infoDiagram
infoDiagram is a UK-based digital content business that sells editable PowerPoint slide templates and design services to corporate executives, consultants, and strategy teams through a self-serve e-commerce and subscription platform.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What infoDiagram does
infoDiagram is a UK-incorporated, privately held digital content business that sells editable PowerPoint (PPTX) slide templates and accompanying design services through a self-serve e-commerce platform. The company was founded in 2010 and operates with a team of 11-50 employees, headquartered at 20-22 Wenlock Road, London N1 7GU, with a contact line in Poland (+48) suggesting distributed production capability. Its core product is a library of 7,000+ business diagrams organized into categories covering finance (49 templates), management (74), human resources (36), climate/sustainability/ESG (52), data analytics and IT (40), and 19 multi-template bundles. Templates are delivered as vector-based PPTX files fully editable in PowerPoint, Google Slides, Keynote, and Open Office Impress, and content is reviewed by Senior Business Consultants for data accuracy. Commercial terms include one-time template purchases ($29-$279), an annual subscription ($475/year, unlimited downloads), a monthly credit plan ($49/month, 30 credits), a $17 one-day pass, and custom Design Services covering branding, template creation, and training. An AI Slide Advisor provides conversational slide recommendations based on natural language queries, and the storefront is localized into English, French, German, Spanish, and Portuguese.
The company targets corporate executives, consultants, finance and strategy professionals, and teams with recurring presentation needs, with named users including DHL, FedEx, Microsoft, Cloudera, PepsiCo, Accenture, and Whirlpool. Distribution is entirely digital and product-led: customers discover and purchase directly on the website, with SEO, an AI chat advisor, a blog, and organic social channels (LinkedIn, Facebook, Pinterest, YouTube) driving top-of-funnel demand. Payments are processed through Braintree (a PayPal service). There are no disclosed funding rounds, no M&A activity, and no reported revenue figures, and the firm is led by co-founder and director Peter Zvirinsky and chief designer Izabela Zvirinska. The business model combines transactional digital goods sales with a recurring subscription tier and a higher-touch professional services line, all underpinned by a consultant-reviewed, vector-based template catalog.
infoDiagram firmographics
Firmographics- Name
- infoDiagram
- Legal name
- infoDiagram Ltd
- Website
- https://infodiagram.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- infoDiagram is a UK-based digital content business that sells editable PowerPoint slide templates and design services to corporate executives, consultants, and strategy teams through a self-serve e-commerce and subscription platform.
- Ownership category
- akta.pro rank
infoDiagram industry classification
Industry- Product category
- Presentation Templates
- NAICS
- Software Publishers (513210), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
- akta.pro secondary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where infoDiagram is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
infoDiagram business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Single Template Purchases: One-time purchase of presentation slide-decks on specific topics. Customers buy entire decks for immediate deck needs. Individual template prices range from $29 to $279.
- Subscription (Annual/Monthly): Annual plan at $475/year provides unlimited downloads with basic slide customization. Monthly plan at $49/month provides 30 credits per month. Credits unlock individual slides with lifetime access to downloaded content.
- Design Services: Custom design projects including matching slides with branding, graphical upgrades, PowerPoint template creation, slide design, vector graphics, and training sessions.
- 1-Day Pass: One-time $17 pass providing 5 credits for ad-hoc visual needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Unlimited downloads with basic customization |
| Subscription | Monthly | Monthly Subscription - Credit-based access |
| Usage-based | Pay-as-you-go | 1-Day Pass - Ad hoc access |
| One time/ perpetual license | Pay-as-you-go | Individual Template Packs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
infoDiagram product offering
Product offeringCore offering
infoDiagram sells editable PowerPoint (PPTX) presentation templates and business diagrams designed for executive and board-ready corporate presentations, available through single-pack purchases, credit-based or unlimited subscriptions, and custom design services. The catalog spans finance, strategy, operations, HR, ESG, and IT use cases, with all assets delivered as fully editable vector graphics compatible with PowerPoint, Google Slides, Keynote, and Open Office. The platform also exposes an AI Slide Advisor that recommends templates from natural-language descriptions.
Product overview
infoDiagram offers a library of editable PowerPoint (PPTX) presentation templates designed for executive and board-ready business presentations. The core product is the PowerPoint Templates library, which includes sub-categories covering Finance (49 templates), Management (74 templates), Human Resources (36 templates), Climate/Sustainability/ESG (52 templates), Data Analytics/IT (40 templates), and Bundles (19 templates). The portfolio also includes Subscription Plans providing access to over 7,000 business diagrams via annual ($475/year) or monthly ($49/month) subscriptions, and Design Services offering custom presentation design, styling, and PowerPoint training. A notable feature is the AI Slide Advisor, an AI-powered conversational tool that recommends matching slides based on natural language queries about presentation needs. All templates are fully editable vector graphics delivered in PPTX format compatible with Microsoft PowerPoint, Google Slides, and Keynote.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerPoint Templates (Presentation Template Library) Editable PowerPoint slide decks covering finance, strategy, operations, transformation, HR, management, and ESG topics. Templates include diagrams, icons, charts, and visual frameworks designed for board-ready executive presentations and sold as individual packs to corporate customers.
- Subscription Plans Annual subscription at $475/year providing unlimited downloads and basic slide customization; monthly plan at $49/month with 30 credits per month; 1-day pass at $17 with 5 credits for ad-hoc visual needs. Provides access to 7,000+ business diagrams with lifetime access to downloaded slides.
- Design Services Custom presentation design services including branding adjustments, graphical upgrades, PowerPoint template creation, slide design, vector graphics, and professional training on PowerPoint design and data visualization for corporate clients.
Quantifiable outcome
- Templates reviewed by Senior Business Consultants for real-life data accuracy
- +1 more outcomes
Companies that use infoDiagram
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
infoDiagram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
infoDiagram partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Braintree (PayPal Service)coreBraintree serves as the payment processor for all online transactions on the platform. The connection with infoDiagram's site and Braintree is fully encrypted. infoDiagram has verified merchant status with Braintree (A PayPal Service), a Luxembourg-licensed credit institution.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
infoDiagram competitors and assessment
Company assessmentDirect peers
- Slidebean: AI-assisted presentation platform targeting startups and enterprises with template-driven deck creation. Comparable offering for executive and investor presentations, combining templates with automation features.
- GraphicRiver (Envato Market): Template marketplace within Envato Market offering presentation templates, icons, and graphic assets. Competes in the same content-asset library category with similar one-time purchase economics.
- Creative Market: Marketplace for presentation templates, graphics, fonts, and digital assets from independent creators. Competes directly in the template marketplace category with similar one-time purchase economics and curated creator content.
- 24Slides: PowerPoint design services and template provider offering custom slide creation, similar to infoDiagram's design services arm. Comparable business model combining templates with bespoke PowerPoint production for enterprise clients.
- SlideModel: Direct peer selling PowerPoint presentation templates and slide decks for business, with subscription and one-time purchase options. Closely comparable catalog structure, pricing model, and target audience of corporate presenters.
- Slidesgo: Direct competitor offering editable PowerPoint and Google Slides templates across business, education, and marketing categories. Competes head-to-head with infoDiagram's template marketplace model and customer base of professionals building presentations.
- Envato Elements: Subscription-based unlimited download platform for presentation templates, graphics, and digital assets. Directly competes with infoDiagram's $475/year subscription with a broader content library and similar recurring revenue model.
Broad incumbents
- Canva: Mass-market design platform with a strong presentation product and template marketplace. Overlaps with infoDiagram's corporate presentation use case while operating at much greater scale across all design categories.
Emerging players
- Beautiful.ai: AI-powered presentation design platform that automates slide creation using smart templates. Competes for the same executive-presentation use case but via generation rather than pre-built libraries, representing both competition and adjacent market expansion.
- Gamma: AI-native presentation and document generation tool that creates decks from prompts. A direct threat to static template marketplaces as corporate users shift toward generative workflows for executive presentations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
infoDiagram social profiles
Digital presenceinfoDiagram financial estimates
Financial estimateRevenue estimate
Valuation estimate
infoDiagram leadership team
Management profileNumber of profiles
Profiles2 records
infoDiagram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
infoDiagram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about infoDiagram
What does infoDiagram do?
infoDiagram sells editable PowerPoint (PPTX) presentation templates and business diagrams designed for executive and board-ready corporate presentations, available through single-pack purchases, credit-based or unlimited subscriptions, and custom design services. The catalog spans finance, strategy, operations, HR, ESG, and IT use cases, with all assets delivered as fully editable vector graphics compatible with PowerPoint, Google Slides, Keynote, and Open Office. The platform also exposes an AI Slide Advisor that recommends templates from natural-language descriptions.
Is infoDiagram a public or private company?
infoDiagram is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was infoDiagram founded?
infoDiagram was founded in 2010. It employs 11 to 50 people.
Where is infoDiagram based?
infoDiagram is headquartered in London, United Kingdom, in the Europe region.
How does infoDiagram make money?
Four revenue lines are on record. Single Template Purchases are the primary driver. The others are subscription (Annual/Monthly), design Services and 1-Day Pass.
Who are infoDiagram's main competitors?
Direct peers on record are Slidebean, GraphicRiver (Envato Market), Creative Market, 24Slides, SlideModel, Slidesgo and Envato Elements. Canva is listed as a broad incumbent. Emerging players are Beautiful.ai and Gamma.
Does infoDiagram have an API?
No public API is recorded for infoDiagram.
What industry is infoDiagram in?
infoDiagram's product category is Presentation Templates. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes), with a secondary code of BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 513210 and its SIC code is 7372.