Geneva National Resort
Geneva National Resort is a privately held, single-campus destination resort in Lake Geneva, Wisconsin, offering 54 holes of championship golf, three lodging tiers, six restaurants, and event/wedding services, serving golf enthusiasts, wedding couples, corporate groups, and leisure travelers in the Midwest.
- Company typePrivate
- Founded1990
- HeadquartersLake Geneva, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Geneva National Resort does
Geneva National Resort, doing business as Destination Geneva National, is a privately held, single-campus resort in Lake Geneva, Wisconsin, founded in 1990 and currently operating with 251–500 employees. The property is anchored by 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by an outdoor putting course called The Dance Floor, a year-round Simulator Studio, a Junior Golf Program, golf instruction, and an on-site retail shop. Lodging spans three tiers — a Lodge, modern Suites, and multi-bedroom Cottages — with two saltwater pools and a marina providing additional recreation.
Revenue is generated across five integrated streams: Golf Operations (green fees, tee times, instruction, simulator, retail), Lodging (overnight accommodations across the three property types), Food & Beverage (six on-site venues including Hunt Club Steakhouse, Crafted Italia, turf. kitchen + tap, bean + vine, Paloma Cantina, and Deck Bar), Events & Weddings (ceremonies, receptions, corporate meetings, and charity outings with dedicated event planning), and a National Membership program with member-only events and a wine program. Go-to-market is direct-to-consumer, combining website booking (destinationgn.com), phone reservations (262.245.7000), third-party tee-time platforms (goibsvision.com, rguest.com), and event-driven marketing anchored by an annual Food & Wine Festival and social media presence across Instagram and Facebook.
The customer base is split across golf enthusiasts, wedding couples, corporate groups, and family/leisure travelers, with no disclosed enterprise anchor accounts. Distribution is regional, focused on the Midwest U.S., supported by PGA of America earned-media coverage and a 35-year operating history as brand credibility. Pricing is not publicly disclosed; Stay & Play packages bundle golf and lodging, while events and weddings operate on a quote-based model.
Geneva National Resort firmographics
Firmographics- Name
- Geneva National Resort
- Legal name
- Destination Geneva National
- Website
- https://genevanationalresort.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Geneva National Resort is a privately held, single-campus destination resort in Lake Geneva, Wisconsin, offering 54 holes of championship golf, three lodging tiers, six restaurants, and event/wedding services, serving golf enthusiasts, wedding couples, corporate groups, and leisure travelers in the Midwest.
- Ownership category
- akta.pro rank
Geneva National Resort industry classification
Industry- Product category
- Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Golf Courses and Country Clubs (713910)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Golf Resorts (THAGACAH)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Geneva National Resort is headquartered
LocationHeadquarters
- HQ city
- Lake Geneva
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Geneva National Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Golf Operations: Revenue from green fees, golf course access, tee time bookings, and golf instruction across three championship courses (Palmer, Player, Trevino). Includes simulator studio usage and golf retail shop sales.
- Lodging: Revenue from overnight accommodations across three property types: Lodge, Suites, and Cottages. Multi-bedroom cottages cater to larger groups with separately keyed guest rooms.
- Food & Beverage: Revenue from six onsite dining venues: turf. kitchen + tap, Hunt Club Steakhouse, Crafted Italia, bean + vine, Paloma Cantina, and Deck Bar. Includes banquet and event catering services.
- Events & Weddings: Revenue from hosting weddings, corporate events, charity outings, and meetings with dedicated event planning team and venue spaces.
- Membership: Revenue from National Membership program offering exclusive access and member-only events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Package/ bundle | Multi-year contract | Stay & Play Golf Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Geneva National Resort product offering
Product offeringCore offering
Geneva National Resort operates an integrated Lake Geneva resort destination featuring 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by three lodging types (Lodge, Suites, Cottages), six onsite dining venues, and dedicated event spaces for weddings and corporate meetings. The company sells tee times, overnight accommodations, restaurant services, wedding planning, meeting hosting, and a National Membership program to leisure and group travelers.
Product overview
Destination Geneva National is a single-property resort offering an integrated hospitality experience centered on championship golf, luxury lodging, and diverse dining. The property features 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by The Dance Floor outdoor putting course and Simulator Studio for year-round practice. Accommodations include three lodging options—the Lodge, Suites, and multi-bedroom Cottages—all renovated with modern amenities. The resort offers six distinct dining venues including the award-winning Hunt Club Steakhouse, Crafted Italia, turf. Kitchen + tap, bean + vine, Paloma Cantina, and Deck Bar/Cabanas. Additional offerings include a Golf Instruction program, Junior Golf Program, Simulator Studio, Finn Scooters for course mobility, and retail shop. The property also hosts weddings, corporate meetings, and events, while the National Membership provides access to all golf courses and amenities. Recreational activities include a marina with lake access, two saltwater pools, and kayaking. The resort celebrated 35 years of championship golf and has been featured by the PGA of America.
Differentiator
Problem solved
Functional benefit
Brands
- turf. kitchen + tap: Onsite restaurant offering casual dining.
- Hunt Club Steakhouse
- Crafted Italia
- bean + vine
- Paloma Cantina
- Deck Bar
Products and services
- Championship Golf (Palmer, Player, Trevino Courses) 54 holes of championship golf across three signature courses designed by Arnold Palmer, Gary Player, and Lee Trevino, available via tee time bookings; the resort has been featured by the PGA of America.
- Stay & Play Golf Packages Bundled packages combining championship golf access with overnight lodging at the Lodge, Suites, or Cottages for guests seeking a combined golf and accommodation experience.
- Lodge Lodging Lake Geneva base lodging for adventure, business, and escape guests, featuring two saltwater pools and resort amenities.
- Suites Lodging Modern, sleek suites offering privacy and luxury with spectacular nature views, marketed as the ultimate Lake Geneva golf retreat.
- Cottages Lodging Multi-bedroom, fully renovated cottages ideal for larger groups, with open, airy interiors and separately keyed guest rooms; new king and queen bed cottages arriving soon.
- turf. Kitchen + Tap Casual on-site restaurant at the resort offering a kitchen and tap dining experience.
- Hunt Club Steakhouse Award-winning steakhouse fine dining experience at the resort.
- Crafted Italia Italian cuisine dining restaurant at the resort.
- bean + vine Coffee and wine venue at the resort.
- Paloma Cantina
Companies that use Geneva National Resort
Customer profileSegments4 records
Ideal customer profiles4 records
Geneva National Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Geneva National Resort partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Geneva National Resort competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Geneva National Resort social profiles
Digital presenceGeneva National Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geneva National Resort leadership team
Management profileNumber of profiles
Profiles14 records
Geneva National Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geneva National Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geneva National Resort
What does Geneva National Resort do?
Geneva National Resort operates an integrated Lake Geneva resort destination featuring 54 holes of championship golf across three courses designed by Arnold Palmer, Gary Player, and Lee Trevino, complemented by three lodging types (Lodge, Suites, Cottages), six onsite dining venues, and dedicated event spaces for weddings and corporate meetings. The company sells tee times, overnight accommodations, restaurant services, wedding planning, meeting hosting, and a National Membership program to leisure and group travelers.
Is Geneva National Resort a public or private company?
Geneva National Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geneva National Resort founded?
Geneva National Resort was founded in 1990. It employs 251 to 500 people.
Where is Geneva National Resort based?
Geneva National Resort is headquartered in Lake Geneva, United States, in the North America region.
How does Geneva National Resort make money?
Five revenue lines are on record. Golf Operations are the primary driver. The others are lodging, food & Beverage, events & Weddings and membership.
Does Geneva National Resort have an API?
No public API is recorded for Geneva National Resort.
What industry is Geneva National Resort in?
Geneva National Resort's product category is Resort Hospitality. Its primary akta.pro industry code is THAGACAH, Luxury Golf Resorts, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 721110 and its SIC code is 7011.