Just Bathroomware

What Just Bathroomware does

Just Bathroomware is a privately held Australian specialty retailer of designer bathroomware, founded in 1997 and headquartered in Sydney, New South Wales. The company operates two physical showrooms — the original at 148 Victoria Road, Drummoyne (opened 1997) and a second at 115 Alexander Street, Crows Nest — supplemented by an e-commerce storefront at justbathroomware.com.au that ships Australia-wide using own drivers in Sydney metro and third-party carriers in regional NSW, the ACT, and coastal areas.

The product range spans the full bathroom specification: basins (wall-hung, counter-top, under-counter, inset, semi-recessed, pedestal/console, concrete/stone, butler sinks), baths (freestanding, contemporary, clawfoot, classic, built-in, custom-painted), toilets (suites, wall-faced, wall-mounted, smart bidets, rimless, in-wall cisterns and flush plates), tapware (basin mixers, wall mixers, wall sets, floor-mounted bath fillers, kitchen taps), showers (hand sets, heads, ceiling-mounted, combination, screens, outdoor), heated towel rails, bathroom furniture and vanities, plumbing accessories, kitchen and laundry sinks, and bathroom accessories. The assortment is built around 15+ premium international brands including Duravit, Victoria + Albert, Kaldewei, TOTO, Villeroy & Boch, Brodware, Apaiser, Bette, Gessi, Nood Co., Omvivo, Clearwater, DADOquartz, Studio Bagno, Turner Hastings, and Marblo, plus a private-label 'Just Bathroomware' line. Pricing ranges from entry-level products in the low hundreds of Australian dollars to luxury baths at up to A$49,988, with custom-quote pricing on many items and a published Price Match Guarantee.

The business model is omnichannel retail: showroom-based design consultation and direct purchase, online catalog browsing with an 'Add to Quote' workflow, and delivery or click-and-collect fulfillment. The company serves three primary customer segments — home renovators, interior designers and architects specifying products for client projects, and the building industry (builders, developers, trades) — supported by a custom vanity design service and free in-store consultations. Marketing is driven by showroom experience, content/blog articles, an email newsletter, and a text-messaging inquiry widget. The company is privately held with no disclosed parent, external investors, or funding rounds, and operates with 11–50 employees.

Name

Just Bathroomware

Legal name

Just Bathroomware

Website

https://justbathroomware.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Bathroomware is a privately held Sydney-based specialty retailer founded in 1997 that sells designer bathroomware from premium international brands through two physical showrooms, an e-commerce site, and Australia-wide delivery, serving home renovators, interior designers, and the building industry.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Plumbing Supplies Retail

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Designer bathroomware
• Bathroom fixtures
• Bathroom supplies
• Tapware and basins
• Bathroom retail

Headquarters

HQ city

Drummoyne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels3 records

Core offering

Just Bathroomware is a specialty retailer that supplies designer bathroomware products across all major bathroom categories — basins, baths, toilets, tapware, showers, heated towel rails, bathroom furniture, kitchen and laundry sinks and taps, accessories and plumbing supplies — sourced from premium local and imported brands. It operates two physical showrooms in Sydney (Drummoyne and Crows Nest) plus an e-commerce storefront, and supports customers with free in-person consultations, custom vanity design services, a Price Match Guarantee and Australia-wide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Basins (bathroom sink collection)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Blue Space: Australian bathroom retailer operating showrooms and online channels with a curated designer brand range, closely comparable to Just Bathroomware's showroom-led, premium-positioning model.
• ABI Interiors: Australian designer tapware and bathroom fixtures brand operating its own showrooms and direct channels; partial overlap with Just Bathroomware's premium tapware and accessories offering.
• Highgrove Bathrooms: Specialist Australian bathroom retailer with showrooms and online presence carrying designer brands; competes for similar renovator, designer, and builder customers.
• Bathroom Specialists of Australia (BTSA): Australian specialist retailer of premium bathroomware with multi-brand showrooms; competes most directly with Just Bathroomware's designer-bathroomware positioning and trade customer base.

Broad incumbents

• Mico Plumbing: Trans-Tasman plumbing and bathroom retail chain with both trade and retail showrooms; comparable breadth of bathroom category coverage though with a heavier trade orientation.
• Tradelink: National plumbing and bathroom retailer serving both trade and consumer customers; competes in overlapping product categories but with a broader, less designer-focused assortment.
• Reece: Australia and New Zealand's largest plumbing and bathroom products distributor with national branch network; overlapping premium bathroom assortment but with a much broader plumbing/trade portfolio.

Emerging players

• Victorian Plumbing: Large UK-based online bathroom retailer expanding into Australia; competes on price and online convenience rather than showroom experience, but increasingly relevant for online quote-led customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/JustBathroomwar
• Facebookfacebook.com/justbathroomwareSydney
• LinkedInlinkedin.com/company/just-bathroomware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Bathroomware