Farmers State Bank

What Farmers State Bank does

Farmers State Bank is a privately held, state-chartered community bank founded in 1878 and headquartered in Cameron, Missouri. It provides retail and commercial banking services to individuals and small-to-medium businesses across a regional Missouri footprint, operating as an FDIC-insured depository institution under NMLS #431503 and as an Equal Housing Lender. With a headcount in the 501-1000 range, the bank functions as a mid-sized community institution whose core market is local consumers and SMBs rather than large enterprise or institutional customers.

The product portfolio spans deposit products (consumer and business checking and savings accounts, including the flagship FSB inCENTive rewards-based free checking and a Youth Accounts suite), lending products (personal loans, business loans, and FSB Mortgage), payment services (personal and business credit cards, Zelle P2P transfers), and supplementary services such as Cash Management, Card Management, E-Statements, Telephone Banking, and a Travel Club membership add-on. A signature community-engagement product is the Kasasa-powered Swipe Out Hunger debit card program, which donates to Second Harvest Community Food Bank's Backpack Buddies program on every card swipe and ties everyday banking activity to local community impact.

The bank's technology infrastructure is delivered primarily through Fiserv, which powers its retail and business online banking platforms, mobile banking applications on iOS and Android, and a digital account origination system that enables online account opening within minutes. Distribution is multi-channel, combining physical branches with self-serve digital channels including digital wallet (Apple Pay, Google Pay), Zelle, and the online account opening flow. Revenue mechanics are traditional banking: net interest income on personal, business, and mortgage lending; deposit account and E-Statement fees; debit and credit card transaction revenue; and commercial cash management service fees. Specific financial figures are not publicly disclosed, and the bank operates as a private institution with no stock exchange listing or ticker symbol.

Name

Farmers State Bank

Legal name

Farmers State Bank

Website

https://www.fscbank.com/

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farmers State Bank offers banking services to residents and businesses.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Consumer lending products
• Mortgage loan financing
• Business cash management
• Digital banking solutions

Headquarters

HQ city

Cameron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue generated from interest earned on loans including personal loans, business loans, and mortgage financing.
2. Deposit Account Fees: Fees from checking and savings account services, including E-Statements and account management services.
3. Card Services: Debit card transaction revenue through the Swipe Out Hunger program and general card management services.
4. Credit Card Services: Revenue from personal and business credit card offerings.
5. Cash Management Services: Business banking cash management solutions generating fee income.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Farmers State Bank is a privately held, state-chartered community bank operating in Missouri that provides deposit accounts, lending products, and digital banking services to individual consumers and businesses. Its core offering spans consumer checking and savings accounts (including the FSB inCENTive rewards account and youth accounts), personal loans, business loans, mortgage financing (FSB Mortgage), personal and business credit cards, business cash management, Zelle peer-to-peer payments, and access via online, mobile, telephone, and in-branch banking channels.

Product overview

Farmers State Bank operates as a regional community bank offering a unified suite of banking products and services rather than a modular platform architecture. The core product portfolio centers on deposit accounts (checking and savings for both personal and business customers), lending products (personal loans, business loans, and mortgage financing), and digital banking channels. The digital banking ecosystem includes Online Banking, Mobile Banking, and Digital Wallet services powered by Fiserv infrastructure. Supplementary offerings include credit cards (personal and business), peer-to-peer payment via Zelle, a Kasasa-branded debit rewards program (Swipe Out Hunger), and specialty services like Travel Club and Card Management. The FSB inCENTive checking account serves as a flagship consumer product, while Business Checking and Cash Management address commercial banking needs. Online Account Opening enables digital customer acquisition, and the bank maintains traditional channels including Telephone Banking and E-Statements.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Checking Account

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Second Harvest Community Food BankcoreStrategic or Co-development PartnerCommunity partnership through the Swipe Out Hunger Kasasa program where FSB donates to the Second Harvest Community Food Bank Backpack Buddies program every time a customer swipes their debit card. This is a signature community engagement initiative demonstrating the bank's local community commitment.
• FiservcoreTechnology or IntegrationTechnology infrastructure provider powering the bank's online and mobile banking platforms. The Fiserv-powered digital banking platform handles retail online banking, business online banking, and the online account opening origination system.
• Deluxe CorporationminorChannel Partner/ Reseller/ DistributorCheck ordering partner providing Deluxe check reordering services for FSB customers who need personal or business checks through the bank's website reorder point.
• KasasacoreGTM or Marketing PartnerRewards program partner enabling the Swipe Out Hunger and inCENTive checking account reward programs. Kasasa provides the back-end infrastructure for reward redemption and merchant-funded reward offers that drive customer engagement and debit card usage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citizens Bank & Trust: Community bank also headquartered in Cameron, Missouri. Directly competes with Farmers State Bank in the same primary market with a similar mix of consumer and small business banking products, making it the most directly comparable peer.
• BTC Bank: Missouri-based community bank with a multi-branch footprint serving consumer and agricultural customers. Comparable in size and product mix to Farmers State Bank, with a similar community banking model.
• Legends Bank: Community bank operating in the greater Kansas City and northwest Missouri region. Overlaps directly with Farmers State Bank's geographic footprint and offers comparable consumer, mortgage, and business banking services.
• Platte Valley Bank: Missouri community bank serving similar customer segments in nearby markets. Comparable full-service community banking model including deposits, loans, and digital banking channels.
• Hawthorn Bank: Missouri-based community bank offering personal and business banking with comparable digital capabilities. Serves similar customer profiles and competes for community banking relationships in Missouri.
• First Missouri Bank: Community bank operating in Missouri with a comparable deposit and lending product set. Similar scale and customer base to Farmers State Bank.
• Academy Bank: Midwest-based community bank offering personal and business banking products with a comparable digital channel mix. Competes in similar Missouri and surrounding regional markets.

Broad incumbents

• UMB Bank: Large Missouri-headquartered regional bank with a much broader product portfolio and geographic reach. Operates as a broad incumbent that competes for community banking relationships across Missouri while also serving corporate and institutional clients.
• Commerce Bank: Kansas City-based regional bank with retail branches across Missouri. Represents a larger-scale incumbent competitor that offers overlapping consumer and business banking services to the same regional customer base.

Regional players

• Equity Bank: Mid-sized bank with a Midwestern footprint that includes Missouri markets. Comparable community banking focus with broader regional scale, making it a relevant peer for competitive positioning analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FSBMissouri
• Instagraminstagram.com/fsbmissouri
• Xx.com/fsbmissouri
• LinkedInlinkedin.com/company/farmers-state-bank-cameron-mo-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers State Bank