Granta Automation
Granta Automation is a UK-based industrial integrator, founded 2007, that designs and installs robotic and cobot palletising systems, AMRs, and AGVs for manufacturers in food, pharma, consumer goods, and logistics across the UK and Ireland.
- Company typePrivate
- Founded2007
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Granta Automation does
Granta Automation Ltd is a UK-based industrial automation integrator founded in 2007 and headquartered in Linton, near Cambridge. The company designs, manufactures, and commissions robotic palletising systems and complementary material-handling equipment, serving UK and Irish manufacturers across food and beverage, pharmaceuticals, consumer goods, retail/e-commerce, contract packing, and general manufacturing. Its core product lines are a modular Robotic Palletising System (using KUKA robots with 120kg payload), a Compact Palletiser, a 30kg Cobot Palletiser compliant with ISO 10218-2 and ISO/TS 15066, layer-forming and depalletising systems, container-unloading palletisers, and both AMRs and AGVs for intralogistics transport. The company's core technology is a patented easy-programming software with a visual drag-and-drop pattern editor and an automatic laser measuring system, allowing non-specialist operators to configure optimised stack patterns in under five minutes. As a KUKA Platinum partner, Granta is positioned as one of the leading palletiser integrators in the UK and Ireland.
The business operates a multi-revenue model combining hardware sales of palletising cells, AMRs, and AGVs; professional services covering installation, commissioning, and training; an annual support-contract subscription stream; and a usage-based rental offering priced from £2.19 per hour that lowers the capital barrier to adoption. Go-to-market is direct field sales with site-visit-led requirements assessment, supported by an online project builder, ROI calculators, and content-led SEO targeting manufacturing decision-makers. Granta is ISO 9001:2022 certified (certificate 198511) and reports typical customer outcomes of +40% production uplift, payback in under 12-18 months, and zero manual-handling H&S claims following deployment. The company is privately held, has 11-50 employees, and has not disclosed external funding or acquisition activity.
Granta Automation firmographics
Firmographics- Name
- Granta Automation
- Legal name
- Granta Automation Ltd
- Website
- https://granta-automation.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Granta Automation is a UK-based industrial integrator, founded 2007, that designs and installs robotic and cobot palletising systems, AMRs, and AGVs for manufacturers in food, pharma, consumer goods, and logistics across the UK and Ireland.
- Ownership category
- akta.pro rank
Granta Automation industry classification
Industry- Product category
- Industrial Robotic Palletising Systems
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Palletizing & Depalletizing Systems (IMAHAOAC)
- akta.pro secondary industries
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
Keywords
Where Granta Automation is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Granta Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Robotic Palletiser Sales: Sale of robotic palletising systems, including standard robotic palletisers, compact palletisers, and cobot palletisers. High upfront capital expenditure model typical of industrial equipment.
- AMR and AGV Sales: Sale of Autonomous Mobile Robots and Automated Guided Vehicles for material transport within manufacturing and warehouse environments.
- Equipment Rental and Leasing: Flexible rental options starting at £2.19 per hour, providing low-capital-entry automation solutions. Also offers leasing options for customers preferring asset financing over outright purchase.
- Support Contracts: Annual support contracts providing ongoing maintenance, technical assistance, and peace of mind for installed palletising systems.
- Installation and Commissioning Services: Professional installation, commissioning, and testing services performed by experienced engineers to ensure minimal disruption and optimal system performance.
- Training Services: In-depth training programmes for customer teams to ensure effective operation and maintenance of automated palletising systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment Rental - Pay as you go |
| Subscription | Annual | Support Contracts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Granta Automation product offering
Product offeringCore offering
Granta Automation designs, manufactures, and integrates modular robotic palletising systems, autonomous mobile robots (AMRs), and automated guided vehicles (AGVs) for industrial end-of-line automation. The company specialises in KUKA-based palletisers with patented easy-programming software, serving food and beverage, pharmaceutical, consumer goods, and general manufacturing customers across the UK and Ireland. Revenue is generated primarily through capital equipment sales, supported by installation, training, rental/leasing, and ongoing service contracts.
Product overview
Granta Automation is a UK-based manufacturer and integrator specializing in automated palletising and material handling systems. The product portfolio centers on robotic palletising solutions including a modular Robotic Palletising System (120kg payload), Compact Palletiser (space-saving), and Cobot Palletiser (30kg collaborative robot). Supporting products include Layer Forming Palletisers, Depalletising & Cross Stacking systems, Container Unloading Palletisers, Autonomous Mobile Robots (AMRs), and Automated Guided Vehicles (AGVs). The company also offers specialized palletiser configurations for specific product types (Bag, Barrel, Box, Crate, Tray), ancillary equipment, and software-enabled features including Easy Programming and laser measuring systems. Service offerings include support contracts, leasing options (from £2.19/hour), and online ROI calculation tools. The systems use KUKA robots and are designed for applications in food and beverage, pharmaceuticals, manufacturing, and logistics sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotic Palletising System Modular robotic palletising system with 120kg payload capacity featuring patented easy programming, automatic stack generation, row gripping, slipsheet handling, auto pallet feeding, and modular reconfiguration for end-of-line palletising and automated container unloading.
- Compact Palletiser Space-saving palletiser with 120kg high-speed industrial robot in a compact footprint for limited floor space environments, supporting row gripping, slipsheets, auto pallet feeding, and pallet truck or forklift removal of full pallets.
- Cobot Palletiser 30kg payload collaborative robot palletiser designed for 24/7 use with patented easy programming software, available with or without guarding and featuring power and force limiting sensors for safe human-robot interaction.
- Prebuilt Robotic Palletiser Series Pre-built robotic palletiser configurations designed for quick deployment with standardised setups for rapid installation.
- Container Unloading Palletiser Automated container unloading and palletising system for destuffing shipping containers into palletised loads.
- Layer Forming Palletiser Palletiser system that forms complete layers of product before depositing onto pallets for enhanced stacking efficiency and pattern consistency.
- Depalletising and Cross Stacking System Automated depalletising system with cross-stacking capabilities for unloading and reorganising palletised goods.
- Autonomous Mobile Robots (AMRs) Intelligent mobile robots with AI-driven navigation and real-time obstacle detection for dynamic production environments, requiring no fixed pathways.
- Automated Guided Vehicles (AGVs) Self-navigating vehicles that follow pre-defined paths for automated pallet and product transport between production, storage, and dispatch areas.
- Bag Palletiser Specialised palletiser configuration for handling and stacking bags.
- Barrel Palletiser Specialised palletiser configuration for handling and stacking barrels.
- Box Palletiser Specialised palletiser configuration for handling and stacking boxes.
- Crate Palletiser Specialised palletiser configuration for handling and stacking crates, with underneath gripper technology for open-top crates.
- Tray Palletiser Specialised palletiser configuration for handling and stacking trays.
- Ancillary Products Supporting equipment and accessories for palletising systems including conveyors, grippers, and material handling equipment such as bump turn conveyors.
- Support Contracts Annual support and service contracts providing ongoing maintenance, technical assistance, and peace of mind for installed palletising systems.
- Installation and Commissioning Services Professional installation, commissioning, and testing services performed by experienced engineers to ensure minimal disruption and optimal system performance.
- Training Services In-depth training programmes for customer teams to ensure effective operation and maintenance of automated palletising systems.
- Equipment Rental and Leasing Flexible rental and leasing options for palletising equipment, starting from £2.19 per hour, providing low-capital-entry automation solutions.
Quantifiable outcome
- Production increase of +40% due to 24/7 operation with no breaks, holidays, or fatigue-related slowdowns
- +6 more outcomes
Companies that use Granta Automation
Customer profileSegments6 records
Ideal customer profiles4 records
Granta Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Granta Automation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KUKA RoboticscoreGranta Automation is a KUKA Platinum partner and the UK's leading integrator of KUKA robotic palletisers. This partnership provides access to KUKA's industrial robot technology, including systems with 120kg payload capacity. KUKA Platinum status indicates high-volume integration expertise and strong technical capability in deploying KUKA robotics for palletising applications. Granta's software is integrated with KUKA robot controllers for automated palletising operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Granta Automation competitors and assessment
Company assessmentBroad incumbents
- Sidel: Global packaging equipment supplier (part of Tetra Laval) with end-of-line palletising solutions for beverage, food, and home/personal care manufacturers. Comparable to Granta in palletising and packaging line integration at larger enterprise scale.
- ABB: Global industrial automation and robotics giant with a broad palletising product line and integrator network. Operates at a much larger scale than Granta but competes for the same end-of-line automation wallet, especially with large multinational manufacturers.
- Krones: German packaging machinery leader providing complete bottling, conveying, and palletising lines, primarily for beverage and food manufacturers. Overlaps with Granta in palletising and end-of-line integration, but at much larger enterprise scale.
- FANUC: World's largest industrial robot manufacturer with a global integrator network and extensive palletising application expertise. Comparable to Granta's KUKA-based positioning as a robotic platform serving integrators in palletising.
- Yaskawa: Major industrial robot manufacturer with palletising solutions widely deployed through integrators. Comparable as a competing robot platform that end customers and integrators may choose over KUKA-based offerings like Granta's.
Direct peers
- Columbia Machine (Columbia/Okura): Long-established US-based manufacturer of robotic and conventional palletising equipment serving a wide range of industrial end markets. Direct competitor to Granta in palletising cells, layer forming, and end-of-line automation.
- Premier Tech: Global provider of packaging and palletising systems with a strong installed base in food, feed, and agricultural sectors. Comparable to Granta for its robotic palletising solutions and customer base in manufacturing and food processing.
- Elettric80: Italian specialist in robotic palletising cells and end-of-line integration for consumer goods and food manufacturers. Directly comparable to Granta as a palletising-focused systems integrator with proprietary software and turnkey offerings.
Emerging players
- Universal Robots: Leading collaborative robot (cobot) manufacturer with strong penetration in palletising applications via its integrator ecosystem. Comparable to Granta's cobot palletiser line and overlapping customer base of SMEs seeking flexible automation.
- Mobile Industrial Robots (MiR): Specialist AMR manufacturer for internal logistics in manufacturing and warehousing. Directly comparable to Granta's AMR product line and represents the natural competitive option for end customers evaluating intralogistics automation alongside palletising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Granta Automation social profiles
Digital presenceGranta Automation compliance and trust
Trust signalCompliance1 record
Granta Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granta Automation leadership team
Management profileNumber of profiles
Profiles1 record
Granta Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granta Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granta Automation
What does Granta Automation do?
Granta Automation designs, manufactures, and integrates modular robotic palletising systems, autonomous mobile robots (AMRs), and automated guided vehicles (AGVs) for industrial end-of-line automation. The company specialises in KUKA-based palletisers with patented easy-programming software, serving food and beverage, pharmaceutical, consumer goods, and general manufacturing customers across the UK and Ireland. Revenue is generated primarily through capital equipment sales, supported by installation, training, rental/leasing, and ongoing service contracts.
Is Granta Automation a public or private company?
Granta Automation is a private company. It is classified as unknown and is currently operating.
When was Granta Automation founded?
Granta Automation was founded in 2007. It employs 11 to 50 people.
Where is Granta Automation based?
Granta Automation is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Granta Automation make money?
Six revenue lines are on record. Robotic Palletiser Sales are the primary driver. The others are AMR and AGV Sales, equipment Rental and Leasing, support Contracts, installation and Commissioning Services and training Services.
Who are Granta Automation's main competitors?
Broad incumbents on record are Sidel, ABB, Krones, FANUC and Yaskawa. Direct peers are Columbia Machine (Columbia/Okura), Premier Tech and Elettric80. Emerging players are Universal Robots and Mobile Industrial Robots (MiR).
Does Granta Automation have an API?
No public API is recorded for Granta Automation.
What industry is Granta Automation in?
Granta Automation's product category is Industrial Robotic Palletising Systems. Its primary akta.pro industry code is IMAHAOAC, Palletizing & Depalletizing Systems, with a secondary code of IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines). Its NAICS code is 333993 and its SIC code is 3530.