Dadu

What Dadu does

Dadu (legal name Indústria e Comércio de Papéis Dadupack LTDA) is a Brazilian industrial tissue paper converter founded in 1990 and headquartered in Santana de Parnaíba, São Paulo state. The company manufactures and sells a diversified portfolio of paper products — table napkins, dispenser napkins, individually wrapped sachets, interfoliated and roll paper towels, institutional toilet paper, hospital bed sheets, toilet seat covers, American towels, paper bags, and paper rolls — organized under seven brand lines (MaxTOP, MaxFINE, MaxFINE Sachet, Maxi Chef, Dadu, Premiatta, Dadu Paper Professional) that span premium to economic price tiers. All products are made from 100% cellulose sourced from FSC-certified forests, and the Maxi Chef line notably uses laminated double-ply construction with air-bubble technology between sheets to deliver higher absorption than conventional interfoliated towels.

The underlying technology is conventional tissue conversion — paper forming, lamination, embossing, interfolding, and roll conversion — with product differentiation concentrated in lamination and air-bubble bonding for the Maxi Chef towel and in dispenser-formatted SKUs (specific sheet sizes, core diameters, and interfold patterns) that mate with institutional hardware. The company self-positions as one of the main tissue paper converters in Brazil, with products serving corporate/institutional buyers, food service operators (restaurants, snack bars, cafeterias, hotels, food trucks, delivery), healthcare facilities, and the atacarejo (cash-and-carry) wholesale channel.

Dadu operates a B2B revenue model with three complementary go-to-market channels: an owned e-commerce storefront at loja.dadu.com.br, a formal reseller onboarding program ("Seja um revendedor") for distributors and commercial representatives, and direct B2B field sales for large institutional accounts. Pricing is quote-based and not publicly disclosed; products are sold one-time at order-driven volume. The company runs active content marketing (B2B blog, Facebook/LinkedIn/Instagram presence, email newsletter) and a separate materials download center at materiais.dadu.com.br. Dadu is privately held with no external investors, parent company, or disclosed capital structure, and operates with 51-100 employees across a single Brazilian headquarters.

Name

Dadu

Legal name

Indústria e Comércio de Papéis Dadupack LTDA

Website

https://dadu.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Dadu is a Brazilian industrial tissue paper converter founded in 1990 that manufactures napkins, towels, toilet paper, and institutional paper products across seven brand lines for B2B food service, healthcare, corporate, and cash-and-carry customers throughout Brazil.

Ownership category

akta.pro rank

Product category

Industrial Tissue Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Tissue Converting & Private Label Manufacturing (IMAMAGAH), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Tissue paper products
• Industrial paper conversion
• Institutional hygiene supplies
• Paper napkins manufacturer
• Disposable paper goods

Headquarters

HQ city

Santana De Parnaíba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Institutional Paper Products Sales: Dadu generates revenue through B2B sales of tissue paper products to distributors, corporate customers, and resellers. Products include paper napkins, paper towels, toilet paper, paper bags, and institutional paper solutions sold under multiple brand lines (MaxTOP, MaxFINE, Premiatta, Dadu, Dadu Paper Professional).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dadu manufactures and converts tissue paper products in Brazil, selling napkins, paper towels, toilet paper, hospital bed sheets, paper bags, and related disposable paper goods under seven brand lines (MaxTOP, MaxFINE, MaxFINE Sachet, Maxi Chef, Dadu, Premiatta, Dadu Paper Professional). All products are produced from 100% FSC-certified cellulose and sold primarily B2B to distributors, resellers, and institutional/corporate customers across Brazil through an e-commerce platform, reseller program, and direct sales.

Product overview

Dadu is a Brazilian paper tissue products manufacturer and converter operating since 1990, considered one of the main converters of paper tissue in Brazil. The company operates as a B2B supplier offering a diversified portfolio of paper products organized under seven brand lines: MaxTOP (premium double-sheet napkins), MaxFINE (economical single-sheet napkins), MaxFINE Sachet (hygienic individually wrapped napkins), Maxi Chef (advanced interfoliated multi-use towels with air bubble technology), Dadu (core brand for crepe/silk napkins, paper bags, and American towels), Premiatta (economical line for high-traffic venues), and Dadu Paper Professional (professional cleaning solutions including institutional toilet paper, roll towels, and healthcare products). The product portfolio includes table napkins, dispenser napkins, wrapped napkins, interfoliated towels, roll towels, institutional toilet paper, American towels, hospital bed sheets, toilet seat covers, paper bags, and paper rolls—all manufactured from 100% cellulose from certified forests with FSC certification. The company serves distributors, commercial representatives, and corporate clients across Brazil through its online store and dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• MaxTOP: Line of napkins with high absorption, double sheet and premium quality.
• MaxFINE
• MaxFINE Sachet
• Maxi Chef
• Premiatta
• Dadu Paper Professional

Products and services

• MaxTOP Napkins Premium table napkins with high absorption and double-ply construction for table service venues seeking higher quality presentation.
• MaxFINE Napkins Single-sheet high-absorption napkins positioned as excellent cost-benefit for food service establishments.
• MaxFINE Sachet Wrapped Napkins Individually paper-wrapped single-sheet napkins (30x15cm, 500/box) for delivery, restaurants, and healthcare settings requiring contamination-free handling.
• Maxi Chef Interfoliated Towels Multi-use laminated double-ply interfoliated paper towels with air-bubble technology for superior absorption; one roll claimed to equal 50 conventional towels; intended as a hygienic disposable alternative to kitchen cloths or face towels.
• Dadu Brand Napkins, Paper Bags, and American Towels Core-brand offering of creped or silk napkins, paper bags, and American towels for commercial and institutional applications.
• Premiatta Economical Line Economical napkins and paper bags for high-traffic locations such as lanchonetes and casual dining where cost-benefit is the primary purchase driver.
• Dadu Paper Professional Cleaning Solutions Professional hygiene solutions for businesses and institutions, including institutional toilet paper, interfoliated towels, roll towels, hospital bed sheets, and toilet seat covers.
• Dispenser Napkins Creped and silk paper napkins for dispensers, including Dadu Lanche (400–500 leaf packs), Americano Dadu (L-fold, 100 leaves), Fast-Food Dadu (250–300 leaves), and Dadu Econômico formats.
• Roll Towels (Toalhas em Bobinas) Paper towels on rolls in lever feed, auto-cut, MaxTOP laminated, and multi-use formats (20cm widths, 100m–400m lengths) for institutional washrooms and kitchens.
• Institutional Toilet Paper 100% cellulose institutional toilet paper in roll format (8 rolls/package, 250m–500m lengths) and interfoliated format (8,000–10,000 sheets/box).
• American Towels (Table Covers) Paper table covers in plain and printed options (100% cellulose, 23x33cm or 25x36cm, 500/pack) for tray lining or direct table covering.
• Hospital Bed Sheets Disposable hospital bed sheets from 100% cellulose virgin certified fibers, available in 50m x 50cm and 50m x 70cm rolls at 24 or 22 gr/m², 6 rolls per box.
• Toilet Seat Covers 100% cellulose toilet seat covers providing comfort and hygiene protection for users in commercial and institutional restrooms.
• Paper Bags Monolucid, natural kraft, and Premiatta paper bags for food packaging, including utensils, popcorn, hamburgers, and weight-based formats (1/2kg, 1kg, 2kg).
• Paper Rolls Versatile paper rolls in HD Mono, HD Kraft, and Glasspel product lines for various industrial and commercial applications.
• Napkin and Sachet Dispenser (Guardanapeira) Combined napkin and sachet dispenser integrating 20x21cm napkins and sachets in a single product with customizable area for logos or QR codes.

Quantifiable outcome

• Reduced waste through proper dispenser use and controlled consumption
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mili: Mili is a Brazilian tissue paper company producing toilet paper, paper towels, napkins, and institutional hygiene products under the Mili brand. Direct competitor to Dadu in the away-from-home and Brazilian consumer tissue segments with comparable product breadth.
• Fazer Papeis: Fazer Papeis is a Brazilian tissue paper converter producing napkins, paper towels, and institutional hygiene products. Comparable to Dadu as a similarly-sized domestic competitor in the same B2B away-from-home channels.
• Santher: Santher is one of Brazil's largest tissue paper manufacturers, producing Personal, Snob, and Duetto brands for retail and institutional markets. It is directly comparable to Dadu as a Brazilian tissue converter serving both B2B and B2C channels, though at significantly larger scale.
• Atlas Papéis: Atlas Papéis is a Brazilian tissue paper converter producing napkins, toilet paper, and paper towels for institutional and retail customers. Closely comparable to Dadu as a similarly-sized Brazilian converter focused on the same away-from-home segments.

Broad incumbents

• Kimberly-Clark Brasil: Kimberly-Clark operates in Brazil with brands including Neve, Kleenex, and Scott, spanning consumer and away-from-home tissue. Relevant incumbent peer with substantially greater scale, brand investment, and channel reach than Dadu.
• Softys (CMPC): Softys, the tissue division of CMPC, is a major Latin American tissue manufacturer with significant Brazilian operations across retail and AFH channels. Comparable as a large-scale regional incumbent competing for the same institutional and reseller accounts as Dadu.
• P&G Brasil: P&G operates tissue brands such as Charmin in Brazil alongside its broader consumer goods portfolio. Relevant incumbent peer exerting competitive pressure in retail and away-from-home categories.
• Melhoramentos: Melhoramentos is a long-established Brazilian pulp and paper company producing tissue, printing/writing paper, and packaging. Comparable to Dadu as a domestic peer with vertical integration into pulp that Dadu lacks.

Regional players

• Caiçara Têxtil: Caiçara is a Brazilian manufacturer of paper and nonwoven hygiene products with operations in Brazil. Comparable as a regional tissue/hygiene converter serving institutional markets with overlapping product categories.

Others

• Suzano Papel e Celulose: Suzano is the world's largest pulp producer and a major Brazilian paper company. While not a direct tissue competitor at consumer level, Suzano supplies cellulose inputs to converters including Dadu and represents an upstream value-chain peer and potential supplier/customer dynamic.

Market position

Strengths4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dadupack
• LinkedInlinkedin.com/company/dadu
• Instagraminstagram.com/dadupapeis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dadu