What EmbeddedArt AB does

EmbeddedArt AB (operating under parent EmbeddedArt Group AB, ticker EmArt on NGM Nordic SME) is a Swedish technology consulting and product company specialising in embedded systems, underwater technology, hydroacoustics, sonar systems, and IoT. Founded around 2006 in Stockholm, the group employs approximately 70 staff across five Swedish locations (Stockholm, Karlskrona, Östersund, Åre, Enköping) after the January 2026 acquisition of Granit Teknikbyrå AB. Core assets include the Malen 10-meter submarine test platform, a central Stockholm sonar workshop and prototype workshop, the Ulysses hydroacoustic analysis tool, and the Loppan satellite-communicating surface vessel. Subsidiary Spåra Group AB markets IoT tracking brands (Spåra, C-pod, Spåra Farmer) for asset protection and livestock monitoring.

The firm operates three intertwined revenue streams: billable consultant deployment at customer sites (defence and industrial clients); in-house product development and delivery (sonar systems, underwater sensors, fibre-optic sensors, echo repeaters, Malen-based testing); and IoT hardware/platform sales through Spåra's e-commerce channels. Customer concentration is centred on Swedish defence and security buyers — FMV (Swedish Defence Materiel Administration), Saab, the Swedish Armed Forces, and the Swedish Coast Guard — supplemented by civilian industrial, medtech (e.g., Sentag drowning alarm), and research clients (RISE). The go-to-market is enterprise field sales supported by dedicated KAMs and consultants deployed on-site, complemented by industry events (Elmia Subcontractor, NATO Littoral OpTech, Maritime Engineering Days at KTH) and academic collaborations with BTH, KTH, and FOI.

Recent strategic activity underscores a shift from pure consulting toward productised defence and IoT offerings: the company upgraded from Spotlight Stock Market to NGM in December 2025, raised 7.73 MSEK via a directed share issue to fund the Granit Teknikbyrå acquisition, signed a strategic cooperation with BTH covering AI and autonomy research, and is productising fibre-optic sensors with NorthLab Photonics using technology originally developed by FOI. AI capabilities are emerging but applied, including AI-based sonar analysis (GhostNet detection), autonomous navigation algorithms developed against the Malen platform, and anomaly detection for predictive maintenance.

Name

EmbeddedArt AB

Legal name

EmbeddedArt Group AB

Website

https://embeddedart.se

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Swedish technology consulting and product company (~70 staff) specialising in embedded systems, hydroacoustics, sonar, and underwater sensors, primarily serving Swedish defence buyers including FMV, Saab, the Swedish Armed Forces, and the Coast Guard, with IoT tracker products via subsidiary Spåra.

Ownership category

akta.pro rank

Product category

Defence Engineering Services

NAICS

Engineering Services (54133), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industries

Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE), Unmanned Underwater Vehicles (UUV) & Autonomous Subsea Platforms (IMABAIAF)

Keywords

• Embedded systems engineering
• Defence technology consulting
• Underwater sensor systems
• IoT asset tracking
• Hydroacoustic sonar systems

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Consulting and specialist expertise services: EmbeddedArt provides experienced engineers and consultants for system development, embedded systems, and related technical assignments at customer sites. Revenue is generated through billable consulting hours and specialist expertise delivery.
2. Product development and delivery: EmbeddedArt conducts in-house product development projects, delivering advanced systems and technical solutions. Products include sonar systems, underwater sensors, fiber optic sensors, echo repeaters, and the submarine Malen for testing and research.
3. IoT hardware and platform sales (Spåra): The wholly-owned subsidiary Spåra sells GPS trackers (Spåra Tracker and C-pod) and IoT monitoring systems for asset protection and surveillance, generating hardware and platform revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EmbeddedArt AB is a tech consulting and product development firm that delivers specialist engineering services and embedded systems solutions across defence, underwater technology, IoT, and system development. The company deploys experienced consultants to customer sites and conducts in-house product development, producing proprietary systems including sonar and underwater sensors, the Malen submarine platform, the Ulysses analysis tool, the Spåra/C-pod IoT trackers, and fibre optic sensor systems for maritime applications.

Product overview

EmbeddedArt AB operates as a defense and technology company with a multi-product portfolio spanning underwater technology, IoT platforms, and defense systems. The core product offerings include the Malen submarine platform (10m, Swedish-built 2006) serving as a test and research platform for underwater technology, and the Loppan surface vehicle companion. The IoT division (Spåra) offers the Spåra multisensor platform and C-pod GPS tracker for asset protection. Underwater technology products include sonar systems, UW sensors, the Ulysses analysis tool for hydroacoustic signals, and the TreSon deployable hydrophone sensor. Defense products include fiber optic sensors developed with NorthLab Photonics/FOI, echo repeaters, and sonar buoy system 225. The company also develops AI capabilities including GhostNet detection for ocean cleanup and autonomous navigation algorithms. Since January 2026, the group includes Granit Teknikbyrå offering ILS, system security, and technical documentation services.

Differentiator

Problem solved

Functional benefit

Brands

• Spåra: IoT company and wholly owned subsidiary of EmbeddedArt Group. Develops, markets and sells high-tech protection and surveillance systems including GPS trackers and multisensor platforms for tracking, security and surveillance of people, animals and valuable assets.
• C-pod
• Malen
• Spåra Farmer
• Loppan
• Ulysses
• Sonarbojsystem 225
• Granit Teknikbyrå

Products and services

• Malen Submarine A 10-meter Swedish-manufactured electric submarine used as a test platform for underwater technology development, as a research platform for academic collaborations, and as a submarine hunting target for military exercises. Used by defence customers including the Swedish Armed Forces and supports research with universities such as BTH and KTH.
• Loppan Surface Support Vessel A surface support vessel companion to the Malen submarine, equipped with LEO satellite communication, solar panels, 4G, and WiFi antennas. Enables real-time communication with the submarine and real-time data analysis during underwater technology testing and exercises.
• Spåra IoT Platform A multisensor IoT platform developed by the wholly-owned subsidiary Spåra Group AB. Provides GPS tracking and sensor monitoring for people, animals, and valuable assets using 4G LTE CAT-M1 as primary communication with optional LEO satellite IoT for extended coverage, along with WiFi. Features extremely low power consumption suited for long-term tracking.
• C-pod GPS Tracker Swedish GPS tracker marketed by Spåra for boats, jet skis, and boat engines. Designed to help recover stolen or drifted marine assets and may reduce insurance costs by up to 15% when installed. Sold through the c-pod.shop e-commerce platform.
• Spåra Farmer Livestock Tracker A GPS tracker embedded in a collar for cows as part of the EU-funded Spåra Farmer research project. Detects changes in cow movement that may indicate illness or injury, enables farmers to locate grazing animals instantly, and supports virtual GPS fencing as a replacement for traditional electric fences.
• Ulysses Hydroacoustic Analysis Tool An advanced software tool for hydroacoustic signal analysis, used for signature measurements and for verification and validation of sensors. Developed and distributed by EmbeddedArt, leveraging the company's sonar workshop in Stockholm.
• TreSon Deployable Hydrophone Sensor A deployable sensor unit developed by EmbeddedArt thesis workers, with a mechanical construction that deploys three or six hydrophones when launched and folds into a protective housing before recovery. Designed to provide a large acoustic base (good directivity) without compromising usability, robustness, and performance.
• FindMe Echo Sounder Responder An echo sounder responder for fishing nets and lobster pots. When a float detaches or equipment drifts, fishermen activate their echo sounder and FindMe responds with a distinctive echo visible on screen, enabling location of lost equipment and preventing continued fishing on lost gear.
• Sonar Systems and Underwater Sensors Military and civilian underwater sensors for detecting vessels and divers, using passive and active hydrophones. Used for maritime surveillance, reconnaissance, and naval measurement stations. Cover complex development areas including hydroacoustics, sensor systems, signal processing, and electronics; the Sonarbuoysystem 225 is a contributed sonar buoy system.
• Fiber Optic Sensor Systems (Underwater) Fiber optic sensor demonstrator and product for maritime surveillance, developed in collaboration with NorthLab Photonics and based on technology from FOI (Swedish Defence Research Agency). First ordered by FMV at 8.5 MSEK (with an option for an additional 3.5 MSEK) with delivery deadline of December 31, 2025.
• Echo Repeater An advanced echo repeater developed by EmbeddedArt in collaboration with FOI (Swedish Defence Research Agency), covering software, electronic and mechanical design, and testing under CTO oversight. Used in defence applications.
• GhostNet Detection AI Software An AI-powered software capability for analysing sonar data to identify locations of ghost fishing nets on the seabed, enabling more cost-effective ocean cleanup with reduced environmental impact. Developed by EmbeddedArt.
• Sentag Drowning Alarm System Complete drowning alarm system developed for Sentag, including bracelet device and pool monitoring panel. The bracelet monitors swimmer behaviour and activates an acoustic alarm to alert lifeguard personnel when drowning is suspected in swimming pools and adventure pools.
• Embedded System Consulting Services Specialist engineering consulting in embedded systems and system development. EmbeddedArt deploys experienced embedded systems consultants to customer sites and conducts in-house development projects for defence and civilian clients.
• Defence Services (Försvarstjänster) A service offering within the defence domain covering products, services, and related technical solutions for military defence. The portfolio includes UV sensors and technical systems for maritime surveillance, reconnaissance, and naval measurement stations.
• Underwater Technology Services EmbeddedArt's core service area spanning marine technology and underwater technology. Includes product development, hydroacoustic consulting, and sensor system design with long and broad experience.
• Product Development Services End-to-end product development services acting as a trusted development partner for organisations lacking in-house embedded systems capability. Covers concept-to-finished-product development with in-house prototyping capacity.
• IoT Consulting Services Expert consulting in IoT covering low-power sensor platform design and efficient communication solutions. Deep knowledge of developing energy-efficient sensor platforms for connected applications.
• Granit Teknikbyrå ILS and Technical Documentation Services Integrated Logistics Support (ILS), system security, technical system support, CE marking, and technical documentation services for complex technical systems requiring high security and availability. Offered via Granit Teknikbyrå AB, part of EmbeddedArt Group since January 1, 2026.

Quantifiable outcome

• Fiber optic sensor chain with 4 elements tested successfully, confirming industrialisation path for the product
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blekinge Tekniska Högskola (BTH)coreStrategic or Co-development Partner · 5 November 2025EmbeddedArt and BTH signed a strategic cooperation agreement within marine technology. A key element is access to the test platform Malen, but the agreement also covers joint research, technology development and testing with particular focus on advanced underwater technology, autonomous vessels and AI. Malen will be based at BTH's campus, giving researchers and students access to test and verify technology in a real marine environment.
• FMV (Försvarets materielverk)coreStrategic or Co-development Partner · 9 December 2024FMV placed an order for a research project within autonomy with EmbeddedArt Group AB. This is part of a military innovation programme. FMV is the primary government defence procurement agency and a key strategic customer.
• NorthLab Photonics ABcoreStrategic or Co-development Partner · 22 November 2024EmbeddedArt and NorthLab Photonics signed a consortium agreement for the development and delivery of a fiber optic sensor demonstrator for maritime applications. The project is funded by FMV and uses technology originally developed by FOI. EmbeddedArt leads the project.
• RISE (Research Institutes of Sweden)minorStrategic or Co-development Partner · 2 May 2024RISE invested and purchased equipment from EmbeddedArt for 250,000 SEK for a 3-year research project combining satellite imagery and advanced data analysis to measure biodiversity changes in agricultural environments. EmbeddedArt's Spåra subsidiary provides GPS trackers with accelerometers for virtual fencing in livestock monitoring.
• KTH (Royal Institute of Technology)minorStrategic or Co-development PartnerCollaborations with KTH through student projects and access to expertise in underwater technology. EmbeddedArt has supported student projects with workshop access, pressure tanks and expertise. Students from KTH have conducted thesis work on autonomous navigation algorithms using Malen.
• FOI (Totalförsvarets forskningsinstitut)coreTechnology or IntegrationTechnology originally developed by FOI (Swedish Defence Research Agency) is used in the fiber optic sensor project delivered by EmbeddedArt to FMV. FOI collaborated on echo repeater development and sensor chain testing. Fredrik Kullander (PhD) from FOI stated that innovation and research is turned into products strengthening Swedish defence capability.
• Marine Autonomy GroupminorStrategic or Co-development PartnerEmbeddedArt Group signed a Letter of Intent (LoI) with intention to acquire a majority stake in Marine Autonomy Group AB (announced 2025-08-29). However, the company later announced it was interrupting the process regarding the proposed acquisition (2025-12-03). Vice Admiral Jan Thörnqvist, Chairman of Marine Autonomy Group, participated in discussions on using Malen for autonomous algorithm development.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Teledyne Marine: US-headquartered portfolio of marine technology brands producing sonars, underwater sensors, and acoustic imaging systems. Overlaps with EmbeddedArt's sonar and hydroacoustic sensor portfolio, though serving global commercial and defence markets.
• Kongsberg Discovery: Norwegian supplier of sonars, hydroacoustics, marine sensors, and underwater communication systems. Direct overlap with EmbeddedArt's hydroacoustic and sonar product areas, but operating at significantly larger scale and global reach.
• Saab AB: Sweden's largest defence prime and a key customer of EmbeddedArt (multiple MSEK orders). Comparable as a Swedish defence technology provider, though Saab operates at vastly larger scale across aerospace, naval, and land systems.

Peers

• RTsys: French specialist in underwater acoustics, autonomous underwater vehicles, and hydroacoustic signal processing. Directly comparable niche player in defence underwater technology, similar in size and specialisation to EmbeddedArt.

Regional players

• Enea AB: Swedish-listed embedded systems and telecom software company. Comparable as a Nordic embedded systems specialist with overlapping engineering talent pool (some EmbeddedArt staff previously worked at Enea), though focused on networking/telecom software rather than defence underwater tech.

Direct peers

• Sigma Connectivity: Swedish embedded systems and IoT product development consultancy, serving defence and industrial customers. Comparable Nordic engineering consulting peer with similar embedded systems, IoT, and product development focus.
• EdgeTech: US manufacturer of side-scan sonars, sub-bottom profilers, and underwater acoustic systems. Closely comparable in product category (sonar/underwater sensors for defence and survey applications).
• Sonardyne: UK-based specialist in underwater acoustic positioning, inertial navigation, and sonar systems for defence, energy, and scientific markets. Closest functional peer to EmbeddedArt's hydroacoustic and underwater sensor business.
• Klein Marine Systems: Specialist manufacturer of side-scan sonars and underwater imaging systems for defence, hydrography, and search-and-recovery. Comparable niche focus on sonar product development serving naval and security customers.

Emerging players

• Hydromea: Swiss specialist in underwater wireless optical communication and autonomous underwater vehicles. Comparable emerging niche player in underwater technology with overlap in autonomous underwater platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/embeddedart-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmbeddedArt AB