Cubiqz

What Cubiqz does

Cubiqz is a privately-held Dutch company founded in 2010 and headquartered in Enschede, Netherlands, that designs, manufactures, and sells modular cardboard furniture and kitchens targeted primarily at the real estate presentation and home staging industry. The core product architecture combines engineered cardboard modules with photorealistic surface prints (wood, marble, concrete, natural stone) and a custom fabric slipcover system available in multiple colorways, with the LUUCK sub-brand extending this into reconfigurable panel-based modular furniture. Functional seating products are rated to support 100-150 kg, and the full range spans kitchens (Basic, PURE, BASE, and 2-in-1 Reversible lines), living room, bedroom, office furniture, accessories, and transport solutions, all designed to be lightweight, foldable, and reusable across multiple staging jobs.

The business model is direct-to-consumer e-commerce, with sales conducted through the company's own storefront at cubiqz.nl and dedicated regional sites for Benelux, Germany, the USA, France, Spain, England, and Italy, complemented by showroom and training partnerships (BNS Crisp, NIA Academie, Vastgoedstyling Opleiding) and an industry-association partnership with the International Association of Home Staging Professionals (IAHSP). Revenue is generated entirely through one-time unit sales priced from approximately €6.95 (stool) to €269 (3-seater sofa), with kitchen cabinets ranging from €27.50 to €37.95 and custom fabric covers as upsell accessories; there is no subscription, license, or recurring revenue component. Customer segments include professional home stagers, real estate agents, property developers, housing corporations (woningcorporaties), and event/exhibition companies. The company employs 1-10 people, has never disclosed external funding or revenue, and operates without a public management roster.

Name

Cubiqz

Legal name

Cubiqz

Website

https://cubiqz.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cubiqz is a Dutch direct-to-consumer e-commerce company founded in 2010 that designs and sells modular cardboard furniture and kitchens, primarily serving professional home stagers, real estate agents, property developers, and housing corporations across 15+ countries.

Ownership category

akta.pro rank

Product category

Home Staging Furniture

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAAAC

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIABAE

Bed Frames, Foundations & Headboards Retail

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

Keywords

• Cardboard furniture
• Home staging products
• Modular kitchen systems
• Property staging furniture
• Lightweight display furniture

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Cubiqz generates revenue through direct sales of cardboard furniture and kitchen modules to home stagers, real estate professionals, event companies, and consumers. Products are sold as individual modules or in pre-configured packages (sets). Revenue is one-time per transaction with no recurring subscription component. Optional custom fabric covers and accessories provide upsell opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cubiqz designs, manufactures, and sells modular cardboard kitchens (Basic, PURE, BASE, 2-in-1 Reversible) and cardboard furniture (living room, bedroom, office) including the LUUCK modular panel system and TakeYourSeat seating, all with photorealistic surface prints and interchangeable custom fabric covers. Products are lightweight, foldable, reusable, and ship flat in custom carry bags. Customers are professional home stagers, real estate agents, property developers, housing corporations, event companies, and individual home sellers seeking a low-cost, easy-to-transport alternative to real furniture for staging vacant properties.

Product overview

Cubiqz offers a comprehensive cardboard furniture and kitchen staging solution for the real estate industry. The core product portfolio consists of three main systems: (1) Kartonnen Keuken (Cardboard Kitchens) including Basic, PURE, BASE, and 2-in-1 Reversible lines with modular cabinets, countertops, and appliances; (2) Kartonnen Meubels (Cardboard Furniture) spanning living room, bedroom, and office categories with photorealistic prints; and (3) LUUCK, a modular cardboard furniture system using folded panels for unlimited configurations. The TakeYourSeat (TYS) sub-brand provides functional seating solutions that can actually support weight (110-150kg), including stools, armchairs, and sofas with customizable fabric covers. The ecosystem is supported by transport solutions (Carry Bags, Magic Staging Bags), decorative accessories (3D modules, Wall Art, rugs, cushions), and custom fabric covers in multiple colors. All products are lightweight, reusable, foldable, and designed for professional home staging, real estate styling, events, and exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• LUUCK: Modular cardboard furniture system consisting of folded cardboard panels that can be connected in various ways to create customizable furniture pieces.
• Cubiqz Clever Cardboard Creations
• Cubiqz Expo
• Cubiqz for Office
• Cubiqz for Home Staging
• Cubiqz Take Your Seat
• Cubiqz The Original

Products and services

• Basic Cardboard Kitchen (Basic Kartonnen Keuken) Foundational cardboard kitchen line with modular cabinet units, countertops, and appliances featuring photorealistic prints, available in straight, corner, and island configurations. Designed for professional home stagers, real estate agents, and property developers staging vacant properties.
• PURE Series Cardboard Kitchen (PURE Serie Kartonnen Keuken) Premium sub-series of the cardboard kitchen range featuring handle-less design with ivory-colored natural stone-look countertops, offering a sleek modern aesthetic for high-end staging presentations.
• BASE Series Cardboard Kitchen (BASE Serie Kartonnen Keukens) Standard modular cardboard kitchen series providing cost-effective kitchen staging solutions with various cabinet sizes and configurations for budget-conscious staging jobs.
• 2-in-1 Reversible Cardboard Kitchen (Two-Tone Keuken) Innovative reversible cardboard kitchen system with interchangeable countertops enabling mix-and-match configurations, so stagers can switch countertop looks between properties without buying new kitchens.
• Cardboard Living Room Furniture (Kartonnen Meubels Woonkamer) Full-scale cardboard living room furniture line including 3-seater sofas, 2-seater sofas, armchairs, stools, sideboards (dressoirs), and tables with photorealistic prints and custom fabric covers, designed for staging living spaces.
• Cardboard Bedroom Furniture (Kartonnen Meubels Slaapkamer) Cardboard bedroom furniture including single and double beds, cabinets, and storage solutions designed for home staging presentations of vacant bedrooms.
• Cardboard Office Furniture (Kartonnen Meubels Kantoor) Office cardboard furniture including desks, shelving units, tables, and storage cabinets for professional office staging presentations in commercial real estate and project developments.
• LUUCK Modular Furniture System (LUUCK Modulair Meubelsysteem) Modular cardboard furniture system consisting of folded cardboard panels that connect via corner, T, and straight connectors to create endless reconfigurable pieces, including shelving units (2, 4, 8 compartments), dressoirs, side tables, cubes, and desks. Panels can be disconnected, transported, and rebuilt into different forms.
• TakeYourSeat (TYS) Functional Seating Functional cardboard seating furniture rated to support 110-150 kg, including stools, armchairs, 2-seater sofas, 3-seater sofas, and poufs with customizable fabric covers, designed for events, exhibitions, and flexible seating solutions.
• Cubiqz Carry Bag (CUBIQZ Draagtas) Custom-designed water-repellent nylon carry bag for transporting and storing cardboard furniture and kitchen modules, featuring shoulder straps and handles so stagers can move complete room sets between properties.
• Magic Staging Bag Professional-grade large bag (80x55x35cm) for transporting and storing decoration items and home accessories between staging jobs, with zipper closure and protective felt plates for fragile items.
• Custom Fabric Covers (Op Maat Gemaakte Stoffen Hoezen) Custom-made fabric covers available in various colors (Grace, Greg, Gina, Lilly-White, Off-White, Sandy, Zaria) and materials for cardboard furniture, providing interchangeable styling options for different staging themes.
• Cardboard 3D Decorative Modules Decorative cardboard display items including dummy 16-inch laptops, flatscreen TVs, washing machine and dryer sets, and realistic book boxes used to populate staged rooms with life-like props.
• Rugs, Cushions & Home Textiles (Vloerkleden & Accessoires) Lightweight rugs including cotton woven washed look (120x180cm), stripe (155x220cm), melange (150x220cm), and two-tone options, plus cushions, table runners, and tablecloths for staging interiors.
• Wooden/MDF Side Tables (Houten/MDF Bijzettafels) Non-cardboard wooden and MDF side tables in various styles (black, white-wood, allover wood, allover marble) sold as complementary pieces alongside the cardboard furniture range.

Quantifiable outcome

• Products shipped within 1-3 working days
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IAHSP (International Association of Home Staging Professionals)coreGTM or Marketing PartnerIAHSP is the International Association of Home Staging Professionals. Cubiqz partners with IAHSP as a brand partner, with Cubiqz listed alongside the IAHSP logo indicating a collaborative relationship to strengthen the home staging industry.
• BNS CrispminorGTM or Marketing PartnerBNS Crisp is a partner of Cubiqz, located at 2e etage, stand 2C 087, Symfonielaan 1, 3438 EW Nieuwegein, Netherlands. They offer Cubiqz products at their showroom location.
• NIA AcademieminorGTM or Marketing PartnerNIA (Nassauwerwijs) Academie is a real estate education institution located at Nassaukade 62 N/P, 1052 CP Amsterdam. Partners with Cubiqz to provide training and education resources for home staging professionals.
• Vastgoedstyling OpleidingminorGTM or Marketing PartnerVastgoedstyling Opleiding (Real Estate Staging Education) is a training institution located at Lange Dreef 3-b, 4101 NR Culemborg. Partners with Cubiqz to provide education for home staging professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global flat-pack furniture leader and pioneer of modular, lightweight, easy-to-assemble furniture for the home. Comparable in modular construction philosophy and DTC retail model, though at vastly larger scale and broader assortment.
• USM: Swiss manufacturer of modular furniture systems (USM Haller) using reconfigurable panel-and-ball construction. Comparable modular furniture concept and design-forward approach, though at premium price points and metal materials.
• Wayfair: Major online home furniture retailer with a similar direct-to-consumer e-commerce model targeting home furnishers. Comparable in DTC channel and home-furniture focus, though Wayfair operates as a marketplace rather than a manufacturer.
• West Elm: US home furnishings retailer (Williams-Sonoma) with strong staging relevance. Comparable in home furniture focus and DTC retail, though West Elm is a high-end traditional retailer rather than a modular/rental play.
• CORT: Largest US furniture rental company serving corporate relocations, home staging, and trade shows. Directly comparable end-customer use case (staging and events) and serves as the dominant alternative to Cubiqz's purchase model.
• Brook Furniture Rental: Furniture rental company specializing in corporate housing and home staging. Comparable in serving the same staging and relocation customer base, though on a rental rather than purchase model.
• Vitsoe: UK-based modular furniture company built around Dieter Rams' 606 Universal Shelving System. Comparable modular reconfigurable furniture philosophy and DTC direct-order model.
• Kartell: Italian design furniture brand known for innovative material use (plastic, acrylic, sustainable materials). Comparable in pushing unconventional materials into mainstream furniture design, though at designer price points.

Emerging players

• Article: Direct-to-consumer modern furniture company offering stylish mid-priced furniture online. Comparable DTC model and modern design aesthetic targeting newer homeowners, with similar challenges of competing against incumbents.
• Burrow: US DTC modular sofa company with easy-to-assemble, configurable seating. Comparable in DTC modular furniture approach and emphasis on assembly-friendly, transportable design for modern consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cubiqz_nl
• YouTubeyoutube.com/channel/UCISqfEhuz-zzIOHgTtkgZgA
• Facebooknl-nl.facebook.com/Cubiqz
• LinkedInlinkedin.com/company/cubiqz
• Instagraminstagram.com/cubiqz_homestaging
• TikToktiktok.com/@cubiqz
• Pinterestnl.pinterest.com/cubiqzofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubiqz