What Kliniek ViaSana does

Kliniek ViaSana B.V. operates a 100% specialized orthopedic outpatient clinic headquartered in Mill, Netherlands, focused on movement and pain disorders across five service lines: knee, hip, shoulder and arm, foot and ankle, and back and neck. In 2024 the clinic treated 13,000 new patients and performed 3,000+ operations, including 600+ hip prostheses placed via the posterior approach and joint-preserving osteotomies, with robotic-assisted image-based planning for knee prosthesis placement. The technology stack includes an Open MRI scanner (for claustrophobic and bariatric patients), a Philips CT scanner and modern X-ray room delivered via co-located partner DiaSana, and digital patient tools — the MijnViaSana care portal, the MotiMove exercise app, and the PijnCoach post-operative pain management app.

Revenue is generated from insured medical care reimbursed under the Dutch basic health insurance system, with patients covering the standard deductible (eigen risico); pricing is therefore reimbursement-driven rather than consumer-priced. The go-to-market is sales-led, combining referrals from general practitioners, medical specialists, and physiotherapists across the Netherlands with self-referrals and a top-of-funnel demand-generation engine of public info evenings (Schouwburg Cuijk events draw 500+ attendees), patient testimonials, online self-tests, and PR coverage in outlets including EenVandaag, Radio 1, and NU.nl. Patient outcomes are exceptional for the category — 99.3% recommendation rate, 91% rating 4+ stars, 90%+ staff satisfaction — and the clinic produces peer-reviewed output (12 scientific publications in 2024, a KSSTA paper on 163 half-knee prosthesis patients, 26 international congress lectures). Ownership rests with Stichting ViaSana (foundation) and Kliniek ViaSana B.V. (operating company), both Netherlands-domiciled, with no identified parent or external investment backing.

Name

Kliniek ViaSana

Legal name

Stichting ViaSana te Mill

Website

https://viasana.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Kliniek ViaSana is a Netherlands-based, 100% specialized orthopedic outpatient clinic in Mill performing 3,000+ operations and treating 13,000 new patients annually across knee, hip, shoulder, foot/ankle, and back/neck disorders under the Dutch basic health insurance system.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pain Management (Spine & Musculoskeletal) (HLAKALAM)

akta.pro secondary industries

Pain Management & Interventional Procedure Centers (HLAFAIAH), Foot & Ankle (HLAKALAG), Pain Management Clinics (Interventional & Medical) (HLAFABAH)

Keywords

• Orthopedic clinic services
• Musculoskeletal treatments
• Joint replacement surgery
• Pain management care
• Orthopedic rehabilitation

Headquarters

HQ city

Mill

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Insured Medical Care: ViaSana provides insured top care covered by basic health insurance. Treatments are reimbursed from the basic insurance, with patients responsible for their deductible (eigen risico). Services include orthopedic surgeries (knee prosthesis, hip prosthesis, ACL reconstruction, osteotomies), pain treatments, and diagnostic imaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Kliniek ViaSana operates a specialized orthopedic outpatient clinic in Mill, Netherlands, providing surgical and non-surgical treatments for movement and pain disorders across five expertises: knee, hip, shoulder & arm, foot & ankle, and back & neck. The clinic performs over 3,000 operations annually on insured patients covered by Dutch basic health insurance, supplemented by diagnostic radiology, a registered pain clinic, and digital patient support tools including the MijnViaSana portal, MotiMove exercise app, and PijnCoach pain management app.

Product overview

Kliniek ViaSana is a specialized orthopedic clinic providing comprehensive movement and pain healthcare services. The clinic operates as a single unified healthcare facility with multiple service modules including surgical treatments across five core expertises (knee, hip, shoulder & arm, foot & ankle, and back & neck), radiology imaging services (X-ray, MRI, CT), a patient portal (MijnViaSana), mobile health applications (MotiMove movement app and PijnCoach pain management app), and a pain clinic (Pijnpoli). The clinic performs over 3,000 operations annually and served 13,000 new patients in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• MijnViaSana: Patient portal providing access to medical records, MRI reports, and treatment information

Products and services

• Knee Treatments Comprehensive knee orthopedic treatments including knee prosthesis, revision knee prosthesis, meniscus surgery, ACL/PCL surgery, knee arthroscopy, limb alignment corrections (osteotomies), patellar stabilization, and removal of osteosynthesis material. Targeted at patients with knee arthrosis, meniscus tears, ligament injuries, knee pain, patellar pain, swollen knee, bow legs, and X-legs.
• Hip Treatments Hip orthopedic treatments including hip prosthesis surgery, with the clinic performing over 600 hip prosthesis procedures annually using the posterior approach. Targeted at patients with hip impingement, femoral head necrosis, tendon inflammation, groin pain, bursitis, and worn hip conditions.
• Shoulder and Arm Treatments Shoulder and arm orthopedic treatments including shoulder prosthesis, arthroscopic acromioplasty, shoulder tendon repair, Bankart procedure, biceps tenodesis, biceps tenotomy, lateral clavicle resection, and nerve root treatment. Targeted at patients with AC arthrosis, AC luxation, torn rotator cuff, golfer's elbow, frozen shoulder, shoulder inflammation, shoulder pain, shoulder dislocation, bursitis, tennis elbow, and worn shoulder conditions.
• Foot and Ankle Treatments Foot and ankle orthopedic treatments including Achilles tendon lengthening/repair, cheilectomy, Hallux valgus correction, Hallux rigidus, hammertoe correction, ankle arthroscopy, ankle fusion, Morton's neuroma treatment, and calcaneus osteotomy. Targeted at patients with foot arthrosis, torn ankle ligament, heel spur, ankle impingement, ingrown toenail, and related conditions.
• Back and Neck Treatments Back and neck orthopedic treatments including pain clinic services, epidural injection, hernia surgery, intercostal treatment, therapeutic treatment of nerve root, and trigger point therapy. Targeted at patients with acute back pain, chronic back pain, facet joint issues, hernia, and back pain in elderly.
• Radiology Services Comprehensive diagnostic imaging services including X-ray, MRI scans (including Open MRI for claustrophobic and obesity patients), and CT scans performed at the on-site DiaSana diagnostic center. Available to ViaSana patients and externally referred patients from other healthcare providers.
• Pain Clinic (Pijnpoli) An officially registered pain clinic (NVA, type B) providing pain assessments, advice, non-invasive treatments (medications, pain patches, TENS, physiotherapy), and invasive treatments including nerve treatments, joint treatments, and spinal taps with X-ray guidance. Operated by anesthesiologist-pain specialists.
• Joint-Preserving Surgery (Gewrichtsparende Chirurgie) Joint-preserving surgical techniques including tibial head osteotomy (limb alignment correction) for knee preservation, allowing younger patients to delay or avoid prosthesis placement. Particularly suited for active patients with stance abnormalities such as bow legs or X-legs.
• Anesthesia Services Comprehensive anesthesia services including general anesthesia (narcosis), spinal anesthesia (spinal tap), plexus anesthesia (local anesthesia with nerve stimulator and ultrasound), and sedation. Children aged 12 and older can also be treated.
• MijnViaSana Patient Portal A unique care portal that provides education about treatments, makes medical data visible to patients, and tracks pain levels. Patients can access their medical records, download reports, and share data with other healthcare providers.
• MotiMove Movement App A movement app for people with pain, providing exercises and rehabilitation guidance to support patient recovery and mobility. Supports home-based exercise programs for orthopedic patients.
• PijnCoach App A mobile health app guiding patients in pain control and opiate use after total knee replacement surgery. The app sends push notifications with questions about pain levels and provides advice on medication use, physiotherapy, and cooling/elevating the operated leg. Research shows 44% reduction in opiate use among active users.

Quantifiable outcome

• 99.3% of patients recommend ViaSana
• +7 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Pantein Maasziekenhuis (Laboratory)minorStrategic or Co-development Partner · 21 April 2026Laboratory collaboration between Pantein Maasziekenhuis and Kliniek ViaSana for diagnostic testing and analysis services supporting patient care.
• UMC Utrecht - Dr. Simon MastbergenminorStrategic or Co-development Partner · 13 May 2019Research collaboration with Dr. Simon Mastbergen of UMC Utrecht's Regenerative Medicine Centre for osteoarthritis research. ViaSana provides cartilage tissue from knee prosthesis surgeries for research into cartilage repair and osteoarthritis treatment methods.
• DiaSana Diagnostic CentercoreTechnology or IntegrationDiaSana shares the same building as ViaSana and provides CT, MRI (including Open MRI), and X-ray services. ViaSana uses DiaSana's diagnostic imaging services extensively for patient diagnosis. DiaSana recently upgraded to new Philips CT scanner and modern X-ray room.
• FysioSupportcoreChannel Partner/ Reseller/ DistributorPhysiotherapy partner providing rehabilitation services for ViaSana patients. FysioSupport performs Biodex strength testing (milestone of 1000th test) and provides specialized rehabilitation for orthopedic patients.
• Select 4-u Devils Ice Hockey ClubminorGTM or Marketing PartnerViaSana serves as medical partner for the Select 4-u Devils ice hockey club, providing sports medicine expertise and orthopedic care for athletes.
• Zelfstandige Klinieken Nederland (ZKN)coreOthersViaSana maintains ZKN certification and participates in ZKN's network of independent clinics, following their quality standards and participating in collective audits and knowledge sharing.
• KiwacoreOthersViaSana maintains ISO certification through Kiwa, an independent certification organization that conducts annual audits of quality and safety standards.
• Meerhof BuildingminorOthersViaSana owns the Meerhof building acquired from a bankrupt plastic surgery clinic. Currently rented to Maasziekenhuis Pantein (Tuesdays and Wednesdays) and SK Plastische Chirurgie (Fridays).
• Local Physiotherapy NetworkminorChannel Partner/ Reseller/ DistributorViaSana refers patients to local physiotherapists for post-treatment rehabilitation and shares medical data with physiotherapists through the MijnViaSana patient portal.
• ÖssurminorGTM or Marketing PartnerÖssur provides Unloader One X knee braces for demonstration at ViaSana info evenings, allowing patients to try the brace designed to reduce joint pressure for osteoarthritis patients.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Equipe Zorgbedrijven: Dutch operator of independent specialty clinics including orthopedic and pain services. Directly comparable private-clinic model with insurer contracting and outpatient surgical focus.
• DC Klinieken: Network of independent Dutch clinics covering multiple specialties including orthopedics. Comparable as a ZKN-keurmerk independent clinic competing on waiting times and patient experience.
• Bergman Clinics: Largest network of independent specialty treatment clinics in the Netherlands (orthopedics, ophthalmology, dermatology, etc.). Directly comparable to ViaSana as a Dutch independent-clinic competitor with similar insured-care model and multi-specialty expansion footprint.
• Annatommie mc: Dutch independent orthopedic clinic chain focused on knee, hip and shoulder procedures. Direct competitor to ViaSana serving insured patients nationwide with similar short-wait-time positioning.
• Orthoparc: Dutch independent orthopedic clinic (part of Equipe/Comparable Group) specializing in knee and hip replacement. Competes head-to-head for insured orthopedic patients in the same regional catchment.

Regional players

• Schoen Klinik: Germany's largest orthopedic specialty hospital group. Comparable as a high-volume specialist orthopedic provider with surgical focus, but operating primarily in Germany rather than the Netherlands.
• Fortius Clinic: UK-based specialist orthopedic and sports medicine clinic. Comparable as a high-end independent orthopedic specialist with strong surgeon brand and sports-medicine reputation, but operating in a different geography and largely private-pay mix.

Broad incumbents

• Sint Maartenskliniek: Specialized Dutch hospital focused on posture and movement disorders (orthopedics, rheumatology, rehabilitation). A broader incumbent that Dr. van Heerwaarden previously led; comparable as a movement-disorder specialty provider rather than a multi-specialty general hospital.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kliniekviasana
• YouTubeyoutube.com/user/KliniekViaSana
• Facebookfacebook.com/kliniekviasana
• LinkedInlinkedin.com/company/kliniek-viasana
• Instagraminstagram.com/kliniekviasana

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kliniek ViaSana