Wendel & Rados

Name

Wendel & Rados

Legal name

Wendel & Rados GmbH & Co. KG

Website

https://yachtausruester.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yacht Outfitting Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industry

Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO)

Keywords

• Yacht outfitting services
• Custom sail manufacturing
• Marine electronics installation
• Rigging and mast services
• Boat motor service

Headquarters

HQ city

Greifswald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sales of custom-made yacht equipment (sails, covers, canopies) and branded boat accessories through online shop and physical store
2. Service Revenue: Installation, repair, and maintenance services including sailmaking, rigging, electronics, motor service, and seasonal winterizing/launching
3. OEM Equipment Supply: First equipment manufacturer (OEM) supplying standard equipment to HanseYachts AG for Hanse, Dehler, Moody, FJORD, SEALINE and RYCK yachts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wendel & Rados manufactures custom sails and yacht covers (sprayhoods, biminis, tarpaulins), installs marine electronics, builds masts and rigging, and services boat motors (Honda and Torqeedo). The company also handles seasonal winterizing/launching and operates an online yacht shop selling branded fittings and accessories. It functions as an OEM supplier for HanseYachts AG in addition to serving private yacht owners directly.

Product overview

Wendel & Rados is a specialized yacht outfitter (Yachtausrüster) and OEM supplier for HanseYachts AG, offering a portfolio of custom-manufactured products and professional services centered on sailing and motor yachts. The core offering consists of four main product/service pillars: (1) custom sail and cover manufacturing (Segel & Verdecke), including sprayhoods, biminis, lazybags, and full canvas solutions made in their Greifswald sailmaking workshop using materials from Covermaster and Dimension-Polyant; (2) mast construction and rigging services (Mastenbau & Rigg), supported by a catalog of new and used mast sections from Seldén, Z-Spars, and Sparcraft sold through the online shop; (3) electrical and electronic installations including navigation, solar, battery management, and energy systems; and (4) a boat motor service (Honda Marine, Torqeedo, Volvo Penta, Yanmar, Tohatsu) with a complementary e-commerce shop offering branded marine equipment (Harken blocks, Seldén rigging hardware, Furlex furling systems, Honda outboards, dinghies, fenders, and grills). The company also operates a physical retail shop in Greifswald and provides seasonal mast fitting/unstepping services (Ein- und Auswintern) in partnership with Yachtwerft Greifswald. Additionally, the camping division extends custom awnings and electronic upgrades to camper vans.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sails and Covers (Segel & Verdecke)

Quantifiable outcome

• 800+ yachts serviced annually with rigging
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HanseYachts AGcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2014As an original equipment manufacturer (OEM) of HanseYachts AG, Wendel & Rados specializes in equipping Hanse, Dehler, Moody, FJORD, SEALINE and RYCK sailing and motor yachts with standard fittings, sails, and equipment. This OEM relationship began with standard deck equipment installation for HanseYachts AG yachts and has expanded to comprehensive equipment supply.
• Elvström SailscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2014Due to the standard (OEM-based) cooperation between Elvström Sails and HanseYachts AG, Wendel & Rados became a Sailpoint for Elvström sails. This partnership enables them to supply and install Elvström sails as part of their sailmaking services.
• Yachtwerft GreifswaldminorImplementation/ SI/ Consulting PartnerPartnership with Yachtwerft Greifswald for the ein- und auswintern (winterizing/launching) service. Wendel & Rados collaborates with Yachtwerft Greifswald to support customers with all necessary work at the start or end of the season.
• Honda MarineminorChannel Partner/ Reseller/ DistributorAuthorized service partner for Honda Marine outboard motors, offering motor service, installation, and maintenance for Honda marine engines including models like Honda BF15LRTU 15 PS.
• TorqeedominorChannel Partner/ Reseller/ DistributorService partner for Torqeedo electric outboard motors, providing installation and maintenance services for electric motor systems.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Seldén Mast: Major mast and rigging manufacturer supplying OEMs (including HanseYachts) and the aftermarket through a dealer network. Comparable as a much larger incumbent in the mast and rigging category where Wendel & Rados provides design, supply, and rig-service.
• HanseYachts AG: Largest sailing yacht manufacturer in Germany and Wendel & Rados's primary OEM customer across Hanse, Dehler, Moody, FJORD, SEALINE, and RYCK. Comparable as the broader incumbent yacht builder whose volume drives Wendel & Rados's OEM throughput.

Direct peers

• Quantum Sails: International custom sailmaker with service lofts producing racing and cruising sails from advanced laminates and membranes. Comparable to Wendel & Rados in serving both OEM builders and private owners with made-to-spec sail products.
• Doyle Sails: Global custom sailmaker with proprietary membrane sail technologies and a strong presence in European OEM and superyacht segments. Comparable as a high-end custom sailmaker with adjacent rigging services.
• Lee Sails: Custom sailmaker producing one-off and series sails for cruising and racing yachts across global markets. Directly comparable in custom sail manufacturing and rigging-related services.
• Ullman Sails International: Custom sailmaker with a worldwide loft network offering one-design, cruising, and racing sails. Comparable to Wendel & Rados in custom sail design, premium materials, and OEM/aftermarket split.
• North Sails: Global custom sailmaker with proprietary CAD design and a network of lofts producing one-off and series sails for sailing yachts. Directly comparable as a multi-material, custom-sail manufacturer serving similar OEM and private-owner customer profiles.
• Elvstrøm Sails: Danish/Nordic sail manufacturer supplying OEM and aftermarket sails to European sailing yacht builders including HanseYachts. Directly comparable as an existing partner whose Sailpoint network Wendel & Rados participates in.
• UK Sailmakers: Global network of custom sail lofts producing cruising and racing sails for sailing yachts. Comparable as a multi-loft custom sailmaker serving private owners with high-tech laminate and membrane sail products.
• Hood Sailmakers: Long-established custom sailmaker with a network of lofts producing cruising and racing sails. Comparable as a regional/loft-based custom sailmaker serving private owners with custom materials and design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100055726105964
• Instagraminstagram.com/yachtausruester_wendel_rados

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendel & Rados