Digital Innovation

What Digital Innovation does

Digital Innovation GmbH is a privately held boutique digital transformation consulting firm founded in 2009 and headquartered in Aschaffenburg, Germany. The company operates with a team of 50+ professionals and has delivered 150+ projects for global enterprise clients including adidas, Imperial Brands (Reemtsma), Audi, Lufthansa, Biotronik, C&A, Nespresso, On Running, and FC Bayern München, with service delivery spanning Germany, Austria, the United Kingdom, Switzerland, the Netherlands and Italy.

The company's offering combines traditional digital transformation consulting across supply chain management, digital marketing, IT procurement, HR transformation and digital product design with a portfolio of four proprietary AI products: Trend Crawler (market intelligence), Perfect Match (HR resource matching), DI Cloud (digital product design SaaS) and Voice Agents (conversational AI for training, sales and customer service). Underlying capabilities span anomaly detection, predictive analytics, recommendation engines, natural language processing, autonomous agents, generative AI and knowledge retrieval, deployed against customer outcomes such as 80% reduction in manual screening effort, 92%+ employee participation within two weeks of Workday go-live (BasicFit), and 25% cost savings on digital procurement (On Running).

The business model is hybrid: project-based professional services remain the core revenue engine, supplemented by recurring SaaS subscriptions for Trend Crawler (publicly priced at €800-€1,400/month plus setup fees), Voice Agents and DI Cloud, plus a recently launched AI training sub-brand (di-trained.com). Go-to-market is consultative and direct-enterprise, supported by 40+ case studies, a LinkedIn presence, and a comprehensive knowledge base. The company is owner-managed under Geschäftsführer Valentin Ehrhardt with no disclosed external funding, and a stated international footprint of two locations serving global brands.

Name

Digital Innovation

Legal name

Digital Innovation GmbH

Website

https://digital-innovation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Digital Innovation GmbH is a German boutique consulting firm (est. 2009, 50+ staff) that delivers digital transformation and AI-powered products — Trend Crawler, Perfect Match, Voice Agents and DI Cloud — to global enterprise clients across retail, automotive, healthcare and consumer goods.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN)

Keywords

• Digital transformation consulting
• AI software solutions
• Supply chain management
• IT procurement consulting
• Digital marketing services

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Boutique consulting partner providing digital transformation advisory services including strategy, implementation, and project management across various digital domains.
2. Trend Crawler SaaS: Subscription-based AI market analysis tool with tiered pricing. Basic tier at 800€/month + 12,500€ setup; Advanced tier at 1,400€/month + 19,500€ setup. Additional source pricing at 499€ setup + 29.95€/month.
3. DI Cloud Software: SaaS platform for digital product design with subscription model for digital workflow optimization and 3D product visualization services.
4. Voice Agents: AI-powered virtual workforce solutions deployed for enterprise clients with customizable capabilities across training, sales, and customer service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Digital Innovation is a boutique consulting partner that delivers end-to-end digital transformation services for global brands, combining strategy, execution, and marketing with custom AI-powered products. Its portfolio includes four proprietary software offerings (Voice Agents, Trend Crawler, Perfect Match, and the DI Cloud SaaS platform) alongside consulting service lines in Supply Chain Management, Artificial Intelligence, Digital Marketing, and IT Procurement. The company supports clients from initial conception through successful implementation across retail, manufacturing, healthcare, automotive, and consumer goods sectors.

Product overview

Digital Innovation offers a portfolio of AI-powered products and consulting services for digital transformation. The core product suite includes four main solutions: Trend Crawler (market analysis), Perfect Match (resource matching), DI Cloud (digital product design SaaS), and Voice Agents (virtual assistants). These products are complemented by consulting services in Supply Chain Management, Artificial Intelligence, Digital Marketing, and IT Procurement. The company positions itself as a boutique consulting partner helping clients solve digital transformation challenges, with a focus on data quality and process optimization.

Differentiator

Problem solved

Functional benefit

Brands

• KI-Trainingsplattform: AI training platform available at di-trained.com
• Trend Crawler
• Perfect Match
• Voice Agents
• DI Cloud

Products and services

• Trend Crawler AI-powered market analysis tool that analyzes millions of data points from social media, news, and market data to identify emerging trends. Delivers real-time notifications of price and inventory changes, competitor and market trend detection, article/blog summarization, and integrates with Microsoft Teams on the Advanced tier. Offered as a subscription SaaS (Basic €800/month + €12,500 setup; Advanced €1,400/month + €19,500 setup; additional data source €499 setup + €29.95/month).
• Perfect Match AI-powered HR resource management tool that automatically matches open internal projects with available employees based on skills and experience. Analyzes skill gaps and provides recommendations for continuous employee development; reduces manual screening effort by 80%+ and lets employees apply for projects within 1 hour of posting.
• DI Cloud Software-as-a-Service platform for digital product design that bridges the gap between creativity and production. Enables end-to-end design workflows from initial concept to production-ready specifications, with 3D modeling, realistic visualizations, real-time collaboration, automated approvals, data-based decisions, and seamless production development.
• Voice Agents AI-powered virtual assistants for training, sales, and customer service. Automates meeting transcription, FAQ generation, customer inquiries, and provides personalized support through voice and text interactions 24/7, with multilingual capabilities and intelligent business assistant functionality including scheduling and HR agent workflows.
• Supply Chain Management Consulting Consulting services for optimizing supply chain processes end-to-end, including risk early detection, partner collaboration optimization, digitization of manual processes, and the Digitaler Produkt Pass (Digital Product Pass) supply chain transparency solution for EU Green Deal compliance mandatory by 2027.
• Artificial Intelligence Consulting Custom AI consulting and solutions including deployment of Trend Crawler, Perfect Match, Voice Agents, and AI Act compliance training to help businesses leverage data-driven insights and adopt AI across functions.
• Digital Marketing Services Digital marketing services including modern website development, UX/UI design, brand development, SEO optimization, social media management, and broader digital marketing execution for enterprise clients.
• IT Procurement Consulting IT procurement consulting covering needs analysis, cost-effectiveness evaluation, and tender management for technology acquisitions, including transparent tendering support for projects such as the Plug & Work concept at Stücki Park in Basel.

Quantifiable outcome

• 252 stores digitized across 104 cities for adidas
• +9 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reply: Italian-headquartered digital transformation and systems integration consultancy combining bespoke consulting with proprietary platforms and AI products. Closest analogue in size, European footprint and dual consulting-plus-product model.
• Thoughtworks: Technology consultancy specialising in digital transformation, custom software engineering and AI/data platforms for enterprise clients. Comparable in its blend of consulting engagement, proprietary tooling (e.g., Midas, Thoughtworks Go) and enterprise customer profile.
• Publicis Sapient: Global digital transformation consultancy pairing business strategy with engineering delivery and proprietary platforms (e.g., Sapient Slingshot). Directly comparable as a 'consultancy + owned technology' model serving enterprise digital transformation mandates.

Broad incumbents

• Capgemini Invent: Digital innovation and transformation arm of Capgemini, serving global enterprises on strategy, technology and design at substantially larger scale. Overlaps on digital transformation consulting, AI and customer-experience mandates.
• IBM Consulting / IBM iX: IBM's global consulting arm and its former interactive experience unit (iX), delivering digital strategy, AI and hybrid cloud transformation for enterprise clients. Overlaps on enterprise digital transformation with proprietary technology enablement.
• Deloitte Digital: Creative, technology and transformation consulting arm of Deloitte, combining strategy, design and engineering for enterprise digital programmes. Direct competitor on large enterprise digital transformation engagements across DACH and globally.
• McKinsey QuantumBlack: McKinsey's AI and digital transformation arm, pairing strategy advisory with advanced analytics and AI product deployment. Competes on the strategic end of the same enterprise digital mandate value chain.
• Accenture: Largest global professional services firm with industry-leading digital, cloud and AI transformation practices. Competes for the same enterprise transformation RFPs that Digital Innovation's clients issue, but at materially larger delivery scale.

Emerging players

• Cognigy: Düsseldorf-headquartered enterprise conversational AI platform vendor for customer service and contact-centre automation. Comparable as a German AI vendor competing directly with Digital Innovation's Voice Agents product in the same home market.

Regional players

• T-Systems: Deutsche Telekom's enterprise ICT subsidiary offering digital transformation, cloud, SAP and IoT services primarily to DACH clients. Comparable as a Germany-based large-scale digital consulting/services provider in the same home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-innovation-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Innovation