Service Dog Registration of America

What Service Dog Registration of America does

Service Dog Registration of America (SDRA) is a private, direct-to-consumer e-commerce business founded circa 2015 and headquartered in Los Angeles, California. The company sells identification and accessory products for service dog handlers, including PVC ID cards, vests, harnesses, leashes, collars, tags, patches, travel bowls, and bundled kits, with item prices ranging from $5.99 to $149.00. All orders ship via USPS First Class Mail within the United States and Puerto Rico, with no international shipping. The underlying technology is a standard e-commerce storefront with an account-based registration system, an email database for quarterly federal law updates, and an ID lookup tool for emergency contact purposes. There is no proprietary technology platform reported.

The company monetizes entirely through one-time product sales rather than subscription fees, anchored by three bundled kits: the Ultimate All-Access VIP Kit ($69.95), the Ultimate Lifetime VIP Kit ($149.00), and the Premier Identification Kit ($54.95). SDRA explicitly states that it is not a government agency and that registration does not confer legal service dog status; its value proposition is informational (a 62-article blog on ADA topics, access rights, housing, travel, and psychiatric service dogs) and convenience (identification products and an email community). The company operates a sister site, esaregistration.org, for Emotional Support Animal registration, with cross-promotion funnels traffic between the two properties. Customer support is delivered via email and Zendesk, and product reviews are surfaced through Yotpo at a 4.5-star average across 1,515+ reviews.

Name

Service Dog Registration of America

Legal name

Service Dog Registration of America

Website

https://servicedogregistration.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Service Dog Registration of America (SDRA) is a private, direct-to-consumer e-commerce retailer selling identification kits, vests, harnesses, and accessories for individual service dog handlers across the United States and Puerto Rico.

Ownership category

akta.pro rank

Product category

Pet Services

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Specialty Printing & Customization Retail (e.g., photo, engraving, personalization) (CRALAIAO)

Keywords

• Service dog registration
• Service animal certification
• Service dog ID kit
• Emotional support animal registration
• Pet accessory bundles

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: One-time sales of service dog identification products including PVC ID cards, vests, harnesses, leashes, collars, tags, patches, and bundled kits. Products are shipped via USPS First Class Mail within the United States and Puerto Rico. International shipping is not available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Service Dog Registration of America provides a registration record for service dogs and service animals, sold primarily as bundled kits that include a registration certificate, identification card, and accessories such as vests and harnesses. The offering is targeted at individual U.S. consumers who own or train service dogs and want documented registration plus visible ID gear.

Product overview

Service Dog Registration of America offers a service dog registration service and sells complementary identification products. The core product is an email database registration for service dog owners that provides quarterly legal updates about federal laws. The product portfolio centers around three main bundled kits: the Ultimate Service Dog All-Access VIP Kit ($69.95), the Ultimate Service Dog Lifetime VIP Kit ($149.00), and the Premier Service Dog Identification Kit ($54.95). These kits include various combinations of PVC ID cards, vests/harnesses, ADA cards, patches, leashes, collar tags, and certificates. Individual add-on products are also available including ID cards ($44.95), harnesses, collars ($14.95), collar tags ($11.99), leashes, patches, travel bowls, training whistles, and door hangers. The company explicitly states it is not affiliated with any government agency and registration does not confer legal rights or make a pet into a service dog.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Dog Registration Kit (entry tier)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ESA Registration (esaregistration.org)coreGTM or Marketing PartnerSister website operated by the same company. Cross-links throughout the site redirect users seeking emotional support animal (ESA) information. ESA Registration works with therapists to provide HIPAA compliant video assessments for ESA qualification, and supplies similar identification products for ESA owners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rover: Large pet services marketplace spanning sitting, walking, and daycare. Adjacent pet care ecosystem with overlapping dog-owner customer base but distinct service categories.
• Chewy: Large-scale pet supplies retailer offering harnesses, collars, leashes, and ID tags. Competes on individual accessory SKUs but does not focus on service dog documentation or bundled ID kits.
• Petco: National pet retailer with in-store and online channels for harnesses, vests, and pet identification. Broad incumbent serving the same end customer for pet supplies and accessories.

Direct peers

• ESA Registration (esaregistration.org): SDRA's sister site for emotional support animal registration, also offering therapist assessments and ID products. Compares on product mix, audience overlap, and shared owner/operator.
• National Service Animal Registry: Direct competitor providing service animal and ESA registration products and IDs. Competes for the same handler cohort with overlapping pricing tiers and product mix.
• United Service Dog Registry: Competitor offering service dog and ESA documentation kits to US handlers. Same value proposition — ID products plus educational resources — with overlapping target customer.
• Service Dog Certifications (servicedogcertifications.org): Direct competitor in the service dog 'registration' and ID kit space, offering comparable bundled kits and ADA information cards to disability handlers in the US market.
• US Service Dog Registry: Direct competitor offering similar service dog registration services, ID products, and ESA documentation. Operates the same D2C e-commerce and email-list model with overlapping product catalog.

Emerging players

• Anything Pawsable: Content-led service dog education and product review platform. Comparable audience of service dog handlers and overlapping educational/blog content angle, with smaller direct product sales.

Others

• Montana Supply Company: Supplier of the service dog harness sold on SDRA's site. Relevant as an upstream product partner rather than a competitor, providing branded gear distributed through SDRA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dialog/feed?app_id=226132034107547
• LinkedInlinkedin.com/company/service-dog-registration-of-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Dog Registration of America