Minnetonka Youth Hockey Association

What Minnetonka Youth Hockey Association does

Minnetonka Youth Hockey Association (MYHA) is a nonprofit youth hockey association serving players in the Minnetonka School District area of Minnesota. The organization operates from the Pagel Activity Center on the Minnetonka High School campus and uses the Minnetonka Ice Arena, with overflow capacity at Velocity Training Center and the Eden Prairie Community Center. MYHA offers a tiered hockey development pathway spanning Termites (Pre-K) through 19U age levels for boys and girls, including cross-ice Mites programming, competitive travel hockey with AA tryouts at Peewee and Bantam, Junior Gold, and Girls-only JG/19U clinics. Eligibility is restricted to players residing in or open-enrolled in the Minnetonka School District.

MYHA's technology stack is built entirely on SportsEngine's Sports Relationship Management (SRM) platform, which powers the tonkahockey.org website, online registration, automated email communications, and the DIBs volunteer management tool. There is no proprietary technology; the digital layer is a standard amateur-sports SaaS configuration. Operational delivery is community-led, reliant on parent volunteer coaches and team managers, and administered by a small staff including a Program Administrator, Hockey Director, Boys Director, Girls Director, Volunteer Director, and Vice President.

MYHA generates revenue from seasonal player registration fees (the primary stream), USA Hockey and Minnesota Hockey affiliate pass-throughs, optional volunteer buyouts at $520/player with $90/hour incomplete-hour penalties, advertising and sponsorship sales at the Pagel Activity Center, and donations supporting a scholarship program that provides up to $500 per player. The association is affiliated with USA Hockey, Minnesota Hockey, and District 6 Hockey, and serves as the primary feeder program for Minnetonka High School boys and girls varsity/JV teams.

Name

Minnetonka Youth Hockey Association

Legal name

Minnetonka Youth Hockey Association

Website

https://tonkahockey.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnetonka Youth Hockey Association is a nonprofit youth hockey organization in Minnetonka, Minnesota, operating USA Hockey-aligned programs from Termites (Pre-K) through 19U for boys and girls in the Minnetonka School District.

Ownership category

akta.pro rank

Product category

Youth Hockey Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth hockey programs
• Amateur hockey leagues
• Youth sports training
• Hockey skill development
• Community hockey association

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: MYHA generates revenue primarily through seasonal registration fees charged to participating families for hockey programs at various levels (Termites through Jr Gold/19U).
2. Advertising & Sponsorship at Pagel Activity Center: The association offers advertising and sponsorship opportunities at the Pagel Activity Center, located on Minnetonka High School campus, to showcase local businesses while supporting youth sports.
3. Volunteer Buyout Fees: Families may opt out of volunteer requirements by purchasing a buyout at $520 per player (maximum $1,560 per family capped at 3 players). Incomplete volunteer hours are charged at $90 per hour.
4. Scholarship Program: Financial assistance program providing scholarships up to $500 per player (maximum 50% of registration fees) for families demonstrating financial need, funded through annual budget allocations and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Minnetonka Youth Hockey Association (MYHA) is a community-based youth hockey organization that organizes, coaches, and fields house and travel/competitive hockey teams for children and teens living in the Minnetonka School District area of Minnesota. Programming spans entry-level "Termites" (pre-K) through 19U divisions and includes skill-development clinics, try-hockey events, and seasonal league play.

Product overview

Minnetonka Youth Hockey Association operates as a community youth sports organization offering a tiered hockey development program spanning multiple age groups (Termites through 19U). The core products include Travel Hockey Programs with competitive tryouts, the Mites Entry-Level Program focusing on foundational skills, Girls-Specific Programs (JG/19U Clinics), and Junior Gold Open Hockey sessions. Supporting services include a Scholarship Program for financial assistance, Coaching Development requirements, and a Volunteer DIBs Program for family participation obligations. The organization is powered by SportsEngine's Sports Relationship Management platform for registration and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Termites / Introductory Youth Hockey

Quantifiable outcome

• Scholarship awards up to $500 per player (maximum 50% of registration fees)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• USA HockeycoreOthersOfficial governing body for MYHA. All players and coaches must register with USA Hockey annually. USA Hockey provides coaching education programs (CEP), age-specific modules, concussion training requirements, and insurance coverage for hockey-related injuries.
• Minnesota HockeycoreOthersState-level governing body for youth hockey in Minnesota. MYHA operates under Minnesota Hockey's District 6. Players pay an additional $10 affiliate fee when registering with USA Hockey. Minnesota Hockey establishes age classification parameters and tournament structures.
• District 6 HockeycoreOthersLocal district organization within Minnesota Hockey that coordinates youth hockey in the greater Minnetonka area and surrounding communities. MYHA is subject to District 6 governance and participates in district-wide tournaments and games at affiliated rinks.
• Hanus SportsminorOthersLocal sports equipment retailer in Deephaven, MN. Recommended by MYHA for families purchasing hockey equipment. Encouraged as a preferred vendor for hockey gear purchases.
• SportsEnginecoreTechnology or IntegrationProvides the Sports Relationship Management (SRM) software platform powering MYHA's website, online registration system, email communications, and Dibs volunteer management tool.
• PWHL (Professional Women's Hockey League)minorOthersProfessional women's hockey league referenced as a resource and inspiration for girls hockey players in the MYHA program.
• Minnetonka High SchoolcoreOthersHome of the Pagel Activity Center, the high school provides facilities for MYHA programs. MYHA serves as a primary feeder program for Minnetonka High School boys and girls hockey programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orono Youth Hockey Association: Lake Minnetonka western-suburban youth hockey association that competes for the same regional talent pool as MYHA, with comparable Mites-through-Bantam programming and high-school feeder alignment.
• Bloomington Youth Hockey Association: Twin Cities suburban youth hockey association serving Bloomington families. Operates the same Mites-through-Jr Gold pathway with high-school feeder alignment, comparable in scale and nonprofit structure to MYHA.
• Wayzata Youth Hockey Association: Lake Minnetonka-adjacent suburban youth hockey association with a similar single-district feeder model into Wayzata High School hockey. Comparable age-tiered programming, USA Hockey affiliation, and scholarship-driven accessibility framework.
• Eden Prairie Hockey Association: MYHA-uses-Eden Prairie Community Center as an overflow facility, and EPHA operates a parallel District 6 youth hockey program for Eden Prairie families. Same governing-body affiliation and competitive travel structure.
• Prior Lake Lakers Youth Hockey: District 6 youth hockey organization based at Dakotah! Ice Arena in Prior Lake. Comparable single-district model, USA Hockey affiliation, and tiered team structure with AA-level tryouts.
• Edina Youth Hockey Association: Another Minnesota District 6-area youth hockey association serving a single suburban district (Edina) with comparable tiered programming from Mites through high-school feeder teams. Directly comparable nonprofit structure, volunteer model, and SportsEngine-style operations.
• Chaska-Chanhassen Hockey Association: District 6 youth hockey association serving the Chaska/Chanhassen corridor southwest of Minnetonka. Operates the same Mites-through-travel model and shares tournament scheduling infrastructure with MYHA.
• Hopkins Youth Hockey Association: Adjacent western-suburban Minnesota youth hockey association serving Hopkins families with comparable Mites-through-Bantam programming and shared District 6 scheduling/rink infrastructure.

Broad incumbents

• SportsEngine: Sports Relationship Management (SRM) platform provider that powers MYHA's website, registration, and communications. Broader incumbent in the youth-sports-software category, serving thousands of associations and leagues nationally.

Others

• Minnesota Hockey: State governing body under USA Hockey that oversees District 6 and the broader Minnesota youth hockey ecosystem. Not a direct competitor but the regulatory and organizational umbrella under which MYHA operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tonka_hockey
• Facebookfacebook.com/Minnetonka-Youth-Hockey-136651816360519
• LinkedInlinkedin.com/company/minnetonka-youth-hockey-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnetonka Youth Hockey Association