What TraceToo does

TraceToo (legal entity: TRACETOO SRL) is an Italian automatic identification company founded around 2013–2014 and headquartered in Cardano al Campo, in the province of Varese, Italy. The company designs and delivers RFID-based solutions for goods traceability, people traceability, anti-counterfeiting, and supply chain optimization, serving enterprise customers in manufacturing, automotive components (Brembo, AP Racing, Iveco), luxury goods and accessories (Moleskine, Artigrafiche Pagani), industrial paints (Pulverit), locks and security (Iseo Serrature), and aviation MRO. Its go-to-market is sales-led and project-based, combining on-site surveys, system design, technology specification, and installation services.

The technology stack combines RFID, NFC, QR code, beacon, and Wi-Fi modalities with proprietary middleware that integrates with any ERP, MRP, or MES system. The product portfolio centers on the patented Vericode anti-counterfeiting platform, complemented by ToolsCheck (UHF RFID tool tracking for maintenance operations), TRilevo (web-based attendance and payroll integration), TTEngine (production progress and assembly verification), Observer and Observer PFA (RFID, GPS, AVL, and Wi-Fi-based localization and people flow analysis), and Beat (beacon-based proximity marketing). Hardware offerings include professional RFID readers, printers, gates, tunnels, adhesive and non-adhesive labels, hard tags, and UHF wristbands. The company maintains a long-standing standards partnership with GS1 and supplier relationships with Impinj, Zebra, Kathrein, Omni ID, CAEN RFID, Atid, Xerafy, Wintag, and Lab Id.

TraceToo monetizes through four streams: hardware sales, software licenses and subscriptions (deployable on TraceToo's server farm or client server), professional services, and outsourced serialization services. Pricing is not publicly disclosed; engagements are quoted on a project basis with multi-year contracts. Solutions qualify for Italian Government Enterprise 4.0 (Impresa 4.0) tax incentives, including 250% hyper-amortization on tangible assets and 140% super-amortization on intangibles. Operating geographies are primarily Italy and Switzerland, with project deliveries extending into broader European and global manufacturing customers. The company is privately held, with no external institutional investment, acquisitions, or public-market activity disclosed.

Name

TraceToo

Legal name

TRACETOO SRL

Website

https://tracetoo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TraceToo is an Italian RFID and automatic identification company providing goods traceability, anti-counterfeiting, and supply chain solutions to enterprise customers across automotive, manufacturing, luxury, logistics, and aviation MRO sectors through proprietary software platforms (Vericode, ToolsCheck, Observer) and integrated hardware deployments.

Ownership category

akta.pro rank

Product category

RFID and Automatic Identification Solutions

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Tool, Equipment & MRO Asset Tracking (Field/Depot/Plant) (TLAEAMAF)

akta.pro secondary industries

Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE), Supply Chain Traceability & Food Fraud/Adulteration Prevention (HLAJAEAO)

Keywords

• RFID solutions
• Anti-counterfeiting systems
• Supply chain traceability
• Asset tracking software
• Automatic identification

Headquarters

HQ city

San Francesco Al Campo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of RFID hardware including professional readers for remote identification of RFID labels and tags, RFID printers capable of writing tags, gates for transit point identification, RFID tunnels for rotary belt applications, adhesive and non-adhesive RFID labels, hard tags for industrial applications, and UHF RFID wristbands for hospitality, entertainment, and health sectors.
2. Software Licenses and Subscriptions: Software solutions including Vericode platform for anti-counterfeiting, ToolsCheck for tool traceability, TRilevo for attendance management, TTEngine for production monitoring, and Observer for localization. Software can be installed on Tracetoo server farm (cloud) or client server (license).
3. Professional Services: On-site surveys, complete RFID system design, technology specification, installation services, and integration with existing IT infrastructure. Project-based engagements with specialized staff for implementation.
4. Serialization Services: Outsourced product serialization process through Vericode platform, generating serial codes and associating them with products at various levels (unit, case, pallet).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TraceToo is an RFID and automatic identification company that sells proprietary software platforms (Vericode, ToolsCheck, TRilevo, TTEngine, Observer, Beat) along with RFID hardware (readers, printers, gates, tunnels, labels, tags, wristbands) for goods traceability, people traceability, and anti-counterfeiting. The company delivers integrated solutions that include on-site surveys, system design, installation, and ERP/MRP/MES middleware integration for enterprise customers in logistics, manufacturing, and retail.

Product overview

TraceToo offers an integrated portfolio of RFID-based and QR code-based products and software solutions for automatic identification, traceability, anti-counterfeiting, and logistics optimization. The core platform centers on Vericode (QR code anti-counterfeiting system), complemented by software solutions including ToolsCheck (tool tracking), TRilevo (staff management), TTEngine (production tracking), Observer and Observer PFA (localization and people flow analysis), and Beat (proximity marketing). The hardware lineup includes RFID readers, printers, gates, tunnels, labels, hard tags, and wristbands. TraceToo also provides project design, installation, and middleware development services, and its solutions qualify for Italian Enterprise 4.0 tax incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Vericode: Anti-counterfeiting and traceability system that certifies genuine articles via QR code scanning through the Vericode App
• ToolsCheck
• TRilevo
• TTEngine
• Observer
• Beat
• Observer PFA

Products and services

• Vericode Anti-counterfeiting and traceability system that certifies product authenticity through QR codes combined with NFC technology, enabling consumers and inspectors to verify genuineness via smartphone app and providing complete supply chain traceability from distribution centers to end consumers.
• ToolsCheck UHF RFID-based tool tracking solution running on Tablet or PC that enables rapid reconciliation of tools after maintenance operations and includes radar functionality for locating instruments blocked by obstacles, targeting aviation MRO and industrial maintenance customers.
• TRilevo Web-oriented staff management and attendance software supporting time tracking, payroll interface (LUL), workflow for absence justifications, virtual terminal stamping, smartphone GPS-coordinate stamping, and expense report management with multi-level approval.
• TTEngine Production progress solution combining tags, readers, and PDAs with centralized software to eliminate human errors, verify assembly accuracy against packing lists, monitor processing times, ensure worker safety, and track work-in-progress in real-time.
• Observer Localization platform adaptable to RFID, custom devices, mobile phones, GPS, and AVL systems, supporting fleet management, asset control, technical assistance monitoring, sales force tracking, and waste collection monitoring.
• Observer PFA (People Flow Analysis) Wi-Fi-based solution for detecting and locating mobile devices in specific areas to analyze pedestrian flow, density, heat maps, route analysis, and repeat customer identification for retail, transport, airports, museums, and events.
• Beat Beacon-based solution for customer engagement, proximity marketing, anti-counterfeiting, and people flow analysis, compatible with QR code, Datamatrix, NFC, and Bluetooth RFID readers, enabling customer authentication and proximity-based promotions in retail environments.
• RFID Hardware (Readers, Printers, Gates, Tunnels, Labels, Hard Tags, Wristbands) Complete RFID hardware lineup including professional high-performance readers for remote identification, RFID printers for writing tags, gates for transit point identification, RFID tunnels for rotary belt applications, adhesive and non-adhesive RFID labels, hard tags for industrial applications, and UHF RFID wristbands for hospitality, entertainment, and health sectors.
• Professional Services (Survey, Design, Installation, Integration) On-site surveys, complete RFID system design, technology specification, installation services, and integration with existing ERP/MRP/MES infrastructure delivered through project-based engagements with specialized staff.
• Serialization Services (via Vericode) Outsourced product serialization through the Vericode platform, generating serial codes and associating them with products at various packaging levels (unit, case, pallet) for regulatory compliance and supply chain visibility.

Quantifiable outcome

• 50% reduction in control times for logistics operations
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, minor and core.

• CAPS & FASHIONflagshipStrategic or Co-development Partner · 14 January 2022Cross-sectoral and innovative synergy combining NFC tags integrated into caps with Vericode patented coding system for smart packaging in Spirits, Perfumes and Luxury Cosmetics sector. Enables real-time product uniqueness and authenticity certification.
• FacomminorGTM or Marketing Partner · 6 October 2015Joint presentation at MRO Europe 2015 of new kit consisting of Facom RFID Tools and ToolsCheck Tools Tracking software for aviation MRO tool management.
• Artigrafiche PaganiflagshipStrategic or Co-development Partner · 31 March 2015Alliance for anti-counterfeiting combining innovative labels with traditional anti-counterfeiting systems and RF-based technologies for fashion sector protection.
• Omni IDcoreTechnology or IntegrationWorld-class RFID tag supplier partnership for industrial RFID tags used in TraceToo traceability and anti-counterfeiting solutions.
• KathreincoreTechnology or IntegrationStrategic partnership for RFID solutions and automatic identification technology components.
• AtidcoreTechnology or IntegrationRFID technology partnership for readers and identification solutions integrated into TraceToo systems.
• XerafycoreTechnology or IntegrationPartnership for industrial RFID tags and tracking solutions.
• ZebracoreTechnology or IntegrationGlobal RFID hardware partnership for readers and printers used in TraceToo implementations.
• WintagcoreTechnology or IntegrationRFID technology partner for identification and tracking solutions.
• Lab IdcoreTechnology or IntegrationPartnership for RFID label and identification technology.
• IMPINJcoreTechnology or IntegrationPartnership for RFID reader technology and platform solutions.
• CAEN RFIDcoreTechnology or IntegrationPartnership for UHF RFID readers including QId mini, specifically used in Beat solution for guard patrol management and multiple applications.
• GS1coreTechnology or IntegrationLong-standing partnership for traceability, logistics, supply chain optimization, anti-counterfeiting, and gray market solutions based on international GS1 standards.
• CAEN RFIDcoreTechnology or IntegrationTechnology collaboration for Beat solution using QId mini reader, combining hardware and software for flexible applications including presence detection, guard patrol management, inventories, traceability, anti-counterfeiting, and proximity marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TraceToo