My Choice Energy

What My Choice Energy does

My Choice Energy, LLC is a private alternative retail natural gas supplier founded in 2002 and headquartered in Marine City, Michigan, with a regional office in Columbus, Ohio. The company operates under state Customer Choice Programs in Michigan and Ohio, purchasing natural gas on the wholesale market and delivering it to end customers through incumbent local utility infrastructure, with the utility handling delivery and billing while My Choice Energy replaces the Supplier Energy Charge on the customer bill. My Choice Energy is structured as a subsidiary of Foster Energy Services and serves as the natural gas division of Foster Blue Water Oil (Richmond, Michigan). It is licensed and approved to serve behind numerous gas utility companies across both states.

The company serves five customer segments: residential customers seeking competitive fixed rates versus their default utility; small commercial accounts consuming less than 500 Mcf annually; large commercial accounts consuming more than 500 Mcf annually (with Transport Pricing available to qualifying Michigan customers); industrial accounts; and transportation-sector natural gas customers. Core product lines are organized along these segment tiers, with the same underlying commodity-supply proposition and segment-specific pricing structures. Pricing is quote-based and not publicly disclosed; residential and small commercial rates are fixed monthly subscriptions, while large commercial engagements are custom-quoted. No proprietary technology platform is disclosed beyond standard online enrollment and plan-renewal portals.

Go-to-market is a hybrid of direct digital acquisition (website enrollment), inside sales (phone-based enrollment and custom commercial quoting), and channel partnerships (an active broker recruitment program in Ohio and Michigan). The company markets itself on regulatory legitimacy, multi-decade operating history, and combined industry experience of its management team. Geographic reach is currently limited to two states, with stated intent to expand into additional jurisdictions. Revenue model is subscription-recurring: monthly fixed-rate and custom-quoted gas-supply contracts across thousands of residential, commercial, and industrial accounts.

Name

My Choice Energy

Legal name

My Choice Energy, LLC

Website

https://fostermychoice.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

My Choice Energy is a licensed alternative natural gas supplier serving thousands of residential, commercial, industrial, and transportation accounts in Michigan and Ohio under state Customer Choice Programs, operating as a Foster Energy Services subsidiary.

Ownership category

akta.pro rank

Product category

Retail Natural Gas Supply

NAICS

Natural Gas Distribution (2212), Natural Gas Distribution (221210)

SIC

Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Natural Gas Retail Supplier (Competitive) Marketing & Sales (EUAAADAB)

akta.pro secondary industries

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC), C&I Retail Natural Gas Supply (EUAGACAB), Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)

Keywords

• Natural gas supply
• Alternative gas supplier
• Retail energy services
• Natural gas distribution
• Commercial gas supply

Headquarters

HQ city

Marine City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Natural Gas Supply Services: My Choice Energy purchases natural gas and delivers it through local utilities to customers. Revenue is generated through competitive fixed gas rates, replacing the utility's Supplier Energy Charge on customer bills. The company serves thousands of residential, commercial, and industrial accounts with natural gas supply contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

My Choice Energy is a licensed alternative natural gas supplier that purchases natural gas on the wholesale market and supplies it to residential, commercial, industrial, and transportation customers in Michigan and Ohio under the state's Customer Choice Program. Customers are billed a competitive fixed gas rate that replaces the utility's Supplier Energy Charge on their monthly gas bill, with gas physically delivered through existing local utility infrastructure.

Product overview

My Choice Energy is an alternative natural gas supplier offering a unified portfolio of natural gas supply services across multiple customer segments: Residential, Small Commercial (under 500Mcf annually), Large Commercial (over 500Mcf annually), and Industrial customers. The company operates in Michigan and Ohio under the Customer Choice Program, where customers can choose My Choice Energy as an alternative to their default utility provider. Core services include competitive fixed gas rates, custom pricing for large commercial accounts, and transport pricing for qualifying Michigan customers. The company provides complementary digital services including online plan renewal and new customer enrollment portals, all delivered through a subsidiary structure under Foster Energy Services and Foster Blue Water Oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Natural Gas Supply Alternative natural gas supply for residential homeowners in Michigan and Ohio, offering competitive fixed gas rates that replace the local utility's Supplier Energy Charge on the customer's monthly gas bill.
• Small Commercial Natural Gas Supply Natural gas supply for small commercial businesses consuming less than 500 Mcf per year in Michigan and Ohio, with competitive fixed rates delivered through local utilities; many customers retain the service for multiple years.
• Large Commercial Natural Gas Supply Specialized natural gas supply for large commercial businesses consuming more than 500 Mcf annually, with custom quotes delivered via phone sales and competitive Transport Pricing available for qualifying customers in Michigan.
• Industrial Natural Gas Supply Industrial-scale natural gas supply for large industrial customers under the Customer Choice Program, with My Choice Energy approved to serve behind numerous gas utility companies in Michigan and Ohio.
• Transportation Natural Gas Supply Natural gas supply for transportation-sector customers, delivered as an alternative energy supply under the Customer Choice Program in Michigan and Ohio.

Quantifiable outcome

• Customers benefit from money savings through competitive rates and expertise in energy recommendations

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Foster Energy ServicescoreStrategic or Co-development PartnerParent company and holding entity for My Choice Energy. Foster Energy Services provides corporate backing and strategic direction for the natural gas supplier subsidiary.
• Foster Blue Water OilcoreStrategic or Co-development PartnerParent company based in Richmond, Michigan. Foster Blue Water Oil is the parent entity of Foster Energy Services and represents the broader corporate family. My Choice Energy is the natural gas division of Foster Blue Water Oil.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CenterPoint Energy: CenterPoint Energy is a large multi-state natural gas utility serving customers across the Midwest and South. Comparable in that it is an incumbent gas provider serving C&I customers in markets adjacent to or overlapping with My Choice Energy's Michigan/Ohio footprint.
• DTE Energy: DTE Energy is the incumbent natural gas utility serving southeast Michigan and one of My Choice Energy's primary competitors for residential and commercial customers. While a regulated utility rather than a competitive supplier, DTE competes with My Choice for the same end customers under Michigan's Customer Choice Program.
• Constellation Energy: Constellation Energy is a major US competitive energy supplier (formerly Constellation New Energy) supplying natural gas and electricity to C&I and residential customers. Comparable to My Choice Energy in serving deregulated C&I customers with custom-quoted retail gas supply, but at significantly larger scale.
• ENGIE Resources: ENGIE Resources is a subsidiary of global energy company ENGIE that provides competitive natural gas and electricity supply to commercial and industrial customers in the US. Comparable to My Choice Energy's large commercial and industrial segments with custom-quoted supply contracts.
• Direct Energy (NRG Energy): Direct Energy, now part of NRG Energy, is one of the largest retail energy suppliers in North America offering residential and commercial natural gas and electricity supply. Comparable to My Choice Energy in product offering (competitive retail gas supply) but operates at much greater scale across many more states.

Regional players

• Citizens Energy Group: Citizens Energy Group is a utility serving natural gas customers in central Indiana and surrounding regions. Comparable to My Choice Energy's regional retail/utility gas supply model in the Midwest US, though it is structured as a regulated utility rather than a competitive marketer.

Direct peers

• IGS Energy: IGS Energy is a competitive retail natural gas and electricity supplier serving residential and commercial customers in multiple deregulated US states. Directly comparable to My Choice Energy as a retail alternative gas supplier operating in deregulated markets, similar customer segments (residential and SMB), and competing on price against default utilities.
• Vista Energy Marketing: Vista Energy Marketing is an independent retail natural gas marketer serving residential and small commercial customers in Ohio and other deregulated states. Comparable to My Choice Energy as a smaller independent retail gas supplier competing on fixed rates and broker relationships in Ohio.
• Major Energy: Major Energy is a competitive retail natural gas and electricity supplier serving residential customers across multiple US states. Directly comparable to My Choice Energy in offering alternative fixed-rate gas supply to homeowners in deregulated markets like Michigan.
• Spark Energy (Shell Energy Retail): Spark Energy, now part of Shell Energy, is a retail energy supplier specializing in natural gas and electricity for residential and small commercial customers in deregulated states. Comparable to My Choice Energy in targeting residential and SMB customers on fixed-rate plans, with broker/affiliate channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MyChoiceEnergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Choice Energy