Seventeen
Seventeen is a London-based contemporary art gallery founded in 2005 that represents 23 artists across multiple mediums, hosting exhibitions, publishing monographs, and participating in major international art fairs such as Frieze London and Art Basel Paris.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seventeen does
Seventeen is a London-based contemporary art gallery founded in 2005 and led by Director David Hoyland, operating from a single physical space at 270-276 Kingsland Road in the E8 postcode. The gallery represents a roster of approximately 23 contemporary artists working across video, installation, sculpture, painting, drawing, photography, and performance, with notable names including David Blandy, Jon Rafman, Susan Collis, Erin O'Keefe, and Gabriele Beveridge. Its core activities are organizing in-gallery solo and group exhibitions, representing and managing artist careers, publishing monographs and exhibition catalogs (e.g., Erin O'Keefe's 'How are things?' at £35), and maintaining a presence at major international art fairs including Frieze London, Art Basel Paris, LISTE Art Fair Basel, and NADA Miami. The gallery also participates in institutional partnerships such as co-commissioning artist films with Film and Video Umbrella and securing placements at events like the Malta Biennale 2026.
The business model is a classic commercial gallery model: primary revenue is generated through consignment-based art sales to private collectors and institutions, supplemented by a smaller publications line and project-based funding from arts bodies such as Arts Council England. Distribution is hybrid: physical exhibitions at the London gallery serve a local collector base, while art fair booths provide global reach. Marketing is conducted through the gallery website, email newsletter, and social media (Facebook, Instagram). Seventeen is a privately held, founder/operator-controlled entity with no disclosed parent company, external investment, or public listing. The customer base spans three documented segments — represented artists, private collectors, and museums/institutions — with no individual buyer concentration disclosed. Revenue, funding, and detailed financial metrics are not publicly available.
Seventeen firmographics
Firmographics- Name
- Seventeen
- Legal name
- Seventeen
- Website
- https://seventeengallery.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seventeen is a London-based contemporary art gallery founded in 2005 that represents 23 artists across multiple mediums, hosting exhibitions, publishing monographs, and participating in major international art fairs such as Frieze London and Art Basel Paris.
- Ownership category
- akta.pro rank
Seventeen industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Museums (THAJADAA)
Keywords
Where Seventeen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Seventeen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Artist monographs and publications |
Distribution channels2 records
Marketing channels3 records
Seventeen product offering
Product offeringCore offering
Seventeen is a London-based contemporary art gallery that represents a roster of 23 artists working across video, installation, sculpture, painting, photography, and performance. It hosts rotating exhibitions at its Kingsland Road gallery space, presents artist booths at major international art fairs including Frieze London and Art Basel Paris, and publishes monographs and catalogs documenting its artists' practices for sale to collectors and institutions.
Product overview
Seventeen is a contemporary art gallery based in London, operating as a single unified gallery space rather than a platform-plus-modules architecture. The gallery's offerings center on four interconnected services: organizing and hosting exhibitions at its Kingsland Road location, publishing monographs and catalogs for represented artists, providing artist representation and career management, and participating in international art fairs. The gallery represents approximately 23 artists working across diverse mediums including video, installation, sculpture, painting, drawing, photography, and performance. Notable represented artists include David Blandy, Jon Rafman, Susan Collis, Patrick Goddard, Erin O'Keefe, and Gabriele Beveridge.
Differentiator
Problem solved
Functional benefit
Products and services
- Gallery Exhibitions Contemporary art exhibitions held at Seventeen's London gallery space, featuring solo and group shows by represented and invited artists across various mediums including video, installation, sculpture, painting, and performance.
- Artist Representation Representation and management of contemporary artists including Andy Holden, Bex Massey, David Blandy, Erin O'Keefe, Gabriele Beveridge, Graham Dolphin, Jon Rafman, Patrick Goddard, Sophie Michael, Susan Collis, and others, with promotion of their work through exhibitions, art fairs, and publications.
- Art Fair Participation Presence at international art fairs including Frieze London, Art Basel Paris, LISTE Art Fair Basel, NADA Miami, and others, presenting solo booths and curated presentations of gallery artists.
- Gallery Publications Published monographs and catalogs documenting the work of gallery artists, available for purchase through the gallery. Examples include Erin O'Keefe's monograph 'How are things?' published by Distanz.
Companies that use Seventeen
Customer profileSegments3 records
Ideal customer profiles3 records
Seventeen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seventeen partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Malta Biennale 2026coreDavid Blandy selected to represent at Malta Biennale 2026 with Troy Pavilion at Birgu Old Armoury. Biennale features 27 pavilions including 8 national pavilions.
- CABANIN (Çanakkale Biennial Initiative)coreOrganizer of Malta Biennale 2026 alongside Troy Culture Association.
- Film and Video UmbrellacoreCo-commissioned David Blandy's film 'Commons' as part of The Open Road programme. Film and Video Umbrella is a key commissioning partner for moving image works featuring gallery artists.
- The Amelia Scott (Tunbridge Wells)coreVenue partner for David Blandy's 'Commons' exhibition as part of The Open Road programme, a series of artists moving image works.
- Arts Council EnglandsupportingFunder providing support for projects including 'Commons' exhibition and various artist commissions.
- Screen Archive South EastsupportingArchive partner providing historical footage for David Blandy's 'Commons' film project.
- Cement Fields FLAMINsupportingPartner organization in The Open Road commissioning programme for moving image works.
- FormaHQsupportingPartner organization in The Open Road commissioning programme for moving image works.
- Three RiverssupportingPartner organization in The Open Road commissioning programme for moving image works.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Seventeen competitors and assessment
Company assessmentDirect peers
- Workplace Gallery: Independent UK contemporary gallery with comparable roster size and focus on emerging/mid-career artists, including moving image — close parallel for Seventeen's programming.
- Maureen Paley: Long-established East London contemporary art gallery representing mid-career international artists. Directly comparable in scale, location (Hackney/Shoreditch corridor), and roster breadth to Seventeen.
- Kate MacGarry: Bethnal Green-based contemporary gallery representing an international roster of emerging and mid-career artists. Closely matches Seventeen's program scope and East London positioning.
- Corvi-Mora: London gallery with a comparable roster of contemporary artists across video, painting, and installation. Similar headcount and primary-market focus.
- Hollybush Gardens: Small-to-mid-size London gallery representing international contemporary artists across painting, sculpture, and moving image, with similar art-fair activity.
- The Approach: Independent East London contemporary gallery with a comparable roster size and art-fair participation profile (Frieze, Art Basel). Operates at a similar scale to Seventeen.
Broad incumbents
- Stephen Friedman Gallery: Larger London contemporary gallery with substantial international art-fair presence. Broader incumbent that competes for the same artist roster and collector base.
- Gasworks: Established London non-profit that commissions and exhibits international contemporary artists, especially moving image — overlaps with Seventeen's programming but operates on a non-commercial model.
- Sadie Coles HQ: Prominent London contemporary gallery representing blue-chip and emerging names with strong art-fair presence. Competes for collector attention at the same tier-1 fairs as Seventeen.
- Victoria Miro: Major London gallery with deep video/photography programming (e.g., Yayoi Kusama, Celia Paul). Larger and broader incumbent, but directly overlaps in medium mix and tier-1 fair participation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Seventeen social profiles
Digital presenceSeventeen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seventeen leadership team
Management profileNumber of profiles
Profiles1 record
Seventeen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seventeen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seventeen
What does Seventeen do?
Seventeen is a London-based contemporary art gallery that represents a roster of 23 artists working across video, installation, sculpture, painting, photography, and performance. It hosts rotating exhibitions at its Kingsland Road gallery space, presents artist booths at major international art fairs including Frieze London and Art Basel Paris, and publishes monographs and catalogs documenting its artists' practices for sale to collectors and institutions.
Is Seventeen a public or private company?
Seventeen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seventeen founded?
Seventeen was founded in 2005. It employs 11 to 50 people.
Where is Seventeen based?
Seventeen is headquartered in London, United Kingdom, in the Europe region.
Who are Seventeen's main competitors?
Direct peers on record are Workplace Gallery, Maureen Paley, Kate MacGarry, Corvi-Mora, Hollybush Gardens and The Approach. Broad incumbents are Stephen Friedman Gallery, Gasworks, Sadie Coles HQ and Victoria Miro.
Does Seventeen have an API?
No public API is recorded for Seventeen.
What industry is Seventeen in?
Seventeen's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAA, Art Museums. Its NAICS code is 459920 and its SIC code is 2741.