What Cipta Harmoni Lestari does

PT. Cipta Harmoni Lestari (operating as CHL Group) is an Indonesian real estate developer established on July 1, 2015, and headquartered in Gading Serpong, Tangerang Regency, Banten. The company is a wholly-owned subsidiary of Harita Group, an Indonesian conglomerate with core businesses in palm plantation, nickel, and bauxite. CHL specializes in upper middle-class residential developments across the Greater Jakarta region, with a portfolio of seven ongoing projects and a land bank exceeding thirty parcels.

The company's product portfolio spans six residential developments and one commercial project. The flagship is The Sanctuary Collection, a 75-hectare joint-venture premium residential master plan in Sentul Selatan developed with Perennial Holdings, Wilmar International, and Qingjian Group; it comprises three clusters (Tanglin Parc, Newton Springs, Orchard Riviera) featuring Mountainside Resort-Living concepts. Other projects include Banara Serpong (Millennial Smart Living and Scandinavian-themed clusters), Mazenta Bintaro (Japanese lifestyle concept), Naraya Serpong (Affordable Luxury with 12 eco-friendly features, launched 2023), and Bio District (63-unit biophilic-design project in Cilenggang BSD City launched May 2024 at IDR 1.7 billion per unit). The sole commercial asset is Marchand HypeStation, located in Emerald Bintaro's CBD. The company does not operate proprietary technology platforms, AI systems, or digital products; its technology footprint is limited to consumer-facing smart home features in premium units, project marketing websites, and standard property-agent enabling tools.

Revenue is generated primarily through one-time residential and commercial unit sales, with pricing varying by project and unit type. The go-to-market relies on dedicated on-site sales galleries complemented by a 500+ property agent and principal network engaged via product knowledge events. Customer segments are hybrid: by tier (upper middle class as primary, premium high-end as primary), and by persona (young millennial first-home buyers and millennial entrepreneurs for commercial space). The company employs 51–100 staff and has accumulated more than twenty industry awards since inception, including multiple PropertyGuru Indonesia Property Awards and a 2021 PropertyGuru Asia Property Award representing Indonesia. There is no disclosed revenue, funding history, or third-party equity ownership, consistent with the company's status as a private strategic unit within the Harita Group.

Name

Cipta Harmoni Lestari

Legal name

PT. Cipta Harmoni Lestari

Website

https://ciptaharmoni.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Cipta Harmoni Lestari (CHL Group) is an Indonesian upper-middle-class residential real estate developer headquartered in Tangerang, operating seven ongoing projects across Greater Jakarta as the wholly-owned real estate arm of Harita Group conglomerate.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Residential property development
• Upper-middle class housing
• Commercial property development
• Sustainable housing development
• Mixed-use real estate

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Property Sales: Primary revenue from selling residential properties including houses and shophouses. Revenue is one-time per unit sale with no recurring component from customers.
2. Commercial Property Sales: Revenue from commercial developments such as Marchand HypeStation commercial center.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PT. Cipta Harmoni Lestari (CHL Group) develops and sells upper-middle-class residential and commercial real estate projects in Greater Jakarta, Indonesia. Its portfolio includes premium residential clusters (The Sanctuary Collection with Tanglin Parc, Newton Springs, and Orchard Riviera), thematic communities (Banara Serpong, Mazenta Bintaro, Naraya Serpong), the biophilic Bio District in BSD City, and the Marchand HypeStation commercial center in Bintaro. The company specializes in design-driven, sustainable, and resort-style living environments sold on a per-unit basis.

Product overview

PT. Cipta Harmoni Lestari (CHL Group) operates as a real estate developer within the Harita Group conglomerate. The company offers a portfolio of residential and commercial property developments across Greater Jakarta. Residential products include The Sanctuary Collection (a 75 Ha joint-venture premium development in Sentul Selatan with multiple clusters), Banara Serpong (first project with Millennial Smart Living and Scandinavian-themed clusters), Naraya Serpong (Affordable Luxury concept), Mazenta Bintaro (Japanese lifestyle-inspired residence), and Bio District (biophilic design residence in BSD City). Commercial offerings include Marchand Hype Station (commercial space for millennials in Bintaro). The company specializes in upper middle class residential developments with sustainability values and modern design principles.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sanctuary Collection A 75-hectare premium residential joint-venture development in Sentul Selatan, developed in partnership with Perennial Holdings, Wilmar International, and Qingjian Group. Includes clusters Tanglin Parc, Newton Springs, and Orchard Riviera featuring Premium Resort Living by the Mountain concept with clubhouses, swimming pools, and eco-friendly features. Target buyers are premium and high-end residential customers.
• Banara Serpong CHL's first residential project located 15 minutes from BSD City, a 4-hectare development targeted at young millennials purchasing their first homes. Includes Ambara (Dutch-Inspired Design) and Lenggana (Modern-Minimalist) clusters with clubhouse, swimming pool, indoor gym, jogging track, basketball corner, and 24-hour security.
• Naraya Serpong Affordable Luxury residential concept located in Serpong, South Tangerang, launched in 2023. Features Tropical and Contemporary theme with 12 eco-friendly house features. Comprehensive facilities include gardens, playground, swimming pool, badminton court, clubhouse, multifunction room, fitness center, and mini market.
• Mazenta Bintaro Premium private residential development located 3 minutes from Bintaro Xchange Mall, designed with a modern Japanese lifestyle concept enhanced by lush greenery and thematic facilities. Launched in 2022.
• Bio District Modern residential project in Cilenggang BSD City launched in May 2024. Features biophilic design concept and 2 Floor + Rooftop residences with river view experience. Total land area 10,000 m² with 63 housing units across three types (Type A 6x10, Type B 6x12, Type C 7x12). Starting from IDR 1.7 billion.
• Marchand HypeStation First commercial project of CHL Group, strategically located in the prime CBD of Emerald Bintaro. Created to provide commercial space for millennials to start businesses.

Quantifiable outcome

• 273 infiltration wells completed out of 411 planned at The Sanctuary Collection
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Perennial Holdings Pte LtdcoreStrategic or Co-development Partner · 1 January 2018Joint venture partnership to develop The Sanctuary Collection, a 75-hectare premium residential development in Sentul Selatan. This is the flagship joint venture project representing CHL's largest development.
• Qingjian GroupcoreStrategic or Co-development Partner · 1 January 2018Joint venture partnership along with Perennial Holdings and Wilmar International to develop land in South Sentul, resulting in The Sanctuary Collection project.
• Wilmar InternationalcoreStrategic or Co-development Partner · 1 January 2018Joint venture partnership with Perennial Holdings and Qingjian Group to develop The Sanctuary Collection in South Sentul.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jaya Real Property: Listed Indonesian developer (Jaya Real Group) active in Greater Jakarta residential and commercial property, including Bintaro and BSD-adjacent areas where CHL also operates. Comparable mid-scale developer targeting similar segments.
• Alam Sutera Realty: Indonesian developer focused on integrated townships (Alam Sutera in Tangerang, similar to CHL's Greater Jakarta footprint). Directly comparable in target geography, customer segment, and integrated residential-commercial development approach.
• Intiland Development: Indonesian developer with residential projects in Greater Jakarta (Bintaro, Serpong, Tangerang areas). Similar mid-tier size and upper-middle-class positioning to CHL, with comparable product mix of landed houses and clusters.
• Pollux Properties Indonesia: Mid-sized Indonesian developer focused on residential apartments and mixed-use developments in Greater Jakarta. Comparable in scale to CHL, though more weighted to vertical/high-rise product versus CHL's landed house focus.

Broad incumbents

• Agung Sedayu Group: Large Indonesian conglomerate-affiliated developer (Salim Group) with mega-projects like PIK (Pantai Indah Kapuk) in Greater Jakarta. Comparable to CHL as a conglomerate-backed developer, but at significantly larger scale and more diversified project portfolio.
• Summarecon Agung: Listed Indonesian developer known for integrated township developments (Summarecon Bekasi, Serpong, Kelapa Gading) targeting upper-middle-class residential buyers. Directly comparable to CHL in customer segment and Greater Jakarta focus, but with longer operating history and larger scale.
• Sinar Mas Land: One of Indonesia's largest property developers (BSD City, part of Greater Jakarta), with extensive residential, commercial, and mixed-use portfolio. Comparable to CHL as a major Greater Jakarta residential developer, but at significantly larger scale and broader product range.
• Ciputra Development: Major Indonesian developer (Ciputra Group) with broad residential portfolio including landed houses, apartments, and mixed-use developments across Indonesia. Comparable upper-middle-class residential positioning in Greater Jakarta, though diversified nationwide.
• Lippo Homes: Part of Lippo Group, develops residential townships and integrated developments (Lippo Karawaci, Cikarang, others) targeting similar upper-middle segments. Comparable conglomerate backing and Greater Jakarta presence, though broader product range.

Others

• Hongkong Land (Indonesia operations): Singapore-listed international developer with selective premium residential and mixed-use projects in Jakarta (e.g., joint ventures in central Jakarta). Comparable to the international JV model CHL employs with Perennial/Qingjian, though primarily targeting the high-end/premium segment versus CHL's upper-middle focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/biodistrictofficial
• Facebookfacebook.com/chlgroup.id
• LinkedInlinkedin.com/company/cipta-harmoni-lestari

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cipta Harmoni Lestari