La Cuerda
La Cuerda is a Quito, Ecuador-based film production company producing TV commercials, VFX, and 2D/3D animation for multinational brand advertisers across Latin America. It serves 60+ enterprise clients with a lean team and director roster.
- Company typePrivate
- Founded2008
- HeadquartersQuito, Ecuador
- Headcount1–10
- GTM typeB2B
- OfferingServices
What La Cuerda does
La Cuerda is a Quito, Ecuador-based film production company founded in 2008 that produces television commercials, documentaries, 2D/3D animation, and visual effects for advertising and branded content. The company operates with a lean team of 1-10 employees and delivers high-quality advertising films and digital content for national and multinational brand clients across Latin America, with a secondary presence in the United States staffed by dedicated personnel. Its portfolio spans more than 60 named enterprise clients across automotive, food and beverage, banking, telecommunications, pharmaceutical, personal care, retail, and emerging betting/gaming verticals, including Nestlé, P&G, Motorola, KIA, Chevrolet, Cadillac, Mercedes, Huawei, Banco Pichincha, and Diners Club.
The company's core offerings are commercial film production services, VFX/3D production, and digital content creation, supported by a roster of national and foreign directors that enables diverse creative concepts for different brand requirements. Underlying capabilities include visual effects and 3D animation, showcased through a dedicated VFX/3D Reel, alongside end-to-end production from concept to completion. Ecuador's climate, colonial and modern locations, and natural landscapes function as production-location differentiators versus higher-cost regional competitors.
La Cuerda generates revenue through project-based professional services engagements with corporate brand clients and their advertising agencies, under a sales-led, enterprise-field-sales GTM motion led by CEO/Director Roberto Sempertegui and Chief Executive Producer Juan Carlos Martínez. The company is privately held under founder/management control with no disclosed institutional investors, parent entities, or external funding, and operates with publicly undisclosed project-based pricing determined by individual client scope.
La Cuerda firmographics
Firmographics- Name
- La Cuerda
- Legal name
- La Cuerda
- Website
- https://lacuerdafilms.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Cuerda is a Quito, Ecuador-based film production company producing TV commercials, VFX, and 2D/3D animation for multinational brand advertisers across Latin America. It serves 60+ enterprise clients with a lean team and director roster.
- Ownership category
- akta.pro rank
La Cuerda industry classification
Industry- Product category
- Commercial Film Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro industry
- Brand Advertising (Broadcast/Online Commercials)Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video ProductionBranded Entertainment & Long-Form Content (Series, Shorts, Films)Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video ProductionVFX Production & Shot Work (CG Integration, Matte Painting, FX)Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Visual Effects (VFX) & CompositingAnimation Services for VFX (Creature/Character, Crowd, Simulation Support)Content Production (Video, Design, Copy, Studio)
Keywords
Where La Cuerda is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
La Cuerda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Film Production: Project-based production of advertising films and digital content for brands. Revenue is generated through individual client projects rather than recurring contracts.
- VFX/3D Services: Visual effects and 3D animation services bundled with production or as standalone services for advertising clients
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
La Cuerda product offering
Product offeringCore offering
La Cuerda produces television commercials, documentaries, 2D/3D animation, and visual effects (VFX) for advertising and branded content. The company delivers end-to-end production services — from concept and direction through filming in Ecuador-based locations to post-production — for national and multinational brand clients and their advertising agencies across Latin America.
Product overview
La Cuerda is a film production company based in Ecuador that produces high-quality advertising films and digital content. Their core offerings consist of commercial production services, VFX/3D production, and digital content creation. The company works with national and regional productions across Latin America, serving major consumer brands including automotive, food and beverage, pharmaceutical, telecommunications, and financial services sectors. Their portfolio includes dozens of commercial projects for clients such as Motorola, KIA, Nescafé, Banco Pichincha, Ruffles, and many others. La Cuerda collaborates with both national and foreign directors to deliver diverse creative concepts.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Production Services
Companies that use La Cuerda
Customer profileNamed customers72 records
Segments3 records
Ideal customer profiles2 records
La Cuerda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
La Cuerda partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
La Cuerda competitors and assessment
Company assessmentDirect peers
- Colombiana de Cine (Colcíneas): Colombian commercial production house serving LATAM brands with TVCs and branded content. Direct geographic and service-line competitor to La Cuerda's commercial and VFX offerings.
- Central Films (Mexico): Mexican commercial production house serving major CPG and telecom brands across LATAM. Closely comparable to La Cuerda in offering regional shoots for global advertisers.
- Landia (Argentina): Buenos Aires-based production company with multiple directors producing commercials and branded content for major brands. Closely comparable roster model and multinational client focus.
- Rebeca (Brazil): Brazilian commercial production house serving global brands across LATAM. Comparable in producing TVCs for CPG, automotive, and telecom multinationals.
- Rabbit (formerly Liebre Films): Argentina-based LATAM production company producing TV commercials and branded content for multinational brands. Comparable in scale and clientele (Nestle, P&G, Coca-Cola regional work).
- Madre (Buenos Aires): Argentine production company with regional LATAM commercial work for global brands including CPG and tech clients. Overlapping service line and client mix.
- Gloria (Production Company, Colombia): Colombian production company with a multi-director roster producing TVCs and digital content for multinational brands. Directly comparable director-talent model.
Broad incumbents
- Anonymous Content (LATAM division): Global production company with established LATAM operations producing commercials and branded content. Competes for the same multinational brand budgets at a larger, more institutionalized scale.
Emerging players
- The Lift Mexico: Mexico-based production boutique with VFX and commercial offerings. Comparable niche-production and brand-content focus but at smaller scale.
Regional players
- Savannah Films (Ecuador): Ecuador-based peer production company. Operates in the same domestic market and offers overlapping commercial production services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Cuerda social profiles
Digital presenceLa Cuerda financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Cuerda leadership team
Management profileNumber of profiles
Profiles3 records
La Cuerda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Cuerda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Cuerda
What does La Cuerda do?
La Cuerda produces television commercials, documentaries, 2D/3D animation, and visual effects (VFX) for advertising and branded content. The company delivers end-to-end production services — from concept and direction through filming in Ecuador-based locations to post-production — for national and multinational brand clients and their advertising agencies across Latin America.
Is La Cuerda a public or private company?
La Cuerda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Cuerda founded?
La Cuerda was founded in 2008. It employs 1 to 10 people.
Where is La Cuerda based?
La Cuerda is headquartered in Quito, Ecuador, in the Latin America region.
How does La Cuerda make money?
Two revenue lines are on record. Commercial Film Production is the primary driver. The others are VFX/3D Services.
Who are La Cuerda's main competitors?
Direct peers on record are Colombiana de Cine (Colcíneas), Central Films (Mexico), Landia (Argentina), Rebeca (Brazil), Rabbit (formerly Liebre Films), Madre (Buenos Aires) and Gloria (Production Company, Colombia). Anonymous Content (LATAM division) is listed as a broad incumbent. The Lift Mexico is listed as an emerging player. Savannah Films (Ecuador) is listed as a regional player.
Does La Cuerda have an API?
No public API is recorded for La Cuerda.
What industry is La Cuerda in?
La Cuerda's product category is Commercial Film Production. Its primary akta.pro industry code is MPADAEAA, Brand Advertising (Broadcast/Online Commercials), with a secondary code of MPADAEAG, Branded Entertainment & Long-Form Content (Series, Shorts, Films). Its NAICS code is 512110 and its SIC code is 7812.