BHS tabletop AG

What BHS tabletop AG does

BHS tabletop AG is a German manufacturer of professional porcelain and vitreous china tableware, headquartered in Selb, Germany, and operating continuously since 1814. The company sells exclusively into B2B hospitality and institutional channels, targeting five distinct segments: gastronomy, hotel, catering, canteen, and hospital & care. Its product portfolio is structured as five specialized sub-brands rather than a single master brand: BAUSCHER (functional, timeless professional porcelain), SCHÖNWALD (modern, trend-conscious concepts), PLAYGROUND (mixed-material articles), HEART&SOUL (vitreous China premium aesthetics), and BAUSCHER-CARE (specialized healthcare and care facility tableware). The underlying technology is conventional professional-grade porcelain and vitreous china manufacturing, with a decoration/customization service layer for branded or bespoke tableware and an OEM Solutions line for contract manufacturing.

The company generates revenue through direct sales of its professional tableware hardware, primarily via dedicated showrooms for in-person consultation, an own B2B e-commerce portal, and a ProfiTable Outlet channel for discounted and excess inventory. Pricing is not publicly disclosed; sales are quote-based and consultative, consistent with mid-to-large enterprise hospitality procurement cycles. Go-to-market is event-driven: ambiente Frankfurt (February 2026) and Internorga Hamburg (March 2026) anchor demand generation, supplemented by content marketing (blog, newsletter), and organic social presence on LinkedIn, YouTube, and Instagram. The company employs 101-250 staff, operates as a privately held German stock corporation (Aktiengesellschaft), and is independently owned with no disclosed parent, institutional investors, or external funding. No AI capabilities, acquisitions, leadership changes, or restructuring events are evident in the available source material.

Name

BHS tabletop AG

Legal name

BHS tabletop AG

Website

https://bhs-tabletop.de

Company type

Private

Founded year

1814

Operating status

Operating

Headcount range

101–250 employees

Short description

BHS tabletop AG is a German manufacturer of professional porcelain and vitreous china tableware serving hospitality, catering, canteen, and healthcare customers through five specialized brands (Bauscher, Schönwald, Playground, Heart & Soul, Bauscher-Care) via trade fairs, showrooms, and direct B2B sales.

Ownership category

akta.pro rank

Product category

Professional Tableware

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Professional porcelain tableware
• Hospitality tableware
• Commercial dinnerware
• Hotel porcelain
• Restaurant tableware

Headquarters

HQ city

Selb

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Tableware Sales: BHS Tabletop AG generates revenue through the sale of professional porcelain tableware products under its multiple brands including Bauscher, Schönwald, Playground, Heart & Soul, and Bauscher-Care. Products are sold directly through their website, showrooms, and at trade fairs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BHS tabletop AG manufactures and supplies professional porcelain and vitreous china tableware for the commercial hospitality industry. The company operates five specialized brands — Bauscher (functional professional porcelain), Schönwald (modern trend-conscious designs), Playground (mixed-material articles), Heart & Soul (vitreous china), and Bauscher-Care (healthcare/care sector) — and complements the products with decoration/customization services and OEM solutions.

Product overview

BHS tabletop AG operates as a tableware company offering professional porcelain and tableware solutions across multiple specialized sub-brands. The portfolio includes BAUSCHER (timeless professional porcelain for hospitality), SCHÖNWALD (modern trend-conscious concepts), PLAYGROUND (mixed-material articles), HEART&SOUL (Vitreous China products), and BAUSCHER-CARE (specialized products for healthcare and care facilities). The company serves diverse market segments including gastronomy, hotel, catering, canteen, and hospital care sectors. The offering is structured as a multi-brand portfolio rather than a unified platform, with each brand targeting distinct market segments and design preferences within the professional tableware industry.

Differentiator

Problem solved

Functional benefit

Brands

• BAUSCHER: Functional, timeless professional porcelain
• SCHÖNWALD
• PLAYGROUND
• HEART&SOUL
• BAUSCHER CARE

Products and services

• BAUSCHER professional porcelain tableware Professional porcelain tableware line offering functional, timeless designs engineered for heavy commercial use in hotels, restaurants, and catering operations.
• SCHÖNWALD modern tableware concepts Modern, trend-conscious porcelain tableware concepts targeting contemporary hospitality establishments seeking up-to-date aesthetics.
• PLAYGROUND mixed-material tableware Versatile mixed-material article collection combining different materials for flexible table settings in professional environments such as catering and event service.
• HEART&SOUL vitreous china tableware Vitreous China collection combining premium aesthetic appeal with functional durability for guest-facing hospitality applications such as upscale restaurants and hotels.
• BAUSCHER-CARE healthcare and care tableware Specialized professional tableware line designed for hospitals, care homes, and healthcare facilities requiring enhanced durability, ease of cleaning, and patient-friendly designs.
• Decoration and customization service Custom decoration and branding service enabling hospitality operators to apply logos, patterns, and bespoke designs onto professional tableware.
• OEM tableware solutions Original equipment manufacturing solutions allowing partners to source BHS-manufactured professional tableware under their own branding or specifications.
• ProfiTable Outlet Dedicated outlet offering discounted and excess professional tableware inventory for budget-conscious professional buyers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Churchill China: British tableware manufacturer with a strong hospitality and foodservice portfolio. Direct competitor to BHS in professional-grade ceramic tableware for hotels, restaurants, and contract catering.
• Libbey: US-based tableware manufacturer producing glassware and dinnerware for foodservice and hospitality. Directly comparable in professional B2B tableware distribution, though with broader glass-ware portfolio than BHS's porcelain focus.
• Wedgwood: British heritage tableware brand (Fiskars-owned) with a hospitality division serving hotels and restaurants. Comparable to BHS as a long-standing porcelain manufacturer selling into professional and premium dining channels.
• Degrenne: French tableware specialist covering porcelain, cutlery, and glass for hospitality and home. Comparable to BHS in European B2B professional tableware with similar customer base in hotels and restaurants.
• Steelite International: UK-based manufacturer specializing in professional tableware for hotels, restaurants, and catering. Directly comparable to BHS's Bauscher and Schönwald lines in product category, B2B go-to-market, and customer segments.
• Rosenthal: Iconic German porcelain brand (now part of Sambonet Paderno Industrie) producing premium tableware for hospitality and retail. Comparable to BHS in heritage positioning, German manufacturing base, and emphasis on design-forward professional porcelain.
• Sambonet: Italian tableware and cutlery manufacturer serving hotels, restaurants, and catering. Comparable to BHS as a European-based professional tableware supplier with multi-brand portfolio and hospitality GTM.
• Revol Porcelaine: French heritage porcelain manufacturer specializing in professional culinary tableware for restaurants and hotels. Comparable to BHS in porcelain manufacturing heritage, B2B hospitality focus, and Made-in-Europe positioning.
• Carl Mertens: German manufacturer of professional cutlery and tableware for the hospitality industry. Comparable to BHS as a German mid-sized professional tableware supplier with similar Solingen-style craftsmanship heritage and focus on gastronomy/hotel customers.
• Villeroy & Boch: German heritage manufacturer of porcelain tableware and bathroom ceramics with a strong professional hospitality division. Direct competitor to BHS in professional porcelain, serving the same gastronomy and hotel customers across Europe.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BHS_tabletop
• LinkedInlinkedin.com/company/bhs-tabletop-ag
• Instagraminstagram.com/bhs.tabletop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHS tabletop AG