The Citizens Bank of Clovis

What The Citizens Bank of Clovis does

The Citizens Bank of Clovis is a privately held, FDIC-insured community bank founded in 1916 and headquartered in Clovis, New Mexico. It serves individuals and small-to-medium local businesses in Clovis and Curry County through a traditional full-service retail and commercial banking model: deposit products (checking, savings, CDs, and IRAs), personal and commercial lending, telephone banking, and a regional ATM network. The bank's core technology layer is a commodity online banking platform and a free mobile banking application, supplemented by a third-party-integrated digital account opening service that allows customers to open accounts without visiting a branch.

The bank's value proposition centers on long-tenured local presence (110 years of operation as of 2026), local loan decision-making authority, and personalized relationship banking, marketed through its website, Facebook page, and community sponsorships including the naming rights to the Curry Events Center. Its go-to-market is direct-to-consumer and direct-to-business via the branch channel, with digital channels serving as self-serve layers for account management and acquisition. Revenue is generated through traditional banking mechanics: net interest income from deposit-to-loan spreads, fees on deposit accounts, and ancillary service fees, with pricing details available on the bank's published Rates and Fee Schedule pages.

The bank is privately held with no parent company, no disclosed funding rounds, and no subsidiaries. As of June 30, 2026, leadership consists of Kent Carruthers as Chief Executive Officer and Jamie Esch as President, completing a recent generational leadership transition. Geographic scope is restricted to a single regional market in eastern New Mexico, and no AI/ML capabilities, patents, acquisitions, or material restructuring moves are evidenced in the source material.

Name

The Citizens Bank of Clovis

Legal name

The Citizens Bank of Clovis

Website

https://citizensbankofclovis.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

The Citizens Bank of Clovis is a privately held community bank founded in 1916, serving individuals and local businesses in Clovis and Curry County, New Mexico, with deposit products, personal and commercial lending, and digital banking channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Deposit Services: Traditional deposit accounts including checking accounts, savings accounts, CDs (Certificates of Deposit), and IRAs (Individual Retirement Accounts). Revenue generated through interest rate spreads and account fees.
2. Lending Products: Various lending services including personal loans, mortgages, and business loans. Revenue generated through interest on loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Citizens Bank of Clovis provides traditional community banking services to individuals and local businesses in Clovis and Curry County, New Mexico. Its core offerings include deposit products (checking accounts, savings accounts, CDs, and IRAs), consumer and commercial lending, and digital banking channels (Online Banking, Mobile Banking, and an ATM network). Revenue is earned through interest income on loans and from interest spreads and fees on deposit accounts.

Product overview

The Citizens Bank of Clovis offers a single unified banking platform providing traditional retail and commercial banking services including deposit products (Checking Accounts, Savings Accounts, CDs & IRAs), lending services, and digital banking channels (Online Banking, Mobile Banking). The product portfolio centers on core banking functionality with complementary financial tools like calculators and fee schedules. Digital services are available via web-based Online Banking, a mobile smartphone application, and third-party online account opening. The bank maintains physical branches and an ATM network across the Clovis/Curry County area.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Curry Events CenterminorOthersThe Citizens Bank of Clovis sponsors The Citizens Bank of Clovis Events Center, a local events venue in Curry County, New Mexico. This naming rights sponsorship demonstrates community investment and local brand visibility.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Western Bank of Clovis: A community bank headquartered in Clovis, New Mexico serving the same Curry County market with deposit, lending, and digital banking services. It is the most direct local competitor and operates a similar full-service community bank model targeting individual consumers and small businesses in the same geographic footprint.

Broad incumbents

• BOK Financial: A diversified financial services holding company with commercial banking, consumer banking, and wealth management businesses, with presence in the southwestern United States. Comparable in offering traditional community banking products but operates at substantially greater scale, with treasury, capital markets, and fiduciary services that Citizens Bank does not offer.
• First Interstate BancSystem: A community banking franchise operating across the western United States with full-service deposit, lending, wealth management, and treasury products. Comparable core model to community banks, but at materially larger scale, broader product set, and multi-state footprint including presence in New Mexico-adjacent markets.
• WaFd Bank (Washington Federal): A large community-oriented bank with branch presence across multiple western states including New Mexico, offering deposit, lending, and digital banking services to consumers and small businesses. Comparable in core community banking model but operates at significantly larger scale and broader geographic reach.
• Wells Fargo: A national banking giant with extensive consumer and commercial banking services, including deposit products, lending, and digital banking platforms. Comparable in offering the same core retail banking products Citizens Bank offers, and actively competes for consumer and small business relationships in the Clovis/Curry County market through its branch and digital channels.
• Glacier Bancorp: A community banking holding company operating a network of community banks across the western United States, offering deposit, lending, mortgage, and wealth services. Comparable in operating a decentralized community banking model, though at much larger scale and across more geographies than the Clovis-focused Citizens Bank.
• U.S. Bancorp: A major national bank with full-service consumer and commercial banking, including deposit, lending, mortgage, wealth, and payment services with a significant branch network. Comparable in offering the same core retail and commercial banking products, but competes with Citizens Bank for deposits and small business relationships in the Clovis market.

Regional players

• PlainsCapital Bank: A Texas-based community and commercial bank offering deposit, lending, treasury management, and wealth services to businesses and consumers. Comparable as a community bank holding company with relationship-based banking model, though it operates at larger scale and across multiple Texas markets rather than a single NM community.
• New Mexico Bank & Trust: A New Mexico community bank providing personal and business banking, lending, and treasury services across multiple NM markets. It is comparable as a state-focused community bank with a similar product set, though it has a broader multi-city footprint than the Clovis-only Citizens Bank.
• Bank of Albuquerque: A New Mexico-based commercial bank offering deposit, lending, treasury, and wealth management services to businesses and consumers across the state. It is comparable as a New Mexico-headquartered community/regional bank, though it operates at larger scale and broader geographic scope than The Citizens Bank of Clovis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cbcnm.bank
• Xx.com/citbankclovis
• LinkedInlinkedin.com/company/the-citizens-bank-of-clovis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Citizens Bank of Clovis