Lichfield Sports Club

What Lichfield Sports Club does

Lichfield Sports Club operates a single multi-sport facility at Collins Field, Eastern Avenue in Lichfield, England, providing shared infrastructure for cricket, hockey, rugby, football, and bowls. The site combines a recently relaid Lano Revolution Experience sand-dressed astroturf with 500+ lux LED lighting, two grass cricket pitches (summer) plus rugby and multiple football pitches (winter), three-lane cricket nets, a new crown green bowls green, and a clubhouse with a bar. Member clubs operating under the umbrella are Lichfield Cricket Club (1843 origins, 3 senior men's teams, a developing ladies team, and a junior section), Lichfield Hockey Club (1961 origins, 7 men's, 7 women's, veterans, and numerous junior teams — described as one of the largest hockey clubs in the Midlands), Whittington Rugby Club, and Vale View Crown Green Bowls Club (joined 2026). Lichfield Sports Club itself was constituted in 1971 as Lichfield Cricket and Hockey Club to manage shared facilities, relocated to the current Collins Hill site in 2002, and was rebranded as Lichfield Sports Club as the offering expanded.

The business model combines recurring membership income from club members across all sections, one-time venue and facility hire revenue (clubhouse for events, astroturf for external bookings), and bar and ancillary sales to members and non-members year-round. The club counts 1-10 paid employees led by a club manager (Steph) and is materially supported by member-club volunteers. GTM is community-led: partnerships with member clubs, Lichfield Cathedral School, and Chasetown Football Club, plus organic social and the lichfieldsportsclub.co.uk website, drive awareness; no digital booking, payment, or marketing automation is evidenced. Pricing is not publicly disclosed; all booking and hire enquiries route through the club manager.

Recent strategic activity is concentrated in 2026 and points to capacity expansion rather than diversification: the astroturf was relaid, cricket nets expanded from two to three lanes, parking was increased to over 150 spaces, and the bowls vertical was added. Planning permission has also been secured for a second astroturf, a 3G football pitch, and additional grass pitches, signalling intent to materially grow utilization and addressable capacity at the same site. No external funding, acquisitions, M&A, or leadership changes beyond the standing club manager role are evidenced, and there are no AI, software, or technology products in the offering.

Name

Lichfield Sports Club

Legal name

Lichfield Sports Club

Website

https://lichfieldsportsclub.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Lichfield Sports Club operates a single multi-sport facility at Collins Hill, Lichfield, UK, providing astroturf, clubhouse, and pitches shared by Lichfield Cricket Club, Lichfield Hockey Club, Whittington Rugby Club, and Vale View Crown Green Bowls Club, plus schools and event hirers, on revenues from memberships, venue hire, and bar sales.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Facility Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAC

Intramural Sports & Recreational Leagues

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Multi-sport facility
• Sports club management
• Facility rental services
• Astroturf pitch hire
• Clubhouse event venue

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Membership: Club membership for cricket, hockey, rugby, and football sections available to individuals and families.
2. Venue and Facility Hire: Clubhouse available to hire for all occasions and events. Astroturf available for booking by external parties.
3. Bar Sales: Well-stocked bar open to members and non-members throughout the year, generating revenue from food and beverage sales during events and regular usage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lichfield Sports Club operates a shared multi-sport facility at Collins Hill, Lichfield, providing an astroturf pitch, cricket pitches, rugby and football pitches, three-lane cricket nets, a crown green bowls green, and a clubhouse with bar. Its core commercial offerings are the bookable astroturf, the hireable clubhouse for events, and shared grounds access for member sports clubs and partner organisations.

Product overview

Lichfield Sports Club is a multi-sports club facility providing shared infrastructure for member clubs. The core offerings include an Astroturf (sand dressed surface pitch with LED lighting), a Clubhouse (available for hire with bar facilities), and Grounds with multi-purpose fields (cricket pitches, rugby/football pitches, cricket nets, crown green bowls green). Member clubs operating under the umbrella include Lichfield Cricket Club, Lichfield Hockey Club, and Whittington Rugby Club. The club also partners with Lichfield Cathedral School and Chasetown Football Club for facility usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Astroturf Pitch Hire Lano Revolution Experience sand dressed astroturf pitch available for hire by member clubs, partner organisations, schools, and external parties for hockey, football, and other sports, with evening use supported by 500+ lux LED lighting.
• Clubhouse Venue Hire

Quantifiable outcome

• One of the largest hockey clubs in the Midlands
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Vale View Crown Green Bowls ClubminorOthers · 1 January 2026Joined Lichfield Sports Club in 2026 with the construction of their new crown green bowls green on site.
• Lichfield Cricket ClubcoreOthersMember club of Lichfield Sports Club since 1843. Uses the facilities for cricket matches and training with 3 senior mens teams, developing ladies team, and strong junior section. Links to Staffordshire for disability cricket.
• Lichfield Hockey ClubcoreOthersMember club since 1961. One of the largest hockey clubs in the Midlands with 7 mens, 7 women's, veterans, and numerous junior teams. Uses astroturf facilities.
• Whittington Rugby ClubcoreOthersIntegral part of the Sports Club with a strong, enthusiastic and social mens team. Uses grass pitches and clubhouse facilities.
• Chasetown Football ClubminorStrategic or Co-development PartnerJunior teams use the facilities at Lichfield Sports Club for training and matches.
• Lichfield Cathedral SchoolminorStrategic or Co-development PartnerPartners with Lichfield Sports Club to use the facilities during the day.

Scale indicators4 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Everyone Active: Major UK operator of leisure facilities on behalf of local councils, including sports halls, pitches and swimming. Adjacent incumbent for community recreation spend in the Midlands region.
• Nuffield Health: UK-wide not-for-profit health and fitness operator offering gyms, swimming, courts and club facilities. Broad incumbent providing competing recreational sports facilities, particularly relevant given Lichfield's community/health positioning.
• David Lloyd Leisure: UK-wide premium health, racquets and fitness club operator. Broader incumbent in the same recreational sports space, overlapping on tennis, swimming and family club experience but operating at much larger commercial scale.
• Pure Gym: UK-wide low-cost gym chain offering fitness and selected group activities. Adjacent incumbent competing for recreational spend in Lichfield's catchment area.

Direct peers

• West Bridgford Sports Club: Nottinghamshire-based multi-sport community club hosting cricket, hockey, football and other sports with shared clubhouse. Mirrors Lichfield's hybrid model combining member clubs, hire, and bar revenue.
• Edgbaston Priory Club: Long-established multi-sport private members club in the West Midlands offering tennis, squash, hockey and cricket facilities. Directly comparable as a Midlands-based membership sports club operating shared infrastructure across multiple sports.
• Harborne Cricket & Tennis Club: West Midlands community sports club operating cricket and tennis sections on shared grounds. Comparable as a community-led multi-sport club with similar membership and facilities-hire model.
• Moseley Cricket, Hockey and Squash Club: Birmingham-based multi-sport members club hosting cricket, hockey and squash teams with shared clubhouse and pitch facilities. Closely mirrors Lichfield's structure of an umbrella organization serving multiple section clubs.

Regional players

• Wolverhampton & Dudley Cricket Club: Historic Black Country cricket club with broader sporting and social facilities. Comparable as a regional multi-sport community club, though with a deeper historical/professional cricket focus.
• Bloxwich Sports & Social Club: West Midlands community sports club offering multi-sport facilities including bowls and social amenities. Comparable as a regional multi-sport venue with shared pavilion/bar economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LichfieldSports
• Facebookfacebook.com/lichfieldsportsclub
• LinkedInlinkedin.com/company/lichfield-sports-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lichfield Sports Club