International Institute of Sports & Management

What International Institute of Sports & Management does

International Institute of Sports & Management (IISM) is a privately held, for-profit sports education institute founded in 2010 in Mumbai by former Indian cricketer Nilesh Kulkarni and his wife Rasika Kulkarni, operating as a venture of Eduhub Education. The institute delivers undergraduate and postgraduate degree programmes in Sports Management (Bachelor of Sports Management, Master of Sports Management, Post Graduate Programme in Sports Management) and Sports Science (Bachelor and Master of Sports Science, the latter two in collaboration with the University of Mumbai and GICED), plus a one-year Post Graduate Diploma in Sports Management (PGDSM) co-delivered with IIM Mumbai. IISM also operates a portfolio of online certificate courses (Indian Cricket Beyond The Boundary, Sports Marketing, Sports Psychology) delivered through its IISM E-Learning mobile and web platform, and supports admissions through its proprietary online entrance examinations (SMAT, SSAT, IMAT).

The institute's core technology consists of an in-house e-learning application, an online entrance examination platform, a content marketing stack built around the Buzz Behind Sports podcast, IISM Knowledge Series books, the Sports Academia Research Journal (SARJ), and a search-optimized website, supported by a physical single-campus delivery model in Marol, Andheri–Kurla Road, Mumbai. Internationally, IISM has signed an MOU with the Carnegie School of Sport (Leeds Beckett University, UK) and runs an International Sports Experiential Learning Programme (ISELP), while domestically it serves as Official Knowledge Partner to Khelo India Games and has been Official Knowledge/Strategic Partner for India's National Games.

IISM's revenue is generated primarily through tuition and programme fees for degree and postgraduate programmes (recurring, typically annual or semester billing) and through one-time fees for online certificate courses. Fees are not publicly disclosed and prospective students are routed through a counselling-based enquiry model supported by education loan assistance. The institute markets to aspiring sports management and sports science professionals through content marketing, podcasts, social media, email, seminars, and SEO, and has trained over 5,000 alumni who are placed across a recruiter base of 30+ sports industry employers including Sports Authority of India, JSW Sports, Viacom18, Disney+ Hotstar, Decathlon, Procam International, Cricbuzz, and CricViz. IISM is self-described as Asia's first and largest dedicated sports education institute, has received the Rashtriya Khel Protsahan Puruskar (2020) and the Sportstar Aces Award 2026, and is currently advertising admissions for the 2026 academic year with entrance exams scheduled for July 2026.

Name

International Institute of Sports & Management

Legal name

International Institute of Sports & Management

Website

https://iismworld.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

IISM is a Mumbai-based, privately held sports education institute offering undergraduate and postgraduate degrees in Sports Management and Sports Science (including a PGDSM with IIM Mumbai), online certificate courses, and an e-learning platform, targeting aspiring sports management and sports science professionals and placing graduates with 30+ Indian sports industry employers.

Ownership category

akta.pro rank

Product category

Sports Management Education

NAICS

Sports and Recreation Instruction (611620), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Sports management education
• Sports science degrees
• Higher education
• Professional certificate courses
• Sports industry training

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Academic Programme Fees: IISM generates primary revenue through tuition and programme fees charged for its degree programmes (BSM, MSM, PGP in Sports Management, BSS, MSS), postgraduate diploma (PGDSM with IIM Mumbai), and certificate programmes. These are typically annual or semester-based fee structures.
2. Online Certificate Courses: Revenue generated from self-paced and instructor-led online certificate courses such as Indian Cricket Beyond The Boundary, Sports Marketing, and Sports Psychology, delivered via the IISM E-Learning App.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

International Institute of Sports & Management (IISM) is a higher education institute offering undergraduate and postgraduate degree programs in sports management (BSM, MSM, PGP) and sports science (BSS, MSS), along with a one-year PGDSM co-delivered with IIM Mumbai. It also delivers self-paced online certificate courses in Indian Cricket, Sports Marketing, and Sports Psychology via its IISM E-Learning App, and runs online entrance examinations (SMAT/SSAT) for admissions.

Product overview

IISM offers a comprehensive suite of sports education programs including undergraduate and postgraduate degrees in Sports Management (BSM, MSM, PGP) and Sports Science (BSS, MSS) in partnership with Mumbai University. The institution also provides a one-year PGDSM in collaboration with IIM Mumbai. Supplementary offerings include online certificate courses in Indian Cricket, Sports Marketing, and Sports Psychology, along with entrance examinations (SMAT/SSAT). Knowledge dissemination is supported through the Buzz Behind Sports podcast and IISM Knowledge Series books. Programs are delivered via campus-based learning and the IISM E-Learning mobile app, with online counselling powered by Calendly.

Differentiator

Problem solved

Functional benefit

Brands

• IISM E-Learning App: Mobile application for e-learning, allowing students to learn anytime, anywhere.
• SMAT
• SSAT
• ISELP
• JUNOON
• Buzz Behind Sports

Products and services

• Bachelor of Sports Management (BSM) Undergraduate degree program in sports management covering the business and management aspects of the sports industry, offered to students at IISM's Mumbai campus.
• Master of Sports Management (MSM) Postgraduate degree program in sports management focusing on advanced business and management principles in sports, offered to students at IISM's Mumbai campus.
• Post Graduate Program in Sports Management (PGP) Intensive postgraduate program covering comprehensive aspects of sports management and industry operations, delivered on campus.
• Bachelor of Sports Science (BSS) Undergraduate degree program in sports science offered in partnership with Mumbai University, focusing on the scientific aspects of athletic performance.
• Master of Sports Science (MSS) Postgraduate degree program in sports science offered in partnership with Mumbai University, covering advanced sports science disciplines.
• PGDSM - IIM Mumbai x IISM One-Year Post Graduate Diploma in Sports Management offered jointly by IIM Mumbai and IISM, combining management education with sports industry expertise.
• Indian Cricket Beyond The Boundary Online certificate course on Indian cricket offered through the IISM E-Learning App, curated with BCCI veteran Prof Ratnakar Shetty.
• Sports Marketing Online certificate course covering sports marketing strategies and commercial aspects of the sports industry, delivered via the IISM E-Learning App.
• Sports Psychology Online certificate course focusing on psychological aspects of sports performance and athlete development, delivered via the IISM E-Learning App.

Quantifiable outcome

• Over 5,000 sports management and sports science professionals trained and placed across India's sports industry

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• IIM MumbaicoreStrategic or Co-development Partner · 1 October 2025IISM collaborates with IIM Mumbai to offer a One-Year Post Graduate Diploma in Sports Management (PGDSM). This partnership combines IIM Mumbai's management education expertise with IISM's sports industry knowledge, providing students with a premier sports management qualification endorsed by one of India's top business schools.
• University of Mumbai / Garware Institute of Career Education and Development (GICED)coreStrategic or Co-development PartnerIISM's Bachelor and Master of Sports Science (BSS/MSS) programmes are offered in collaboration with the University of Mumbai through GICED, enabling students to receive university-affiliated degrees in sports science.
• Khelo IndiacoreGTM or Marketing PartnerIISM has been the Official Knowledge Partner to Khelo India Games since 2020, contributing expertise in sports management and sports science to India's flagship grassroots sports development programme.
• Carnegie School of Sport (Leeds Beckett University, UK)coreStrategic or Co-development PartnerIISM has signed an MOU with the Carnegie School of Sport in the UK, enabling academic collaboration, faculty exchanges, and knowledge sharing in sports science and sports management education.
• 37th National Games – GoamajorStrategic or Co-development PartnerIISM served as the Official Knowledge & Strategic Partner for the 37th National Games held in Goa, contributing sports management expertise and knowledge support to the event.
• 38th National Games – UttarakhandmajorStrategic or Co-development PartnerIISM served as the Official Volunteer Training Partner for the 38th National Games held in Uttarakhand, providing training and support for event volunteers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Sports University (NSU): Government of India university dedicated to sports education and sports sciences, headquartered in Manipur. Competes head-on with IISM for sports management and sports science students in India.
• Sports Management Worldwide (SMWW): Online sports management and sports marketing education provider offering certificates and short programmes globally. Closely comparable to IISM's online certificate courses in sports marketing and management, with broader international reach.
• Johan Cruyff Institute: Barcelona-based institute offering masters, postgraduate, and online programmes in sports management and sports marketing. International direct peer with similar curriculum focus and online delivery model to IISM.
• National Academy of Sports (NAS), India: India-based sports academy training institute offering sports science and sports management certifications. Competes with IISM's entry-level and certificate offerings in India.
• Global Sports Education (GSE Group): India-headquartered sports education and training company offering sports management certifications and short courses. Competes directly with IISM's certificate and short-cycle programmes in the Indian market.
• US Sports Academy: US-based accredited university offering master's degrees and certificate programmes in sports management and sports coaching. International peer with a similar niche-sports university positioning.
• Lakshmibai National Institute of Physical Education (LNIPE): India's leading government-funded physical education and sports sciences university offering degree programmes in sports science and sports management. Directly competes with IISM's BSS/MSS programmes in the Indian sports education market.

Broad incumbents

• University of Mumbai / Garware Institute (GICED): Premier public university under which IISM runs BSS/MSS programmes. While a partner, the university is also an incumbent who could expand its own sports science offerings in competition with IISM.
• Indian Institute of Management (IIM Mumbai): Premier Indian business school currently co-delivering IISM's PGDSM programme. Broader incumbent in management education whose sports-management offerings directly overlap and serve as a substitute for the same target students.

Emerging players

• International Academy of Sport and Management (AISTS): Switzerland-based sports management postgraduate programme supported by the IOC. Adjacent international peer competing for students interested in global sports management credentials; primarily masters-level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IISMWorld
• Xx.com/info_iism
• LinkedInlinkedin.com/company/iismworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Institute of Sports & Management