What AlpineGroup does

Alpine Group is a UK-based, privately-held, family-owned steel fabrication specialist operating from Andover, Hampshire since 1974 under the trading identity "Strong in Steel since 1974." The company designs, manufactures, and installs bespoke feature staircases, balustrades, railings, handcrafted architectural metalwork, and structural steel for luxury residential, premium commercial, cultural-venue, and landmark projects across the United Kingdom. Its technical capability combines modern CAD modeling and BIM-based coordination with a traditional in-house forge, supported by CE Marking to EN1090 Execution Class 3 and multiple UK construction-industry accreditations.

The company's product portfolio is structured around four core offerings: feature staircases (helical, scissor, multi-storey), balustrades and railings, structural steel packages typically in the 25-to-250-tonne installed range, and hand-forged bespoke metalwork. Turnkey delivery spans survey, design feasibility, cost planning, off-site fabrication, BIM coordination with other trades, and on-site installation, positioning the firm as a specialist subcontractor to architects, main contractors, and property developers rather than a commodity steel supplier. Notable delivered work includes the Young V&A Kaleidoscope Staircase (a £13m museum transformation), dual tenant staircases at 8 Bishopsgate for Proskauer and King & Spalding, the Grain House helical staircase for Hines, the Moco Museum Marble Arch, and Fortnum & Mason at The Royal Exchange.

Revenue is generated through one-off project contracts secured via enterprise field sales and early-engagement tendering, with all pricing bespoke to scope, materials, and specification; no public pricing or revenue figures are disclosed. Customer mix spans legal services, museums and cultural venues, real estate investment, retail, technology, utilities, sports, and insights consulting, with a clear London and South-East weighting. The company maintains an in-house marketing presence across LinkedIn, Instagram, Twitter/X, Pinterest, and a case-study-rich website, supplementing the historically referral-led pipeline.

Name

AlpineGroup

Legal name

Alpine Group (1974) Limited

Website

https://alpinegroupuk.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural Steel Fabrication and Bespoke Staircase Manufacturing

NAICS

Architectural and Structural Metals Manufacturing (3323), Fabricated Structural Metal Manufacturing (332312)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

akta.pro secondary industries

Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL), Staircase & Railing Remodeling (Interior) (HSAPAFAF), Architectural Design Services (BPAHAKAA)

Keywords

• Bespoke feature staircases
• Structural steel fabrication
• Architectural metalwork
• Balustrades and railings
• Steel installation services

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke Feature Staircase Projects: Project-based revenue from design, manufacture and installation of custom feature staircases for luxury residential, commercial and landmark projects. Pricing varies based on complexity, materials, scale and specifications. Projects include multi-storey staircases, helical designs, and complex architectural features.
2. Structural Steel Projects: Bespoke structural steel fabrication and installation services ranging from 25 to 250 tonnes of installed steel. Includes extensions, frames, sports halls, and specialised structures for commercial and residential projects.
3. Forge and Architectural Metalwork: Custom metalwork creation including gates, railings, balustrades, verandas, handrails and ornamental ironwork. Combines traditional blacksmith techniques with modern fabrication methods.
4. Design and Pre-Construction Services: Early involvement services including surveys, cost planning, design feasibility studies, value engineering and technical detailing to support project development before main contract award.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Alpine Group designs, manufactures, and installs bespoke feature staircases, balustrades, railings, structural steel, and handcrafted forge metalwork for luxury residential, commercial, and landmark addresses across the United Kingdom. The company delivers turnkey solutions spanning early design feasibility, off-site fabrication in its Andover workshops and forge, and on-site installation, working directly with architects, main contractors, and property developers on complex projects.

Product overview

AlpineGroup is a UK-based steel fabrication and staircase manufacturing company operating since 1974. The company offers a turnkey solution spanning design through installation, with core products including Feature Staircases, Balustrades and Railings, Structural Steel, and Forge/Bespoke Metalwork. Their services include design (survey, CAD modeling), creation/fabrication, and installation. The company operates from their own workshops and forge, providing complete project management from concept to completion for luxury residential, commercial, and landmark projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Feature Staircases Design, manufacture and installation of bespoke feature staircases including helical, scissor, and multi-storey configurations for luxury residential, commercial and landmark addresses across the UK.
• Balustrades and Railings Design, fabrication and installation of balustrades and railings, including glass balustrades, metal balustrades, and bespoke blacksmith-forged designs.
• Structural Steel Bespoke structural steel fabrication and installation services for extensions, frames, and large-scale construction projects, typically working within 25 to 250 tonnes of installed steel range.
• Forge / Bespoke Metalwork Handcrafted blacksmith services producing bespoke metalwork including gates, railings, architectural metalwork, and wrought ironwork designs using traditional forge techniques.
• Design Services Surveys, drawings, Computer Aided Design (CAD) modeling, and design analysis services including dimensional analysis, loading capacity assessment, and access planning.
• Installation Services Professional installation services including crane operations, sectional assembly, and coordination with building schedules for staircase and metalwork installation.

Quantifiable outcome

• Young V&A Kaleidoscope Staircase broke museum attendance records with 750,000 visitors in first year
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Severfield plc: LSE-listed UK structural steel fabricator delivering commercial, industrial and infrastructure projects. Comparable to Alpine's structural steel fabrication line but at materially greater scale, with a much broader end-market exposure.
• Cleveland Bridge UK: Historic UK structural steel fabricator serving major commercial, infrastructure and architectural projects. Overlaps with Alpine's structural steel work and is referenced in similar procurement contexts, though typically operating at a larger industrial scale.
• William Hare Group: One of the UK's largest structural steel fabricators with capabilities spanning complex commercial and infrastructure projects. Overlaps with Alpine's structural steel work (25–250 tonnes) but operates at much larger scale and broader scope, including non-architectural industrial work.

Direct peers

• REIDsteel (John Reid & Sons): Long-established UK structural steel and architectural metalwork fabricator providing design, fabrication and erection of steel frames, staircases and bespoke metalwork. Comparable to Alpine in combining structural steel capability with architectural/commercial project delivery.
• Cleveland Steel & Tubes: UK steel stockholder and processor serving construction and structural fabrication customers. Comparable to Alpine as a UK-based steel supply and processing peer, though with a stronger distribution focus versus Alpine's bespoke installation capability.
• Bisca: UK-based bespoke feature staircase designer and maker serving luxury residential and commercial clients. Highly comparable to Alpine's core feature-staircase and balustrade business, both serving architects and developers on one-off high-spec commissions.

Regional players

• Cairnhill Group: Irish-headquartered structural steel and architectural metalwork group with UK operations. Provides design, fabrication and erection services comparable to Alpine's structural and architectural steel offering, but is geographically anchored in Ireland rather than competing head-to-head in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlpineGroup_UK
• LinkedInlinkedin.com/company/the-alpine-group-andover
• Instagraminstagram.com/alpinegroupuk/?hl=en
• Pinterestpinterest.co.uk/AlpineGroupUK/_created

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlpineGroup