ISSPRO

What ISSPRO does

ISSPRO, Inc. is a privately held U.S. corporation headquartered in Portland, Oregon that designs, manufactures, and sells electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. Founded circa 1950, the company operates across two primary go-to-market motions: an OEM business supplying level sensors, gauges, sensors/switches/thermocouples, and custom displays to vehicle and equipment manufacturers, and an aftermarket business selling directly through its own e-commerce storefront and through a North American distributor and dealer network. Its aftermarket portfolio spans analog Classic-Standard gauges, the EV2 and EV3 digital gauge platforms (with the EV3 adding Bluetooth connectivity and a companion iOS/Android programmer app), Performax high-performance gauges, weather-sealed EV2 gauges for harsh environments, NMEA 2000 marine-compatible gauges, and pre-fabricated Classic Dash Panels and Kits for vintage Chevrolet/GMC, Ford, and Dodge restorations. Technology differentiators include NMEA 2000 protocol compliance for marine integration, sealed-gauge durability for heavy-duty and outdoor use, and mobile-app-enabled configuration for the EV3 line; IATF and ISO certifications support OEM procurement requirements. Revenue is generated entirely through one-time hardware unit sales and complete-kit purchases, with no subscription or recurring component. Pricing ranges from approximately $50 to $400+ per individual gauge and $1,300 to $1,750 per complete dash kit. Customer segments are diversified across performance automotive enthusiasts, marine and boat operators, heavy-duty and commercial vehicle operators, classic vehicle restorers, and custom fabricators/builders, with no named anchor customers or disclosed revenue concentration.

Name

ISSPRO

Legal name

ISSPRO, INC.

Website

https://isspro.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

ISSPRO is a Portland, Oregon-based manufacturer founded circa 1950 that designs and sells analog and digital gauges, sensors, and instrumentation for automotive, marine, heavy-duty, and classic-vehicle restoration markets through OEM and aftermarket channels.

Ownership category

akta.pro rank

Product category

Vehicle Instrumentation

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Vehicle instrumentation gauges
• Marine NMEA 2000 gauges
• Heavy-duty engine sensors
• Aftermarket automotive gauges
• OEM level sensors

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Gauge Sales: Direct sales of aftermarket instrumentation gauges and accessories to automotive enthusiasts, marine operators, and heavy-duty vehicle owners through e-commerce and distributor network. Revenue generated from one-time product purchases with no recurring subscription component.
2. OEM Component Sales: Sales of original equipment manufacturer components including level sensors, gauges, sensors, switches, thermocouples, and custom displays to vehicle and equipment manufacturers.
3. Classic Dash Panel Kits: Complete dashboard kit solutions for classic vehicle restoration, including pre-configured gauge sets and mounting hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ISSPRO manufactures and sells analog and electronic gauges (Classic-Standard, EV2, EV3, Performax, NMEA 2000 marine), sensors, switches, thermocouples, custom displays, and pre-fabricated classic-vehicle dash panels for monitoring engine and vehicle parameters. The portfolio is split between OEM components supplied to vehicle/equipment manufacturers and an Aftermarket line sold direct via e-commerce and through distributors/dealers to automotive enthusiasts, marine operators, heavy-duty fleets, and classic-vehicle restorers.

Product overview

ISSPRO is a manufacturer of gauges, instrumentation, and sensors for automotive, marine, and heavy-duty applications. The product portfolio consists of two main segments: Aftermarket products including Classic-Standard Gauges (analog gauges for various measurements), EV2/EV3 electronic variable gauges (with EV3 featuring Bluetooth connectivity and app integration), Performax high-performance gauges, NMEA2000 marine-compatible gauges, and Classic Dash Panels and Kits for vehicle restoration; and OEM products including Level Sensors, Gauges, Sensors/Switches/Thermocouples, and Custom Displays. The company has been in operation for 75 years, serving the automotive aftermarket and OEM markets from Portland, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• EV2: Electronic gauge product line featuring digital display technology
• EV3
• Performax
• NMEA 2000

Products and services

• Classic-Standard Gauges Traditional analog gauges for automotive and marine applications, including ammeters, clocks, diesel tachometers, electric and mechanical oil pressure/temperature gauges, fuel level gauges, hourmeters, programmable speedometers and tachometers, pyrometers, vacuum/boost gauges, and voltmeters, for aftermarket vehicle owners, restorers, and marine operators.
• EV2 Gauges Second-generation electronic variable gauges featuring digital displays and programmable features for performance monitoring, targeted at automotive enthusiasts and heavy-duty applications.
• EV3 Gauges Third-generation electronic variable gauges with Bluetooth connectivity and mobile app integration for configuration, monitoring, and built-in performance recording, for performance and racing enthusiasts.
• EV2 Sealed Gauges Weather-sealed electronic gauges designed for harsh environments and marine applications, for outdoor and marine vehicle operators.
• EV2 Pillar Kits Aftermarket pillar gauge pods and mounting solutions for EV2 gauge installation, for vehicle owners installing EV2 gauges.
• Performax Gauges High-performance line of gauges designed for racing and heavy-duty applications, for motorsport and performance vehicle owners.
• NMEA 2000 Gauges and Accessories Marine-grade gauges compatible with NMEA 2000 networking standard, available with male or female harness options for seamless vessel integration with marine electronics, for boat operators and marine installers.
• Classic Dash Panels and Kits Pre-fabricated dash panels and complete gauge kits for classic vehicle restoration, covering Chevy/GMC 1984-87, Dodge 1981-93, and Ford 1980-86 applications, available in black, brushed aluminum, and carbon fiber finishes, for classic car and truck restorers.
• Pillars and Pods Aftermarket gauge mounting solutions including pillar-mounted gauge pods for various gauge sizes, for vehicle owners installing aftermarket gauges.
• Fuel Sender Fuel level sending units compatible with ISSPRO gauges, supporting various resistance ranges, for vehicle owners replacing or upgrading fuel-level sensors.
• Performance Accessories Performance-oriented accessories including tachometer and speedometer cables, for performance vehicle owners and installers.
• General Accessories Miscellaneous gauge accessories and mounting hardware, for installers and vehicle owners using ISSPRO gauges.
• Instrumentation General aftermarket instrumentation products for monitoring various vehicle parameters, for vehicle owners and installers.
• Specialty Products Specialized gauge products for unique applications not covered by the main product lines, for niche aftermarket users.
• Apparel ISSPRO branded merchandise including the 75th Anniversary Tee and limited-edition trucker hat, for brand enthusiasts and customers.
• OEM Level Sensors Original equipment manufacturer level sensors for integration into automotive and industrial OEM products, for vehicle and equipment manufacturers.
• OEM Gauges Original equipment manufacturer gauges designed for integration into OEM vehicle and equipment systems, for vehicle and equipment manufacturers.
• OEM Sensors, Switches and Thermocouples Original equipment manufacturer sensors, switches, and thermocouples for industrial and automotive OEM applications, for vehicle and equipment manufacturers.
• OEM Custom Displays Original equipment manufacturer custom display solutions developed for specialized OEM requirements, for vehicle and equipment manufacturers needing tailored instrumentation.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dakota Digital: Dakota Digital specializes in digital instrument systems and gauges for classic vehicles and hot rods, directly overlapping with ISSPRO's EV2/EV3 digital and Classic Dash Panels product lines.
• Stewart Warner: Stewart Warner produces performance gauges, tachometers, and instrumentation for automotive and marine applications, closely comparable to ISSPRO's analog and digital gauge portfolio.
• AEM Performance Electronics: AEM manufactures performance electronics including gauges, sensors, and data loggers used in racing and high-performance vehicles, overlapping with ISSPRO's Performax line and EV3 connected gauges.
• Faria Beede Instruments: Faria Beede is a US manufacturer of marine and industrial gauges, including NMEA 2000-compatible instruments, making it a direct competitor in ISSPRO's marine NMEA 2000 product segment.
• Auto Meter Products: Auto Meter is a leading US manufacturer of aftermarket performance and specialty gauges (tachometers, speedometers, pressure gauges), competing head-to-head with ISSPRO in the automotive performance and racing segments.
• Innovate Motorsports: Innovate Motorsports produces wideband air/fuel ratio gauges, digital datalogging instrumentation, and sensors for automotive performance — a focused peer to ISSPRO's pyrometers and EV3 performance recording gauges.

Broad incumbents

• Bosch Automotive: Bosch Mobility is a global tier-1 automotive supplier of sensors, ECUs, and instrumentation for OEMs. It is an adjacent incumbent in many of the same vehicle electronics and sensor categories ISSPRO serves at a much smaller scale.
• VDO (Continental): VDO, part of Continental, supplies automotive and commercial vehicle instrumentation, sensors, and ECUs globally. It overlaps with ISSPRO's OEM gauges and sensors products but serves a far broader portfolio across passenger and commercial vehicles.

Emerging players

• Murphy by Enovation Controls: Enovation Controls (Murphy brand) builds industrial and heavy-duty instrumentation and control panels. It overlaps with ISSPRO's heavy-duty/commercial vehicle gauge segment and is comparable on rugged instrumentation for industrial applications.

Regional players

• Dorman Products: Dorman distributes aftermarket automotive parts including sensors and instrumentation through the US aftermarket channel. It addresses some of the same vehicle electrical and electronic repair categories and distribution channels that ISSPRO serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=LI9f_RGqcXo
• Xx.com/ISSPRO3
• LinkedInlinkedin.com/company/isspro-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISSPRO