What Newsmith Stainless does

Newsmith Stainless Limited, founded in 1969 and headquartered in Roberttown, West Yorkshire, is a family-owned UK manufacturer of industrial washing machines and automated handling equipment. The company designs, fabricates, assembles, programs, and tests all equipment in-house, offering a catalogue of 40+ products split between 19 specialized industrial washing machines (basket, bin, box, crate, dolav, eurobin, pallet, pan, rack, tray, tote, utensil, V-mag, weigh-head, hospital bed, wheelchair, chocolate mould, chocolate plaque, and component washers) and 20+ automated handling systems (basket destackers, stackers, loaders, elevators, conveyors, bread and bun depanners, pan cleaners, oven loaders/unloaders, robotic lidders, trash removal machines). Core technology centers on PLC/HMI control platforms with touchscreens, variable speed drives, and proprietary features such as high-velocity air knife drying, modular build format with swappable filtration, and PLC-controlled rotary indexing. Equipment capacity ranges from 100 to 8,000 items per hour, with the chocolate plaque washer occupying less than a quarter of competitor footprint, and individual machines built to order against customer specifications including choice of electric, steam, or gas heating.

The company serves five primary verticals: food industry (bakery, confectionery, meat, fish, poultry, dairy, beverage, fruit and vegetable, chocolate), pharmaceutical (bins, containers, hospital bed and wheelchair washing), engineering and automotive (component washing to remove swarf, grease, and oils), logistics (returnable transit container cleaning), and waste handling (wheeled bin and large vessel washing). Its 4,500+ installed machines currently wash an aggregate of 100 million crates per week globally, with 70% of production exported across Asia, the Middle East, and Eastern Europe, and over 500 machines operating in the United States alone.

Revenue is generated across four streams: one-time bespoke industrial washing and handling machine sales built to customer specification, recurring service and maintenance contracts covering the working life of installed equipment, competitively priced detergent and chemical consumables, and refurbishment and upgrade projects performed onsite or at the factory. Pricing is provided on request under multi-year contracts through direct enterprise field sales from the UK headquarters, augmented by a network of regional distribution partners and a wholly-owned Australasian subsidiary covering USA/Canada, Germany, Netherlands, Japan, South Africa, Thailand, and Australasia. Group subsidiaries include Newsmith Pacific Systems Ltd, Oddy bakery equipment division, and Oliver Douglas Ltd for smaller washers.

Name

Newsmith Stainless

Legal name

Newsmith Stainless Limited

Website

https://newsmiths.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Newsmith Stainless Limited is a UK-based, family-owned manufacturer founded in 1969 that designs and builds custom industrial washing machines and automated handling equipment, serving food, pharmaceutical, engineering, logistics, and waste-handling manufacturers across more than 4,500 installed machines globally.

Ownership category

akta.pro rank

Product category

Industrial Washing and Handling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

Keywords

• Industrial washing machines
• Automated handling equipment
• Industrial parts washers
• Crate washing systems
• Stainless steel fabricators

Headquarters

HQ city

Liversedge

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Washing Machine Sales: Sale of custom-built industrial washing machines and automated handling equipment. Each machine is manufactured to order based on customer specifications, including various washing, drying and treatment options.
2. Service and Maintenance Contracts: After-sales support including routine and emergency support, spare parts supply, and integrated maintenance support packages designed to meet customer needs throughout the machine's working life.
3. Detergents and Chemicals: Competitively priced range of specially-formulated hygiene chemicals and detergents to complement and support the cleaning performance of washing equipment.
4. Machine Refurbishments and Upgrades: Full and partial machine refurbishments and system upgrades, undertaken at customer site or factory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Newsmith Stainless designs and manufactures custom-built industrial washing machines and automated handling equipment in-house at its UK facility in Roberttown, West Yorkshire. Its portfolio covers washers for crates, bins, boxes, baskets, pallets, trays, moulds, and larger items, together with automated handling systems such as conveyors, basket stackers, tray stackers and unstackers, and bin/box lift tippers, serving food, pharmaceutical, engineering, automotive, logistics, and waste-handling customers worldwide.

Product overview

Newsmith Stainless is a world-leading manufacturer of industrial washing machines and automated handling equipment, offering an extensive portfolio of over 40 distinct products across two main categories. The Industrial Washing Machine range includes 20 specialised machines for cleaning baskets, bins, boxes, crates, pallets, pans, racks, trays, totes, utensils, and industrial equipment (hospital beds, wheelchairs, chocolate moulds, weigh heads). The Automated Handling Equipment range includes 20 products for material handling including basket destackers/stackers/loaders, bread and bun depanners, pan cleaners, conveyors, oven loaders/unloaders, robotic lidders, and trash removal systems. All products are manufactured in the UK (Roberttown, West Yorkshire), built to order to customer specifications, and designed for integration into complete production line solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Oddy: A division of Newsmith Stainless - leading UK manufacturer of bakery equipment used in the production of rolls, ethnic breads, pizza bases, dumplings, Kaiser rolls and plaited products. Only British manufacturer of divider/rounders and roll plants, sold under the Novatek name.

Products and services

• Industrial Washing Machines

Quantifiable outcome

• 4,500+ machines installed worldwide over 50+ years
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Oliver Douglas LtdcoreStrategic or Co-development PartnerA leading manufacturer of smaller tray and utensil washing machines for the food industry, established for over 50 years. The Oliver Douglas range perfectly complements the larger Newsmith cleaning solutions, providing a complete product portfolio.
• Oddy - A division of Newsmith StainlesscoreStrategic or Co-development PartnerA leading UK manufacturer of bakery equipment used in production of rolls, ethnic breads, pizza bases, dumplings, Kaiser rolls and plaited products. Oddy is the only British manufacturer of divider/rounders and roll plants, sold under the Novatek name.
• Newsmith Pacific Systems LtdcoreChannel Partner/ Reseller/ DistributorThe Australasian arm of the Newsmith Stainless group, covering sales, installation and servicing of the Newsmith range of washers along with manufacture of Material Handling Equipment in the New Zealand workshop.
• Brandon Woods (USA and Canada)majorChannel Partner/ Reseller/ DistributorRegional sales representative covering USA and Canada markets for Newsmith products and support services.
• Thomas Louis (Germany and Europe)majorChannel Partner/ Reseller/ DistributorRegional sales representative covering Germany and European markets. Located in Aachen, Germany.
• Cormac Industrial BV (Netherlands)majorChannel Partner/ Reseller/ DistributorRegional sales partner covering the Netherlands market for Newsmith industrial washing equipment.
• Pacific Yoko Co. (Japan)majorChannel Partner/ Reseller/ DistributorRegional sales representative covering Japan market. Located in Tokyo, Japan.
• CHW Design (South Africa)majorChannel Partner/ Reseller/ DistributorRegional sales partner covering South Africa bakery industry market. Located in Cape Town.
• Asia Engineering (Thailand)majorChannel Partner/ Reseller/ DistributorRegional sales partner covering Thailand market. Located in Bangkok.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sidel: French beverage packaging equipment manufacturer (part of Tetra Laval) producing crate washing, palletising and container handling systems — directly comparable to Newsmith's crate, dolav and pallet washing plus automated handling equipment serving beverage and food industry customers.
• Winterhalter: German family-owned manufacturer of commercial and industrial dishwashing systems plus utensil and tray washing equipment — directly comparable to Newsmith's utensil, tray and basket washing products serving food service, food processing and bakery customers.
• Getinge: Swedish-listed medical technology company with infection control division producing washer-disinfectors for hospital beds, surgical instruments and pharmaceutical containers — directly comparable to Newsmith's hospital bed, wheelchair and rack washers serving healthcare and pharmaceutical customers.
• Meiko: German commercial and industrial dishwashing and washing equipment manufacturer with comparable basket, tray and utensil washing products plus material handling automation, serving food service and food processing customers globally — overlapping product portfolio and customer base with Newsmith.
• Krones: German-listed beverage processing equipment manufacturer producing crate washers, bottle washers and container handling systems for breweries and beverage producers — directly comparable to Newsmith's crate washers and pallet handling systems serving overlapping beverage and logistics customers.
• DIHR: Italian industrial dishwashing and washing equipment manufacturer producing rack conveyor, basket and utensil washers for food service and food industry — comparable product range and target customers to Newsmith with similar European mid-sized industrial OEM profile.
• Steelco (Miele Professional): Italian industrial washing equipment manufacturer (now part of Miele Professional) producing washer-disinfectors and industrial washing systems for pharmaceutical, medical and food industry — directly comparable to Newsmith's pharmaceutical, hospital bed and food container washing product lines.
• STERIS: US-listed infection prevention and sterilization company offering washer-disinfectors and cart washing equipment for healthcare, pharmaceutical and life sciences — overlapping with Newsmith's pharmaceutical and medical equipment washing lines serving regulated sterile processing customers.

Broad incumbents

• Hobart (ITW): US subsidiary of Illinois Tool Works (ITW) producing commercial dishwashers, glasswashers and food waste equipment plus broader industrial washing — comparable basket/glass washing products but as part of a much wider food service equipment portfolio serving similar food industry customers.
• Electrolux Professional: Stock-listed Swedish manufacturer of professional laundry, dishwashing and food service equipment — comparable industrial washing and dishwashing products but operates across broader categories (laundry, cooking, refrigeration) at much greater scale than Newsmith.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newsmiths

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsmith Stainless