Eerikkilä Sport & Outdoor Resort

What Eerikkilä Sport & Outdoor Resort does

Eerikkilä Sport & Outdoor Resort, legally operated by Eerikkilän Urheiluopisto under the non-profit foundation Palloilu Säätiö sr, is a Finnish sports institute and resort located in Tammela between two national parks, roughly 100 km from Helsinki and Turku. Founded in 1949 on land donated by Finnish Football Association chairman Erik von Frenckell, it holds statutory sports institute status and operates as the official national training center for football, futsal, and floorball. The facility includes a full-size 100x63m indoor football hall with crumb-rubber turf, the Jari Litmanen Arena (multi-purpose floorball venue), tennis courts, three illuminated artificial-grass football pitches, hotel rooms, holiday apartments, villas, and a caravan park, accommodating over 100,000 overnight visitors annually.

The company generates revenue across five streams: sports training and camps (youth national team camps, club camps, coaching education including UEFA licenses and the Ekkono method), accommodation services, food and beverage, corporate events and meetings (including the You. wellbeing coaching service and Villa Erik venue), and facility rentals. Its core technology is the proprietary E.Way holistic development philosophy covering six interconnected sectors, operationalized through athlete services such as performance testing and, as of 2026, Firstbeat physiological data monitoring. Distribution is direct-to-consumer via the book.eerikkila.fi platform, on-site reception, and a dedicated sales team led by Sales Director Janne Pyykkö for enterprise accounts.

The business model combines seasonal pricing (peak summer, Christmas, Midsummer, Easter) with unit pricing for individual bookings and multi-year contracts for packages such as Active Escape. Customers span Finland's national football and floorball teams, international clubs (FC Midtjylland, Hammarby), corporate clients (Vincit, Handelsbanken, Fiskars, Mölnlycke, Oriola, Trainers' House), and individual wellness seekers and families. As a non-profit foundation, all operating surpluses are reinvested into Finnish sports development rather than distributed to owners; the company does not pursue venture funding.

Name

Eerikkilä Sport & Outdoor Resort

Legal name

Palloilu Säätiö sr / Eerikkilän Urheiluopisto ja Eerikkilän Palvelut Oy

Website

https://eerikkila.fi

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Eerikkilä Sport & Outdoor Resort is a Finnish non-profit foundation-operated sports institute and resort in Tammela that serves as the national training center for football and floorball, hosting national teams, clubs, corporate clients, families, and individual wellness seekers across its accommodation, training, and meeting facilities.

Ownership category

akta.pro rank

Product category

Sports Training & Resort Hospitality

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• Sports training programs
• Resort accommodation
• Coaching education
• Outdoor recreation services
• Corporate wellness retreats

Headquarters

HQ city

Eerikkilä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Sports Training and Camps: Revenue from organizing sports camps, training programs, and coaching education for football and floorball. Includes youth national team camps, club camps, and individual player camps.
2. Accommodation Services: Revenue from hotel rooms, holiday apartments, villas, Players' House, Villa Hirsihovi, and caravan park. Multiple accommodation tiers serve different customer segments from athletes to leisure travelers.
3. Food and Beverage: Restaurant services, catering for events, café operations including Villa Erik summer café. Includes lunch restaurant and group dining services.
4. Corporate Events and Meetings: Meeting services, team building activities, work wellbeing programs, and large corporate events. Includes Villa Erik venue for celebrations and corporate gatherings.
5. Facility Rentals: Rental income from sports facilities including football pitches, tennis courts, floorball arena (Jari Litmanen Areena), training halls, and equipment rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eerikkilä Sport & Outdoor Resort is a Finnish sports institute and resort that delivers football and floorball training programs, UEFA-accredited coaching education, corporate meeting and wellbeing services, accommodation (hotel rooms, apartments, villas), restaurant dining, and sports venue rentals including the Jari Litmanen Arena and Villa Erik. Offerings are aimed at athletes, sports clubs and federations, coaches, corporate clients, and leisure travelers seeking an active holiday experience.

Product overview

Eerikkilä Sport & Outdoor Resort is a multi-faceted sports and leisure resort operating as a unified service portfolio centered around its location-based facilities. The core offering consists of sports training and development programs (football via Huuhkaja-polku and Sami Hyypiä Akatemia, floorball via Floorball Academy and Maajoukkuetie, plus other sports), education and coaching certifications (UEFA coaching courses, Ekkono Method), and corporate services (meetings, You. wellbeing coaching, team building). These are supported by accommodation facilities (hotel, apartments, villas, caravan park), dining services, and venue rentals (Jari Litmanen Areena, Villa Erik, football hall). Digital offerings include MyE.Way platform, Matsi.tv streaming, and Firstbeat physiological monitoring for athletes. The resort operates as a non-profit foundation (Palloilu Säätiö) reinvesting profits into Finnish sports development.

Differentiator

Problem solved

Functional benefit

Brands

• Jouko K. Leskinen -rahasto: Charitable fund supporting sports activities for underprivileged or at-risk children, youth, and families. Established in 2024 by Palloilu Säätiö.
• E.Way
• Sami Hyypiä Academy
• Floorball Academy
• You. Hyvinvointipalvelut

Products and services

• Sports Training Programs (Football & Floorball) Multi-day and single-session football and floorball training programs delivered at the resort's pitches and indoor halls, designed for clubs, teams, and individual athletes. Programs combine on-pitch coaching, video/performance analysis (via Firstbeat and MyE.Way), and access to the Jari Litmanen Arena.
• UEFA Coaching Education Courses
• Corporate Meeting & Wellbeing Services
• Resort Accommodation (Hotel, Apartments, Villas)
• Restaurant & Dining Services
• Venue Rentals (Jari Litmanen Arena, Villa Erik)
• Active Family & Leisure Holiday Packages
• Athlete Camps & Clinics

Quantifiable outcome

• NPS score of 79 in 2024
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• FirstbeatcoreTechnology or Integration · 27 May 2026Long-term partnership for physiological data monitoring using Firstbeat team sports technology. Supports individual athlete development through training load, recovery, and fitness tracking. Currently applied to girls' national football team (born 2010) preparing for UEFA Women's EURO 2027 and U19 boys' national floorball team. Enables objective data for coaching decisions and holistic development.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Regional players

• Lapland Hotels: Largest privately owned hotel chain in Finland operating resort and full-service hotels in Lapland and major Finnish cities. Comparable on the resort hotel and hospitality side but lacks Eerikkilä's sports institute identity and federation partnerships.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with broad portfolio including resort properties. Overlaps with Eerikkilä on accommodation and meetings but does not specialize in sports training or hold national training center status.
• Sokos Hotels (Finest Bay Area): Major Finnish hotel chain with full-service and resort properties across Finland. Competes for corporate meeting and leisure demand, but without Eerikkilä's sports-focused positioning or federation affiliations.

Direct peers

• Sportresort Hoisl / Hotel Alpenrose: European sport-themed resort hotels in Alpine regions (Austria/Germany) combining sports training facilities, coaching, and full-service accommodation. Conceptually analogous business model of sport-focused hospitality with training academies.
• Vierumäki Resort & Conference: Finland's largest sports institute and resort located in Heinola, offering very similar integrated sports training, accommodation, conference, and wellness services. Closest comparable operator in the Finnish sports institute category, competing directly for domestic sport camps, corporate events, and leisure customers.
• Pajulahti Sports Institute: Another Finnish Olympic Training Center located in Nastola, offering multi-sport training, coaching education, and resort-style accommodation. Direct comparable as a statutory sports institute serving national federations and corporate clients.
• Kisakallio Sports Institute: Finnish sports institute in Lohja offering year-round training, accommodation, and coaching education across multiple sports. Comparable scale, mission, and product mix to Eerikkilä, particularly in the youth development and federation-aligned camp segments.

Others

• Olympic Training Center / Bundesstützpunkt (Germany): National training infrastructure across Germany operating as official Olympic sport training sites with federations. Comparable function as state-recognized training destinations, though state-funded rather than non-profit foundation owned.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/villaerik_tammela
• Xx.com/EerikkilaR10038
• Facebookfacebook.com/eerikkilanurheiluopisto
• LinkedInlinkedin.com/company/eerikkila

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eerikkilä Sport & Outdoor Resort