Auto Barn

What Auto Barn does

Auto Barn is a family-owned auto parts e-commerce retailer founded in 1957 in Brooklyn, New York, and currently headquartered in Lindenhurst, NY. The company sells approximately 1.4 million automotive parts and accessories through its direct-to-consumer website (autobarn.net), serving individual vehicle owners across the 48 contiguous United States. The platform's core technical capability is a vehicle-to-part matching system that allows customers to search by make, model, and year to verify fitment, supplemented by a "My Garage" feature for saved vehicles and a no-fit, no-charge guarantee with 30-day returns.

The business model is straightforward transactional e-commerce: revenue is generated through one-time unit sales of parts (priced roughly $2 to $500+), flat-rate shipping fees (ground $12.56-$14.53 by region, express $56.49), and refundable core charges on remanufactured components such as starters, alternators, and brake calipers. The catalog spans 67+ brands including Dorman, EBC Brakes, PowerStop, Standard Motor Products, R1 Concepts, Vortex Racing, and WeatherTech, covering categories from brake components and engine parts to motorcycle performance accessories and car care. Order fulfillment relies on UPS, FedEx, and USPS with 1-2 business day processing, and checkout is supported through Stripe plus a broad set of digital wallets and BNPL providers (Apple Pay, Google Pay, Amazon Pay, Affirm, Klarna, Cash App Pay, Link).

The company is privately held by a third-generation family, with no institutional capital, no parent entity, and no disclosed leadership team beyond a single customer service contact. Customer acquisition is driven by organic search, email newsletter, and reputation signals including an A+ BBB rating maintained since 1957, a 4.9/5 Google Store Rating across 181 reviews, and a 9.1/10 BizRate score across 27 verified reviews. Over its 69-year operating history, Auto Barn has served more than 990,000 customers cumulatively, with no evidence of meaningful B2B, wholesale, or international exposure.

Name

Auto Barn

Legal name

Auto Barn

Website

https://autobarn.net

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Auto Barn is a family-owned auto parts e-commerce retailer founded in 1957, selling approximately 1.4 million parts from 67+ brands to individual vehicle owners across the 48 contiguous US states through its direct-to-consumer website.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Auto Parts Sales: One-time sale of automotive parts and accessories. Products include brake components, engine parts, motorcycle parts, car care products, and accessories. Revenue generated per transaction with no recurring component.
2. Shipping Fees: Flat-rate shipping charges based on destination within 48 contiguous US states. Ground shipping $12.56-$14.53, Express shipping $56.49 flat rate.
3. Core Charges: Refundable deposits on remanufactured parts (starters, alternators, brake calipers). Customer receives deposit back when returning old core within 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Auto Barn operates a family-owned e-commerce platform that retails approximately 1.4 million automotive parts and accessories matched to customer vehicles. The catalog spans brake components, engine parts, motorcycle performance parts, car care products, towing/off-road equipment, and accessories from 67+ brands, with a vehicle-compatibility matching system and no-fit, no-charge guarantee backed by 30-day returns.

Product overview

Auto Barn is a family-owned auto parts e-commerce platform established in 1957, operating as a single unified online retail platform offering approximately 1.4 million automotive parts and accessories. The company sells through multiple branded product lines including Vortex Racing (motorcycle performance parts), Standard Motor Products (electrical, engine, and mechanical components), EBC Brakes (performance brake rotors and pads), PowerStop (brake kits and components), and R1 Concepts (brake rotors and pads for domestic and import vehicles). The core platform integrates vehicle-specific part matching, multiple payment options (Stripe, Apple Pay, Google Pay, Affirm, Klarna), and shipping carriers (UPS, FedEx, USPS) to serve over 990,000 customers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Barn E-commerce Platform Family-owned online auto parts retail platform established in 1957, offering 1.4 million parts matched to customers' vehicles with nationwide shipping to 48 contiguous US states. Includes a 'My Garage' feature that saves vehicles for automatic compatibility checking and a vehicle-specific part matching system searchable by make/model/year.
• Vortex Racing Performance Motorcycle Parts
• Standard Motor Products Aftermarket Auto Parts
• EBC Brakes Performance Brake Components
• PowerStop Brake Kits and Components
• R1 Concepts Brake Rotors and Pads

Quantifiable outcome

• No-fit, no charge - if a part doesn't fit, full refund including return shipping covered by Auto Barn
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationSecure payment processing provider. PCI-DSS Level 1 certified. Processes credit card payments securely. Auto Barn never stores full credit card numbers.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoZone: Largest US specialty retailer of aftermarket automotive parts, with thousands of stores plus a strong e-commerce site offering in-store pickup and same-day delivery. Overlaps with Auto Barn's DIY/marketplace but competes through physical density and speed.
• Advance Auto Parts: National aftermarket auto parts chain with extensive store and digital footprint. Overlaps with Auto Barn on multi-brand parts retail and vehicle-fitment search; competes via omnichannel convenience.
• O'Reilly Auto Parts: Major US auto parts retailer with national store footprint and growing e-commerce channel. Carries many of the same brands as Auto Barn (Dorman, Standard Motor Products, etc.) and competes for the same DIY and professional installer customer.
• NAPA Auto Parts: Distribution-and-retail giant for automotive parts in North America, combining physical stores with a national online catalog. Comparable assortment and target customer to Auto Barn, with substantially larger scale and professional-installer relationships.
• Amazon (Automotive Parts & Accessories): Massive online retailer with a deep automotive parts and accessories marketplace. Competes directly with Auto Barn on selection, Prime shipping speed, and pricing — the most formidable broad incumbent in this category.

Direct peers

• RockAuto: Pure-play online auto parts retailer with a massive multi-brand catalog and fitment-based search. Closest direct competitor to Auto Barn's e-commerce-only, vehicle-matched parts model, though RockAuto leans more heavily into price-driven DIY mechanics.
• CarParts.com: Direct-to-consumer online auto parts retailer focused on collision, mechanical, and accessory parts with vehicle-fitment search. Same core model as Auto Barn — multi-brand catalog, fitment engine, nationwide shipping — making it a head-to-head comp.
• PartsGeek: Online auto parts marketplace/retailer with deep SKU coverage across replacement and performance parts and vehicle-fitment lookup. Highly comparable to Auto Barn's multi-brand, fitment-driven retail model.
• Summit Racing Equipment: Performance-focused online retailer of automotive parts and accessories (brakes, drivetrain, engine). Comparable to Auto Barn in e-commerce-first model and overlap on performance brands like EBC and PowerStop.

Emerging players

• JC Whitney (CarParts.com-owned brand): Long-running online aftermarket parts retailer, now operating under CarParts.com. Comparable heritage-style auto parts e-commerce brand targeting similar DIY/accessory customers as Auto Barn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Barn