Mina TV

What Mina TV does

Mina TV GmbH is a German independent television and digital-content production company headquartered in Hürth (with a secondary office in Bonn), founded in August 2009. It operates as a B2B production house developing, producing, and delivering entertainment formats for major German commercial broadcasters — principally VOX and RTL (both RTL Group) — and for YouTube. The company is organized around an animal-welfare and dog-themed content franchise anchored by animal psychologist Martin Rütter, with a portfolio of roughly 20 active and historical formats including the long-running coaching documentary Der Hundeprofi (on air since 2008, nominated for a Goldene Kamera in 2010), Der Hundeprofi unterwegs (7 seasons), Die tierischen 10 (3 seasons), Martin Rütters Tierischer Jahresrückblick, and Martin Rütters Tierischer Frühjahrsputz. Recent RTL commissions (since 2022) include Die Unvermittelbaren mit Martin Rütter, Hund vs. Katze, Martin Rütter – Die Welpen kommen, and the Brainpool co-production Die große Hundeshow. The portfolio is being extended beyond animal content into adjacent verticals (Reine Kopfsache mit Nora Tschirner, Detlef goes Schlager, Rabauken auf 4 Pfoten) and onto digital platforms (#DeffisGartenMission on YouTube).

The company's production stack is conventional broadcast television: in-house producers, editors, directors, camera operators, sound engineers, and a dedicated post-production team led by a Head of Post-Production, with no proprietary software, AI/ML, APIs, or patented technology. Distribution is dominated by direct sales to broadcasters (VOX, RTL, Brainpool), supplemented by organic social channels (Instagram, Facebook, YouTube) for marketing and a single YouTube-original series. Revenue mechanics are professional-services based: Mina TV is paid production fees by broadcasters and advertising clients for the development and delivery of finished content, with pricing not publicly disclosed. Ownership is independent and founder-led under Managing Director Sabrina Löprich-Ernst, with no parent company, external investors, or funding rounds disclosed in the available data.

Name

Mina TV

Legal name

Mina TV GmbH

Website

https://mina-tv.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mina TV is an independent German television and YouTube production company, founded 2009 and based in Hürth, producing entertainment formats — anchored by animal psychologist Martin Rütter — for major German broadcasters VOX and RTL.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. TV Format Production: Producing television formats and shows for broadcasters, including coaching documentaries, reality shows, and family entertainment programs.
2. YouTube Format Production: Producing YouTube-exclusive content formats and series.
3. Advertising Spots: Producing high-quality advertising spots for clients.

Distribution channels3 records

Marketing channels5 records

Core offering

Mina TV is a German TV and YouTube production company that develops and produces entertainment formats primarily focused on dogs and animal welfare. The company creates content featuring key talent Martin Rütter and distributes it via broadcasters and on YouTube.

Product overview

Mina TV is a German television and YouTube production company founded in August 2009, producing entertainment formats primarily focused on dogs and animal welfare. The company operates as a portfolio of distinct TV formats rather than a unified software product. Key productions include the long-running 'Der Hundeprofi' (since 2008), 'Der Hundeprofi – Rütters Team' with a trainer network, 'Die Unvermittelbaren mit Martin Rütter' (RTL, since 2022) for shelter dog adoption, 'Martin Rütter – Die Welpen kommen' (RTL), and 'Detlef goes Schlager' docu-soap. Additional formats span 'Die große Hundeshow' and 'Hund vs. Katze' (RTL), 'Die tierischen 10' (VOX, 3 seasons), seasonal specials like 'Martin Rütters tierischer Jahresrückblick' and 'Frühjahrsputz' (VOX), 'Martin Rütter LIVE' stage shows, and newer productions including 'Reine Kopfsache mit Nora Tschirner', 'Rabauken auf 4 Pfoten', and 'Martin Rütters Tierheimhelden'. The company also produces YouTube-exclusive content like '#DeffisGartenMission'. Productions air on major German networks including RTL, VOX, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Martin Rütter TV Entertainment Formats

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BrainpoolcoreStrategic or Co-development PartnerCo-production partnership for RTL family quiz show 'Die große Hundeshow'. Brainpool co-produces the show with Mina TV, combining Brainpool's production expertise with Mina TV's entertainment format development.
• Deutscher TierschutzbundcoreStrategic or Co-development PartnerPartnership supporting 'Die Unvermittelbaren mit Martin Rütter'. The Deutscher Tierschutzbund supports Martin Rütter in selecting dogs for the show that will likely spend their lives in shelters, helping to highlight animal welfare issues.
• Markus KrampeminorOthersEvent organizer and artist manager who initiated 'Detlef goes Schlager' format with Detlef Steves. Acts as artist management for the docusoap.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UFA: Germany's largest TV production company, headquartered in Potsdam, producing prime-time entertainment and drama primarily for RTL Group networks including VOX. Direct competitor for the same entertainment format commissions Mina TV relies on, though at substantially larger scale.
• Studio Hamburg: Established Hamburg-based German production company producing entertainment, drama, and factual content for NDR and other German broadcasters. Comparable as a tier-1 independent German production supplier competing for similar commissions across public and commercial networks.
• Banijay Germany: German arm of the global Banijay production group, producing entertainment and reality formats for German broadcasters. Directly comparable business model (commissioned entertainment formats) but with significantly greater scale and international format library.
• Fremantle: Global production group (formerly Endemol Shine/Bavaria) with substantial German operations producing entertainment and factual formats for German broadcasters. Directly comparable as a competitive supplier of entertainment formats to VOX and RTL.
• Brainpool: Cologne-based German production house producing entertainment formats for VOX, RTL, and ProSieben. Directly comparable as both an active co-production partner on Mina TV's "Die große Hundeshow" and a competing supplier of entertainment formats to the same German broadcasters at similar scale.
• Filmpool: Independent German production group producing reality, docu-soap, and entertainment formats for major German broadcasters. Highly comparable in size tier and format mix to Mina TV, competing for similar commission slots on VOX and RTL.
• ITV Studios Germany: German production operations of the UK's ITV Studios, producing entertainment and scripted formats for VOX, RTL, and other German broadcasters. Comparable as a multinational entertainment format producer competing for the same German commissions.
• Warner Bros. International Television Production Germany: German production arm of Warner Bros. Discovery producing entertainment, reality, and factual formats for German networks including VOX. Direct competitor for the same broadcaster commissions with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX1MZkSnaqxn9xaCrqRUvYg
• Facebookfacebook.com/MinaTVofficial
• Instagraminstagram.com/mina_tv_official
• LinkedInlinkedin.com/company/mina-tv-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mina TV