Profit Marketing Solutions

What Profit Marketing Solutions does

Profit Marketing Solutions operates a fitness business coaching platform under the consumer-facing brand 'Gym Business Coach,' targeting independent gym and fitness studio owners across North America. The company does not operate a proprietary technology platform; its core offering is a portfolio of human-delivered business coaching services, frameworks, and educational content built around the operational experience of founder Tim Lyons, who grew his own gym (Legacy Personal Training) from a struggling studio into a multi-six-figure operation before transitioning to coaching.

The product portfolio is structured as a tiered funnel: free content (Gym Business Coach Podcast, two YouTube channels, blog, and two founder-authored books) drives top-of-funnel awareness; live events (Growth Summit annual conference and the MDM Live 2-day business model intensive) serve as mid- and bottom-of-funnel conversion moments; and three coaching programs — Springboard for owners breaking through initial revenue plateaus, Business Accelerator for growth-phase operators, and Iron Circle Mastermind for owners doing $30k+ per month — deliver the recurring subscription revenue. The Iron Circle adds an exclusive community layer with quarterly retreats and direct coaching team access.

The business model is primarily subscription coaching revenue, supplemented by live event ticket sales and ancillary book sales. Go-to-market is sales-led and application-based, with a 48-hour review turnaround funneling content-engaged prospects into consultative enrollment. The company is privately held, founder-controlled, bootstrapped with no disclosed institutional funding, operates with 11–50 employees, and reports 2,500+ gym owners coached across North America as its primary scale metric.

Name

Profit Marketing Solutions

Legal name

Gym Business Coach (legal name not explicitly stated on website)

Website

https://pfmarketingsolutions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Profit Marketing Solutions, operating as Gym Business Coach, is a coaching consultancy that helps independent gym and fitness studio owners across North America scale operations through subscription coaching programs, live events, and founder-authored content.

Ownership category

akta.pro rank

Product category

Fitness Business Coaching Services

NAICS

Professional and Management Development Training (61143), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Gym business coaching
• Fitness industry consulting
• Business coaching programs
• Mastermind community
• Fitness business strategy

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Programs: Recurring coaching program revenue from Springboard and Iron Circle membership. Programs appear to be subscription-based with ongoing coaching, access to frameworks, and peer mastermind components. Pricing is application-based and custom-quoted rather than publicly listed.
2. Live Events & Conferences: Revenue from Growth Summit annual conference tickets and MDM Live 2-day intensive workshop registration fees.
3. Content & Media: Free content (podcast, YouTube, blog) drives top-of-funnel awareness. Books authored by Tim Lyons (Built to Win, Built to Grow) may generate ancillary revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Profit Marketing Solutions (operating as Gym Business Coach) provides business coaching and consulting services for gym and fitness studio owners across North America. Its core offering is tiered coaching programs — Springboard for owners breaking through revenue plateaus and Iron Circle Mastermind for established operators doing $30k+/month — sold via an application-based enrollment process. The portfolio is complemented by live events (Growth Summit conference and MDM Live workshop), authored books, and free podcast/YouTube content.

Product overview

Profit Marketing Solutions (Gym Business Coach) is a coaching and education platform for gym owners. The core offering consists of coaching programs: Springboard for owners breaking through initial revenue barriers, and the Iron Circle Mastermind for established operators doing $30k+ per month. The company also hosts live events including the Growth Summit (annual conference) and MDM Live Workshop (2-day business model intensive). Supporting the paid programs, the company offers free content through its podcast, YouTube channels, and authored books by founder Tim Lyons (Built to Win, Built to Grow). The portfolio spans from free entry-point content to premium coaching masterminds with quarterly retreats.

Differentiator

Problem solved

Functional benefit

Brands

• Springboard: Coaching program for gym owners trying to break through revenue ceilings. Installs proven systems to help gym owners build businesses that run without them being present daily.
• Iron Circle
• Growth Summit
• MDM Live
• Gym Business Coach Podcast
• Built to Win
• Built to Grow

Products and services

• Springboard Coaching A coaching program for gym owners trying to break through revenue barriers. Installs proven systems, stops the chaos, and builds a business that does not require the owner to be present every day.
• Business Accelerator A business coaching program designed to accelerate gym business growth through strategy and proven systems.
• Iron Circle Mastermind An exclusive mastermind for gym owners doing $30k+ per month, featuring quarterly retreats, peer accountability, and direct access to the coaching team.
• Growth Summit The industry's annual conference for gym owners. Two days of strategy, networking, and implementation with top minds in the fitness business industry.
• MDM Live Workshop A 2-day business model intensive where attendees leave with a complete roadmap for their gym's next level.
• Built to Win (book) A book authored by Tim Lyons on building a successful gym business.
• Built to Grow (book) A book authored by Tim Lyons focused on growth strategies for gym businesses.

Quantifiable outcome

• Revenue growth from $30k to $80k+/month for Iron Circle members
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thegymbusinesscoach
• LinkedInlinkedin.com/company/pfmarketingsolutions
• Facebookfacebook.com/ProFitMarketingSolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Marketing Solutions