Lissac l’Opticien

What Lissac l’Opticien does

Lissac l'Opticien is a French optical retailer, legally operated as LISSAC ENSEIGNE (Société Anonyme, RCS Nanterre 572 058 790, registered capital €5,497,568), headquartered in Clamart and affiliated with the Groupement Optic 2000 cooperative network. Founded in 1919, the company operates 177 certified retail stores across metropolitan France alongside a full e-commerce platform at lissac.fr. Its core product categories are prescription glasses (lunettes de vue), sunglasses (lunettes de soleil), and contact lenses (lentilles de contact) across adult, children's, and low-vision (Basse Vision) segments, with pricing spanning budget frames from €15-50 to luxury labels (Gucci, Prada, Saint Laurent, Chloé, Versace) at €200-€500+. The company also distributes connected eyewear (Ray-Ban Meta Gen 1 and Gen 2) and operates adjacent service lines including hearing care (Lissac Audition), custom-made frames (sur mesure), children's eyewear (KIDS+), free hearing assessments, and eye examinations.

The technology and platform layer combines physical retail with digital commerce features: a webcam-based virtual try-on (Essayage Virtuel), photo-based virtual fitting, 360-degree product views, and a facial-shape matching recommender that maps frames to round, oval, rectangular, square, and triangle face shapes. E-reservation allows customers to reserve up to 3 frames online for in-store fitting, while Click & Collect delivers online orders to more than 200 metropolitan France points of sale within 24 hours. Frames and corrective lenses are CE-marked medical devices, and the store network holds AFNOR certification. Lissac carries exclusive in-house brands (Charlie Chill, Drew's, Medley, Maison Léo, Modérato, Invu, Morphoz, Kumquat, JAW, Ancrage, Limless) alongside third-party labels and a partnership with Essilor for premium lenses including Transitions photochromic products with a 'Satisfied or Exchanged' guarantee.

Revenue is generated through one-time retail sales of frames, lenses (progressive, unifocal, blue-light filtering, photochromic), and contact lenses, supplemented by professional optician services (eye examinations, lens consultation, low-vision expertise) and bespoke custom-frame creation. Pricing is unit-based, with the 100% Santé reform enabling zero-copay frames and seasonal sales offering 20-60% discounts. The customer base is exclusively French and purely B2C, with no enterprise or B2B contracts referenced. The Club Lissac Family loyalty program and DIAGNOSTIC 365 ongoing diagnostic service support repeat engagement, while marketing runs through Facebook, Instagram, LinkedIn, YouTube, email, and a Personal Shopper service that combines fashion consulting with social media interactivity.

Name

Lissac l’Opticien

Legal name

LISSAC ENSEIGNE

Website

https://lissac.fr

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lissac l'Opticien is a historic French optical retailer operating 177 certified stores and an e-commerce platform across France, selling prescription glasses, sunglasses, contact lenses, and connected eyewear from budget to luxury brands, alongside hearing care and custom-made frame services for individual consumers.

Ownership category

akta.pro rank

Product category

Optical Retail / Eyewear Retail

NAICS

Optical Goods Retailers (456130), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Prescription eyewear retail
• Optical store chain
• Sunglasses retail
• Contact lens sales
• Custom-made eyewear

Headquarters

HQ city

Clamart

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Eyewear: Physical and online sales of prescription glasses (lunettes de vue), sunglasses (lunettes de soleil), and contact lenses. Revenue generated from frame sales, lens sales with various options (progressive, unifocal, blue light protection), and accessories.
2. Professional Optician Services: Eye examinations, vision assessments (Bilan auditif gratuit), low vision expertise (Basse Vision), and personalized consulting for frame and lens selection.
3. Custom Made Glasses (Sur Mesure): Bespoke frame creation service including original designer pieces and custom-made designs created in Lissac's studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lissac l'Opticien is a French optical retailer that sells prescription eyeglasses, sunglasses, and contact lenses through 177 certified stores and an e-commerce platform. The company offers exclusive in-house brands alongside licensed luxury and mass-market labels, plus value-added services including custom-made eyewear, hearing care, children's vision programs, and professional optician consultations. Its business model combines retail product sales with in-store professional optician services and a digital toolset (Virtual Try-On, e-reservation, Click & Collect).

Product overview

Lissac l'Opticien is a French optical retailer operating 177 certified stores across France, offering a comprehensive eyewear portfolio centered on three core products: prescription glasses (lunettes de vue), sunglasses (lunettes de soleil), and contact lenses. The company provides both mass-market and exclusive house brands including Charlie Chill, Drew's, Medley, Maison Léo, Modérato, Invu, Morphoz, Kumquat, JAW, Ancrage, and Limless. Service offerings include custom-made eyewear, hearing care (Lissac Audition), a children's program (KIDS+), personal shopping assistance, and digital services such as e-reservation and Click & Collect. The product range spans affordable options to luxury brands like Gucci, Prada, Saint Laurent, Chloé, Dolce & Gabbana, Burberry, Versace, as well as sport and lifestyle brands including Ray-Ban, Oakley, Puma, Polaroid, and Julbo. Connected/smart eyewear is available through Ray-Ban Meta partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Lissac x Tycia: Collaborative brand featuring a collection of sunglasses designed in partnership with Tycia.
• Charlie Chill
• Club Lissac Family

Products and services

• Prescription Glasses (Lunettes de vue) Prescription eyeglasses for vision correction available for men, women, and children in various styles, shapes (rectangular, oval, round, square, pilot/aviator, wayfarer, pantos, clubmaster, butterfly), materials (plastic, metal), and colors, with lens options including progressive, unifocal, blue light filtering, and Transitions photochromic.
• Sunglasses (Lunettes de soleil) UV-protection sunglasses with lens categories 2 and 3, available in unis, gradient, polarized, and mirror lens types, for men, women, and children across luxury, sport, and lifestyle brand collections.
• Contact Lenses (Lentilles de contact) Contact lenses offered in daily, bi-weekly, monthly, and colored variants, including brands such as Acuvue, Air Optix, Biofinity, Dailies, Freshlook, Proclear, and Purevision.
• Connected Smart Glasses (Lunettes connectées) Smart eyewear featuring integrated camera and audio capabilities, currently available through Ray-Ban Meta Gen 1 and Gen 2 product lines.
• KIDS+ Children's Eyewear Program Children's eyewear program offering durable frames with silicone nose pads for comfort, UV protection, and the Les Loustics colored frame collection for infants through teens.
• Custom Made Eyewear (Le sur mesure) Bespoke eyewear service enabling customers to create original designer glasses or custom-made frames through Lissac's studio, including exclusive designer pieces.
• Lissac Audition Hearing Care Hearing care services including free hearing assessments (Bilan auditif gratuit) and hearing aid solutions, available at select locations including Les Jardins d'Arcadie.
• Personal Shopper Service Shopping assistant service combining fashion expertise with social media interactivity to help customers choose eyewear through personalized guidance.
• Click & Collect Service In-store pickup service delivering ordered products to nearby Lissac stores within 24 hours, with free returns available.
• E-reservation Online Reservation Online reservation service allowing customers to reserve up to 3 frames for free to try in-store with optician assistance for lens selection and insurance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Groupement Optic 2000coreChannel Partner/ Reseller/ DistributorLissac is part of the Optic 2000 groupement (network), which provides purchasing power, shared services, and brand recognition for member optical stores. The groupement also handles recruitment, franchise development, and supports store expansion.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Générale d'Optique: French mid-market optical chain (GrandVision group) positioned in the affordable segment, directly competing with Lissac's entry-level frames and 100% Santé range. Comparable on France-only footprint and price-point positioning.
• Krys Group: Major French optical retailer (Vision Plus, Krys, Lynx brands) with a comparable store-count footprint and identical full-service optician proposition (prescription, sunglasses, contact lenses, hearing). Directly comparable on store model, brand portfolio, and customer targeting in France.
• Optic 2000: French optical retail cooperative operating the largest optician network in France, with Lissac itself a member of the Groupement Optic 2000. Most directly comparable competitor — same geographic focus, similar store model, identical regulatory exposure to 100% Santé, and overlapping supplier base (Essilor, Luxottica brands).
• Atol Les Opticiens: French optical chain with a national store network, similar mix of prescription eyewear, sunglasses, and contact lenses, plus in-house exclusive brands (Atol, Prodirect). Directly comparable on physical-store retail model and France-only footprint.
• GrandOptical (GrandVision France): French premium optical chain under GrandVision/EssilorLuxottica with comparable store model, premium brand mix, and lens partnerships. Direct competitor for mid-to-high ASP eyewear in French metros.
• Alain Afflelou: One of France's largest optical and hearing care chains with hundreds of stores across France and international presence. Comparable on multi-brand eyewear, hearing care add-on (Audilo), and franchised retail model.

Emerging players

• Polette: French DTC online eyewear startup offering affordable prescription frames with home try-on. Disrupts the budget segment Lissac serves via 100% Santé and entry-level frames; a meaningful emerging competitive threat rather than a same-format peer.
• Warby Parker: US-based DTC optical retailer pioneering the omnichannel "try at home, buy online or in-store" model Lissac emulates with e-réservation. Strategic comparable for digital eyewear retail even though geographically non-overlapping.
• Jimmy Fairly: French eyewear DTC brand combining online direct-sales with owned retail boutiques in Paris and other major cities. Comparable fashion-forward, mid-ASP positioning; overlaps with Lissac's exclusive house brands and younger customer segments.

Broad incumbents

• EssilorLuxottica: Global eyewear giant combining lens manufacturer Essilor (Lissac's partner) with frame brand owner Luxottica (Ray-Ban, Oakley, Prada, Gucci). Upstream supplier and portfolio brand owner whose vertical integration shapes competitive dynamics for all French optical retailers including Lissac.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQQ0sEEQ7waE5Nn-q9V-e_Q
• Facebookfacebook.com/lissacvictorhugo
• LinkedInlinkedin.com/company/lissac-enseigne
• Instagraminstagram.com/lissacopticien_officiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lissac l’Opticien