Apollo Liquor

What Apollo Liquor does

Apollo Liquor is a privately held, family-owned retail liquor store chain founded in 1967, operating five brick-and-mortar locations across Rochester, Minnesota. The company sells wines, spirits, and beer to individual consumers and small event hosts, with a product portfolio spanning reds, whites, sparkling and dessert wines, craft and domestic beers, and a full spirits range (vodka, whiskey, bourbon, gin, rum, tequila, brandy, liqueurs). Beyond core beverage retail, Apollo offers ancillary party and event services including root beer kegs, beverage kegs, ready-made cocktails, a party calculator tool, food-and-wine pairing guidance, free gift-wrapping, and delivery.

The underlying operating model is conventional multi-site retail with no proprietary technology platform. Core technology is limited to a WordPress-based marketing website (apollowineandspirits.com) that supports content marketing (wine/spirit/beer education blog), a specials/promotions page, and basic informational pages for party services. There is no mobile app, no API, no disclosed integrations, and no e-commerce transaction capability mentioned in source material — purchases occur in-store or via phone-order delivery.

Apollo generates revenue through direct retail sales of alcoholic beverages across its five locations, supplemented by party and event service fees. Pricing is per-product and varies; featured items shown on the website range from approximately $13 (Humberto Canale Pinot Noir) to $20 (Chandon Cuvee M Champagne). The customer base is entirely individual consumers in the Rochester, MN metro and broader SE Minnesota region, served through a horizontal segmentation approach with no named enterprise or B2B accounts. Marketing relies on a blog focused on wine education, regional wine guides, and seasonal content, plus community event sponsorship such as Rochester Oktoberfest. A minor GTM partnership with Ibotta enables mobile-app cash-back rebates on beer, wine, and liquor purchases.

Name

Apollo Liquor

Legal name

Apollo Liquor

Website

https://apollowineandspirits.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Apollo Liquor is a family-owned retail liquor chain operating five brick-and-mortar stores in Rochester, Minnesota since 1967, selling wine, beer, and spirits to local consumers alongside party planning and delivery services.

Ownership category

akta.pro rank

Product category

Retail Liquor Store

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Retail liquor sales
• Wine retail
• Spirits retail
• Beer retail
• Party planning services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Alcohol Sales: Revenue generated from selling wines, spirits, beer, and related beverages across five physical retail locations in Rochester, Minnesota. The store also offers delivery services and party planning services.

Distribution channels1 record

Marketing channels1 record

Core offering

Apollo Liquor is a family-owned retail liquor business operating five storefront locations in Rochester, Minnesota, where it sells wines, spirits, beer, kegs (including root beer kegs), and ready-made cocktails to adult consumers. The company also offers party planning services, free gift wrapping, and local delivery to support customer events and household purchases.

Product overview

Apollo Liquor is a family-owned retail liquor store chain operating 5 locations in Rochester, Minnesota since 1967. The company offers a unified retail platform selling wines, beers, and spirits across its physical store locations, supplemented by party services including root beer kegs, beverage kegs, ready-made cocktails, party planning tools, food and wine pairing guidance, and local community events. The product portfolio centers on in-store retail sales of alcoholic beverages with complementary event and party planning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail Retail sale of wines to individual adult consumers at five Rochester, MN storefront locations, including curated selections and weekly promotional specials advertised online.
• Beer Retail Retail sale of beer (including specialty and craft options) to individual adult consumers across Apollo Liquor's five Rochester, MN locations, with weekly specials highlighted on the company's website.
• Spirits/Liquor Retail Retail sale of distilled spirits and liqueurs to adult consumers at Apollo Liquor's five Rochester, MN stores, supported by in-store expertise and weekly promotional pricing.
• Kegs (Beverage) Sale of full-size beverage kegs (beer and other alcoholic beverages) for parties, events, and gatherings, available to adult consumers across Rochester, MN retail locations.
• Root Beer Kegs Sale of root beer (non-alcoholic) kegs for family-friendly events and parties, offered alongside alcoholic kegs at Apollo Liquor's Rochester, MN locations.
• Ready-made Cocktails Pre-mixed or house-prepared cocktails available for retail purchase, providing convenience for customers seeking ready-to-drink options at Apollo Liquor's Rochester, MN stores.
• Party Planning Services In-store consultation and planning assistance to help customers select wines, beers, spirits, and mixers for parties and events, supported by free gift-wrapping and event-focused recommendations.
• Local Delivery Service Local delivery of purchased wine, beer, spirits, and party supplies to customers in the Rochester, MN area, providing convenience for at-home consumption and event preparation.
• Free Gift Wrapping Complimentary gift-wrapping service for purchased bottles and party items, supporting customers buying gifts or event giveaways at Apollo Liquor's Rochester, MN locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IbottaminorGTM or Marketing PartnerApollo Liquor partnered with Ibotta to offer customers cash back rebates on beer, wine, and liquor purchases through the mobile app. Customers can combine Ibotta rebates with Apollo's in-store specials for additional savings. Example promotion: Stella Artois 12pk Bottles at $12.99 during Happy Hour with additional $3 Ibotta cashback.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bottle King: Northeast U.S. multi-store independent liquor chain emphasizing broad selection and competitive pricing across multiple locations — comparable to Apollo in operating model and multi-store specialty positioning.
• Discount Liquor: Multi-store independent off-premise liquor chain in the Midwest/Western U.S. — closest in geographic and operational profile to Apollo's independent multi-store Midwest liquor chain.
• Spec's Wines, Spirits & Finer Foods: Large Texas-based multi-store alcohol retailer offering an expansive wine/spirits/beer assortment plus deli/food service — a strong comparable for Apollo's combination of wide alcoholic-beverage selection with ancillary party/event services.
• Kappy's Fine Wine & Spirits: Multi-location Massachusetts-based fine wine and spirits retailer offering curated assortment plus party/event services — a strong analog for Apollo's local multi-store specialty plus event-services bundle.
• BevMo!: Multi-store specialty alcohol retailer focused on wine, beer, and spirits with strong in-store experience and curated selection — directly comparable to Apollo's specialty off-premise positioning and event/party services orientation.
• Twin Liquors: Texas-based regional multi-store fine wine and spirits chain with staff expertise and party/event services — analogous to Apollo's advisor-led, services-augmented specialty retail model.
• ABC Fine Wine & Spirits: Long-running, family-built regional multi-store liquor chain in Florida with broad wine/spirits/beer assortment and customer-service-driven positioning — closely mirrors Apollo's family-owned, multi-store regional specialty model.

Emerging players

• Drizly: Alcohol-focused on-demand delivery marketplace aggregating local liquor retailers including independents — relevant as both a partner channel opportunity and a competitive threat to Apollo's brick-and-mortar dominance.

Broad incumbents

• Hy-Vee: Midwest grocery chain carrying extensive wine, beer, and spirits assortments and located directly adjacent to Apollo's newest Crossroads Dr. store, making it the most immediate head-to-head competitor for everyday alcohol trips.
• Total Wine & More: The largest multi-store U.S. specialty off-premise beer, wine, and spirits retailer. Apollo competes for the same Rochester consumer trips against Total Wine's scale, selection depth, and aggressive pricing — making it the most strategically important peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apolloliquor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Liquor