Rain or Shine Tent and Events Company

What Rain or Shine Tent and Events Company does

Rain or Shine Tent and Events Company is a privately held, family-owned event rental operator founded in 1986 and headquartered at 14 Hull Street, Randolph, Vermont. The company rents and installs tents and full event infrastructure (tables, chairs, lighting, flooring/dance floors, staging, tabletop, glassware, catering equipment, and power/heating) for luxury weddings, private estate celebrations, corporate events, and other high-end gatherings across Vermont and southern New Hampshire, within approximately a 90-minute service radius of Randolph. The product portfolio centers on three tent families — Aztec Tidewater sailcloth tents (32'-59' widths), Century pole tents (40'-80' widths), and clearspan/structure and frame tents (9'-60' widths) — backed by proprietary elevated flooring systems. Owner Perry Armstrong holds several decking-related patents and runs a specialized sub-brand, EventDeckingUSA, focused on elevated tent decks using Bil-Jax TF2100 staging and the LIRI Elevated Floor System.

The business generates revenue primarily through one-time event rentals (sailcloth tents priced from roughly $1,300 to $15,000+, with complete wedding packages ranging from $5,000 to $40,000+), supplemented by professional services including experienced tent-installation labor and tent washing using Teeco equipment. A second revenue stream comes from acting as the East Coast sales representative for LIRI Tent US, reselling LIRI structure tents, glamping tents, and elevated floor systems to other rental companies. Go-to-market is sales-led and event-driven: a single dedicated expert (VP of Sales Peter Martel, CERP) manages each project from inquiry to teardown, with the company acting as a featured vendor at premier Vermont venues (Woodstock Inn, Edson Hill Inn, Billings Farm, Spruce Peak) and maintaining referral relationships with wedding planners (Storied Events, Davine Events, Kate Dawson Events), caterers, florists, and photographers. Marketing is content-led via the company blog, event galleries, and earned coverage in Style Me Pretty, The Knot, Ruffled, and Luxe Mountain Weddings.

Operationally, Rain or Shine runs a lean core team (owner/president, VP of finance, VP of sales and marketing, sales admin assistant, truck driver/installer, and facilities/maintenance) supplemented by seasonal hires for delivery, tent installation, and general labor. The company holds several decking-related patents, presents at MATRA, ATA, and ARA national conferences, and combines direct sales (phone, website quote request, by-appointment showroom) with referral-channel leads. No external funding, no subsidiaries outside of EventDeckingUSA and the LIRI sales representation, and no disclosed revenue figures appear in the source material.

Name

Rain or Shine Tent and Events Company

Legal name

Rain or Shine Tent and Events Company

Website

https://rainorshinevt.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Rain or Shine Tent and Events Company, founded in 1986 and based in Randolph, Vermont, is a family-owned event rental operator serving luxury weddings, private estate celebrations, and corporate events across Vermont and New Hampshire with tents, tent decks, furnishings, lighting, and full event infrastructure.

Ownership category

akta.pro rank

Product category

Event Tent and Party Rentals

NAICS

General Rental Centers (5323)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event tent rentals
• Wedding tent rentals
• Sailcloth tent rentals
• Party equipment rentals
• Event furniture rentals

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tent Rentals: Rental of various tent types including sailcloth tents (Aztec Tidewater), pole tents (Century), and structure/clearspan tents. Pricing varies by tent size and style, with sailcloth tents ranging from approximately $1,300 to $15,000+ depending on dimensions and guest capacity.
2. Event Infrastructure Rentals: Full suite of event rental equipment including tables (farm tables, banquet tables, round tables), chairs (Vermont country, Chiavari, cross back, garden), lighting (G50 string lights, theatrical lighting, C7 string lights), custom flooring, dance floors, tent decks, staging, tabletop, glassware, catering equipment, and power/heating.
3. Tent Support Services: Experienced labor subcontracting for tent installation, deck and structure tent installation services, and tent washing. Can subcontract for other tent rental companies needing reliable, skilled expertise.
4. Tent Sales (LIRI Products): Sales representation for LIRI Tent US as East Coast representative. Sale of LIRI structure tents, elevated floor systems, and glamping tents to other businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rain or Shine rents party and event equipment, including sailcloth tents, pole tents, structure/frame tents, tables, chairs, lighting, flooring, dance floors, staging, glassware, catering equipment, and power/heating for weddings, private estate celebrations, and high-end events across Vermont and New Hampshire. The company also sells LIRI structure tents and glamping tents as East Coast Sales Representative for LIRI Tent US and offers subcontracted tent installation labor and tent washing services to other tent rental companies.

Product overview

Rain or Shine Tent and Events Company is a full-scale event rental company offering a comprehensive portfolio of tent and event rental products. The core offerings center on three main tent types: Sailcloth Tents (translucent tension-style tents in 32'-59' widths), Pole Tents (traditional pole-supported tents including Century Pole Tents in 40'-80' widths), and Structure/Frame Tents (clearspan tents in 9'-60' widths). Supporting infrastructure includes tent decks (Bil-Jax TF2100, LIRI Elevated Floor System), staging, and dance floors (New England Plank Dance Floor). Additional rental categories encompass tables (farm, banquet, round), chairs (Chiavari, cross-back, resin), lighting (G50 string lights, parcans), tabletop, glassware, and catering equipment (Crescor heated cabinets, grills, ranges). The company also resells LIRI brand glamping tents and structure tents as East Coast representative. Services include tent support labor, installation subcontracting, and tent washing. The integrated offering allows clients to source complete event infrastructure from one partner.

Differentiator

Problem solved

Functional benefit

Brands

• EventDeckingUSA: A division of Rain or Shine that specializes in elevated tent decks and flooring systems, using Bil-Jax TF2100 and LIRI Elevated Floor System.

Products and services

• Sailcloth Tents Translucent tension-style tents made from sail-like fabric that allows natural light to filter through, featuring wooden center poles and sculpted peaks. Available in 32', 44', 51', and 59' widths to accommodate events of 30 to 250+ guests. Pricing ranges approximately $1,300 to $15,000+ depending on size.
• Pole Tents Traditional pole-supported tents including Century Pole Tents with block-out vinyl and all-white poles, available in 40', 50', 60', and 80' widths with various length configurations.
• Structure and Frame Tents Clearspan/structure tents free of interior cables or bracing with tight-fitting tops connected directly to the frame, plus frame tents with metal frames and vinyl stretched over them. Available in widths from 9' to 60'.
• Tent Decks (Elevated Flooring Systems) Elevated flooring systems for tents including Bil-Jax TF2100 and LIRI Elevated Floor System, providing level surfaces on uneven terrain.
• Stage and Dance Floor Rentals New England Plank Dance Floor and Bil-Jax Staging in multiple sizes and heights for events.
• Full Flooring Options Complete wood floor systems, New England plank dance floors, black turf, and black, white, and wood dance floors.
• Tables Premium party table rentals including farm tables, banquet tables, and round tables in various sizes to accommodate different guest counts and event styles.
• Chairs Event seating including Vermont Country chairs, Chiavari Chairs in assorted colors, Natural Cross Back Chairs, White Resin Chairs, Folding Natural Wood Garden Chairs, White Poly Folding Chairs, and 8' Natural Wood Benches.
• Lighting Event lighting rentals including G50 String Lights, Theatrical/Parcan lighting, C7 String Lights, and Rattan Tent Lighting. All lighting comes with dimmers and cords.
• Tabletop Tabletop rentals including Stainless Steel New Rim collection (forks, knives, spoons) and White Elegance collection (plates, bowls, cups, saucers).
• Glassware Glassware rentals including Riedel/Stolzle wine glasses (11 oz, 15 oz, 16 oz), champagne flutes (7 oz), old fashioned glasses (9 oz), high balls (11 oz), white mugs (8 oz), and mason jar glasses.
• Catering Equipment Professional catering equipment rentals including Crescor heated cabinets, 2' x 5' propane grills, convection ovens, stewarding sinks, 6 burner ranges, sheet pan carts, tray stands, serving trays, and insulated beverage dispensers (5 or 10 gallon).
• Power and Heating Power generation and distribution equipment and heating solutions for tented events.
• Tent Support Services Labor services including experienced tent installation crews, subcontracting for deck and structure tent installation, and tent washing using Teeco tent washing machines. Offered to other tent rental companies needing skilled labor.
• Bike Track Temporary Roadway Temporary roadway solutions for event access.
• LIRI Glamping Tents Liri glamping tents in various styles, shapes, and sizes. Liri is a worldwide manufacturer known for innovative, robust, and dependable glamping tent solutions. Sold via Rain or Shine as East Coast representative.
• LIRI Structure Tents (Sales) Liri structure tents with worldwide reputation for innovative, robust, dependable, and moderately priced solutions. Rain or Shine is the East Coast Sales Representative of LIRI Tent US, distributing these tents to other businesses.

Quantifiable outcome

• Reputation with event professionals and private clients unsurpassed in the region

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LIRI Tent UScoreStrategic or Co-development PartnerRain or Shine serves as the East Coast Sales Representative for LIRI Tent US, offering LIRI structure tents, elevated floor systems, and glamping tents. Perry Armstrong consults for LIRI's elevated floor system. This partnership provides Rain or Shine access to engineered, cost-effective structure tent solutions with worldwide reputation.
• EventQuipminorOthersEventQuip provides lightning safety advisory content that Rain or Shine shares with clients on their tent safety page. Text and information courtesy of EventQuip.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sperry Tents: Northeast-based sailcloth and traditional tent rental specialist serving weddings and high-end events. Highly comparable as a regional tent rental company focused on premium outdoor weddings, the same core customer segment Rain or Shine serves.
• Peak Event Services: New England-based tent and event rental company with comparable inventory (tents, flooring, lighting) and customer base. Operates in adjacent regional markets with similar full-service event rental positioning.
• EventQuip: Mid-Atlantic tent and event rental company serving weddings, corporate, and specialty events. Directly comparable business model — tent rentals plus full event infrastructure — and content partner of Rain or Shine for lightning safety advisory.
• Party Reflections: Mid-Atlantic event rental company offering tents, tables, chairs, and event infrastructure for weddings and corporate events. Comparable full-service rental model and target customer profile.
• Capri Event Rentals: Regional luxury event rental company offering high-end furniture, tabletop, and event infrastructure. Comparable in premium wedding and event customer base and inventory depth, particularly in tabletop and furniture categories.
• Taylor Rental Party Plus: Regional party and event rental chain in the Northeast offering tents, tables, chairs, and event equipment. Comparable rental product mix and customer base, though broader product scope and less luxury-wedding specialization.

Broad incumbents

• Bright Event Rentals: Large-scale California-based party and event rental company with broad inventory across tents, tables, and event infrastructure. A larger incumbent in the event rental space; broader scale and multiple markets but less regional specialization than Rain or Shine.

Regional players

• Connecticut Rental Center: Regional event rental provider in Connecticut serving weddings and corporate events with tents, tables, and infrastructure. Comparable offerings but operates in an adjacent Northeast geography rather than directly in the Vermont/NH market.

Others

• LIRI Tent: Global manufacturer of structure tents and glamping tents; Rain or Shine serves as its East Coast sales representative. Comparable in tent category but operates as a supplier partner; the partnership is a meaningful channel for Rain or Shine.
• Aztec Tents: Manufacturer of sailcloth and pole tents including the Aztec Tidewater line used by Rain or Shine. A supplier/ecosystem participant rather than a direct competitor; comparable in product category (sailcloth tents) but operates on the manufacturing side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rainorshinevt
• Facebookfacebook.com/rainorshinevt
• LinkedInlinkedin.com/company/rain-or-shine-tent-and-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain or Shine Tent and Events Company