Licor 43

What Licor 43 does

Licor 43 is a premium Spanish liqueur brand manufactured by Diego Zamora S.A., the spirits arm of the family-owned Zamora Company conglomerate, at a centralized facility in Cartagena, Spain. Founded in 1946, the brand is built on a closely guarded family recipe of 43 natural ingredients — including Mediterranean citrus and selected botanicals — overseen end-to-end by a single expert authorized by the Zamora family. The production process combines ingredient maceration, precise blending, a 6–9 month resting period in stainless steel tanks, cold treatment at approximately −5°C, and micro-filtration; cream-liqueur variants (Chocolate, Horchata, Crème Brûlée, Caramel Cookie) use homogenization in place of cold treatment. The Horchata variant additionally achieves a dairy-free cream texture through a proprietary homogeneisation process that supports vegan, nut-free, and gluten-free positioning.

The product portfolio centers on Licor 43 Original (31% ABV) and has expanded into five sub-brands: Licor 43 Baristo (Canarian coffee fusion, 2018), Horchata (Valencia horchata fusion, vegan, 2019 rebrand), Crème Brûlée (2020), Chocolate (permanent from 2021), and Caramel Cookie (2026). The brand distributes to more than 80 markets globally through retail and on-premise channels, supported by a sizable ecosystem of 40+ cocktail recipes, 15+ dessert recipes, an immersive visitor attraction (Cuarentaytrés), annual bartender competitions across 13+ countries, and a three-year title sponsorship of the World Coffee in Good Spirits Championship.

Licor 43 generates revenue through wholesale spirits and liqueur sales to retailers, bars, restaurants, and cafes, using exclusive regional distribution partners such as Monika Alcobev in India to drive growth in priority markets — most recently announced Tier II and Tier III Indian expansion for 2026. The go-to-market combines event-driven activations (film festivals, coffee/barista championships) with social media, content marketing, and influencer partnerships, positioning the brand as a versatile, culturally anchored premium liqueur served neat, on the rocks, or in cocktails.

Name

Licor 43

Legal name

DIEGO ZAMORA, S.A.

Website

https://licor43.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Licor 43 is a family-owned Spanish premium liqueur brand, manufactured by Diego Zamora S.A. in Cartagena since 1946, sold in 80+ markets globally through retail and on-trade channels as a versatile cocktail and after-dinner drink.

Ownership category

akta.pro rank

Product category

Premium Spirits / Liqueurs

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Spanish liqueur
• Premium spirits
• Cream liqueurs
• Flavored liqueurs
• Cocktail ingredients

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Spirits / Liqueur Sales: Licor 43 generates revenue through the direct sale of its liqueur products to consumers and retailers across 80+ markets worldwide. The product range includes Licor 43 Original, Licor 43 Caramel Cookie, Licor 43 Crème Brûlée, Licor 43 Chocolate, and Licor 43 Horchata, sold at various price points through retail and on-premise channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Licor 43 manufactures and sells premium Spanish liqueurs built around a closely guarded Zamora family recipe of 43 natural ingredients (Mediterranean citrus and selected botanicals). The flagship Licor 43 Original is complemented by a portfolio of flavor variants including Chocolate, Horchata, Crème Brûlée, Caramel Cookie, and Baristo, distributed across 80+ markets worldwide via retail, hospitality, and exclusive regional distributors.

Product overview

Licor 43 is a premium Spanish liqueur brand manufactured in Cartagena, Spain by Diego Zamora S.A. (Zamora Company). The core product is Licor 43 Original, made from a secret family recipe with 43 natural ingredients including Mediterranean citrus and botanicals. The portfolio has expanded into several flavor variants: Licor 43 Chocolate (cocoa fusion), Licor 43 Horchata (Valencia horchata fusion, vegan), Licor 43 Crème Brûlée (dessert-inspired), Licor 43 Caramel Cookie (speculoos-inspired), and Licor 43 Baristo (Canarian coffee fusion). Additionally, Licor 43 maintains an active cocktail recipe collection featuring the brand in various serves, and dessert recipes for home cooking. The brand also operates the Licor 43 Experience (Cuarentaytrés) visitor attraction. Licor 43 distributes to over 80 markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• Licor 43 Original: The flagship product - a premium Spanish liqueur made with 43 natural ingredients including Mediterranean citrus and selected botanicals. Contains 31% alcohol volume.
• Licor 43 Chocolate
• Licor 43 Horchata
• Licor 43 Crème Brûlée
• Licor 43 Caramel Cookie
• Licor 43 Baristo

Products and services

• Licor 43 Original Premium Spanish liqueur made in Cartagena, Spain using a secret family recipe with 43 natural ingredients including Mediterranean citrus and selected botanicals. Has a complex but harmonious flavor profile perceived in four levels: citrus, botanical, sweet, and floral. Contains 31% alcohol by volume. Vegan, gluten-free, and allergen-free. For consumers and hospitality professionals.
• Licor 43 Chocolate Fusion of Licor 43 Original with carefully selected cocoa, inspired by Spanish chocolate tradition dating back to the 16th century. Features dark creamy chocolate with light acidic tones and subtle floral cocoa notes balanced with fruity, aromatic, and botanical nuances. Contains 16% alcohol by volume. Contains dairy and lactose; not vegan. Distributed in 15+ countries. For consumers and hospitality professionals.
• Licor 43 Horchata Fusion of Licor 43 Original essence with traditional Valencia horchata made from chufas (tiger nuts). A light, sweet, and aromatic cream liqueur that is vegan, dairy-free, nut-free, and gluten-free. Features chufa flavors harmonized with spices and citrus with a subtle floral finish. Contains 16% alcohol by volume. Distributed in 25+ markets. For consumers seeking inclusive dietary options and hospitality professionals.
• Licor 43 Crème Brûlée Creamy liqueur inspired by the famous dessert Crème Brûlée. Combines botanical and citrus notes of Licor 43 Original with caramelized sugar, vanilla, and a surprising salted caramel touch. Light yellow color with subtle orange hue. For consumers and hospitality professionals.
• Licor 43 Caramel Cookie Smooth and creamy liqueur inspired by the iconic speculoos cookie. Combines the unique character of Licor 43 with spiced biscuit notes, intense caramel, and warm cinnamon touch. Features dark toasted color with golden highlights. For consumers and hospitality professionals.
• Licor 43 Baristo Fusion of Licor 43 Original with exceptional Canarian Arabica Typica coffee from the Agaete Valley on Gran Canaria, Spain. Features pleasant coffee flavors, dark chocolate, liquorice and dried fruits notes with a long and persistent aftertaste. For consumers and hospitality professionals, especially baristas.
• Licor 43 Experience (Cuarentaytrés) Licor 43 branded experience venue and attraction located in Spain, offering visitors the opportunity to explore the flavors of the Mediterranean and learn about Licor 43's history and production. For consumers, tourists, and brand enthusiasts.

Quantifiable outcome

• Licor 43 has been distributed in over 80 markets worldwide
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• World Coffee Championships / Speciality Coffee Association (SCA)coreStrategic or Co-development Partner · 26 September 2019Licor 43 entered into a three-year partnership (2020-2022) with the World Coffee Championships as title sponsor of the Licor 43 World Coffee in Good Spirits Championship (WCIGS). Licor 43 Original and Licor 43 Baristo are the exclusive liqueurs used by National Champions in on-stage performances. The SCA endorsed championship promotes the fusion of coffee and spirits, with Licor 43 gaining prominent brand placement and trademark licensing opportunities.
• Monika AlcobevcoreChannel Partner/ Reseller/ DistributorMonika Alcobev is a Mumbai-based premium alcohol importer and distributor that launched Licor 43 in India as a cultural anchor brand alongside Jinro soju. The partnership contributed to Monika Alcobev's Rs 165.63 crore IPO in July 2025 and is part of the company's expansion strategy into Tier II and III Indian markets.
• Gran Canaria Coffee Farmers (Agaete Valley)minorStrategic or Co-development PartnerLicor 43 sourced Arabica Typica coffee from the Agaete Valley on Gran Canaria, one of the last coffee plantations in Europe. Local farmers have cultivated this unique variety for over 200 years. This partnership led to the creation of Licor 43 Baristo, a coffee-fused liqueur.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cointreau: Cointreau is a premium triple-sec orange liqueur with a 19th-century recipe and global brand-building similar to Licor 43 — primarily used as a cocktail ingredient (Margarita, Cosmopolitan) with strong on-trade distribution and event-led marketing.
• Baileys: Baileys is the world's leading cream liqueur, with a flavor-extension portfolio (Almande, Chocolate, Salted Caramel) that mirrors Licor 43's strategy of building Original-plus-flavor variants and competing in the same cocktail, dessert, and at-home indulgence occasions.
• Disaronno: Disaronno is a premium Italian liqueur built on a proprietary recipe, sold globally, and used both neat and in cocktails — analogous heritage-and-recipe story to Licor 43, with similar on-trade and off-trade channel mix.
• Midori: Midori is a melon-flavored liqueur with strong cocktail-occasion usage and global on-trade distribution, comparable to Licor 43 as a vibrant cocktail ingredient brand targeting mixologists and consumers at nightlife venues.
• Tia Maria: Tia Maria is a coffee-flavored liqueur positioned similarly to Licor 43 Baristo and Carajillo serves — comparable category (coffee liqueur), comparable on-trade cocktail use, and global multi-market distribution.
• Frangelico: Frangelico is a hazelnut-flavored Italian liqueur positioned at the premium tier with cocktail and dessert serves — analogous flavor-extension strategy and on-trade presence to Licor 43's variant portfolio.
• RumChata: RumChata is a creamy horchata-inspired liqueur with a US-led cult following; it directly parallels the Licor 43 Horchata positioning around horchata/creamy dairy and dairy-free serves and competes for similar cocktail and after-dinner occasions.
• Grand Marnier: Grand Marnier is a premium French orange-and-cognac liqueur with a heritage recipe, cocktail and culinary use cases, and a similar premium-tier positioning and price point to Licor 43.
• Kahlúa: Kahlúa is a global coffee-flavored liqueur and the canonical serve in espresso martinis and cocktails — directly comparable to Licor 43's Baristo and Carajillo 43 coffee-cocktail platform, with comparable global retail distribution and on-trade presence.

Broad incumbents

• Campari: Campari is a broader Italian aperitif and liqueur group with a wider portfolio (Aperol, Campari, Cynar, Appleton) competing across the same on-trade cocktail occasions — broader incumbent in adjacent liqueur and bitter categories where Licor 43 increasingly competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC551OqKQnO34vHi2lKkY7Xw/featured
• Facebookfacebook.com/Licor43uk
• Instagraminstagram.com/licor43global
• Xx.com/licor43global
• LinkedInlinkedin.com/company/experiencia-43

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licor 43