Ostloong Innovations

What Ostloong Innovations does

Ostloong Innovations AG is a Swiss deep-tech company founded in September 2022 by Amber Gao in Meilen, Switzerland, that designs and manufactures near-eye augmented reality (AR) systems combining AR and artificial intelligence for outdoor sports and everyday use. The company markets two consumer hardware products: SIRIUS, marketed as the first AR-enabled smart ski goggles delivering true outdoor AR with color display, navigation, SOS, walkie-talkie, and an 8MP camera; and LYRA, marketed as the world's thinnest and lightest AR smart glasses, offering real-time translation, AR navigation, and an AI assistant. Both products are built on the company's proprietary OUTDOOR AR™ technology platform, which combines single-layer integrated RGB tricolor diffractive optical waveguides, a proprietary light engine, multi-depth display, and AI algorithms that convert crowdsourced skier terrain data into detailed mountain maps. Development and testing are supported by a partnership with the ETH Zurich electronics laboratory.

The company operates a product-led, direct-to-consumer go-to-market model, distributing devices through pre-order and e-commerce channels on its own website (presale.ostloong.com and ostloong.com), with the site available in English, German, French, and Russian. Brand awareness is built through major industry events including CES 2023 (Las Vegas), VivaTech 2023 (Paris), AWE 2023 (Santa Clara), and a finalist appearance at the Wearable Technologies World Cup 2023 in Munich. Revenue derives from hardware sales on a one-time purchase basis, with an SDK and AR rendering engine described as potentially available for licensing. The primary customer segments are outdoor sports enthusiasts (skiers, snowboarders, mountain bikers, hikers) and urban professionals and travelers needing translation and navigation, with a secondary B2B segment targeting outdoor equipment manufacturers and event organizers. The company is pre-revenue, with SIRIUS shipping scheduled for December 2023 and LYRA for November 2023; founding investor backing and ownership are not disclosed in available sources.

Name

Ostloong Innovations

Legal name

Ostloong Innovations AG

Website

https://ostloong.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ostloong Innovations AG is a Swiss AR smart glass manufacturer founded in 2022 that builds the SIRIUS AR ski goggles and LYRA everyday smart glasses on its proprietary OUTDOOR AR™ waveguide and AI platform, targeting outdoor sports enthusiasts and urban professionals via direct-to-consumer pre-order sales.

Ownership category

akta.pro rank

Product category

Smart AR Eyewear and Wearables

NAICS

Ophthalmic Goods Manufacturing (339115), Electronics and Appliance Retailers (4492)

SIC

Optical Instruments & Lenses (3827), Electronic Components & Accessories (3670)

akta.pro primary industry

AR Smart Glasses (CRACAIAE)

akta.pro secondary industries

Sport & Performance Eyewear (CRAAAKAC), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

Keywords

• AR smart glasses
• Augmented reality eyewear
• Smart ski goggles
• AR wearables
• Waveguide displays

Headquarters

HQ city

Meilen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Smart Glasses and Goggles: Direct sales of AR hardware products (SIRIUS ski goggles and LYRA smart glasses) through pre-order and e-commerce channels. Products are sold as consumer electronics with one-time purchase pricing.
2. Software/SDK Licensing: Proprietary software including AR rendering engine and SDK, potentially available for licensing to developers and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ostloong Innovations designs, manufactures, and sells AR-enabled smart eyewear, including the SIRIUS smart ski goggles and LYRA everyday smart glasses, both powered by its proprietary OUTDOOR AR technology platform. Products are sold directly to consumers through pre-order e-commerce and showcased at major industry events, combining diffractive waveguide optics, multi-depth display, and AI-driven outdoor navigation and translation features. The company also holds its AR rendering engine and SDK for potential licensing to developers and partners.

Product overview

Ostloong Innovations develops a portfolio of near-eye augmented reality products combining AR and AI technologies. The flagship product line consists of SIRIUS (smart ski goggles with outdoor AR capabilities) and LYRA (everyday smart glasses). Both products are powered by the company's proprietary OUTDOOR AR technology platform, which integrates crowdsourced terrain mapping, AI processing, and waveguide display technology to deliver immersive augmented reality experiences for outdoor sports and daily activities. The company operates as a vertically integrated deep-tech firm, controlling most steps of product development from research through manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• SIRIUS: Smart AR ski goggles for outdoor sports, revolutionizing navigation, communication and safety on the slopes
• LYRA

Products and services

• SIRIUS AR Smart Ski Goggles Smart ski goggles with integrated OUTDOOR AR technology, offering AR navigation on the slopes, real-time performance metrics, a built-in 8MP camera recording at 60fps, SOS functionality, walkie-talkie communication, and GPS tracking. Includes photochromic lenses, a replaceable 800mAh battery, and glove-compatible controls, targeted at alpine sports users seeking augmented reality navigation, communication, and safety.
• LYRA Smart Glasses Everyday AR smart glasses marketed as the world's thinnest and lightest, featuring a monocular diffractive waveguide display (640x480px), real-time translation (text-to-text and speech-to-text), AR navigation, and an integrated AI assistant. The glasses weigh 58g, ship with a wireless 3000mAh charging case, and support GPS, Bluetooth 5.0, and WiFi connectivity, targeted at urban professionals and travelers.
• OUTDOOR AR Technology Platform Proprietary near-eye AR+AI technology platform that enables outdoor augmented reality experiences with multiple depth planes. Combines crowdsourced terrain mapping with AI processing to deliver real-time navigation, location tracking, and environmental awareness for outdoor sports including skiing, mountain biking, kayaking, and hiking, and is offered as a platform for customized AR experiences and enterprise solutions.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• ETH Zurich Electronics LaboratorycoreStrategic or Co-development PartnerPartnership with ETH Zurich electronics laboratory provides development and testing support with extreme precision and quality. Laboratory equipped with latest technology and state-of-the-art equipment. Enables Ostloong to ensure every device meets high standards of quality and performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Magic Leap: Developer of AR/MR headsets and optics (waveguides and light engines) targeting both enterprise and consumer applications. Closely comparable to Ostloong on core AR optics technology and hardware focus.
• Vuzix: Public US-listed manufacturer of AR smart glasses and waveguide display technology for enterprise and consumer use. Most directly comparable to Ostloong as a dedicated AR eyewear hardware specialist competing in similar form factors.
• Snap (Spectacles): Consumer smart glasses (Spectacles) that integrate cameras and AR features with a D2C e-commerce distribution model — directly comparable to LYRA's positioning and Ostloong's pre-order sales strategy.

Emerging players

• Everysight (Raptor AR cycling glasses): Israeli AR smart-glasses maker targeting outdoor sports (cycling) with heads-up display. Highly comparable to Ostloong's SIRIUS in the sports/outdoor AR niche and in form factor (eyewear-style HUD).
• Recon Instruments (Intel): Pioneer of sport-oriented AR heads-up displays (snow goggles, cycling glasses), now part of Intel. Directly comparable to SIRIUS as historical outdoor AR eyewear in the snow sports category.
• Bose Frames: Audio AR sunglasses combining sunglasses form factor with embedded audio and limited AR-like features. Comparable to LYRA as an everyday smart eyewear product in the D2C consumer channel.

Broad incumbents

• Microsoft (HoloLens): Microsoft's HoloLens established the enterprise AR/MR headset category with waveguide optics; comparable as a broad incumbent in AR near-eye systems even though HoloLens targets industrial use cases rather than outdoor sports.
• Apple (Vision Pro / future AR glasses): Apple's spatial-computing hardware (Vision Pro) and rumored AR glasses represent the largest incumbent threat in AR/MR wearables, shaping consumer expectations for AR smart glasses category economics.
• Meta (Ray-Ban Smart Glasses): Meta's Ray-Ban smart glasses (in partnership with EssilorLuxottica) represent a broad incumbent in everyday smart eyewear with AI features, comparable to LYRA in form factor and target use case but with vastly greater resources.
• North (acquired by Google): Canadian smart-glasses maker acquired by Google; its Focals product set the template for everyday consumer AR glasses comparable to LYRA in look-and-feel and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ostloong
• YouTubeyoutube.com/@ostloonginnovations
• Facebookfacebook.com/ostloong
• LinkedInlinkedin.com/company/ostloong-innovations-4bb198253
• Instagraminstagram.com/ostloonginnovations
• TikToktiktok.com/@ostloong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ostloong Innovations