Daish's Holidays
Daish's Holidays is a family-owned UK package holiday company operating 10-11 owned coastal hotels in England and Wales alongside an owned fleet of luxury coaches running 16 routes. It sells all-inclusive and self-drive half-board breaks to families, seniors, solo travellers, and organised groups through direct-to-consumer channels.
- Company typePrivate
- Founded1981
- HeadquartersBournemouth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Daish's Holidays does
Daish's Holidays is a family-owned UK package holiday company that has been operating for over 45 years from its headquarters in Bournemouth. The company sells all-inclusive UK coach holiday breaks and self-drive breaks, combining return coach travel on its owned fleet of 53-seater luxury coaches, half-board accommodation at 10-11 company-owned coastal hotels across England and Wales, and live nightly entertainment. It serves families, seniors and pensioners, solo travellers, and organised groups (clubs, societies, multi-generational families, bowls tours, walking holidays) through a direct-to-consumer model supported by its e-commerce website, an extended-hours telephone reservations team, and travel trade partners. Distribution is exclusively UK-domestic with door-to-door coach pickup across 16 routes in England, complemented by self-drive options at most hotels.
The core technology stack is conventional: a transactional website with holiday search, wishlist, brochure request, and gift voucher purchase functions, standard reservation software, and PCI-DSS-compliant payment processing using SSL and AES-256 encryption. There is no proprietary technology, no API or SDK infrastructure, and no disclosed AI or machine learning capabilities. Operational technology centres on the physical coach fleet (air-conditioned, washroom-equipped vehicles) and hotel properties, including the 110-bedroom Imperial Hotel in Eastbourne, which is the largest in the portfolio.
The business model is direct-to-consumer package sales at unit prices of roughly £200-£350 per person per break, with ancillary revenue from optional excursions, pet fees (£10 per night on self-drive bookings), single-room supplements, room upgrades, and seasonal themed breaks such as Christmas, Twixmas and air show events. Bookings are secured with a £50 per person deposit and final balance due six weeks before arrival. The company is privately held with no institutional investors, bonded with ABTOT for financial protection, and an appointed representative of an FCA-authorised firm for insurance distribution. Marketing combines digital channels (website, Facebook, Instagram, TikTok, email) with traditional printed brochures, and the company has secured multiple consecutive TripAdvisor Travellers' Choice Awards across its hotel portfolio.
Daish's Holidays firmographics
Firmographics- Name
- Daish's Holidays
- Legal name
- Daish's Holidays Limited
- Website
- https://daishs.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daish's Holidays is a family-owned UK package holiday company operating 10-11 owned coastal hotels in England and Wales alongside an owned fleet of luxury coaches running 16 routes. It sells all-inclusive and self-drive half-board breaks to families, seniors, solo travellers, and organised groups through direct-to-consumer channels.
- Ownership category
- akta.pro rank
Daish's Holidays industry classification
Industry- Product category
- Domestic Coach Package Holidays
- NAICS
- All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Daish's Holidays is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Daish's Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Package Holiday Sales: Daish's Holidays generates the majority of revenue through all-inclusive package holiday bookings that combine coach travel (or self-drive option), half-board accommodation (dinner, bed and English breakfast), and live nightly entertainment. Customers can book various duration holidays from 1 day to 8+ days across their portfolio of coastal hotels in England and Wales.
- Optional Excursions and Add-ons: Revenue is generated through optional excursions offered at each destination, pet fees (£10 per night for dogs in self-drive holidays), and room upgrades. Single room supplements of £10 per holiday apply, with up to 50% supplement for single occupancy of double/twin rooms.
- Themed and Seasonal Breaks: Additional revenue streams include themed breaks such as Christmas, New Year, Twixmas (between Christmas and New Year), Tinsel and Turkey, and events like English Riviera Air Show and Eastbourne Air Festival. These seasonal offerings provide incremental revenue during off-peak periods.
- Group Bookings and Tailored Tours: The company serves group bookings for clubs, societies, friendship groups, and multi-generational families. Specialised group offerings include Bowls Tours, Walking Holidays, and tailor-made group holidays, often with dedicated group rates and arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Room Package |
| Unit Pricing | Multi-year contract | Single Room Supplement |
| Unit Pricing | Multi-year contract | Family and Child Pricing |
| Unit Pricing | Multi-year contract | Self Drive Option |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Daish's Holidays product offering
Product offeringCore offering
Daish's Holidays is a family-owned UK coach holiday company that sells all-inclusive package holidays at 11 owned coastal hotels across England and Wales. Each package combines return coach travel on its own fleet of 53-seater luxury coaches (or a self-drive option), half-board accommodation (dinner, bed and English breakfast), and live nightly entertainment. The offering is supplemented by optional excursions, gift vouchers, and specialised group and themed breaks.
Product overview
Daish's Holidays operates as a family-owned UK coach holiday company with over 45 years of history, offering a portfolio of travel and accommodation services centred around 11 company-owned coastal hotels across England and Wales. The core offering consists of Coach Inclusive Holidays and Self Drive Holidays, which include return coach travel (on a fleet of 53-seater luxury coaches), half board accommodation, and live nightly entertainment. The product range extends to Family Friendly Holidays, Seniors Coach Holidays, Singles Breaks, Group Holidays (including Bowls Tours and Walking Holidays), and seasonal Themed Breaks (Christmas, New Year, Twixmas, air shows). All hotels are owned and operated by the company to ensure consistent service quality. The company also offers optional Days Out Excursions to local attractions at each destination, plus Gift Vouchers and Brochure services.
Differentiator
Problem solved
Functional benefit
Products and services
- Coach Inclusive Holidays UK short-break holidays combining return coach travel from one of 16 regional pickup points, half-board accommodation at a Daish's coastal hotel, and live nightly entertainment; aimed at UK families and seniors.
- Self Drive Holidays Holiday packages at a £20 per person discount off the coach-inclusive price for customers who make their own way to a Daish's hotel using available free parking.
- Family Friendly Holidays Coastal breaks with free and discounted child pricing (ages 0-5 free, ages 6-12 free with each additional child at 50% of adult price) for families.
- Seniors Coach Holidays Coach holidays geared to pensioners and older adults, including accessible hotels with lifts and door-to-door coach pickup from local points.
- Singles Breaks Solo-traveller coach tours aimed at single guests who want group travel with single-room supplements and a social atmosphere.
- Group Holidays Tailor-made group travel packages for clubs, societies, friendship groups and multi-generational families, including specialised Bowls Tours and Walking Holidays.
- Themed Breaks Seasonal and event-based holiday packages including Tinsel and Turkey, Christmas, Twixmas, New Year, 3-2-1 Bar Promotion, English Riviera Air Show, and Eastbourne Air Festival.
- Days Out Excursions Optional excursion packages to local attractions at each destination, including theme parks, gardens, castles, zoos, and scenic locations across England and Wales.
- Gift Vouchers Gift voucher packages available for purchase as holiday gifts redeemable against Daish's Holidays bookings.
- Barrowfield Hotel Coastal hotel in Newquay, Cornwall, 200 yards from Tolcarne Beach, featuring an outdoor heated pool and nightly entertainment; pet-friendly for self-drive bookings.
- Daish's Hotel Coastal hotel on Shanklin High Street on the Isle of Wight, originally an 18th-century coaching inn, with coffee shop, garden terrace and Tally Ho Bar hosting live entertainment.
- Devonshire Hotel Coastal hotel in Torquay with outdoor heated pool (May-September), peaceful lounge, garden terrace and spa facilities; pet-friendly for self-drive bookings.
- Abbey Lawn Hotel Coastal hotel in Torquay with sun-terrace views over Tor Bay, conservatory, and indoor heated pool; pet-friendly for self-drive bookings.
- Somerset Hotel Seafront hotel in Llandudno, Wales, refurbished in 2016 with sea-view rooms, enlarged ballroom, seafront coffee shop and updated gardens; pet-friendly for self-drive bookings.
- Imperial Hotel Coastal hotel in Eastbourne, Daish's largest property with 110 spacious bedrooms, comfortable lounge and bar with live entertainment, and coffee shop; pet-friendly for self-drive bookings.
- Esplanade Hotel Seafront hotel in Scarborough with Victorian elegance, picturesque coastline views, roof terrace, daytime bar, and comfortable lounges; pet-friendly for self-drive bookings.
- Bournemouth Sands Hotel Coastal hotel in Bournemouth, 200 yards from cliff top with beach access, sun terraces, coffee shop, two guest lounges, and games room; pet-friendly for self-drive bookings.
- Hotel Prince Regent Seafront hotel in Weymouth near town centre and sandy beach, with restored Georgian ballroom hosting nightly performances.
- Russell Hotel Seafront hotel in Weymouth with sea-view rooms, lounge area, seafront coffee shop, games room, and bar with nightly entertainment.
- Sandringham Hotel Seafront hotel in Weston-super-Mare on the seafront near Grand Pier; pet-friendly for self-drive bookings.
Quantifiable outcome
- Group bookings increased 12% year-on-year for 2026
- +3 more outcomes
Companies that use Daish's Holidays
Customer profileSegments6 records
Ideal customer profiles3 records
Daish's Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daish's Holidays partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Daish's Holidays competitors and assessment
Company assessmentBroad incumbents
- Haven (holiday parks): Haven is a large UK family-focused holiday-park operator with multiple coastal sites. It is a broader incumbent in the UK domestic seaside holiday category, competing for the same family and senior leisure traveller wallet that Daish's targets.
- Warner Leisure Hotels: Warner is a UK hotel-and-entertainment operator with owned coastal and countryside properties offering half-board stays with live entertainment, a closely comparable proposition to Daish's hotels. It is broader (adults-only, not coach-based) and owned by a larger parent, making it a broader incumbent peer.
- Butlin's: Butlin's is an established UK all-inclusive seaside resort operator offering half-board breaks with live entertainment, conceptually close to Daish's full-service coastal product. It is a broader incumbent with a wider family-and-group appeal.
Direct peers
- Shearings (part of Leger Holidays / DJB Group): Shearings is one of the most direct UK coach-holiday competitors, offering a similar portfolio of inclusive coach-and-hotel breaks to UK seaside destinations, with a comparable senior customer focus. It is the closest head-to-head peer for Daish's package holiday product.
- Alfa Leisureplex: Alfa Leisureplex runs a UK coach-holiday business with its own hotels in seaside towns, plus a private coach fleet, mirroring Daish's vertical-integration model. It serves the same inclusive-package, senior-leaning customer base.
- National Holidays: National Holidays operates UK coach-inclusive breaks with half-board accommodation and entertainment targeting similar senior and group demographics, directly competing with Daish's in the same price and product band.
- Leger Holidays: Leger Holidays is a UK escorted-tour and coach-holiday operator, with Shearings under its umbrella. It targets the same traditional coach-holiday customer as Daish's with similar duration, accommodation, and entertainment profiles.
- Newmarket Holidays: Newmarket Holidays sells UK and European package holidays including coach tours and hotel breaks. It overlaps with Daish's on UK coastal coach-inclusive products and competes for the same group and senior travellers.
Others
- National Express Coach Services: National Express is a major UK scheduled coach operator. Although it is a transport provider rather than a holiday operator, it is comparable to Daish's as a vertically integrated coach fleet operator and a key adjacent player in the UK coach-travel value chain.
Emerging players
- Riviera Travel: Riviera Travel is a UK tour operator offering escorted tours and hotel holidays. While more weighted to international and river-cruise product, it overlaps with Daish's on UK inclusive coach-and-stay breaks for the same senior and group customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Daish's Holidays social profiles
Digital presenceDaish's Holidays compliance and trust
Trust signalCompliance3 records
Daish's Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daish's Holidays leadership team
Management profileNumber of profiles
Profiles2 records
Daish's Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daish's Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daish's Holidays
What does Daish's Holidays do?
Daish's Holidays is a family-owned UK coach holiday company that sells all-inclusive package holidays at 11 owned coastal hotels across England and Wales. Each package combines return coach travel on its own fleet of 53-seater luxury coaches (or a self-drive option), half-board accommodation (dinner, bed and English breakfast), and live nightly entertainment. The offering is supplemented by optional excursions, gift vouchers, and specialised group and themed breaks.
Is Daish's Holidays a public or private company?
Daish's Holidays is a private company. It is classified as family owned and is currently operating.
When was Daish's Holidays founded?
Daish's Holidays was founded in 1981. It employs 51 to 100 people.
Where is Daish's Holidays based?
Daish's Holidays is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Daish's Holidays make money?
Four revenue lines are on record. Package Holiday Sales are the primary driver. The others are optional Excursions and Add-ons, themed and Seasonal Breaks and group Bookings and Tailored Tours.
Who are Daish's Holidays's main competitors?
Broad incumbents on record are Haven (holiday parks), Warner Leisure Hotels and Butlin's. Direct peers are Shearings (part of Leger Holidays / DJB Group), Alfa Leisureplex, National Holidays, Leger Holidays and Newmarket Holidays. National Express Coach Services is listed as an others. Riviera Travel is listed as an emerging player.
Does Daish's Holidays have an API?
No public API is recorded for Daish's Holidays.
What industry is Daish's Holidays in?
Daish's Holidays's product category is Domestic Coach Package Holidays. Its primary akta.pro industry code is THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 721199 and its SIC code is 7000.