Geneva National Resort

What Geneva National Resort does

Geneva National Resort, doing business as Destination Geneva National, is a privately held, single-campus resort in Lake Geneva, Wisconsin, founded in 1990 and currently operating with 251–500 employees. The property is anchored by 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by an outdoor putting course called The Dance Floor, a year-round Simulator Studio, a Junior Golf Program, golf instruction, and an on-site retail shop. Lodging spans three tiers — a Lodge, modern Suites, and multi-bedroom Cottages — with two saltwater pools and a marina providing additional recreation.

Revenue is generated across five integrated streams: Golf Operations (green fees, tee times, instruction, simulator, retail), Lodging (overnight accommodations across the three property types), Food & Beverage (six on-site venues including Hunt Club Steakhouse, Crafted Italia, turf. kitchen + tap, bean + vine, Paloma Cantina, and Deck Bar), Events & Weddings (ceremonies, receptions, corporate meetings, and charity outings with dedicated event planning), and a National Membership program with member-only events and a wine program. Go-to-market is direct-to-consumer, combining website booking (destinationgn.com), phone reservations (262.245.7000), third-party tee-time platforms (goibsvision.com, rguest.com), and event-driven marketing anchored by an annual Food & Wine Festival and social media presence across Instagram and Facebook.

The customer base is split across golf enthusiasts, wedding couples, corporate groups, and family/leisure travelers, with no disclosed enterprise anchor accounts. Distribution is regional, focused on the Midwest U.S., supported by PGA of America earned-media coverage and a 35-year operating history as brand credibility. Pricing is not publicly disclosed; Stay & Play packages bundle golf and lodging, while events and weddings operate on a quote-based model.

Name

Geneva National Resort

Legal name

Destination Geneva National

Website

https://genevanationalresort.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Geneva National Resort is a privately held, single-campus destination resort in Lake Geneva, Wisconsin, offering 54 holes of championship golf, three lodging tiers, six restaurants, and event/wedding services, serving golf enthusiasts, wedding couples, corporate groups, and leisure travelers in the Midwest.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort lodging
• Championship golf
• Wedding venues
• Corporate meetings
• Hospitality services

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Golf Operations: Revenue from green fees, golf course access, tee time bookings, and golf instruction across three championship courses (Palmer, Player, Trevino). Includes simulator studio usage and golf retail shop sales.
2. Lodging: Revenue from overnight accommodations across three property types: Lodge, Suites, and Cottages. Multi-bedroom cottages cater to larger groups with separately keyed guest rooms.
3. Food & Beverage: Revenue from six onsite dining venues: turf. kitchen + tap, Hunt Club Steakhouse, Crafted Italia, bean + vine, Paloma Cantina, and Deck Bar. Includes banquet and event catering services.
4. Events & Weddings: Revenue from hosting weddings, corporate events, charity outings, and meetings with dedicated event planning team and venue spaces.
5. Membership: Revenue from National Membership program offering exclusive access and member-only events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Geneva National Resort operates an integrated Lake Geneva resort destination featuring 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by three lodging types (Lodge, Suites, Cottages), six onsite dining venues, and dedicated event spaces for weddings and corporate meetings. The company sells tee times, overnight accommodations, restaurant services, wedding planning, meeting hosting, and a National Membership program to leisure and group travelers.

Product overview

Destination Geneva National is a single-property resort offering an integrated hospitality experience centered on championship golf, luxury lodging, and diverse dining. The property features 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by The Dance Floor outdoor putting course and Simulator Studio for year-round practice. Accommodations include three lodging options—the Lodge, Suites, and multi-bedroom Cottages—all renovated with modern amenities. The resort offers six distinct dining venues including the award-winning Hunt Club Steakhouse, Crafted Italia, turf. Kitchen + tap, bean + vine, Paloma Cantina, and Deck Bar/Cabanas. Additional offerings include a Golf Instruction program, Junior Golf Program, Simulator Studio, Finn Scooters for course mobility, and retail shop. The property also hosts weddings, corporate meetings, and events, while the National Membership provides access to all golf courses and amenities. Recreational activities include a marina with lake access, two saltwater pools, and kayaking. The resort celebrated 35 years of championship golf and has been featured by the PGA of America.

Differentiator

Problem solved

Functional benefit

Brands

• turf. kitchen + tap: Onsite restaurant offering casual dining.
• Hunt Club Steakhouse
• Crafted Italia
• bean + vine
• Paloma Cantina
• Deck Bar

Products and services

• Championship Golf (Palmer, Player, Trevino Courses) 54 holes of championship golf across three signature courses designed by Arnold Palmer, Gary Player, and Lee Trevino, available via tee time bookings; the resort has been featured by the PGA of America.
• Stay & Play Golf Packages Bundled packages combining championship golf access with overnight lodging at the Lodge, Suites, or Cottages for guests seeking a combined golf and accommodation experience.
• Lodge Lodging Lake Geneva base lodging for adventure, business, and escape guests, featuring two saltwater pools and resort amenities.
• Suites Lodging Modern, sleek suites offering privacy and luxury with spectacular nature views, marketed as the ultimate Lake Geneva golf retreat.
• Cottages Lodging Multi-bedroom, fully renovated cottages ideal for larger groups, with open, airy interiors and separately keyed guest rooms; new king and queen bed cottages arriving soon.
• turf. Kitchen + Tap Casual on-site restaurant at the resort offering a kitchen and tap dining experience.
• Hunt Club Steakhouse Award-winning steakhouse fine dining experience at the resort.
• Crafted Italia Italian cuisine dining restaurant at the resort.
• bean + vine Coffee and wine venue at the resort.
• Paloma Cantina

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/destinationgn
• Instagraminstagram.com/destinationgn
• LinkedInlinkedin.com/company/geneva-national-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva National Resort