Epplejeck Branches
Epplejeck Horse & Rider Superstores is a Dutch privately held omnichannel equestrian retailer founded in 2008, operating 22 physical superstores across the Netherlands and Belgium plus 24/7 e-commerce with worldwide delivery, selling horse tack, rider apparel, stable supplies, and adjacent categories through its own brands (Barato, Epplejeck, QUUR) and 100+ premium third-party brands to horse owners and riders.
- Company typePrivate
- Founded2008
- HeadquartersDrachten, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Epplejeck Branches does
Epplejeck Horse & Rider Superstores is a privately held Dutch omnichannel specialty retailer of equestrian merchandise, founded in 2008 and headquartered at Icarus 30, 8448 CJ Heerenveen, Netherlands. The company operates 22 physical retail superstores across the Netherlands (14 locations) and Belgium (8 locations) alongside a 24/7 e-commerce storefront supporting worldwide delivery via DHL and PostNL, plus country-localized sites for Germany (epplejeck-reitsport.de) and France (epplejeck.fr), and 15 display currencies across Europe, Asia-Pacific, and Oceania.
The core product catalog spans horse equipment (saddles, bridles, bits, blankets/rugs, leg protection, grooming, supplements, halters, lunging gear), rider apparel (women's, men's, and kids breeches, jackets, boots, helmets, show clothing), stable equipment and tack room organization, plus adjacent lines such as dog products, pony-specific items, and gift cards. Epplejeck carries a tiered private-label portfolio — Barato (affordable), Epplejeck (trendy/price-performance), and QUUR (premium) — alongside 100+ third-party premium brands including Pikeur, LeMieux, KEP Italia, Anky, Bucas, Eskadron, HV Polo, BR, and Imperial Riding. The underlying technology stack is a conventional e-commerce platform with inventory management, order processing, and customer account systems, with payment integrations including PayPal, Visa, MasterCard, American Express, Bancontact, KBC Online, Klarna, and Ogone.
Revenue is generated entirely through direct-to-consumer product sales, both online and in-store, with unit-based pricing from budget to premium tiers, gift cards (€5–€100), regular sale discounts up to 60%, a beginner 20% rider-set discount, and a VIP loyalty program with exclusive promotions and digital card management. Customer service operates through WhatsApp, phone, email, and chat, and Epplejeck Academy provides content marketing around horse care and equipment. The company is bootstrapped with no disclosed venture or private equity backing and no published revenue figures.
Epplejeck Branches firmographics
Firmographics- Name
- Epplejeck Branches
- Legal name
- Epplejeck Horse & Rider Superstores
- Website
- https://epplejeck.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Epplejeck Horse & Rider Superstores is a Dutch privately held omnichannel equestrian retailer founded in 2008, operating 22 physical superstores across the Netherlands and Belgium plus 24/7 e-commerce with worldwide delivery, selling horse tack, rider apparel, stable supplies, and adjacent categories through its own brands (Barato, Epplejeck, QUUR) and 100+ premium third-party brands to horse owners and riders.
- Ownership category
- akta.pro rank
Where Epplejeck Branches is headquartered
LocationHeadquarters
- HQ city
- Drachten
- HQ country
- Netherlands
- HQ region
- Europe
Offices23 records
Markets served
Epplejeck Branches business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from direct sales of horse and rider equipment, apparel, tack, supplements, and stable supplies through both online store and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Epplejeck Branches product offering
Product offeringCore offering
Epplejeck Branches is an omnichannel equestrian retailer that sells horse and rider equipment, apparel, tack, supplements, grooming products, and stable supplies directly to consumers. It operates 22 physical superstores across the Netherlands and Belgium and complements these with a 24/7 e-commerce store, in-house sub-brands (Barato, Epplejeck, QUUR) spanning multiple price tiers, and supporting services such as a VIP loyalty program and gift cards.
Product overview
Epplejeck Horse & Rider Superstores is an omnichannel equestrian retailer established in 2008, operating both physical superstores across the Netherlands and Belgium and a 24/7 online webshop. The company offers an extensive portfolio of horse tack and equipment (saddles, bridles, bits, horse blankets, leg protection, grooming, supplements), rider apparel (breeches, jackets, footwear, helmets), stable supplies, dog products, and gift items. Epplejeck operates three proprietary sub-brands: Barato (affordable quality), Epplejeck (trendy modern products with strong price-performance ratio), and QUUR (premium high-quality offerings). The business model combines a comprehensive multi-brand marketplace approach featuring over 100 external brands alongside proprietary branded merchandise, supported by customer loyalty programs and educational content through Epplejeck Academy.
Differentiator
Problem solved
Functional benefit
Brands
- Barato: Affordable and good quality store brand
- Epplejeck
- Quur
Products and services
- Barato
- QUUR
- Horse Equipment & Tack
Companies that use Epplejeck Branches
Customer profileSegments1 record
Ideal customer profiles1 record
Epplejeck Branches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Epplejeck Branches partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- PostNLminorShipping and delivery partner for packages within the Netherlands and international destinations. Customers receive tracking codes for parcel tracking through PostNL.
- DHLminorInternational shipping partner for worldwide delivery of packages. Packages stay with DHL for the entirety of international shipments.
- KlarnaminorAfterpay payment solution partner offering buy now, pay later options for customers in the Netherlands, Germany, France, Austria, and Belgium.
- Various Equestrian BrandscorePartnerships with brands including Pikeur, LeMieux, KFPS, KEP Italia, Anky, Bucas, Eskadron, HV Polo, Horka, BR, Harry's Horse, Imperial Riding, Euro-star, Uvex, NAF, Pavo, Roeckl, Spooks, Shires, and many more for product supply and exclusivity.
- Suppliers for Giveaway PrizesminorBrand suppliers partner with Epplejeck for promotional giveaways, providing prizes directly to winners.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Epplejeck Branches competitors and assessment
Company assessmentRegional players
- SmartPak Equine: US-based direct-to-consumer equestrian retailer specializing in supplements, tack, and apparel. Comparable in DTC focus and horse supplement category; geographically separated from Epplejeck's European footprint.
- Dover Saddlery: Largest US equestrian specialty retailer (physical + digital). Comparable in specialty positioning and assortment depth, but operates in a non-overlapping geography — useful benchmark for category leadership and omnichannel execution.
Direct peers
- Krämer Pferdesport: Germany's largest equestrian superstore chain with multiple physical locations and online sales. Closest geographic and operational peer to Epplejeck — comparable assortment (saddles, apparel, stable supplies), target market, and omnichannel superstore model.
- Horze International: Pure-play international equestrian e-commerce retailer selling saddles, bridles, apparel, and stable supplies across Europe. Comparable to Epplejeck in product breadth and customer base, though pure-digital rather than omnichannel.
- Wehorse / Loesdaus: German equestrian specialist retailer combining a major physical outlet with a large online catalog covering horse equipment and rider apparel. Comparable assortment depth, premium brand mix, and DACH market positioning.
- Hööks Hästsport: Swedish omnichannel equestrian retailer operating physical superstores and a webshop with private-label and multi-brand assortments. Directly comparable to Epplejeck in category, format (superstore + ecommerce), customer base (horse owners), and sub-brand strategy across price tiers.
- Chevalmarket / Sellerie Équitation: French equestrian retail platform with multi-brand offerings across horse and rider equipment. Comparable to Epplejeck in specialty e-commerce focus and multi-brand marketplace model, though with weaker physical retail footprint.
Broad incumbents
- Decathlon: Global sporting goods mass-market retailer with growing equestrian assortment. Overlaps with Epplejeck in rider apparel, footwear, and riding helmets under a much broader sporting goods portfolio; competes on price and convenience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Epplejeck Branches social profiles
Digital presenceEpplejeck Branches financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epplejeck Branches leadership team
Management profileNumber of profiles
Profiles1 record
Epplejeck Branches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epplejeck Branches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epplejeck Branches
What does Epplejeck Branches do?
Epplejeck Branches is an omnichannel equestrian retailer that sells horse and rider equipment, apparel, tack, supplements, grooming products, and stable supplies directly to consumers. It operates 22 physical superstores across the Netherlands and Belgium and complements these with a 24/7 e-commerce store, in-house sub-brands (Barato, Epplejeck, QUUR) spanning multiple price tiers, and supporting services such as a VIP loyalty program and gift cards.
Is Epplejeck Branches a public or private company?
Epplejeck Branches is a private company. It is classified as unknown and is currently operating.
When was Epplejeck Branches founded?
Epplejeck Branches was founded in 2008. It employs 11 to 50 people.
Where is Epplejeck Branches based?
Epplejeck Branches is headquartered in Drachten, Netherlands, in the Europe region.
How does Epplejeck Branches make money?
One revenue line is on record: product Sales.
Who are Epplejeck Branches's main competitors?
Regional players on record are SmartPak Equine and Dover Saddlery. Direct peers are Krämer Pferdesport, Horze International, Wehorse / Loesdaus, Hööks Hästsport and Chevalmarket / Sellerie Équitation. Decathlon is listed as a broad incumbent.
Does Epplejeck Branches have an API?
No public API is recorded for Epplejeck Branches.