Tasmania Parks and Wildlife Service

National parks and conservation management servicesparks.tas.gov.au

Company typePrivate
Founded1971
HeadquartersHobart, Australia
Headcount51–100
GTM typeB2C
OfferingServices

Tasmania Parks and Wildlife Service firmographics

Firmographics

Name: Tasmania Parks and Wildlife Service
Legal name: Tasmania Parks and Wildlife Service
Website: https://parks.tas.gov.au
Company type: Private
Founded year: 1971
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Tasmania Parks and Wildlife Service industry classification

Industry

Product category: National parks and conservation management services
NAICS: Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)
SIC: Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)
akta.pro secondary industries: Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), National Park & Protected Area Tours (THAJAIAA)

Keywords

National park management
Park entry passes
Conservation services
Wilderness recreation
Filming licensing

Where Tasmania Parks and Wildlife Service is headquartered

Location

Headquarters

HQ city: Hobart
HQ country: Australia
HQ region: Oceania

Offices17 records

Markets served

Tasmania Parks and Wildlife Service business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Others

Revenue model

Park Entry Fees: Revenue generated from daily park passes, holiday passes, annual passes, and two-year park passes for entry to Tasmania's national parks. Fees vary by vehicle type, passenger count, and pass duration.
Camping and Accommodation Fees: Fees collected at various campgrounds across Tasmania's reserves, including powered sites, tent camping, and caravan areas. Some campgrounds offer free camping while others charge per site per night.
APCA Recreational Driver Pass: Revenue from off-road 4WD driver passes for the Arthur-Pieman Conservation Area. Passes available as 1-month ($33) or annual ($55) options.
Commercial Filming and Photography Licences: Revenue from business licences for filming and photography in parks and reserves. Enthusiast Business Licence costs $100 for two years; Commercial Business Licence costs $440 per production plus $55 per extra person above eight.
Overnight Walker Registration: Registration system for multi-day bushwalks in remote areas, including the Overland Track and Three Capes Track. Additional fees may apply for shuttle bus services.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Daily Pass - Vehicle (up to 8 people)
One time/ perpetual license	Pay-as-you-go	Daily Pass - Individual (bus, cycle, foot)
One time/ perpetual license	Pay-as-you-go	Icon Daily Pass - Cradle Mountain
Subscription	Multi-year contract	Holiday Pass - Vehicle (up to 2 months)
Subscription	Annual	Annual Park Pass - General
Subscription	Multi-year contract	Two Year Parks Pass
Subscription	Monthly	APCA Recreational Driver Pass
One time/ perpetual license	Multi-year contract	Enthusiast Business Licence
One time/ perpetual license	Pay-as-you-go	Commercial Business Licence

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Tasmania Parks and Wildlife Service product offering

Product offering

Core offering

Tasmania Parks and Wildlife Service manages and provides public access to Tasmania's national parks, reserves, and World Heritage Areas, selling park entry passes, camping and accommodation bookings, recreational permits (4WD, drone), commercial filming and photography licences, overnight walker registrations for multi-day bushwalks, and curated wilderness experiences such as the Overland Track, Three Capes Track, and 60 Great Short Walks.

Product overview

Tasmania Parks and Wildlife Service (PWS) operates as a government parks management agency offering a portfolio of park access services rather than a unified software product. Core offerings include national park entry passes (Daily Pass, Icon Daily Pass for Cradle Mountain, Holiday Pass, Annual Park Pass, Two Year Parks Pass), recreational activity permits (APCA Recreational Driver Pass, Drone Usage Permit), filming and photography licences (Commercial Filming Licence, Enthusiast Business Licence), and wilderness experiences (Overland Track Registration, 60 Great Short Walks, Three Capes Track). These services are primarily accessed through the Parks Pass Portal, visitor centres, and field offices across Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

Daily Pass Day entry pass valid for 24 hours to all Tasmanian national parks, excluding Cradle Mountain entry and shuttle service. Sold per vehicle (up to 8 people) at $47.70 or per person (bus, cycle, foot) at $23.85.
Icon Daily Pass - Cradle Mountain Day pass for Cradle Mountain entry inclusive of shuttle service. Adult (18+) $29.80, child (5-17) $11.95, family (2 adults + 3 children) $71.60; cannot be upgraded.
Holiday Pass Two-month pass for all Tasmanian national parks excluding Cradle Mountain shuttle. Priced at $95.50 per vehicle (up to 8 people).
Annual Park Pass One-year pass for all Tasmanian national parks covering up to two vehicles (up to 8 people) registered at the pass holder's address. General $101.70, concession $81.40.
Two Year Parks Pass Two-year pass for all Tasmanian national parks covering up to two vehicles (up to 8 people) registered at the pass holder's address. General $129.90, concession $103.95.
APCA Recreational Driver Pass Off-road 4WD driver pass for the Arthur-Pieman Conservation Area. Required for 4WD off-road driving on APCA tracks; revenue funds track maintenance and protects cultural and natural heritage. 1-month pass $33, annual pass $55.
Commercial Filming Licence Licence for individuals, teams and crews undertaking filming and photography on Crown land enabling sale of content. Fee $440 per production (up to 8 people) plus $55 per extra person; Public Liability Insurance required.
Enthusiast Business Licence Two-year licence ($100 inc. GST) for individuals using handheld devices on formed tracks to produce commercial content with minimal impact. Authorises sale of content; Public Liability Insurance not required.
Drone Usage Permit Permit for drone use on reserved land for commercial filming and scientific research; operators must be certified by Civil Aviation Safety Authority.
Overnight Walker Registration Mandatory registration system for overnight bushwalkers on Tasmania's most remote, pristine tracks, including the Overland Track and Three Capes Track, to protect sensitive vegetation that can take many decades to recover if damaged.
Campground and Cabin Accommodation Powered sites, tent camping, caravan areas, huts, cabins and select free-camping areas across Tasmania's reserves (e.g. Mount Field, Maria Island, Fortescue Bay, Cradle Mountain Waldheim Cabins, Friendly Beaches).
60 Great Short Walks Curated collection of 60 day-walking opportunities across Tasmania, ranging from gentle strolls to challenging mountain hikes, including Wineglass Bay, Dove Lake, and Russell Falls.
The Overland Track Multi-day bushwalk through Cradle Mountain - Lake St Clair National Park, part of the Tasmanian Wilderness World Heritage Area; one of Australia's most iconic wilderness walks.
Three Capes Track Multi-day hut-based coastal walk in the Tasman Peninsula offering spectacular cliff-top views of the Southern Ocean.
Working on Country Ranger Program Program supporting Aboriginal Rangers and recognising shared responsibility for protecting the parks estate between PWS and the Tasmanian Aboriginal community.
PWS-TICT Accredited Licensed Operator Partnership Accreditation pathway enabling private businesses to provide commercial guided experiences (e.g. Bay of Fires Walk) within Tasmania's national parks and reserves.

Quantifiable outcome

49% of Tasmania's land area managed
+3 more outcomes

Companies that use Tasmania Parks and Wildlife Service

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Tasmania Parks and Wildlife Service technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tasmania Parks and Wildlife Service partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

Tourism TasmaniacoreGTM or Marketing PartnerTourism Tasmania is referenced as a source for visitor research data and information about the range of visitors to Tasmania. The PWS works with Tourism Tasmania to understand visitor patterns and promote Tasmania's parks as tourism destinations.
PWS-TICT Accredited Licensed Operator PartnershipcoreChannel Partner/ Reseller/ DistributorThe PWS-TICT (Tasmanian Institute of Tourism) Accredited Licensed Operator Partnership enables private businesses to provide commercial experiences within Tasmania's national parks and reserves.
Department of Natural Resources and Environment Tasmania (NRE Tas)coreStrategic or Co-development PartnerThe PWS is a Division of the Department of Natural Resources and Environment Tasmania (NRE Tas). NRE Tas provides corporate support, strategic direction, and governance for the Parks and Wildlife Service.
Tasmanian Aboriginal CommunitycoreStrategic or Co-development PartnerThe Working on Country Ranger Program supports Aboriginal Rangers and recognizes that protecting the parks estate is a shared responsibility of both PWS and the Tasmanian Aboriginal community.
Tasmania Fire Service (TFS)coreStrategic or Co-development PartnerPWS coordinates fire management responses with TFS and Sustainable Timber Tasmania (STT) for large bushfire incidents. Incidents managed using the Australasian Inter-service Incident Management System.
Sustainable Timber Tasmania (STT)coreStrategic or Co-development PartnerPWS coordinates fire management responses with TFS and STT for large bushfire incidents, sharing resources and expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Tasmania Parks and Wildlife Service competitors and assessment

Company assessment

Broad incumbents

Parks Canada: Canadian federal agency managing national parks, national historic sites, and marine conservation areas with Discovery Pass and Discovery Pack; broader portfolio than Tasmania PWS but same Nature Trust / parks-business overlay and pass-revenue model.
US National Park Service: Larger US federal agency operating 400+ national parks with America the Beautiful passes and recreation fees; overlaps conceptually with Tasmania PWS but at vastly larger scale and with broader portfolio including cultural and historic sites.

Direct peers

Parks Australia (Director of National Parks): Australian Federal agency managing Commonwealth parks (Kakadu, Uluru, Christmas Island) with similar visitor-centre, pass, and licence operations — comparable operating model but federal rather than state, useful for benchmarking World Heritage site management.
NSW National Parks and Wildlife Service: NSW state-government parks agency with annual passes, campgrounds, filming licences, and Aboriginal heritage programs — operates the same product set as Tasmania PWS at a larger scale, offering a useful benchmark for licence pricing and partner-operator programmes.
Queensland Parks and Wildlife Service: Queensland state-government division managing protected areas with similar pass, camping, and commercial-activity licensing frameworks. It mirrors Tasmania PWS's structure within the same Australian state-government system, enabling direct comparison of fee schedules and revenue mix.
Department of Biodiversity, Conservation and Attractions (Western Australia): WA's consolidated conservation agency managing national parks, marine parks, and World Heritage sites — directly comparable product mix (park passes, camping, commercial operator licences) and similar Australian state-government mandate as Tasmania PWS.
Parks Victoria: Australian state-government agency managing national parks and reserves in Victoria — same operating model (pass revenue, campgrounds, licences, field centres) and same legal status as Tasmania PWS, making it the most direct analogue for benchmarking visitation, fees, and operating cost.
Northern Territory Parks and Wildlife Commission: NT agency managing parks across another Australian state/territory; same pass/camping/licensing model with comparable budget and staff scale to Tasmania PWS, useful for unit-economics benchmarking.

Regional players

South African National Parks (SANParks): State-owned entity managing 19 national parks including World Heritage wilderness (iNatural-Kruger, Table Mountain); similar conservation/consumptive-fee revenue model but operates in a different geographic market and combines safari and wilderness product.
Department of Conservation Te Papa Atawhai (New Zealand): New Zealand's national parks and conservation agency; same product mix (backcountry huts, Great Walks, passes, filming permits) and government-agency structure, but trans-Tasman geography means it does not directly compete for visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Tasmania Parks and Wildlife Service financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tasmania Parks and Wildlife Service leadership team

Management profile

Number of profiles

Tasmania Parks and Wildlife Service funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tasmania Parks and Wildlife Service M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmania Parks and Wildlife Service

What does Tasmania Parks and Wildlife Service do?

Is Tasmania Parks and Wildlife Service a public or private company?

Tasmania Parks and Wildlife Service is a private company. It is classified as state government owned and is currently operating.

When was Tasmania Parks and Wildlife Service founded?

Tasmania Parks and Wildlife Service was founded in 1971. It employs 51 to 100 people.

Where is Tasmania Parks and Wildlife Service based?

Tasmania Parks and Wildlife Service is headquartered in Hobart, Australia, in the Oceania region.

How does Tasmania Parks and Wildlife Service make money?

Five revenue lines are on record. Park Entry Fees are the primary driver. The others are camping and Accommodation Fees, APCA Recreational Driver Pass, commercial Filming and Photography Licences and overnight Walker Registration.

Who are Tasmania Parks and Wildlife Service's main competitors?

Broad incumbents on record are Parks Canada and US National Park Service. Direct peers are Parks Australia (Director of National Parks), NSW National Parks and Wildlife Service, Queensland Parks and Wildlife Service, Department of Biodiversity, Conservation and Attractions (Western Australia), Parks Victoria and Northern Territory Parks and Wildlife Commission. Regional players are South African National Parks (SANParks) and Department of Conservation Te Papa Atawhai (New Zealand).

Does Tasmania Parks and Wildlife Service have an API?

No public API is recorded for Tasmania Parks and Wildlife Service.

What industry is Tasmania Parks and Wildlife Service in?

Tasmania Parks and Wildlife Service's product category is National parks and conservation management services. Its primary akta.pro industry code is THAAAAAH, National Parks & Protected Area Visitor Services (Concessions, Guided Access), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 712190 and its SIC code is 7900.