Lavaux Vinorama

Name

Lavaux Vinorama

Legal name

Lavaux Vinorama SA

Website

https://lavaux-vinorama.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Tourism & Vineyard Experiences

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Wine tasting experiences
• Vineyard discovery tours
• Cultural wine walks
• Wine library collection
• Corporate wine events

Headquarters

HQ city

Chexbres

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Wine Tastings: Guided wine tasting experiences offered in multiple formats (The King of Grapes, The Queen of Lavaux, 3 Flavors 3 Nuances, Ultimate Experience) priced from CHF 17 to CHF 45 per person. Customers can also purchase bottles from the 300-reference wine library.
2. Wine Tours: Guided vineyard walks including cellar visits and wine tastings, offered from May to September. Price of CHF 75 per person includes guided walk, cellar visit, and two tasting sessions (3 wines each).
3. Cultural Walks: Immersive guided walks through Lavaux terraced vineyards combined with Lake Geneva views. Prices range from CHF 235 to CHF 600 depending on group size (1-7, 8-15, 16-23, 24-30 persons).
4. Event Buffets: Catering services for private events (birthdays, corporate events). Three buffet options: Appetiser Plate (CHF 25), Sandwich and Canapé selection (CHF 37), and L'Apogée Dinner Buffet (CHF 63). Minimum 10-20 persons depending on buffet type.
5. Seminar Room Rental: The Forestay seminar room equipped with projector, large screen, and Wi-Fi (up to 20 people). Half-day rate CHF 185, full-day CHF 370. Coffee/tea break with pastries available for CHF 12 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lavaux Vinorama operates a wine discovery center in the UNESCO World Heritage-listed Lavaux vineyard terraces above Lake Geneva in Rivaz, Switzerland. It offers guided wine tastings, vineyard tours, cultural heritage walks, themed buffets, and seminar/event room rentals, supported by a curated wine library featuring around 300 references from local winemakers across the Lavaux region.

Product overview

Lavaux Vinorama is a wine discovery center offering a unified experience centered around Lavaux wines. The core offering consists of five integrated service modules: wine tastings (with themed experiences ranging from CHF 17-45 per person), guided wine tours through vineyards with cellar visits (CHF 75 per person), cultural walks through UNESCO-recognized terraces (from CHF 235), buffet catering for events (from CHF 25 per person), and seminar room rental for corporate use (CHF 185-370). The center also operates a wine library with nearly 300 wine references, allowing visitors to purchase bottles or participate in guided tastings. All services are bookable online through the company's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Tastings (À la carte)

Quantifiable outcome

• Wine library with nearly 300 references from Lavaux producers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lavaux Winegrowers (Vignerons-Encaveurs)coreStrategic or Co-development PartnerVinorama serves as the primary showcase and sales outlet for Lavaux winegrower families who shape the region's terraced landscape. The venue presents the widest range of Lavaux wines from these artisan winemakers, featuring nearly 300 references curated by passionate producers. The winegrowers provide the wine inventory while Vinorama provides the discovery experience and customer access.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Office du Tourisme de Lavaux (Lavaux UNESCO): Regional tourism body promoting the UNESCO Lavaux vineyard terraces, drives footfall into the territory and effectively functions as upstream marketing partner for Lavaux Vinorama's discovery center.
• Swiss Wine Promotion (Schweizer Wein): National Swiss wine industry body coordinating producer promotion, tourism trails, and regional wine discovery across cantons — adjacent ecosystem participant that channels tourists toward regional venues including Vinorama.

Direct peers

• Cave de la Côte: Swiss wine cooperative based in the Lavaux region, offering cellar-door tastings, wine sales, and visitor experiences of regional Vaud wines. Direct competitor for the same Lavaux tourist tasting audience and a comparable aggregator of local producer inventory.
• Maison du Gruyère: Swiss experiential food discovery center (cheese dairies, tasting, tourism) located in a heritage building, offering guided experiences, retail, and event hosting. Comparable size, venue model, and mix of consumer tourism plus corporate/private events in Switzerland.
• Maison des Vins de Bourgogne: Burgundy wine discovery and tasting venue operated by the Burgundy wine board, aggregating regional producers under one roof with guided tastings and retail — structurally analogous to Vinorama's 300-reference aggregation model in a UNESCO-adjacent French wine region.

Broad incumbents

• Château de Chillon: Major Swiss heritage tourism site on Lake Geneva near Montreux with guided tours, tastings (own wines), and event hosting. Competes for the same UNESCO-region tourist wallet as Lavaux Vinorama but on a much larger scale.
• Moët & Chandon: Global Champagne house operating visitor centers with cellar tours, premium tastings, and retail in Épernay — a much larger incumbent of the wine-experience category with similar discovery, tasting, and DTC sales architecture.

Emerging players

• Chaplin's World: Immersive Swiss experience venue in Vevey (Lake Geneva region) combining cultural heritage storytelling, themed tours, retail, and group bookings. Comparable size and experiential tourism model in the same Lavaux/Lake Geneva catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lavauxvinorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavaux Vinorama