Cool Roof Rating Council

What Cool Roof Rating Council does

The Cool Roof Rating Council (CRRC) is a 501(c)(3) nonprofit organization founded in 1998 and headquartered in Portland, Oregon. CRRC develops standardized methods for evaluating and labeling the radiative properties — specifically solar reflectance, thermal emittance, and the Solar Reflectance Index (SRI) — of roofing and exterior wall products. Its core products are the Roof Rating Program and the Wall Rating Program, governed by the ANSI/CRRC S100 Standard (updated to the 2025 version) and the CRRC-1 and CRRC-2 Program Manuals. Products undergo initial laboratory testing followed by three-year natural weathering and aged testing at CRRC-accredited independent testing laboratories and outdoor test farms, with rated products published in searchable online Roof and Wall Product Directories.

CRRC's technology platform centers on the CRRC Online Rating Portal (portal.coolroofs.org), a self-service system for licensees to submit product rating applications, manage test lab and test farm assignments, track application status, pay invoices, and complete validation testing every seven years. The Color Family Program and Validation Testing Program add efficiency and quality-assurance layers to the rating workflow. Beyond ratings, CRRC publishes the Cool Surfaces Toolkit microsite (coolrooftoolkit.org) cataloging 600+ peer-reviewed studies and produces educational resources, factsheets, podcasts, on-demand courses, and lesson plans targeting architects, contractors, policymakers, educators, and building owners.

CRRC's business model is fee-based across three revenue streams: one-time product rating application fees, recurring annual licensee dues scaled by self-reported product sales tiers, and annual membership dues. Its primary customers are roofing and exterior wall product manufacturers — including coatings, single-ply membranes (TPO, PVC, EPDM, KEE), metal roofing, asphalt shingles, tile, and modified bitumen producers — who use CRRC ratings to demonstrate performance and comply with building codes such as the California Energy Code (Title 24), Los Angeles Green Building Code, and LEED certification. Secondary audiences include architecture/design professionals, policymakers, contractors, and educators. CRRC is incorporated in Maryland, governed by a Board of Directors and member committees, and operates without a parent company.

Name

Cool Roof Rating Council

Legal name

The Cool Roof Rating Council, Inc.

Website

https://coolroofs.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Cool Roof Rating Council (CRRC) is a 501(c)(3) nonprofit that develops and administers standardized rating programs for solar reflectance and thermal emittance of roofing and exterior wall products, serving manufacturers, building professionals, and policymakers in the U.S. and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Product Rating Fees: Manufacturers pay fees to submit product rating applications, which cover initial testing, three-year weathering, and aged testing requirements. Fees are outlined in the CRRC Fee Structure documents.
2. Licensee Annual Dues: Companies licensed under the Roof or Wall Rating Programs pay annual dues based on their licensee class tier (based on annual roofing product sales). Licensee status must be maintained through annual renewal payments.
3. Membership Dues: Organizations can become CRRC members for additional benefits including participation in committee meetings, board elections, annual conference access, and use of the CRRC Member Logo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Cool Roof Rating Council (CRRC) is a 501(c)(3) nonprofit that develops and operates standardized rating programs for evaluating and labeling the radiative properties (solar reflectance and thermal emittance) of roofing and exterior wall products. It licenses manufacturers to obtain ratings, maintains the authoritative CRRC Product Directories, and publishes the ANSI/CRRC S100 Standard test methods used across U.S. building codes and green building programs.

Product overview

Cool Roof Rating Council (CRRC) operates two core rating programs: the Roof Rating Program and the Wall Rating Program. These programs evaluate and rate the radiative properties (solar reflectance and thermal emittance) of roofing and exterior wall products. CRRC maintains the CRRC Rated Products Directory (Roof) and CRRC Rated Wall Products Directory as searchable databases of rated products. The CRRC Online Rating Portal serves as the unified platform for submitting and managing product rating applications, connecting licensees with test labs and test farms. CRRC also offers product testing and weathering services through accredited laboratories, provides official CRRC Product Labels for rated products, and publishes the ANSI/CRRC S100 Standard for test methods. Educational resources include the Cool Surfaces Toolkit microsite with over 600 research studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Rating Program

Quantifiable outcome

• Over 600 peer-reviewed research and technical studies cataloged in the Cool Surfaces Knowledge Base
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Accredited Independent Testing Laboratories (AITLs)coreTechnology or IntegrationIndependent testing facilities accredited to ISO/IEC 17025 and approved by CRRC to test products for radiative performance. AITLs must be independent (not owned by or affiliated with manufacturers). Test data from AITLs is required for CRRC ratings. CRRC maintains a list of approved test labs on its website.
• Wall Approved Manufacturer Testing Laboratories (Wall AMTLs)coreTechnology or IntegrationManufacturing facilities that test their own products and are approved by CRRC for the Wall Rating Program. AMTLs may submit initial test data for Wall Program Color Family Additional Element applications, enabling manufacturers to efficiently extend ratings to additional products in a color family.
• Accredited Test FarmscoreTechnology or IntegrationOutdoor exposure sites where product samples undergo three-year natural weathering in accordance with CRRC protocols. Weathering is required for all CRRC ratings - initial testing is followed by weathering, then aged testing. Test farm requirements are specified in program manuals.
• Global Cool Cities AllianceminorStrategic or Co-development PartnerCRRC hosts 'A Practical Guide to Cool Roofs and Cool Pavements: Primer' on the Cool Surfaces Toolkit. This guide was developed by the Global Cool Cities Alliance to provide detailed guidance on cool roof and pavement materials.
• Climate ResolveminorStrategic or Co-development PartnerNonprofit partner in the Cool Schools Project in Sonora, Mexico - a partnership to expand cool surfaces and passive cooling solutions in heat-vulnerable public schools. CRRC made a donation in Dale McIntyre's honor to this project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• National Roofing Contractors Association (NRCA): NRCA is the largest US trade association for roofing contractors. Its ProCertification and technical guidance programs reference CRRC-rated products, making NRCA an adjacent ecosystem participant that channels downstream demand into CRRC's directory.
• Single Ply Roofing Industry (SPRI): SPRI is the trade association for single-ply membrane manufacturers, a category heavily represented in CRRC's licensee directory (GAF, Johns Manville, Amrize/Elevate). SPRI develops technical standards for single-ply roofing that sit adjacent to CRRC's radiative property ratings.
• ASTM International: ASTM is the US standards development organization under which CRRC's ANSI/CRRC S100 standard is accredited. ASTM is not a direct rating body but is the standards ecosystem CRRC depends on to maintain ANSI accreditation and code relevance.

Direct peers

• NSF International: NSF International is a major product testing, certification, and standards body that serves building product manufacturers. Like CRRC, NSF operates accredited laboratories and develops standards that are referenced in codes and procurement specifications across the construction industry.
• ICC Evaluation Service (ICC-ES): ICC-ES evaluates building products for code compliance under ICC family of codes. CRRC and ICC-ES both provide third-party verification of building product performance that is referenced in US codes, making ICC-ES the closest institutional analog in the construction certification ecosystem.
• UL (Underwriters Laboratories): UL is the dominant US product safety and performance testing/certification organization. CRRC plays an analogous role for cool roof radiative properties that UL plays for fire ratings, electrical safety, and other building product certifications, serving the same roofing manufacturer licensee base.

Emerging players

• Global Cool Cities Alliance: GCCA is a nonprofit that advances cool surfaces, cool pavements, and urban heat island mitigation — a mission that overlaps CRRC's and with which CRRC has an active partnership (hosting GCCA's Primer on the Cool Surfaces Toolkit).

Broad incumbents

• Green Building Initiative (Green Globes): Green Building Initiative operates the Green Globes green building certification, which is an alternative to LEED in the US. Both Green Globes and CRRC provide ratings that drive specification of energy-efficient roofing and wall products in commercial buildings.
• U.S. Green Building Council (USGBC): USGBC administers LEED, which references CRRC ratings for cool roof credit compliance. Both organizations sit at the intersection of building performance certification and code-adjacent rating systems, and LEED has been a structural pull-through for CRRC-rated products.
• ENERGY STAR (U.S. EPA): ENERGY STAR is the federal energy-efficiency labeling program that historically cross-referenced CRRC ratings for roofing. It overlaps directly with CRRC's radiative-property rating mission but operates at a broader appliance- and building-product scope and is referenced in the company's own podcast content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Official_CRRC
• LinkedInlinkedin.com/company/cool-roof-rating-council

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Roof Rating Council