium Ice Cream (6 flavors) and the Shirobara Cheese Series (cream cheese, Caciocavallo, string cheese). Seasonal limited-time beverages include milk teas, matcha milk, and cocoa offered throughout the year. The cooperative also produces original character merchandise featuring the COWY mascot and branded goods. All products are distributed through direct sales stores (Kawi Milk Museum, Daisen Makiba Milk no Sato), online store, and retail locations across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• 白バラプレミアム (Shirobara Premium): Premium ice cream line made with Tottori Prefecture raw milk, featuring flavors including Milk, Strawberry, Matcha, Caramel & Nuts, and Blueberry & Cream Cheese.
• 白バラチーズシリーズ (Shirobara Cheese Series)

Products and services

• Shirobara Milk (白バラ牛乳) Fresh pasteurized milk made from 100% Tottori Prefecture-sourced raw milk; the flagship daily-consumption product of the cooperative for households across Japan.
• Shirobara Yogurt (白バラヨーグルト) Yogurt products made from fresh Tottori Prefecture raw milk, part of the cooperative's core dairy lineup alongside milk, cheese, and ice cream.
• Shirobara Cheese Series (白バラチーズシリーズ) Series of cheeses made from Tottori Prefecture raw milk including cream cheese, Caciocavallo, and pull-apart string cheese, developed over approximately 1.5 years to achieve natural flavor and smooth texture.
• Shirobara Premium Ice Cream (白バラプレミアムアイス) Premium ice cream in six flavors (Milk, Strawberry, Matcha, Caramel & Nuts, Blueberry & Cream Cheese) made with Tottori Prefecture raw milk, emphasizing an overwhelming milk-forward flavor profile.
• Shirobara Low-Fat Milk (白バラ低脂肪牛乳) Low-fat milk made from 100% Tottori Prefecture raw milk with approximately 60% fat reduction compared to regular milk.
• Shirobara Coffee (白バラコーヒー) Coffee milk beverage using 70% Tottori Prefecture raw milk with caramel and coffee fragrance balanced to let natural milk aromas shine.
• Daisen Delicious Cafe Au Lait (大山おいしいカフェ・オ・レ) Cafe au lait using 64% Tottori Prefecture raw milk blended with Kilimanjaro single-origin coffee beans.
• Shirobara Fruit (白バラフルーツ) Fruit-flavored dairy beverage combining Tottori raw milk with apple, banana, and peach juices (30% raw milk, 5% fruit juice).
• Shirobara Body Ca+Fe (白バラからだにCa+鉄) Functional low-fat dairy beverage providing calcium, iron, and vitamin D in one and a half cups, with 75% fat reduction and double calcium versus regular milk.
• Shirobara Black Tea (白バラ紅茶) Limited-time milk tea beverage highlighting the milk aroma with a gentle black tea flavor profile.
• Shirobara Matcha (白バラ抹茶) Limited-time matcha milk using Uji matcha, offering a smooth milk and fragrant matcha harmony.
• Shirobara Cocoa (白バラココア) Limited-time milk cocoa made with Ghanaian cocoa beans, enjoyable warm or cold.
• Shirobara Banana Au Lait (白バラバナナオ・レ) Limited-time banana au lait combining banana's sweet aroma with gentle milk flavor.
• Shirobara Christmas Cakes (クリスマスケーキ) Eight varieties of seasonal Christmas cakes produced by the cooperative's confectionery department, including Shirobara Stollen, Tiramisu, Marron de Noel, and Matcha Christmas.
• Shirobara Original Goods (白バラオリジナルグッズ) Original merchandise including T-shirts, tumblers, bags, stationery, plush toys, golf markers, and character goods featuring Shirobara Milk and COWY mascot designs, sold through the online store, direct-sale shops, and co-branded collaborations.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 独立行政法人農畜産業振興機構 (ALIC)coreStrategic or Co-development Partner · 8 June 2022独立行政法人農畜産業振興機構 (ALIC) — Agriculture, Livestock and Industries Promotion Organization, an independent administrative institution — supported the Shirobara cheese series development as part of the '畜産物の需給安定推進事業（販路拡大等支援事業）' (Livestock Supply-Demand Stabilization Promotion Project / Sales Expansion Support Project). ALIC provided backing for expanding sales channels for new dairy products.
• Osteria YasudayaminorOthersItalian restaurant collaborating as recipe contributor for Shirobara cheese series — Chef Kentaro Ota developed a grilled Caciocavallo appetizer recipe featured on the product page, bringing professional culinary endorsement to the cheese product line.
• Pâtisserie J.KOWARIminorOthersPatisserie in Matsue, Shimane Prefecture, run by owner Junya Watari — contributed a pure cheesecake recipe using Shirobara cream cheese for the cheese series product page, providing professional culinary expertise and endorsement.
• 割烹 きさら (Kappo Kihara)minorOthersJapanese kappo restaurant in San'in region — Chef Takahiro Takei contributed a fried cream cheese recipe featuring Shirobara dairy products, leveraging his Michelin Guide recognition to validate product quality.
• マルマン株式会社 (Maruman Co., Ltd.)minorOthersStationery manufacturer collaborated on co-branded goods — Shirobara × Maruman collaboration produced sketchbooks and memo pads combining Shirobara packaging designs with Maruman's long-selling '図案スケッチブック' (illustration sketchbook) product.
• バルコス (Valkos)minorOthersHandbag manufacturer based in Kurayoshi, Tottori Prefecture — collaborated on Shirobara × Valkos branded eco bags, combining Shirobara branding with Valkos logo on a stylish design eco bag.
• 白バラ商事株式会社coreChannel Partner/ Reseller/ DistributorRelated sales company handling distribution across Tottori, Okayama, and Shimane prefectures. Multiple branch offices (Yonago, Tottori, Kotura, Izumo, Oda). Primary distribution partner for Shirobara products.
• 姫路伯耆酪農商事株式会社coreChannel Partner/ Reseller/ DistributorRelated sales company handling product distribution in Hyogo Prefecture. Located in Himeji, the company serves the western Japan market as a dedicated Shirobara product distributor.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Meiji Holdings: Major Japanese dairy and food conglomerate producing fresh milk, yogurt, cheese, ice cream, and functional dairy beverages. Directly comparable premium dairy portfolio (Meiji Oishii Gyunyu, Savas) with national brand reach and R&D scale.
• Fujiya Co., Ltd. Japanese confectionery and dairy company producing sweets, Christmas cakes, and dairy-based desserts. Comparable in confectionery/seasonal dairy lines and national retail distribution, but broader in confectionery focus.
• Morinaga Milk Industry: One of Japan's largest dairy companies producing milk, butter, cheese, ice cream, and dairy ingredients. Comparable product breadth and national retail presence, but operates at much greater scale and as a listed entity.
• Megmilk Snow Brand: Major Japanese dairy company (formerly Snow Brand) producing milk, butter, cheese, and yogurt at national scale. Comparable full dairy category coverage but with substantially larger marketing and distribution footprint.

Others

• ALIC (Agriculture, Livestock and Industries Promotion Organization): Japanese independent administrative institution supporting livestock/dairy supply-demand stabilization. Listed as a strategic partner backing Shirobara cheese series development. Included as an enabling ecosystem partner rather than a competitor.

Direct peers

• Takanashi Milk Products: Japanese regional dairy processor specializing in premium fresh milk and dairy beverages for retail and convenience-store channels. Directly comparable product mix (flavored milk, fresh milk, dairy beverages) and channel strategy.
• Kyodo Milk Industry: Tokyo-headquartered dairy manufacturer producing fresh milk, yogurt, and dairy beverages for retail and foodservice across Japan. Comparable product portfolio in fluid milk and flavored dairy beverages with multi-channel retail distribution.
• Yotsuba Dairy Products: Hokkaido-based regional dairy cooperative with vertically integrated production, processing, and branded retail sales of milk, butter, and yogurt. Highly comparable single-prefecture cooperative model with strong regional brand loyalty.

Regional players

• Hokuren Federation of Agricultural Cooperatives: Hokkaido agricultural cooperative federation centralizing raw milk collection, processing, and marketing for the region's dairy farmers. Comparable agricultural-cooperative governance model, though operating at much larger scale in a different geography.
• Ozaki Dairy: Regional Japanese dairy processor with farm-to-table positioning and retail shop experience similar to White Rose's Cowee's Milk Kan and Milk no Sato. Comparable direct-sale and farm-experience channel strategy, though operating primarily in different regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daisen_nyugyo
• YouTubeyoutube.com/channel/UC8iGADk6pnBybFDLspoLwpw
• Facebookfacebook.com/daisen.nyugyo
• Instagraminstagram.com/daisen.nyugyo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rose