Westmoor Country Club

What Westmoor Country Club does

Westmoor Country Club is a private, invitation-only country club established nearly a century ago (circa 1925) and headquartered at 400 South Moorland Road in Brookfield, Wisconsin. The club serves more than 500 member families across three membership tiers — Active Golf (full access), Intermediate Golf (ages 18-34, full access at a transitional rate), and Social-Swim-Tennis (pool, tennis, pickleball, and dining only) — generating revenue primarily through recurring annual membership dues, supplemented by ancillary spend on dining, golf cart rentals, pro shop purchases, and event hosting. Distribution is sales-led and relationship-driven: all membership inquiries are routed through the General Manager (Daniel J. Morn, CCM), pricing is not publicly disclosed, and growth relies on word-of-mouth referrals from existing members rather than digital marketing.

The club's core offering is a championship 18-hole golf course originally designed and partially renovated in 1957 by William Langford, with a major renovation completed in 2008 by Todd Quitno of Lohmann Golf Designs that introduced a five-tee system and repositioned hazards. The course has hosted the Wisconsin State Open and Amateur championships. Supporting amenities include two Har-Tru clay tennis courts, one Plexipave hard court, six pickleball courts, a heated outdoor swimming pool with a splash pad and adjacent poolside café, indoor and outdoor dining with an executive chef, private dining rooms, and a climate-controlled wine cellar stocked with fine wines and award-winning spirits. Winter golf simulators and a full-service Golf Pro Shop extend the golf offering year-round.

Operationally, the club runs on standard private club management infrastructure — its public website and member login are powered by ForeTees — with no proprietary technology, AI/ML capabilities, or public-facing API documented. The club is member-owned/independent with no identified parent company, private equity sponsor, or institutional investor; no funding rounds, M&A, or restructuring events are recorded. Marketing is limited to organic presence on Facebook and Instagram. The club is led by General Manager Daniel J. Morn, CCM, employs 51-100 staff, and is currently active and serving its member base with no regulatory actions on record.

Name

Westmoor Country Club

Legal name

Westmoor Country Club

Website

https://westmoor.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Westmoor Country Club is a private, invitation-only country club in Brookfield, Wisconsin, founded circa 1925 and serving more than 500 member families through three membership tiers. Its core offering is a championship 18-hole golf course complemented by tennis, pickleball, pool, dining, and social amenities.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course memberships
• Tennis and pickleball facilities
• Club dining and events
• Swimming and social club

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Club Membership Dues: Westmoor Country Club generates revenue through annual membership dues from its three membership categories: Active Golf, Intermediate Golf, and Social-Swim-Tennis (SST). Members pay recurring fees for access to club facilities including golf, tennis, swimming, and dining. The club also generates revenue from golf cart rentals, dining services, and event hosting, all charged to member accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Westmoor Country Club is a private, invitation-only country club in Brookfield, Wisconsin that sells three membership tiers (Active Golf, Intermediate Golf, and Social-Swim-Tennis) granting access to a championship 18-hole golf course, tennis and pickleball courts, a heated outdoor swimming pool, fine indoor/outdoor dining, a climate-controlled wine cellar, private event spaces, and year-round social programming. Revenue is generated primarily through recurring membership dues, with supplementary income from dining services, event hosting, golf cart rentals, and pro shop sales.

Product overview

Westmoor Country Club is a private country club offering a comprehensive portfolio of recreational and social amenities centered around golf, tennis, swimming, and dining. The club operates as a single unified offering with multiple membership tiers. The core product is the championship 18-hole golf course, supplemented by tennis and pickleball facilities (2 Har-Tru clay courts, 1 hard court, 6 pickleball courts), a heated outdoor swimming pool with splash pad, and elegant indoor/outdoor dining with a climate-controlled wine cellar. The club offers three membership categories: Active Golf (full access to all amenities), Intermediate Golf (same access for ages 18-34), and Social-Swim-Tennis (access to pool, tennis, pickleball, and dining only). Winter golf simulators and a full-service Golf Pro Shop extend the golf offering year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship 18-Hole Golf Course An 18-hole championship golf course at Westmoor Country Club that has hosted the Wisconsin State Open and Amateur championships. Originally designed by William Langford and renovated in 2008 by Todd Quitno of Lohmann Golf Designs, featuring a five-tee system for players of all skill levels. Available to Active Golf and Intermediate Golf members.
• Tennis and Pickleball Facilities

Quantifiable outcome

• Host of Wisconsin State Open and Amateur Championships - course challenging enough that professional champions could not break par

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Wisconsin Club: Milwaukee-based private city club offering dining, events, and recreational amenities. Comparable to Westmoor's SST-tier offering and competes for social-only and dining-focused memberships in the same metro.
• Ozaukee Country Club: Private member-owned country club north of Milwaukee in Mequon, WI. Comparable membership tiers, championship golf, dining, pool, and racquet facilities targeting the same demographic in the greater Milwaukee market.
• Blue Mound Golf & Country Club: Premier private country club in Wauwatosa, WI, minutes from Westmoor. Competes directly for the same affluent Milwaukee-suburban families with an 18-hole course, dining, and full club amenities under a membership model.
• University Club of Milwaukee: Private city club in downtown Milwaukee with dining, events, and limited recreational amenities. Comparable invitation-based membership model and competes for the same affluent professional segment as Westmoor's SST members.
• Tuckaway Country Club: Private country club in Franklin, WI, serving the southern Milwaukee suburbs. Directly comparable membership structure, 18-hole course, and family-oriented amenities that compete for the same Brookfield-area demographic.
• Milwaukee Country Club: Established private country club in River Hills, WI. Direct competitor for high-net-worth Milwaukee families, operating a similar multi-generational membership model with golf, dining, and social amenities.

Others

• Troon: Global golf and club-management company that manages third-party clubs. Comparable operating model and amenity standards; relevant as an industry enabler and potential management partner for independent private clubs such as Westmoor.

Broad incumbents

• Riviera Country Club: Historic private golf club in Pacific Palisades, CA, host of a PGA Tour event. Comparable championship pedigree, exclusive membership model, and tournament hosting, but operates at a larger scale and on the West Coast.
• Congressional Country Club: Iconic private country club in Bethesda, MD, with two championship courses and major-tournament history. Comparable model as a premier private club with championship pedigree, but on a much larger scale and with broader national profile.
• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the U.S. Comparable membership-based club products but at multi-property scale and with broader price-tier coverage; represents the consolidated competitive alternative to independent clubs like Westmoor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westmoorcountryclub
• Instagraminstagram.com/westmoorcountryclub
• LinkedInlinkedin.com/company/westmoorcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmoor Country Club