CreateTV, INC

What CreateTV, INC does

CreateTV, INC, doing business as Create Music Group (and also referred to as CreateTV), is a Los Angeles-based music technology and capital platform founded in 2015 that serves independent artists, music managers, independent labels, and music entrepreneurs. The company describes itself as one of the world's fastest-growing media companies and a leader in music and video among millennials. Its core offering is an all-in-one platform that combines distribution, rights management, royalty accounting, and real-time catalog insights with marketing services (in-house A&R, social-first strategy, distribution networks) and direct capital deployment into client businesses, intended to replicate major-label infrastructure for the independent segment without requiring creators to surrender ownership or creative control.

The platform is delivered via a direct-to-client self-serve portal at portal.create.tv and supports 17,000+ clients across 100+ countries, with a portfolio of 9+ owned label brands and a separate sub-brand, Flighthouse, that operates its own careers pipeline. Revenue mechanics are described as recurring platform services with contact-based pricing for enterprise clients, supplemented by capital deployment that generates returns through catalog ownership and label operations; specific pricing tiers, fee structures, and financial terms are not publicly disclosed. The company maintains an active presence across Facebook, Instagram, Spotify, X, LinkedIn, and YouTube.

Strategically, the company has scaled through a combination of organic platform expansion, an early 2015 seed funding round of $2.25M, and at least one disclosed acquisition (Label Engine, 2016). Leadership consists of founder and CEO Jonathan Strauss and Chief Strategy Officer Alexandre Williams. Ownership structure, institutional investors, and detailed financial history are not disclosed in available sources.

Name

CreateTV, INC

Legal name

Create Music Group

Website

https://create.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CreateTV, INC (Create Music Group) is a Los Angeles-based music platform providing independent artists, labels, and entrepreneurs with integrated distribution, rights management, accounting, real-time analytics, and direct capital investment across 100+ countries and 17,000+ clients.

Ownership category

akta.pro rank

Product category

Music Technology Platform

NAICS

Record Production and Distribution (51225), Music Publishers (512230), Sound Recording Industries (5122)

akta.pro primary industry

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)

Keywords

• Music distribution services
• Independent label platform
• Music rights management
• Music catalog accounting
• Artist capital investment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services: All-in-one platform services combining technology, data, marketing, and capital for music industry clients including distribution, rights management, and financial services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Create Music Group (doing business as CreateTV, INC) operates an all-in-one platform that combines technology, data, marketing, and capital to power independent label growth. The platform provides music distribution, rights management, accounting, and real-time insights, alongside direct capital investment into artists, labels, and creative entrepreneurs. The company also runs the Flighthouse sub-brand.

Product overview

Create Music Group operates as a single unified all-in-one platform for the music industry. The core platform combines technology (distribution, rights management, accounting, real-time insights), data analytics, marketing (in-house A&R, social-first strategy, distribution networks), and capital investment services. The company supports 9+ label brands under its portfolio. Access to the platform is provided through a client portal (portal.create.tv). A related sub-brand called Flighthouse operates with its own separate careers page, suggesting a distinct creative offering within the CMG ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Flighthouse: A subsidiary/sub-brand with dedicated careers page at Flighthouse Careers.

Products and services

• Create Music Group Platform An all-in-one platform combining technology, data, marketing, and capital to power independent label growth. Provides distribution, rights management, accounting, and real-time insights for artists, independent labels, and music businesses.
• Client Portal Client login portal at portal.create.tv for artists, labels, and creative entrepreneurs to access Create Music Group platform services.
• Flighthouse A sub-brand under the Create Music Group umbrella offering distinct creative or music-focused services, with its own dedicated careers page.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DistroKid: Self-serve music distribution platform serving indie artists with global release capabilities. Direct peer in the distribution layer of CMG's stack, though more focused on a single service line.
• UnitedMasters: Direct competitor offering distribution, label services, and capital to independent artists. Most analogous to Create Music Group in combining technology with master/label funding for indie creators.
• TuneCore: Independent music distribution and publishing administration service, owned by Believe. Competitor in distribution and rights management with comparable global reach.
• Kobalt Music Group: Music publisher and rights administration platform focused on transparency and technology-led royalty collection. Comparable to CMG's rights management and analytics stack for independent rights holders.
• AWAL (Artists Without A Label): Distribution and label services platform for independent artists, now part of Sony Music. Closely comparable model to CMG's distribution-plus-rights-and-marketing offering for indie talent.
• ONErpm: Independent music distribution and label services company with global reach across Latin America, Europe, and the US. Direct peer serving independent labels with distribution and label services.
• Empire Distribution: Independent music label and distributor operating multiple sub-label brands. Strongly comparable to CMG's multi-label strategy (9+ brands) and indie label-services positioning.
• Stem (acquired by Spotify): Distribution and financial services platform for independent labels, specializing in royalty advances and accounting. Direct peer in capital-plus-technology model for indie labels.

Broad incumbents

• Believe Music: Global independent music distribution and label services company with a broader regional and label-portfolio footprint. Larger incumbent in the same independent music services space as CMG.
• The Orchard (Sony Music): Independent music distribution and label services arm of Sony Music. Broader incumbent peer offering distribution, marketing, and rights services across a large indie portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/createtvstudios
• YouTubeyoutube.com/channel/UCpvUn_qqJDvURkA71wyq-5A?sub_confirmation=1
• Facebookfacebook.com/wearecreatemusic
• LinkedInlinkedin.com/company/createmusicgroup
• Instagraminstagram.com/createmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreateTV, INC