KevinMD

Name

KevinMD

Legal name

KevinMD, LLC

Website

https://kevinmd.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Healthcare Professional Content Platform

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Physician social media
• Healthcare content platform
• Medical influencer marketing
• Physician podcast network
• Healthcare professional community

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorships: KevinMD generates revenue through advertising placements on its website and podcast properties, with promotional opportunities for healthcare brands and medical companies seeking access to the physician audience.
2. Enhanced Author Page Subscriptions: KevinMD offers subscription-based enhanced author pages that provide physicians and healthcare professionals with premium profile features, increased visibility, and promotional tools on the platform.
3. Influencer Partnership Programs: KevinMD provides influencer opportunities for brands seeking to reach the physician audience through sponsored content, articles, email campaigns, video interviews, and podcast placements.
4. Physician Coaching and Speaking Services: KevinMD offers physician coaching services for professional development and operates a boutique speakers bureau connecting physician thought leaders for conference keynotes and speaking engagements.
5. Career/Job Board: KevinMD partners with HealtheCareers to provide physician and healthcare professional job search functionality, generating referral revenue from the careers section.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

KevinMD.com is a content and community platform where physicians, advanced practitioners, nurses, medical students, and patients publish and consume articles and podcasts on healthcare topics including burnout, practice management, health policy, finance, conditions, patient care, medications, and technology. The platform supports this core publishing activity with paid offerings including an Enhanced Author Page subscription, influencer and sponsorship programs for healthcare brands, a boutique physician speakers bureau, physician coaching services, and a healthcare careers job board distributed through HealtheCareers.

Product overview

KevinMD operates as a content and community platform for healthcare professionals. The core offering is KevinMD.com, a social media platform where physicians, advanced practitioners, nurses, medical students, and patients share insights and stories. Supporting the main platform are several services: The Podcast by KevinMD for audio/video content; KevinMD Enhanced Author Page (a paid subscription for author customization); KevinMD Influencer Opportunities (sponsorship/marketing services); KevinMD Physician Speaking (a speakers bureau); KevinMD Physician Coaching (professional development); and Careers by KevinMD (a healthcare job board). The platform was founded in 2004 by Kevin Pho, MD, and has grown to over three million monthly readers.

Differentiator

Problem solved

Functional benefit

Brands

• The Podcast by KevinMD: The site's podcast featuring interviews and discussions on healthcare topics

Products and services

• KevinMD.com KevinMD.com is the core social media and content platform where physicians, advanced practitioners, nurses, medical students, and patients share insight and commentary on healthcare topics including burnout, practice management, health policy, finance, conditions, education, patient care, medications, technology, and social media.
• The Podcast by KevinMD A podcast featuring interviews and discussions with physicians and healthcare professionals on medical practice, burnout, AI in healthcare, and healthcare policy; distributed on YouTube and other podcast platforms.
• KevinMD Enhanced Author Page A paid subscription offering providing authors with a custom enhanced author page featuring additional visibility, branding, and promotional capabilities on the KevinMD platform.
• KevinMD Influencer Opportunities Marketing and sponsorship opportunities enabling brands to reach KevinMD's audience of over 3 million monthly readers and 500,000+ social media followers through sponsored articles, email campaigns, video interviews, and podcast placements.
• KevinMD Physician Speaking A boutique speakers bureau connecting healthcare organizations with physician keynote speakers for conferences and events, coordinated through KevinMD.
• KevinMD Physician Coaching Coaching services for physicians focused on social media, career development, and professional growth, including speaking skills.
• Careers by KevinMD A job board for healthcare professionals featuring physician, PA, NP, and CRNA job listings, operated in partnership with HealtheCareers and generating referral revenue for KevinMD.

Quantifiable outcome

• Over 3 million monthly readers across the platform and newsletter
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HealtheCareersminorChannel Partner/ Reseller/ DistributorKevinMD partners with HealtheCareers to provide a career/job search functionality on the platform (Careers by KevinMD). HealtheCareers is a healthcare recruitment platform that offers physician, PA, NP, and CRNA job listings, with KevinMD serving as a distribution channel for healthcare employment opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Doximity: Doximity is the largest professional social network for U.S. physicians, offering news, CME, a job board, and sponsored content. It is the most direct competitor to KevinMD in physician-targeted digital media and influencer marketing.
• MedPage Today: MedPage Today publishes clinical news, policy coverage, and opinion pieces written by physicians for healthcare professionals. It competes directly with KevinMD for physician mindshare and pharma sponsorship dollars.
• Sermo: Sermo is a physician-only social platform for clinical discussion, crowd-sourced insights, and paid physician surveys. It overlaps with KevinMD's audience of practicing physicians contributing professional content.
• QuantiaMD: QuantiaMD (now known as within3's physician engagement platform) provides online physician communities, expert-led content, and peer learning. It is a direct peer to KevinMD in physician engagement and content.

Emerging players

• Figure 1: Figure 1 is a healthcare professional platform for sharing medical cases and images among verified clinicians. It is an emerging peer in the physician-authored content space with narrower focus.

Broad incumbents

• NEJM Knowledge+: NEJM Knowledge+ is the New England Journal of Medicine's adaptive learning platform for physicians. It overlaps with KevinMD's continuing medical education and physician development content.
• Healthline Media: Healthline is a large consumer health publisher with medically-reviewed content. Though more consumer-focused, it competes for healthcare content sponsorship and shares themes of physician-authored editorial.
• STAT News: STAT News covers health, medicine, and science with in-depth reporting and live events. It is a broader healthcare media incumbent that overlaps with KevinMD's policy and industry coverage.
• WebMD / Medscape: Medscape (WebMD's professional property) is a leading physician news and education site with CME, original reporting, and reference content. It competes for physician attention and pharma ad budgets at a broader scale.

Others

• HealtheCareers: HealtheCareers is KevinMD's existing channel partner for the Careers job board. It is a healthcare-focused recruitment platform; comparable due to its direct partnership and shared physician audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kevinmd
• YouTubeyoutube.com/c/KevinMD
• Facebookfacebook.com/kevinmdblog
• LinkedInlinkedin.com/company/kevinmd
• Instagraminstagram.com/kevinphomd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KevinMD