Demag AG

What Demag AG does

Demag AG operates as Demag Cranes & Components GmbH, a German manufacturer of industrial cranes, hoists, and drive technology headquartered in Wetter (registered office Düsseldorf). Founded in 1819 and operating for over 200 years, the company serves industrial manufacturers, logistics operators, steel and metal processors, mining firms, construction companies, railway operators, and energy and aerospace customers across Europe, North America, Asia-Pacific, and Southeast Asia. The product architecture is built on a shared modular drive-technology platform, comprising the KBK Light Crane System (load capacities up to 3,200 kg), Universal/overhead crane sets, rope hoists and chain hoists (handling rates up to 100 tonnes), explosion-protected lifting equipment (DXR/DXC), a comprehensive drives portfolio (geared motors, cylindrical-rotor and conical-rotor brake motors, DRS/DRS-M wheel block systems, LRS travel wheels, Dedrive frequency inverters up to 560 kW), and supporting components such as the SCU safety control system, DRC radio controllers, DCL-Pro power supply lines, DPM/DBM compact magnets, transfer carriages, and Demag Apps (StatusControl 2.0). All Terrain Cranes (AC series, including AC 250-5 and AC 700-9 with capacities from 45 to 3,200 tonnes) extend the portfolio into mobile heavy lifting.

Revenue is generated primarily through hardware sales of cranes, hoists, drives, and components — supplemented by professional services (repairs, general overhaul, commissioning, training, and spare parts) — priced on a quote-based, configuration-driven unit basis. Distribution runs through a four-channel model: enterprise field sales, a Certified Partnership program with 24 partners across Germany and Europe (some relationships dating to the 1920s), regional sales offices in the USA (Solon, Ohio), Singapore, and Australia (Smithfield, NSW), and the Demag Shop e-commerce storefront offering 16,000+ SKUs. Demag holds approximately 14% of the global overhead cranes market, competing against parent-company affiliate Konecranes (~16-18%) in a market valued at $5 billion in 2023 and projected to reach $7.6 billion by 2032.

Demag is a wholly-owned subsidiary of Konecranes Group, having come under that umbrella via the 2019 merger that combined Konecranes with Terex MHPS (which had previously held Demag). Management consists of four board members (Markus Dierschke, Christian Mack, Franz Schulte, Mara Zavagno) under Supervisory Board Chair Anneli Karkovirta. Recent strategic activity includes three new product introductions at LogiMAT 2026 (Demag belt hoist DBH, FSS free-standing crane system, PUR wheel) and a 2025 relaunch of the Demag DH hoist unit, alongside continued investment in digital tools, online configurators, and the certified-partner service ecosystem.

Name

Demag AG

Legal name

Demag Cranes & Components GmbH

Website

https://demagcranes.com

Company type

Private

Founded year

1819

Operating status

Operating

Headcount range

251–500 employees

Short description

Demag AG (Demag Cranes & Components GmbH) is a German manufacturer of industrial cranes, hoists, and drive technology serving manufacturing, logistics, steel, mining, and construction customers globally through modular product platforms, 24 certified European partners, and regional offices.

Ownership category

akta.pro rank

Product category

Industrial Cranes and Hoists

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Material Handling Equipment Manufacturing (33392), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Motors & Generators (3621)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Industrial crane systems
• Material handling equipment
• Overhead crane solutions
• Hoist manufacturing
• Drive technology components

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Crane Systems Sales: Demag manufactures and sells complete industrial crane systems including KBK light crane systems, universal cranes, overhead cranes, and process cranes to industrial customers.
2. Hoist Units Sales: Sales of rope hoists, chain hoists (DC-Pro, DCS-Pro, DCM-Manulift series), balancers, and explosion-protected lifting technology for industrial manufacturing and material handling applications.
3. Drive Technology Components: Sales of geared motors, cylindrical-rotor motors, conical-rotor brake motors, wheel block systems (DRS, DRS-M, LRS), frequency inverters, and crane end carriages for industrial drive applications.
4. Components and Accessories: Sales of controllers and wireless control systems, power supply lines, compact magnets, and Demag Apps for crane and hoist enhancement.
5. Spare Parts: Original spare parts for service life and function maintenance of Demag equipment.
6. Services (Repairs, Overhaul, Commissioning, Training): Comprehensive service offerings including repairs (any make, any time), general overhaul, commissioning, training courses, and a dedicated Repair Center for maintaining and modernizing crane systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Demag AG manufactures and sells industrial cranes, hoists, and drive technology for material handling applications. Its product range spans modular light crane systems (KBK), universal cranes, rope and chain hoists, balancers, geared and cylindrical-rotor motors, wheel block systems, frequency inverters, power supply lines, and safety control systems. The company also provides repair, overhaul, commissioning, and training services, alongside digital tools (StatusControl 2.0, Equipment App) and spare parts through its online Demag Shop.

Product overview

Demag AG is a global manufacturer of industrial cranes, hoists, and drive technology offering over 16,000 products through a modular, integrated product architecture. The core portfolio comprises KBK Light Crane Systems and Universal Cranes for overhead material handling; Rope Hoists and Chain Hoists (including DCM-Pro Manulift, DCMS-Pro Manulift, DC-Com, DC-Wind variants) for lifting operations; and comprehensive Drive components including Geared Motors, Cylindrical-Rotor Motors, Wheel Block Systems (DRS/DRS-M), LRS Travel Wheel Systems, and Frequency Inverters (Dedrive Pro 880, Dedrive Compact STO). Supporting products include Controllers and Wireless Control Systems (DRC radio controls, DSC pendants), Compact Magnets (DPM, DBM battery magnets), Power Supply Lines (DCL-Pro), Transfer Carriages with Battery Drive, and the Demag SCU Safety Control System. The company also manufactures All Terrain Cranes (AC series) with capacities from 45 to 3,200 tonnes. Demag provides digital tools through Demag Apps (StatusControl 2.0, Equipment App) and online Configurators. All products share the Demag modular drive system architecture, allowing components to be combined across applications for custom material handling solutions. Services include training, repairs, general overhaul, commissioning, spare parts, and repair center support.

Differentiator

Problem solved

Functional benefit

Products and services

• KBK Light Crane System Modular light crane system for ergonomic material handling, combining KBK profiles and components into tailored crane and suspension solutions for industrial workstations.
• Universal Cranes Engineered universal cranes designed for various industrial lifting applications, configurable based on load and span requirements.
• Rope Hoists (DVR, DHR) Rope hoist units (DVR, DHR) for industrial lifting duties, offered in multiple capacity and configuration variants.
• Chain Hoists (DC-II, DC-Com, DC-Wind, etc.) Electric chain hoists for industrial loads, including DC-II, DC-Com, DC-Wind, and other variants for standard and specialized applications.
• Balancers Industrial balancers for load-free manual handling of workpieces, supporting ergonomic assembly operations.
• Explosion-Protected Lifting Technology (DXR, DXC) Explosion-protected lifting equipment (DXR and DXC series) designed for use in hazardous and explosive atmospheres.
• Demag Belt Hoist DBH Belt hoist unit introduced for efficient handling of parcels and small loads in logistics environments.
• MPW Platform & HCW Winch Solutions Platform and winch systems (MPW Platform, HCW) for lifting and positioning of loads in industrial environments.
• Geared Motors (A and F series) Geared motors in A and F series for industrial drive applications requiring combined motor and gearbox solutions.
• Z Cylindrical-Rotor Motors Cylindrical-rotor motors (Z series) for industrial drive applications.
• DRS and DRS-M Wheel Block Systems Wheel block systems (DRS, DRS-M) for crane and machinery travel applications.
• LRS Travel Wheel System Travel wheel system (LRS) for crane and industrial machinery travel applications.
• Frequency Inverters (Dedrive Pro 880, Dedrive Compact STO) Frequency inverters including Dedrive Pro 880 and Dedrive Compact STO for controlling crane and hoist drive performance.
• Power Supply Lines (DCL-Pro) Power supply line system (DCL-Pro) for energizing crane and hoist systems along their travel paths.
• Demag SCU Safety Control System Demag SCU safety control system for monitoring and controlling crane and hoist safety functions.
• Demag SafeControl System SafeControl safety system providing controlled, low-load operation and overload protection for hoists.
• Transfer Carriages with Battery Drive Battery-driven transfer carriages for moving loads between crane bays or workstations.
• Controllers and Wireless Control Systems Controllers and wireless control systems for operating cranes and hoists remotely.
• Compact Magnets Compact magnets for lifting and handling ferrous loads in industrial applications.
• Crane End Carriages Crane end carriages for overhead crane travel applications.
• AC 250-5 All Terrain Crane All-terrain crane in Demag's premium mobile crane segment used by steel carriers and heavy-lift operators.
• AC 700-9 Crane High-capacity all-terrain crane in Demag's premium mobile crane segment for heavy lifting applications.
• DCM-Pro Manulift Manulift chain hoist designed for rapid manual load handling in industrial applications.
• Demag Apps (StatusControl 2.0, Equipment App) Digital applications including StatusControl 2.0 for crane status monitoring and Equipment App for service management, available to customers for crane and hoist fleets.
• Repair, Overhaul and Commissioning Services Service offering for repairs (any make, any time), general overhauls, and commissioning of cranes, hoists, and drive systems.
• Training Services Training courses for operators and maintenance personnel on Demag cranes, hoists, and drive systems.
• Demag Shop (Spare Parts & Accessories) Online shop providing direct ordering of over 16,000 spare parts and accessories for cranes, hoists, and drive systems.

Quantifiable outcome

• 66.2-tonne radiation protection door moved with only 0.75 kW of power using Demag DRS wheel blocks
• +2 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

25 partnerships are on record, tiered core, minor and flagship.

• Bock Fördertechnik GmbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner since near inception (2007). Offers complete crane and steel construction services: planning, construction, assembly, maintenance, spare parts supply, inspection, and training. Active in Northern Bavaria region.
• DART Fördertechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (founded 1992). Offers complete crane and service including hall and steel construction, gates, rail-guided vehicles, and load handling devices. Full service spectrum with quality certification.
• ELMEC GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner in the Ruhr area offering comprehensive crane services including inspections, modernization, and retrofit. Large spare parts inventory and workshop for overhauling assemblies with original parts.
• Förder- und Krantechnik Meister GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (50 years experience). Specializes in standard cranes, automatic cranes, and special lifting equipment. Service covers industrial lifting and transport technology including UVV and SWP inspections.
• Fördertechnik Widani GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner offering bridge, travel, ceiling, slewing, and manipulator cranes up to 100 tonnes. Specializes in Demag hoist overhaul services per BDV D8 §23 with fast original spare parts availability.
• Gebr. Frerichmann GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (two locations in Iserlohn and Werdohl) since 2007. Offers tailored crane technology and service from a single source including Demag hoist overhauls and drive technology (new motors and repairs).
• Andreas Fuhrmann Antriebs- und KrantechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner specializing in crane technology and electrical engineering. Load capacities from 80 kg to 50 tonnes. Specializes in crane installation and removal with fast on-site repairs and custom component manufacturing.
• Keller & Kalmbach Fördertechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (25 years). One of the largest Demag factory dealers. Serves automotive, mechanical engineering, and electrical industries with tailored crane technology.
• KJ Sonderanlagen-Hebezeuge-Bühnentechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner in Schierholz Gruppe. Focus on special and automatic cranes plus heavy-duty shuttle systems. Services include crane runway renovation, control system upgrades, and capacity increases.
• Ing. Kurt Klopsch Fördertechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner offering standard and custom cranes as problem solver. Professional crane service with large installed base coverage. Develops and manufactures components like spreaders, manipulators, and lifting aids.
• Kran + Lift GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (founded 1970 in Stuttgart). Regional system service provider for crane and transport technology. Completed over 20,000 UVV inspections. Offers technical planning for retrofit and modification.
• Kröger Kranbau u. Industrieservice GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (founded 1924, Demag representation since 1928). Longest-serving Demag certified partner. Full crane program and maintenance with expert opinions on system condition and repair priorities.
• Kögel & Ernst & Co. GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner planning and building standard cranes and custom lifting solutions. High competence in electrical and drive technology with expertise in control panels, power electronics, and automation.
• KS Kran-Technik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner with extensive crane engineering expertise especially for demanding automotive industry requirements. Services include crane, hoist, and handling equipment maintenance, repair, and inspection with motor rewinding and gearbox repair capabilities.
• Liebl Kranbau GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner offering innovative, customer-oriented, and project-specific system solutions in crane building. Special developments and transport solutions plus standard crane systems with comprehensive service for safe long-term crane operation.
• Hermann Müller Elektrogrosshandel GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner offering comprehensive industrial crane and component service including modernization concepts, planning, and maintenance. Regular crane inspections per BetrSichV with fast spare parts from own stock. Also in electric wholesale and pump/electric motor repair up to 4 tonnes.
• Norbert Rudolph Hebezeuge & ServiceminorChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner for assembly, modification, and service of cranes and handling systems. Long-term service contracts with many customers for competent planning and reliable execution of complex projects.
• Erich Schäfer GmbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (approx. 150 employees). Claims to be the world's largest independent certified Demag contract partner. Core competencies include crane building, crane service, transport technology, drive technology, and electrical engineering. Specializes in custom heavy-duty cranes with large spare parts inventory including complete Demag hoists, chain hoists, and motors.
• Wilhelm Spiess GmbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (since 1924) specializing in industrial cranes from planning and construction through to service, repair, and modernization. Uses 3D CAD systems and Demag component modular system. Complete service program for installed cranes.
• H. Steinhardt GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (over 30 years) in transport and welding technology. Comprehensive crane service as Certified Partner. Also manufactures slings like load chains and steel ropes plus load handling equipment.
• Aloys StrotdreschminorChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (founded 1938, Demag partner for over 60 years). Reliability and timely execution. Custom new cranes, high-quality motors and crane drives, and service with on-site repairs, overhauls, and expert inspections.
• Utrans Transportanlagen und Zubehör GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner from planning, production, assembly, and commissioning to comprehensive after-sales service. Special solutions for heavy-duty applications like waste and slag handling, and steel industry with blast furnace and coil cranes.
• Vetten Krane & Service GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner specializing in automatic cranes, charging cranes, and slewing cranes for special tasks. Capacities up to 500 tonnes and spans up to 60 meters. In-house steel construction and custom load handling equipment. Handles complex tasks like overhauls and modernization.
• WIHUB Fördertechnik Klaus SchmuckcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Certified Partner (name stands for 'Wirtschaftliches Heben und Bewegen' - Economic Lifting and Moving). Generalist planning and building custom crane systems as Certified Partner in service as well.
• Konecranes GroupflagshipOthersDemag Cranes & Components GmbH is now part of the Konecranes Group. Konecranes provides corporate governance including Code of Conduct, Human Rights Policy, Supplier Code of Conduct, and supply chain due diligence under the German Supply Chain Act (LkSG).

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gorbel: Gorbel is a US-based manufacturer of overhead bridge cranes, jib cranes, gantry cranes, and ergonomic lifting solutions that compete with Demag's KBK light crane system and universal cranes in workstation and light-industrial applications, particularly in North America.
• Street Crane Company: Street Crane is a UK-based manufacturer of overhead travelling cranes, gantry cranes, and hoists serving industrial manufacturing customers in Europe and the UK. Direct competitor to Demag in medium-duty overhead cranes and jib cranes with similar customer profiles.
• ABUS Kransysteme: ABUS is a German manufacturer of overhead travelling cranes, crane sets, and hoists, headquartered in Wetter — Demag's own HQ city. Direct head-to-head competitor in European industrial cranes with very similar product architecture to Demag's universal cranes and KBK light crane system.
• Columbus McKinnon: Columbus McKinnon is a US-based manufacturer of hoists, cranes, and lifting solutions (CM, Yale, Budgit, Coffing brands) serving the same industrial material-handling customer base as Demag. Direct overlap in chain hoists, wire rope hoists, jib cranes, and workstation cranes.

Broad incumbents

• Liebherr: Liebherr is a diversified heavy equipment manufacturer producing industrial and mobile construction cranes (LTM all-terrain, EC-H tower, overhead cranes). It competes with Demag in the higher-capacity industrial crane segment and with Demag's AC all-terrain crane line.
• Konecranes: Konecranes is the parent company of Demag Cranes & Components and the global leader in overhead industrial cranes and lifting equipment, with ~16-18% global market share. It is the closest comparable peer as it directly competes with the Demag brand in overhead cranes while also owning it.
• Manitowoc Company: Manitowoc (Grove, Potain, National Crane, Manitowoc crawler cranes) is a major global crane manufacturer with overlapping product lines to Demag's mobile all-terrain cranes (AC 250-5, AC 700-9) and competes in heavy-lift industrial applications.
• Cargotec (Hiab / MacGregor): Cargotec, owner of Hiab loader cranes and MacGregor offshore/marine cranes, is a global lifting-equipment group competing with Demag in load-handling equipment, drive technology, and integrated material handling in port, logistics, and marine end-markets.
• Terex (Terex MHPS): Terex's Material Handling & Port Solutions (MHPS) was previously the parent of Demag before the 2019 Konecranes-Terex MHPS merger. Terex continues to operate in rough-terrain and pick-and-carry cranes that compete with Demag's AC all-terrain line, and Terex MP acquired Demag's port-solutions footprint.

Regional players

• GH Cranes & Components: GH Cranes is a Spanish manufacturer of industrial cranes, hoists, and components serving primarily Southern Europe, Latin America, and Spanish-speaking markets. It competes with Demag in the European industrial crane market with comparable overhead bridge and gantry crane product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/demagcranesTV
• Facebookfacebook.com/demag-a-terex-brand-142373355828275
• LinkedInlinkedin.com/company/demag-cranes-and-components
• Instagraminstagram.com/next_demag_generation
• Xx.com/bridgecranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demag AG