Selectair

What Selectair does

Selectair is a Belgian cooperative (Selectair CV, Erkenningsnummer 1017) that operates as an umbrella organization for over 80 independent, self-employed travel agencies across Belgium, headquartered in Vilvoorde. The cooperative provides member agencies with shared services including purchasing, IT, marketing, and training, while individual agencies retain operational independence and deliver face-to-face, personalized travel consultation to end customers. The cooperative serves Belgian individual travelers, families, groups, and experience seekers seeking itineraries across six continents, with no binding to any single tour operator, airline, or hotel chain.

The company's product portfolio centers on the core travel-agency network and is augmented by a digital ecosystem. The Selectair Cadeaubon platform (cadeaubonnen.selectair.be), powered by Arabon's white-label gift voucher technology and processed through Mollie and CCV payment gateways, sells travel-themed gift vouchers starting at €50 with a €5 extension fee for expired cards. The Selectair Scanner (scan.selectair.be) provides QR-based voucher validation across member agencies. Content distribution is supported through Publuu-hosted digital brochures from Selectair and partner suppliers, a blog with destination and travel-advice content, a monthly email newsletter, and SEO-optimized destination/theme pages. The technology stack is otherwise conventional (WordPress CMS, Google Maps embed), with no AI/ML components in evidence.

Selectair's business model is multi-stream. Primary economics flow from commissions earned by member agencies on travel bookings sourced from suppliers, with the cooperative HQ capturing value through shared services and membership structure. Secondary streams include gift card sales (transaction-fee model) and travel advisory services (professional services model). Distribution is hybrid: physical retail via the 80+ agency network complemented by the gift card e-commerce platform. The go-to-market is sales-led and relationship-driven, explicitly centered on personal conversation and tailored proposals rather than transactional online conversion, with member recruitment (independent travel agents applying for membership) functioning as a channel-partner motion at the cooperative level. The company has no disclosed funding, no institutional investors, and no M&A activity.

Name

Selectair

Legal name

Selectair CV

Website

https://selectair.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Selectair is a Belgian cooperative (Selectair CV) operating an umbrella network of over 80 independent travel agencies across Belgium, providing shared purchasing, marketing, and technology services while member agencies deliver personalized travel consultation to Belgian consumers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Cruise Retail Travel Agencies (THAKABAF)

Keywords

• Travel agency services
• Custom vacation planning
• Leisure travel packages
• Group tour bookings
• Travel gift vouchers

Headquarters

HQ city

Vilvoorde

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Selectair member agencies earn commissions on travel bookings made through their services, including flights, hotels, package holidays, cruises, and other travel arrangements sourced from various tour operators and suppliers.
2. Gift Card Sales: Sale of gift vouchers redeemable at over 100 Selectair travel agencies in Belgium. Gift cards can be purchased online in denominations starting from €50 and include a €5 renewal fee for expired vouchers.
3. Travel Advisory Services: Personalized travel consultation services provided through network of independent travel advisors, generating revenue through service fees and booking commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Selectair is a Belgian cooperative of more than 80 independent travel agencies that delivers personalized vacation planning and booking services across Belgium. Its members arrange flights, accommodations, package holidays, cruises, safaris, city trips, ski holidays, car rentals, and travel insurance from independent advisors not bound to specific operators. The offering is rounded out by a digital gift voucher product (Selectair Cadeaubon), a voucher extension service, an in-agency voucher scanner system, and curated digital travel brochures.

Product overview

Selectair is a Belgian travel agency network (samenwerkingskoepel) comprising over 80 independent, self-employed travel agencies operating under the Selectair brand. The core offering is personalized vacation planning and booking services, combining individual expertise with collective purchasing power to deliver tailored travel solutions without binding to specific tour operators, hotel chains, or airlines. The portfolio includes the main travel agency network, a digital gift voucher system (Selectair Cadeaubon) with associated voucher extension and scanning/validation tools, and a collection of digital travel brochures from Selectair and partner suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Selectair Travel Agency Network Collaborative network of independent, self-employed travel agencies in Belgium providing personalized vacation planning and booking services, combining collective purchasing power with individual advisor expertise to deliver tailored travel solutions.
• Selectair Cadeaubon (Gift Voucher) Digital and physical gift voucher redeemable at any Selectair partner agency in Belgium, available in denominations starting at €50 with a custom message up to 500 characters and one-year validity.
• Selectair Scanner (Voucher Validation System)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TUIcoreChannel Partner/ Reseller/ DistributorSelectair offers TUI brochures and sells TUI travel packages including exotic holidays, cruises, Greece/Cyprus destinations, sports travel, winter flights, and VIP selections. TUI is the primary supplier partner providing packaged holiday products.
• SunnycarsminorChannel Partner/ Reseller/ DistributorSunnycars provides car rental services featured on the Selectair blog as part of road trip and vacation planning content.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorMSC Cruises is promoted through Selectair, including family-friendly cruise options and the Yacht Club premium product.
• DisneycoreChannel Partner/ Reseller/ DistributorSelectair distributes official Disneyland Paris and Walt Disney World travel brochures including the World of Frozen product.
• Azamara CruisesminorChannel Partner/ Reseller/ DistributorAzamara Cruises day-by-day itinerary brochures are available through Selectair.
• Penta ReizenminorChannel Partner/ Reseller/ DistributorPenta's USA inspirational routes for Southwest USA are distributed through Selectair brochures.
• House of WeddingsminorStrategic or Co-development PartnerSelectair is an official partner of the House of Weddings Quality Label, which groups the best and most reliable wedding suppliers in Belgium. This partnership supports honeymoon and wedding travel services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Connections (Belgium): Connections is a Belgian travel agency network with multiple retail storefronts focused on personalized travel consultation and package holidays. It directly competes with Selectair for Belgian consumers seeking tailor-made trips and is one of the closest comparable peer networks in the same domestic market.
• Traveldeal: Traveldeal is a Dutch-Belgian online travel agency offering discounted package holidays, cruises, and city breaks. It competes with Selectair for budget-conscious Belgian outbound travelers seeking self-service online booking experiences.
• Corendon: Corendon is a Dutch-Belgian tour operator offering package holidays, all-inclusive resorts, and city trips with a strong Belgian footprint. It competes directly with Selectair's packaged offerings across sun, beach, and themed vacations targeting Belgian outbound travelers.
• Sunweb Group: Sunweb is a Dutch-Belgian tour operator and online travel retailer specializing in package holidays, ski trips, and city breaks. It competes with Selectair on package holidays and beach vacations in the Belgian market, primarily through digital channels rather than physical retail.
• Hippo Travel: Hippo Travel is a Belgian online travel agency offering holiday packages, city trips, and last-minute deals. It targets the same Belgian consumer base as Selectair and represents the digital-native alternative to traditional retail agencies.
• Club Med: Club Med is a global all-inclusive resort operator selling premium packaged holidays directly to consumers. While focused on its own inventory, it competes with Selectair's all-inclusive and family/ experiential travel offerings in the Belgian market.
• B Travel: B Travel is a Belgian travel agency chain owned by TUI, operating physical retail locations that sell packaged holidays, cruises, and themed trips. Its retail model and Belgian focus make it one of the most direct brick-and-mortar competitors to Selectair's network.

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency, dominating accommodation, flight, and increasingly package booking in Belgium. It represents the principal digital-native competitor whose self-service booking model challenges Selectair's consultation-led GTM.
• TUI Group: TUI is Europe's largest integrated tourism group, operating airlines, cruise lines, hotels, and retail travel agencies. While TUI is also a key supplier partner to Selectair, it competes for Belgian consumers through TUI fly Belgium, TUI retail stores, and its own direct-to-consumer channels, making it the most relevant broad incumbent peer.

Regional players

• Travelplanet.be: Travelplanet.be is a Belgian online travel agency focused on package holidays, flights, and hotels. It serves the same Belgian outbound travel market as Selectair and competes primarily on price and convenience through digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selectair
• Facebookfacebook.com/Selectair.be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectair